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Maximising the life of your content on social media through repurposing

Author

Listed:
  • Pugh, Blaine

    (Digital Media Analyst, University of North Carolina at Chapel Hill, USA)

  • Cowan, Brittany

    (Social Media Content Producer, University of North Carolina at Chapel Hill, USA)

  • Holts, Chelsey

    (Director of Social Media, University of North Carolina at Chapel Hill, USA)

  • Rudenko, Jane

    (Social Media Specialist, University of North Carolina at Chapel Hill, USA)

Abstract

Content teams at higher education institutions produce a vast array of content, from written profiles to YouTube videos that share excitement leading up to an event. Social media teams often amplify this content once, and often look for additional sources of content to fill content calendars throughout the year. This paper showcases how, through repurposing, content is maximised to its fullest potential and can reach more audiences in innovative ways. This paper shares strategies on how to best repurpose content, examples from the University of North Carolina at Chapel Hill and best practices for institutions to keep in mind.

Suggested Citation

  • Pugh, Blaine & Cowan, Brittany & Holts, Chelsey & Rudenko, Jane, 2023. "Maximising the life of your content on social media through repurposing," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 8(2), pages 123-140, October.
    • Handle: RePEc:aza:jeam00:y:2023:v:8:i:2:p:123-140
    as

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    More about this item

    Keywords

    repurposing; video; social media; campaigns; higher education;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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