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Facets of advancement services: Avoiding silos in the pursuit of institutional advancement

Author

Listed:
  • Mitchell, Pamela

    (Manager of Advancement Services, Alcorn State University Foundation, USA)

Abstract

Advancement services plays a crucial role in supporting fundraising efforts and establishing cohesiveness within the institutional advancement team and is more than just the ‘back office’ of fundraising. It is the department that touches every other role in fundraising, making it the linchpin of any division of institutional advancement. By establishing clear roles and responsibilities, fostering communication and collaboration, leveraging technology, providing training and support and continuously evaluating and improving processes, advancement services can support the organisation's overall fundraising efforts and help ensure long-term success. This paper highlights how a thoroughly defined advancement services office can support the overall fundraising efforts of institutional advancement by implementing measures that avoid silos and ensure sustained growth and innovation, no matter the size of the organisation.

Suggested Citation

  • Mitchell, Pamela, 2023. "Facets of advancement services: Avoiding silos in the pursuit of institutional advancement," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 8(3), pages 269-281, December.
    • Handle: RePEc:aza:jeam00:y:2023:v:8:i:3:p:269-281
    as

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    More about this item

    Keywords

    advancement services; institutional advancement; development; data governance; prospecting;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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