Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M30: General
/ / / M31: Marketing
/ / / M37: Advertising
/ / / M38: Government Policy and Regulation
/ / / M39: Other

2023

• Monika Piatkowska, 2023, "Do perceived value and satisfaction affect customers’ behavioural intentions? A case study of Polish squash clubs," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 17, pages 17-31, DOI: 10.7172/2449-6634.jmcbem.2023.2.2.
• Belinda Senooane & Johannes Wiid, 2023, "Bringing Children into the Sociology of Consumption: A Symbolic Consumption Perspective," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 17, pages 46-65, DOI: 10.7172/2449-6634.jmcbem.2023.2.4.
• Lia Anton & Zorina Siscan, 2023, "The Contemporary Trends in Advertising Services Global Market," RAIS Conference Proceedings 2022-2026, Research Association for Interdisciplinary Studies, number 0280, Jun.
• Sergio Barta & Raquel Gurrea & Carlos Flavián, 2023, "Telepresence in live-stream shopping: An experimental study comparing Instagram and the metaverse," Electronic Markets, Springer;IIM University of St. Gallen, volume 33, issue 1, pages 1-21, December, DOI: 10.1007/s12525-023-00643-6.
• Zulal Isler & Meltem Kiygi-Calli & Maryam Oraiby, 2023, "Babbling through social media: A cross-country study mapping out social networks using eWOM intentions," Electronic Markets, Springer;IIM University of St. Gallen, volume 33, issue 1, pages 1-20, December, DOI: 10.1007/s12525-023-00678-9.
• Pamela Liana & Jan-Erik Jaensson & Goodluck Mmari, 2023, "Service quality dimensions as predictors of customer loyalty in mobile payment services: moderating effect of gender," Future Business Journal, Springer, volume 9, issue 1, pages 1-15, December, DOI: 10.1186/s43093-023-00277-2.
• Manfred Bruhn & Andrea Gröppel-Klein & Manfred Kirchgeorg, 2023, "Managerial marketing and behavioral marketing: when myths about marketing management and consumer behavior lead to a misconception of the discipline," Journal of Business Economics, Springer, volume 93, issue 6, pages 1055-1088, August, DOI: 10.1007/s11573-023-01141-z.
• Tejaswi Patil & Zillur Rahman, 2023, "A bibliometric analysis of scientific literature on guilt in marketing," Management Review Quarterly, Springer, volume 73, issue 3, pages 1385-1415, September, DOI: 10.1007/s11301-022-00277-6.
• Daniel Rehsmann, 2023, "The Sumo coach problem," Review of Economic Design, Springer;Society for Economic Design, volume 27, issue 3, pages 669-700, September, DOI: 10.1007/s10058-022-00316-4.
• Kameliya Narleva & Yuliyan Narlev, 2023, "Digital Innovations In Logistics Business €“ Application Features," Conferences of the department "Economics and Management of Trade", Publishing house "Science and Economics" Varna, issue 1, pages 149-156.
• Maria Kehayova-Stoycheva (ed.), 2023, "Remarketing The Reality," Conferences of the department Marketing, Publishing house Science and Economics Varna, number 3.
• Kolwas Szymon & Domański Jarosław, 2023, "Axiological and Praxeological Dimensions of Marketing Communication Effectiveness – A Conceptual Framework," Foundations of Management, Paradigm, volume 15, issue 1, pages 79-88, January, DOI: 10.2478/fman-2023-0006.
• Fatima Tayyba & Kamran Muhammad & Awan Tahir Mumtaz & Szostak Michał & Sarfraz Mudassira, 2023, "Changing the Attitude of Pakistani Females toward Mobile Phones’ Perceived Innovation," Journal of Intercultural Management, Paradigm, volume 15, issue 4, pages 39-65, December, DOI: 10.2478/joim-2023-0017.
• Wąsowicz-Zaborek Elżbieta, 2023, "Mapping Research on User-Generated Content in the Service Sector — A Bibliometric Analysis," Marketing of Scientific and Research Organizations, Paradigm, volume 49, issue 3, pages 65-100, September, DOI: 10.2478/minib-2023-0016.
• Ramovš Marjeta & Milfelner Borut, 2023, "The Importance of Educational Service Quality for Customer Satisfaction and Organizational Reputation," Naše gospodarstvo/Our economy, Paradigm, volume 69, issue 2, pages 29-40, June, DOI: 10.2478/ngoe-2023-0009.
