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‘Blown Away’: Partnering on a Netflix reality series to promote glassblowing education

Author

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  • Szustaczek, Christine

    (Sheridan College, Canada)

Abstract

Despite having taught the craft of working with glass for 50 years and playing an instrumental role in establishing a community of glass artists and glassblowers throughout Canada, Sheridan College’s glass programme had been experiencing declining enrolment for several years. This case study outlines the innovative approach taken by Sheridan to generate visibility for and interest in its Honours Bachelor of Craft and Design – Glassblowing programme by partnering with Netflix to create a competition-based reality TV series about glassblowing called Blown Away.

Suggested Citation

  • Szustaczek, Christine, 2022. "‘Blown Away’: Partnering on a Netflix reality series to promote glassblowing education," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 7(1), pages 34-50, June.
    • Handle: RePEc:aza:jeam00:y:2022:v:7:i:1:p:34-50
    as

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    More about this item

    Keywords

    brand promotion; integrated marketing and communications; partnership; enrolment;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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