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The path to Stewtopia: Building a university-wide stewardship programme

Author

Listed:
  • Jones, Tana

    (Senior Director, Stewardship, University of Arizona Foundation, USA)

  • Miller, Andrea L.

    (Senior Vice President, Constituent Relations, Marketing/Communications, Giving Programs, University of Arizona Foundation, USA)

Abstract

The University of Arizona's Alumni and Development Program evolved from a highly decentralised stewardship environment to a hybrid-based stewardship programme to create a comprehensive, university-wide stewardship programme and a centrally based stewardship team. A cross-campus collaborative programme development team — the Stewardship Leadership Team — was established with a diverse group of frontline fundraisers, administrative leaders and unit-based staff with stewardship responsibilities. Over the course of 18 months, the Stewardship Leadership Team worked together to develop university-wide baseline donor stewardship standards and guidelines. The approach to building the programme is outlined and its outcomes.

Suggested Citation

  • Jones, Tana & Miller, Andrea L., 2022. "The path to Stewtopia: Building a university-wide stewardship programme," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 7(2), pages 114-124, August.
    • Handle: RePEc:aza:jeam00:y:2022:v:7:i:2:p:114-124
    as

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    More about this item

    Keywords

    stewardship; donor relations; development; fundraising; donor pipeline; centralised services; hybrid model of management;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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