• Robert J Thomas, 2023, "Finding Wisdom in Brand Tragedies:Managing Threats to Brand Equity," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13196, ISBN: ARRAY(0x6075e208), May.
• Russell S Winer & Scott A Neslin (ed.), 2023, "The History of Marketing Science," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13305, ISBN: ARRAY(0x638298b8), May.
• Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy (ed.), 2023, "Beyond the Dark Arts:Advancing Marketing and Communication Theory and Practice," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13403, ISBN: ARRAY(0x5d195460), May.
• Ashok Charan, 2023, "The Marketing Analytics Practitioner's Guide:In 4 VolumesVolume 1: Brand and ConsumerVolume 2: Product, Advertising, Packaging, Biometrics, Price and PromotionVolume 3: Digital MarketingVolume 4: Retail and Statistics," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number ac055, ISBN: ARRAY(0x67eaac78), May.
• Chezy Ofir & Robert J Thomas, 2023, "Signposts for Brand Tragedies," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, "Finding Wisdom in Brand Tragedies Managing Threats to Brand Equity".
• Chezy Ofir & Robert J Thomas, 2023, "Technology Myopia," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, "Finding Wisdom in Brand Tragedies Managing Threats to Brand Equity".
• Chezy Ofir & Robert J Thomas, 2023, "Ruptured Loyalties," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, "Finding Wisdom in Brand Tragedies Managing Threats to Brand Equity".
• Chezy Ofir & Robert J Thomas, 2023, "Bruising Viral Spirals," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, "Finding Wisdom in Brand Tragedies Managing Threats to Brand Equity".
• Chezy Ofir & Robert J Thomas, 2023, "Catastrophes," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, "Finding Wisdom in Brand Tragedies Managing Threats to Brand Equity".
• Chezy Ofir & Robert J Thomas, 2023, "Leadership Lost," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, "Finding Wisdom in Brand Tragedies Managing Threats to Brand Equity".
• Chezy Ofir & Robert J Thomas, 2023, "Psychic Prisons," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, "Finding Wisdom in Brand Tragedies Managing Threats to Brand Equity".
• Chezy Ofir & Robert J Thomas, 2023, "How Leaders Can Manage Threats to Brand Equity," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, "Finding Wisdom in Brand Tragedies Managing Threats to Brand Equity".
• Scott A. Neslin & Russell S. Winer, 2023, "The History of Marketing Science: Beginnings," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Gary J. Russell, 2023, "Brand Choice Models," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Vithala R. Rao, 2023, "Conjoint Analysis," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Eitan Muller & Renana Peres, 2023, "Innovation Diffusion," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Dominique M. Hanssens & Marnik G. Dekimpe, 2023, "Econometric Models," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Steven M. Shugan, 2023, "Market Structure," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Peter S. Fader & Bruce G. S. Hardie & Subrata Sen, 2023, "Stochastic Models of Buyer Behavior," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Dominik Papies & Peter Ebbes & Elea McDonnell Feit, 2023, "Endogeneity and Causal Inference in Marketing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• P. K. Kannan & Liye Ma, 2023, "AI and Machine Learning," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Yiting Deng & Anja Lambrecht & Catherine Tucker, 2023, "Field Experiments," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 10, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Gerard J. Tellis, 2023, "Advertising Effectiveness," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 11, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Tülin Erdem & Joffre Swait, 2023, "Branding and Brand Equity Models," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 12, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Eunkyu Lee & Richard Staelin, 2023, "Distribution Channels," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 13, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Scott A. Neslin, 2023, "Customer Relationship Management (CRM)," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 14, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Wendy W. Moe & David A. Schweidel, 2023, "The Internet as a Social Medium," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 15, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Peter J. Danaher & Andrew T. Stephen, 2023, "Internet Marketing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 16, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Tingting Fan & Peter N. Golder & Donald R. Lehmann, 2023, "New Products Research," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 17, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Roland T. Rust & Ming-Hui Huang, 2023, "Service Marketing Models," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 18, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Gary L. Lilien, 2023, "Models of Organizational Buying Behavior," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 19, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Russell S. Winer, 2023, "Pricing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 20, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Murali K. Mantrala, 2023, "Sales Force Productivity Models," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 21, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Karen Gedenk & Kusum L. Ailawadi & Sunil Gupta, 2023, "Sales Promotions," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 22, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Michel Wedel & Wayne S. DeSarbo, 2023, "Market Segmentation," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 23, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Linda Brennan & Michaela Jackson & Krzysztof Kubacki & Lukas Parker & Divya Garg & Ella Chorazy, 2023, "Beyond the Dark Arts: Advancing Marketing and Communication Theory and Practice," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Stephan Dahl & Jeff French, 2023, "Frameworks for Socially Responsible Marketing and Ethical Communication," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Nicole “Nikki” Lemire-Garlic, 2023, "Emerging Technologies, Social Marketing and Ethics," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Anne Gregory, 2023, "Metrics, Measurement and Impacts in Public Relations: Ethical Issues in a Changing Context," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Dang Nguyen & Michaela Jackson, 2023, "Technology to the Rescue? Considerations for Behaviour Change Practitioners," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Peter Jones, 2023, "Corporate Social Responsibility and the Sustainable Development Goals: The UK’s Four Largest Retailers," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Jon Hewitt & Lukas Parker & Grace McQuilten & Rimi Khan, 2023, "Sustainability Chic and the Future of Fashion Marketing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Lukas Parker & Rob Cover & Charlotte Young & Katia Ostapets, 2023, "Culture and Health Communication: Engaging Social Media Influencers to Reach Culturally and Linguistically Diverse Communities," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Krzysztof Kubacki & Natalia Szablewska & Dariusz Siemieniako & Linda Brennan, 2023, "Vulnerable Communities and Behaviour Change: A Case of Modern Slavery in Supply Chains," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Sommer Kapitan, 2023, "Outrage and Activism," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 10, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Preeya Daya & Mlenga Jere, 2023, "Communication for Diversity and Inclusion: A South African Perspective," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 11, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• David Micallef & Lukas Parker & Linda Brennan, 2023, "More than Just a Game: The Challenge of Changing Emerging Adult Behaviour by Marketing to Gamers," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 12, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Michaela Jackson & Michael Mehmet, 2023, "Social Media and Upstream Social Marketing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 13, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Annika Molenaar & Eva L. Jenkins & Linda Brennan & Dickson Lukose & Melissa Adamski & Tracy A. McCaffrey, 2023, "Social Media Messaging for Health," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 14, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Colleen E. Mills & Sussie C. Morrish, 2023, "Responding Responsibly to Crisis and Disaster: The Communication Challenges," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 15, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Lee, Joseph Lok-Man & Lau, Chammy Yan-Lam & Wong, Charlaine Wai-Ga, 2023, "Reexamining brand loyalty and brand awareness with social media marketing: A collectivist country perspective," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 9, issue 2, pages 3-10, DOI: 10.5281/zenodo.10539175.
• Nguyen Thi Cam Le & Mai Ngoc Khuong, 2023, "Investigating brand image and brand trust in airline service: Evidence of Korean Air," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 9, issue 2, pages 55-65, DOI: 10.5281/zenodo.10539739.
• Bühler, Stefan & Chen, Rachel & Halbheer, Daniel, 2023, "Circular Business Models: Product Design and Consumer Participation," VfS Annual Conference 2023 (Regensburg): Growth and the "sociale Frage", Verein für Socialpolitik / German Economic Association, number 277576.

2022

• Galyna CHORNOUS & Tetiana LEM, 2022, "Developing hybrid recommendation systems: Ukrainian dimension," Access Journal, Access Press Publishing House, volume 3, issue 2, pages 89-106, April, DOI: 10.46656/access.2022.3.2(1).
• Sabrine ABOUDOU & Ichraq HAMMOU & Youssef MAKLOUL, 2022, "Mécanismes d’influence de la communication liée aux marques marocaines de prêt-à-porter dans les communautés virtuelles sur le comportement du consommateur : une approche netnographique," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 3, issue 4-1, pages 60-77.
• Nabil CHERKAOUI & Youssef EL HASSANI & Abdelghafour TALIBI, 2022, "The relationship between digital marketing and customer behavior: a literature review," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 3, issue 5-1, pages 419-436.
• Hassnaa RIAD & Smail OUIDDAD, 2022, "L’étude des déterminants marketing de l’achat impulsif en ligne : cas du consommateur marocain," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 3, issue 6-2, pages 177-195.
