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#RSM24 — Lessons learned from planning 30 global events on one day

Author

Listed:
  • Woods, Karen

    (Karen Woods Journalism and Communications Ltd, UK)

  • Haag-Mikec, Meta

    (Alumni Relations Manager, Rotterdam School of Management, Erasmus University (RSM), The Netherlands)

  • De Ruyter, Marijke

    (Events Project Manager, Rotterdam School of Management, Erasmus University (RSM), The Netherlands)

Abstract

This paper shows how, on one day, across every time zone, alumni from Rotterdam School of Management, Erasmus University (RSM) got together to celebrate its 50th birthday. Members of the alumni team at RSM rose to the challenge when the COVID-19 pandemic ruined their plans to celebrate RSM's 50th birthday. Everyone went online to organise events remotely and make the anniversary a memorable one. More than 25 events took place, both in-person and online, thanks to support from enthusiastic volunteer alumni in Chapters across the globe. The activities ranged from a golf tournament in Iceland to a panel debate in Dubai; two former prime ministers attended another event in the Caribbean. On the day itself, the team worked round the clock, dropping into all the celebrations to wish them well. The reaction was positive from the participating graduates who looked back with affection at their studies in the Netherlands. The alumni team achieved its aim of maintaining contact with their Chapters, establishing new links with individuals and marking RSM's 50th birthday in a unique and enjoyable way.

Suggested Citation

  • Woods, Karen & Haag-Mikec, Meta & De Ruyter, Marijke, 2022. "#RSM24 — Lessons learned from planning 30 global events on one day," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 7(2), pages 125-135, August.
    • Handle: RePEc:aza:jeam00:y:2022:v:7:i:2:p:125-135
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    More about this item

    Keywords

    #RSM24; Erasmus University; Rotterdam; alumni; celebrations; global event; COVID-19; connections;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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