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The opportunities and challenges of moving to a virtual events programme during a global pandemic

Author

Listed:
  • Whaley, Joanne

    (Alumni and Parent Relations Manager, Dulwich College, UK)

Abstract

The impact of a global pandemic on alumni events programmes through 2020 and 2021 has been astounding, with physical events cancelled or postponed. Alumni professionals have had to embrace the virtual, moving programmes online and opening up alumni activities to a global audience. This paper offers insight into how an independent school has adapted to the challenges and embraced the opportunities. We offer thoughts on how we will look to take this learning forward into developing a post COVID-19 programme.

Suggested Citation

  • Whaley, Joanne, 2021. "The opportunities and challenges of moving to a virtual events programme during a global pandemic," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 6(2), pages 157-163, September.
    • Handle: RePEc:aza:jeam00:y:2021:v:6:i:2:p:157-163
    as

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    More about this item

    Keywords

    alumni engagement; alumni relations; events programme; virtual events;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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