• Bradley J. Larsen & Timothy J. Ryan & Steven Greene & Marc J. Hetherington & Rahsaan Maxwell & Steven Tadelis, 2022, "Using Donald Trump's COVID-19 Vaccine Endorsement to Give Public Health a Shot in the Arm: A Large-Scale Ad Experiment," Papers, arXiv.org, number 2203.02625, Mar, revised Mar 2022.
• Wycherley, James, 2022, "Drawing from data to paint bigger pictures," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 7, issue 3, pages 200-201, February.
• Long, Lucas, 2022, "Effective first-party data collection in a privacy-first world," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 7, issue 3, pages 202-210, February.
• Latvala, Lawrence & Horn, Jeff & Bruno, Bill, 2022, "Thriving in the age of privacy regulation: A first-party data strategy," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 7, issue 3, pages 211-220, February.
• Kroll, Valerie & Hoyer, Julie Shallman, 2022, "High-impact testing that inspires action," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 7, issue 3, pages 221-236, February.
• Johnson, Mike & Cousins, James, 2022, "Relevant, impactful and trusted data analysis: A framework for driving the efficient adoption of results," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 7, issue 3, pages 237-245, February.
• Zumstein, Darius & Brauer, Claudia & Zelic, Andrea, 2022, "Benefits, challenges and future developments in digital analytics in German-speaking countries: An empirical analysis," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 7, issue 3, pages 246-259, February.
• Yusuf, Muhammad & Said, Miah & Nurhilalia, & Yusuf, Yulia Yunita, 2022, "The effect of brand image, price, service, product quality and promotion on consumer buying decisions for car purchases: A case study of Bosowa Berlian Motor Inc. in Makassar," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 7, issue 3, pages 260-275, February.
• Dubey, Anshul, 2022, "Understanding the consumer: A comparison of buying behaviour among consumers of Hindustan Unilever and Patanjali products," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 7, issue 3, pages 276-287, February.
• Majhi, Ritanjali & Sugasi, Renu Prasad, 2022, "A machine-learning approach for classifying Indian internet shoppers," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 7, issue 3, pages 288-298, February.
• Malin, Denis, 2022, "What problem are you trying to solve?," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 7, issue 4, pages 304-305, March.
• Diorio, Stephen & Hummel, Chris & Rogers, Bruce, 2022, "Revenue operations: A systems approach for turning analytics into growth," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 7, issue 4, pages 306-317, March.
• Bertozzi, Giacomo & Bagheri, Saeed R. & Graham, Brett & Knowles, Peter & Netzer, Oded & Pauwels, Koen, 2022, "How much does digital advertising accelerate new product success?," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 7, issue 4, pages 318-328, March.
• Earley, Seth, 2022, "Recommendations and personalisation: Three strategies for activating customer behaviour analytics insights," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 7, issue 4, pages 329-336, March.
• Tannir, Sophia & Dupin, Michael & Austin, Manila & Stahlkopf, Christina & Iyengar, Raghu, 2022, "From captive to captivating: The new customer journey model for companies," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 7, issue 4, pages 337-344, March.
• Martinez, Jenna, 2022, "Customer-centric framework: The missing link between data and business value," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 7, issue 4, pages 345-354, March.
• Macinnis, Debbie, 2022, "Customer insights that matter," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 7, issue 4, pages 355-361, March.
• Ahlemeyer-Stubbe, Andrea & Müller, Agnes, 2022, "Why domain knowledge is essential for data scientists in marketing," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 7, issue 4, pages 362-373, March.
• Harman, David, 2022, "Assessing the statistical significance of repeated A/B tests with meta-analysis," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 7, issue 4, pages 374-385, March.
• Demirer, Dilek Penpece & Büyükeke, Ahmet, 2022, "Analysing perceptions towards electric cars using text mining and sentiment analysis: A case study of the newly introduced TOGG in Turkey," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 7, issue 4, pages 386-399, March.
• Coleman, Shirley & Walker, Daniel & Rahman-Chowdhury, Mohammed & Ahlemeyer-Stubbe, Andrea, 2022, "Customer lifetime value: How to find the right calculation and prediction approach," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 8, issue 1, pages 16-25, June.
• Crisp, Dakota & Brown, Jess & Claucherty, Jack & Busteed, Davis & Schultz, Anna & Prantner, Jonathan, 2022, "The three stages of workforce optimisation: Moving beyond the industry standard," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 8, issue 1, pages 26-36, June.
