IDEAS home Printed from https://ideas.repec.org/a/aza/jeam00/y2020v5i3p257-273.html
   My bibliography  Save this article

Storified! How Capilano University celebrated its 50th anniversary

Author

Listed:
  • Miles‎, Victoria

    (Director, Communications, Capilano University, Canada)

Abstract

In developing an engaging, multifaceted programme to commemorate its 50th anniversary, Capilano University (CapU) hosted major campus and community engagement events, established new legacy and fundraising activities and enhanced relationships with key sponsors and supporters. Many of these initiatives incorporated traditional and proven methods towards commemorating an anniversary, while others were uniquely reflective of the CapU experience, past, present and future. By leveraging its commitment to brand storytelling, the university devoted significant creative resources to commemorating its anniversary year through story. This paper presents the rationale, inspiration, structure and practices that supported and sustained CapU’s team of storytellers and offers a summary of the benefits and rewards that resulted from celebrating the university’s semicentennial through story.

Suggested Citation

  • Miles‎, Victoria, 2020. "Storified! How Capilano University celebrated its 50th anniversary," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 5(3), pages 257-273, December.
    • Handle: RePEc:aza:jeam00:y:2020:v:5:i:3:p:257-273
    as

    Download full text from publisher

    File URL: https://hstalks.com/article/5941/download/
    Download Restriction: Requires a paid subscription for full access.
    File URL: https://hstalks.com/article/5941/
    Download Restriction: Requires a paid subscription for full access.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Keywords

    anniversary celebrations; brand storytelling; digital storytelling; commemorative events; creativity; editorial teams; university events; CapU; Capilano University;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aza:jeam00:y:2020:v:5:i:3:p:257-273. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Henry Stewart Talks (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.