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No dollar left behind: Leveraging major gifts during days of giving

Author

Listed:
  • Gigliotti, Kate

    (Senior Associate Director of Priorities and Initiatives, Harvard University, USA)

  • Levante, Shela

    (Campaign Director, Massachusetts College of Liberal Arts, USA)

Abstract

Major gifts are crucial to the success of any comprehensive campaign and giving days are crucial to building institutional awareness and annual philanthropy. This paper analyses how Massachusetts College of Liberal Arts merged the two together to leverage multiple six-figure gifts into days of giving that raised historic funds and participation. Through the power of relationship building, peer-to-peer fundraising and volunteer activation, this paper will share how a rural college inspired a community to give and how you can do it too. Whatever size ‘major’ is for you, embrace the opportunity to leave no dollar behind, impact more students and build excitement along the way.

Suggested Citation

  • Gigliotti, Kate & Levante, Shela, 2024. "No dollar left behind: Leveraging major gifts during days of giving," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 9(1), pages 70-84, June.
    • Handle: RePEc:aza:jeam00:y:2024:v:9:i:1:p:70-84
    as

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    More about this item

    Keywords

    annual giving; campaign strategies; donor relations and stewardship; major gifts;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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