• Vinasco, Mario, 2022, "The intuition behind machine learning in marketing: Linear TV attribution," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 8, issue 1, pages 37-42, June.
• Vriens, Marco, 2022, "Towards a theory of analytics and guidelines for practitioners," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 8, issue 1, pages 4-5, June.
• Pauwels, Koen & Sud, Bharat & Fisher, Robert & Antia, Kersi, 2022, "Should you change your ad messaging or execution? It depends on brand age," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 8, issue 1, pages 43-54, June.
• Patterson, Laura & Egeland, Rita & Wong, Kathleen, 2022, "The culture and leadership style combination that cultivates a best-in-class marketing organisation," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 8, issue 1, pages 55-78, June.
• Mcguirk, Mike, 2022, "Unlocking the full potential of social listening platforms through prescriptive-based intelligence," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 8, issue 1, pages 6-15, June.
• Jenner, Victoria & Soylemez, Sefer & Dzhuras-Dotta, Sasha & Tsoneva, Ralitsa, 2022, "Why multi-disciplinary, cross-silo teams are best at analysing and actioning data collected along the customer journey," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 8, issue 1, pages 79-88, June.
• Lenger, Aslı Diyadin, 2022, "How to choose the right influencer for a marketing strategy," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 8, issue 1, pages 89-104, June.
• Reyes-Menendez, Ana & Ruiz-Lacaci, Nuria & Palos-Sanchez, Pedro, 2022, "Special Issue: Innovative methods to measure digital marketing analytics: Part 1," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 8, issue 2, pages 108-110, October.
• Bellamkonda, Shash, 2022, "How marketers can use the power of an AI/ML model to identify and predict customers," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 8, issue 2, pages 111-121, October.
• Broadhurst, Martin, 2022, "How businesses of any size can use AI in a digital marketing strategy," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 8, issue 2, pages 122-132, October.
• Cutler, Kelly, 2022, "Web3 and the future of marketing," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 8, issue 2, pages 133-141, October.
• Kamena, Roger, 2022, "C-3DP: A cross-cluster analysis model to identify latent categorical customer attributes," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 8, issue 2, pages 142-159, October.
• Oloyede, Moni, 2022, "Attribution done right: How to prove the real value of marketing," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 8, issue 2, pages 160-166, October.
• Gerber, Isaac, 2022, "Net searcher sentiment: A web-search based replacement for net promoter score," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 8, issue 2, pages 167-174, October.
• Branda, Anthony F. & Weber, Mark & Lucio, Eduardo, 2022, "Empirical measurement of marketing analytics orientation: Quantifying the factors that create highly analytical marketing practices," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 8, issue 2, pages 175-191, October.
• Fridhi, Bechir, 2022, "The impact of digital marketing on the performance of firms in Tunisia," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 8, issue 2, pages 192-205, October.
• Løber, Lasse Baungård & Svendsen, Simon, 2022, "An explorative study of salient usability attributes affecting m-commerce consumer behaviour in a Nordic context," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 8, issue 2, pages 206-222, October.
• Beckett, Simon, 2022, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 10, issue 3, pages 201-202, January.
• Lapierre, J.C., 2022, "People-led digital transformation: Future-proofing a legacy brand with purpose," Journal of Brand Strategy, Henry Stewart Publications, volume 10, issue 3, pages 203-213, January.
• Hall, Jules & Mottau, Tim, 2022, "Brands on the picket line: How close should companies get to their consumers’ crusades?," Journal of Brand Strategy, Henry Stewart Publications, volume 10, issue 3, pages 214-220, January.
• Perreau, Anton, 2022, "Brands on TikTok: Strategic first steps and successful execution," Journal of Brand Strategy, Henry Stewart Publications, volume 10, issue 3, pages 221-233, January.
• Jones, Mark, 2022, "Operation brand story: How to fix a broken brand when customer beliefs shift and brands do not," Journal of Brand Strategy, Henry Stewart Publications, volume 10, issue 3, pages 234-242, January.
• Chaudhary, Prashant, 2022, "Royal Enfield: Preserving and leveraging legacy appeal while revamping brand imagery," Journal of Brand Strategy, Henry Stewart Publications, volume 10, issue 3, pages 243-258, January.
