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Updating your stewardship and donor relations strategy: Determining a strategy that works for an organisation of any size

Author

Listed:
  • Kesterson, Juliette

    (Director of Donor Relations, University of Tennessee, Knoxville, USA)

Abstract

This paper focuses on the University of Tennessee, Knoxville’s stewardship and donor relations strategy and how University of Tennessee (UT) creates unique donor stewardship through creative events, technology, segmenting stewardship and elevating personal touches. The examples included can be adapted for the needs of any size organisation.

Suggested Citation

  • Kesterson, Juliette, 2021. "Updating your stewardship and donor relations strategy: Determining a strategy that works for an organisation of any size," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 6(3), pages 221-228, December.
    • Handle: RePEc:aza:jeam00:y:2021:v:6:i:3:p:221-228
    as

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    More about this item

    Keywords

    donor relations; stewardship; donor engagement; strategy; partnerships;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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