IDEAS home Printed from https://ideas.repec.org/a/aza/jeam00/y2022v7i1p96-106.html
   My bibliography  Save this article

Be here from anywhere: Creating and launching the Bucknell Virtual Experience

Author

Listed:
  • Kift, Brandy

    (Director of Marketing Strategy, Bucknell University, USA)

  • Mallett, Leah

    (Associate Director of Digital and Social Media, Bucknell University, USA)

Abstract

What if you could capture that seeing-is-believing campus visit feeling and make it available to anyone, anywhere on the planet? That was the challenge presented to Bucknell’s communications and admissions teams — a chance to remove traditional barriers to campus visit opportunities and harness the power of technology in new and exciting ways. In this paper, you will learn how the Bucknell Virtual Experience started from scratch to become an interactive multimedia space that can be experienced on a desktop, mobile device, or through an Oculus Quest virtual reality headset. In addition, you will explore the creation of a multi-channel launch strategy — an approach that yielded best practices in both organic and paid social content.

Suggested Citation

  • Kift, Brandy & Mallett, Leah, 2022. "Be here from anywhere: Creating and launching the Bucknell Virtual Experience," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 7(1), pages 96-106, June.
    • Handle: RePEc:aza:jeam00:y:2022:v:7:i:1:p:96-106
    as

    Download full text from publisher

    File URL: https://hstalks.com/article/7016/download/
    Download Restriction: Requires a paid subscription for full access.
    File URL: https://hstalks.com/article/7016/
    Download Restriction: Requires a paid subscription for full access.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Keywords

    virtual reality (VR); marketing; social media; enrolment marketing; admissions strategy;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aza:jeam00:y:2022:v:7:i:1:p:96-106. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Henry Stewart Talks (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.