• Riches, Tim, 2022, "Brands, sustainability and citizenship: Navigating a world demanding change," Journal of Brand Strategy, Henry Stewart Publications, volume 10, issue 3, pages 259-272, January.
• Allison, Matt, 2022, "The winning formula: How to build lasting and valuable customer relationships via a paid, owned and earned strategy," Journal of Brand Strategy, Henry Stewart Publications, volume 10, issue 3, pages 273-282, January.
• Havard, Cody T. & Wann, Daniel L. & Greive, Frederick G. & Collins, Brian, 2022, "Happiest place(s) on Earth? Investigating the differences (and impact) of fandom and rivalry among fans of sport and Disney’s Theme Parks," Journal of Brand Strategy, Henry Stewart Publications, volume 10, issue 3, pages 283-292, January.
• Beckett, Simon, 2022, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 10, issue 4, pages 296-297, March.
• Benson, Kirstin, 2022, "Harnessing editorial storytelling for social media marketing: The ‘secret’ to success in the new digital world has deep roots in old media," Journal of Brand Strategy, Henry Stewart Publications, volume 10, issue 4, pages 298-310, March.
• Siddiqui, Kamran Ahmed & Ahmad, Shabir, 2022, "Brand equity trend analysis for top auto brands on Interbrand’s 20-year longitudinal data," Journal of Brand Strategy, Henry Stewart Publications, volume 10, issue 4, pages 311-329, March.
• Jenkinson, Angus, 2022, "The deep brand: Designs for a new chapter in marketing?," Journal of Brand Strategy, Henry Stewart Publications, volume 10, issue 4, pages 330-359, March.
• Sinha, Jay I. & Chitturi, Ravindra & Contractor, Sunil H., 2022, "The Indian Premier League: The creation and management of a global sports branding phenomenon," Journal of Brand Strategy, Henry Stewart Publications, volume 10, issue 4, pages 360-376, March.
• Carroll, Ryall & Cadet, Fabienne T. & Kachersky, Luke, 2022, "Authenticity attracts authenticity: The impact of brand authenticity and self-authenticity on brand loyalty," Journal of Brand Strategy, Henry Stewart Publications, volume 10, issue 4, pages 377-388, March.
• Dezao, Tara, 2022, "Engage with empathy: Improving customer experience with artificial intelligence," Journal of Brand Strategy, Henry Stewart Publications, volume 11, issue 1, pages 15-24, June.
• Armstrong, Brad, 2022, "Do not push me: A disruptive content and media transformation," Journal of Brand Strategy, Henry Stewart Publications, volume 11, issue 1, pages 25-29, June.
• Caven, Jenny, 2022, "Brand purpose, authenticity and impact measurement," Journal of Brand Strategy, Henry Stewart Publications, volume 11, issue 1, pages 30-42, June.
• Beckett, Simon, 2022, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 11, issue 1, pages 4-5, June.
• Gilstrap, Curt A. & Hoey, Morgan & Danielle Smith, Natasha & Cheng, Sandy, 2022, "Comparing social style platform brand and brand community social content: A machine learning-based lexical analysis," Journal of Brand Strategy, Henry Stewart Publications, volume 11, issue 1, pages 43-64, June.
• Bharwani, Seraj & Nerubay, Ariela, 2022, "Capitalising on brand purpose: Creating brand equity and business value from the ground up," Journal of Brand Strategy, Henry Stewart Publications, volume 11, issue 1, pages 6-14, June.
• Bright, Laura F. & Sussman, Kristen Leah & Hendricks, Abby & Archer, Leah & Wilcox, Gary B., 2022, "A deeper look at the 2020 Facebook boycott and related themes of misinformation: A text mining analysis of topics, emotion and sentiment," Journal of Brand Strategy, Henry Stewart Publications, volume 11, issue 1, pages 65-79, June.
• Jones, Valerie K., 2022, "Why people use virtual assistants: Understanding engagement with Alexa," Journal of Brand Strategy, Henry Stewart Publications, volume 11, issue 1, pages 80-101, June.
• Beckett, Simon, 2022, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 11, issue 2, pages 108-109, September.
• Delash, Jim, 2022, "The Isosceles Project: Reframing the marketing brief," Journal of Brand Strategy, Henry Stewart Publications, volume 11, issue 2, pages 110-119, September.
• Markey, Pete, 2022, "Boots’ ‘prescribe kindness’ campaign: A case study of one UK retailer’s response to the COVID-19 pandemic," Journal of Brand Strategy, Henry Stewart Publications, volume 11, issue 2, pages 120-127, September.
