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Embattled social media managers in the midst of COVID-19 pandemic struggle with mental health

Author

Listed:
  • Dobies, Tony

    (Senior Director of Marketing, West Virginia University, USA)

Abstract

West Virginia University surveyed social media managers in higher education just weeks into the coronavirus disease-2019 pandemic to get a better sense of our community as a whole, especially when it comes to mental health and self-care during crisis situations. The findings show that, generally, the higher education social media community is struggling more than ever with mental health issues. This paper includes demographics, ways supervisors can help support social media managers handle stress and the importance of including managers on crisis communication teams.

Suggested Citation

  • Dobies, Tony, 2021. "Embattled social media managers in the midst of COVID-19 pandemic struggle with mental health," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 5(4), pages 347-356, March.
    • Handle: RePEc:aza:jeam00:y:2021:v:5:i:4:p:347-356
    as

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    More about this item

    Keywords

    higher education; social media; crisis communications; mental health;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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