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‘Science of’ events as a means of alumni engagement

Author

Listed:
  • Samide, Michael J.

    (Professor of Chemistry, Butler University, USA)

Abstract

Novel means for alumni engagement have always been important, but now may be more critical than ever. Connections between university faculty and students have been shown to be important for retention, but can also be utilised for reconnection with alumni. Herein, the authors describe small-scale alumni events with mini-classroom experiences. These events can be run on a budget, help engage with other members of the local community and build on the expertise of the faculty present on a given campus.

Suggested Citation

  • Samide, Michael J., 2021. "‘Science of’ events as a means of alumni engagement," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 5(4), pages 403-412, March.
    • Handle: RePEc:aza:jeam00:y:2021:v:5:i:4:p:403-412
    as

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    More about this item

    Keywords

    Alumni relations; development; engagement initiatives; special events; fundraising; lifelong learning;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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