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Rising tides: How to foster and develop relationships within and across units to forge a new graduate enrolment management model

Author

Listed:
  • Miner, Erica

    (Senior Graduate Admissions Recruiter, Office of Graduate Recruitment and Admissions, Binghamton University, USA)

  • Ignarri, Courtney

    (Assistant Dean for Graduate Affairs, Harpur College of Arts and Sciences, Binghamton University, USA)

  • Wolford, Margaret

    (Director of Recruitment and Admissions, Watson Graduate Recruitment and Admissions, Binghamton University, USA)

Abstract

This paper analyses how the authors’ hybrid recruitment model, with both decentralised and centralised recruiting structure, has allowed their campus to reimagine graduate enrolment management (GEM). The hybrid structure allows recruiting staff to reap the benefits that both types of models offer, and it has nurtured collaboration and innovation across the campus. The benefits and best practices associated with each model are highlighted, and strategies are provided for developing a collaborative model which attempts to build communication and partnership across the distinct silos that tend to operate in higher education. This model has been used to streamline recruitment for Binghampton University’s 4 + 1/accelerated master's programmes through resource and information sharing as well as joint initiatives.

Suggested Citation

  • Miner, Erica & Ignarri, Courtney & Wolford, Margaret, 2024. "Rising tides: How to foster and develop relationships within and across units to forge a new graduate enrolment management model," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 8(4), pages 371-384, March.
    • Handle: RePEc:aza:jeam00:y:2024:v:8:i:4:p:371-384
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    More about this item

    Keywords

    centralised; decentralised; silos; recruitment; admissions; best practices;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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