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Visualising data for prospect identification and donor metrics

Author

Listed:
  • Stabb, Joseph

    (Assistant Professor of Practice, University of Tennessee, Knoxville, USA)

  • Marcason-Tolmie, Emily

    (Director, Prospect Management, Research & Analytics, Skidmore College, USA)

Abstract

In the realm of philanthropy, effective prospect identification and donor metrics play a crucial role in fostering strong relationships with prospective donors and optimising fundraising efforts. As data-driven decision making continues to gain prominence, the importance of visualising data is evident. This academic paper explores the significance of visualisations in the context of prospect identification and donor metrics, highlighting their potential to enhance philanthropic engagement. The paper also delves into various visualisation techniques, tools and best practices that can aid non-profit organisations in leveraging data visualisation for informed decision making and successful donor stewardship.

Suggested Citation

  • Stabb, Joseph & Marcason-Tolmie, Emily, 2023. "Visualising data for prospect identification and donor metrics," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 8(3), pages 239-256, December.
    • Handle: RePEc:aza:jeam00:y:2023:v:8:i:3:p:239-256
    as

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    More about this item

    Keywords

    data; analytics; data visualisation; prospect research;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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