IDEAS home Printed from https://ideas.repec.org/a/aza/jeam00/y2023v8i1p6-17.html
   My bibliography  Save this article

Fundraising from couples: New research on how households make giving decisions

Author

Listed:
  • Ackerman, Jacqueline

    (Associate Director, Women's Philanthropy Institute, Indiana University Lilly Family School of Philanthropy, USA)

  • Sager, Jeannie Infante

    (Director, Women's Philanthropy Institute, Indiana University Lilly Family School of Philanthropy, USA)

Abstract

This paper explores the question: ‘who decides?’ to provide a deeper look at how households make charitable giving decisions. The Women's Philanthropy Institute fielded a survey of the general US population to ask about charitable decision making. Couples are most likely to use joint decision making, but when one partner makes giving decisions for the household, it is more likely to be a woman. Going beyond previous research, this paper further unpacks the decision-making process. It also situates charitable giving within the context of other household financial decisions, finding that for many households, charitable giving may function similarly to a household bill. The study results have implications for a broad audience, including development professionals who want to better engage donor couples and households and encourage them to increase their giving and approach it in a more strategic way.

Suggested Citation

  • Ackerman, Jacqueline & Sager, Jeannie Infante, 2023. "Fundraising from couples: New research on how households make giving decisions," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 8(1), pages 6-17, August.
    • Handle: RePEc:aza:jeam00:y:2023:v:8:i:1:p:6-17
    as

    Download full text from publisher

    File URL: https://hstalks.com/article/7716/download/
    Download Restriction: Requires a paid subscription for full access.
    File URL: https://hstalks.com/article/7716/
    Download Restriction: Requires a paid subscription for full access.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Keywords

    donor cultivation; donor engagement; household dynamics; giving decisions;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aza:jeam00:y:2023:v:8:i:1:p:6-17. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Henry Stewart Talks (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.