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Diversifying donor bases for higher education institutions

Author

Listed:
  • Lobato, Milagro ‘Misa’

    (Director of Prospect Management and Analytics, Rhode Island School of Design Office of Institutional Engagement, USA)

Abstract

In 2020, institutions of higher education grappled with a new urgency around addressing diversity and inclusion on their campuses as the US processed the murders of Ahmaud Arbery, Breonna Taylor and George Floyd, and the COVID-19 pandemic highlighted profound inequities both on campus and off. Much of this work has focused on diversity of the student and faculty populations, as well as the content of curriculum. In this paper, we argue that addressing the diversification of the donor base to these institutions is just as critical and urgent, though has perhaps not been as central a focus as other aspects of diversity on campus. This paper will touch on the biased systems and fundraising infrastructure that have perpetuated the cultivation of homogenous groups of donors to colleges and universities. We will also provide potential next steps available to colleges and universities that would support the diversification of a donor base. This includes collecting demographic information about donors, building cultural competence among fundraisers and developing quantitative measures around this work.

Suggested Citation

  • Lobato, Milagro ‘Misa’, 2021. "Diversifying donor bases for higher education institutions," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 6(2), pages 180-190, September.
    • Handle: RePEc:aza:jeam00:y:2021:v:6:i:2:p:180-190
    as

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    More about this item

    Keywords

    diversity; equity; inclusion; alumni engagement; donor pipeline; fundraising data; bias;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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