• Hese, Göran Van, 2022, "Bridging the gap between social media marketing and customer care," Journal of Brand Strategy, Henry Stewart Publications, volume 11, issue 2, pages 128-136, September.
• Silvers, Steve, 2022, "Contextual advertising: Then, now and in the future," Journal of Brand Strategy, Henry Stewart Publications, volume 11, issue 2, pages 137-144, September.
• Wellington, Spencer C. & Apostolopoulou, Artemisia & Synowka, David P., 2022, "That VIP feeling: Activation, measurement techniques and best practices in sport sponsorship," Journal of Brand Strategy, Henry Stewart Publications, volume 11, issue 2, pages 145-166, September.
• Gerkins, Sarah & Cronin-Gilmore, Julia, 2022, "Discovering the video streaming behaviours of Millennials during a pandemic," Journal of Brand Strategy, Henry Stewart Publications, volume 11, issue 2, pages 167-179, September.
• Mercurio, Kathryn R. & Damon Aiken, K., 2022, "Exploring political consumerism and the emerging role of political brand personality," Journal of Brand Strategy, Henry Stewart Publications, volume 11, issue 2, pages 180-195, September.
• Beniflah, Jake, 2022, "Editorial," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 6, issue 2, pages 101-101, March.
• Kemp, Elyria & Porter, Mcdowell & Davis, Cassandra & Williams, Kristi M., 2022, "Awareness as wellness: Examining disparities in mental health care," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 6, issue 2, pages 102-114, March.
• Fitzsimmons, Alexis Bajalia & Qin, Yufan Sunny & Heffron, Eve R. & Distaso, Marcia W., 2022, "Purpose-driven corporate communication: A content analysis of Fortune 100 companies," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 6, issue 2, pages 115-122, March.
• Attri, Rekha & Jasrotia, Sahil, 2022, "A grounded theory approach to determine the factors affecting tourism decisions," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 6, issue 2, pages 123-139, March.
• Gómez, Amy & Hardie, Meredydd & Hettel, Keri & NguyễN, Olivia & Tolbert, Kristin, 2022, "Exploring Hispanic health attitudes and behaviours for more informed cross-cultural marketing," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 6, issue 2, pages 140-152, March.
• Beniflah, Jake & Razo, Pamela, 2022, "The Hispanic marketing paradigm and the needed shift: A Kuhnian perspective," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 6, issue 2, pages 153-159, March.
• Beniflah, Jake & Razo, Pamela & Veloz, Julie, 2022, "Self-referencing and optimal distinctiveness theory: The theoretical underpinnings to US multicultural marketing," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 6, issue 2, pages 160-175, March.
• Singh, Avtar & Sharma, Rahul, 2022, "Fan engagement on select social media platforms: A study of the Indian Premier League," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 6, issue 2, pages 176-186, March.
• Ramya, K., 2022, "Applying the theory of reasoned action to measure intent to purchase halal food," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 7, issue 1, pages 107-121, March.
• Wibisono, Nono & Arrasy, Bieke F. & Rafdinal, Wahyu, 2022, "Predicting consumer behaviour toward digital K-pop albums: An extended model of the theory of planned behaviour," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 7, issue 1, pages 19-33, March.
• Huber, Amy & Chapa, Sindy, 2022, "Measuring the perception of trust: Two cultural approaches," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 7, issue 1, pages 34-48, March.
• Lim, Young Joon & Lemanski, Jennifer, 2022, "How should companies respond to complaints? Measuring satisfaction among Generation Z online shoppers," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 7, issue 1, pages 49-62, March.
• Beniflah, Jake, 2022, "Editorial," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 7, issue 1, pages 5-5, March.
• Kaur, Talvinder & Bedi, Sarbjit Singh, 2022, "The influence of marketer and user-generated communication on brand preference," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 7, issue 1, pages 6-18, March.
• Eneizan, Bilal, 2022, "Artificial intelligence in customer service: An empirical study of the banking sector," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 7, issue 1, pages 63-74, March.
• Dohroo, Mitali & Duggal, Taranjeet & Ansari, Amirul Hasan, 2022, "Reducing employee turnover intentions through ethical leadership and positive organisational behaviour," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 7, issue 1, pages 75-88, March.
• Pinci, Francesco, 2022, "Eye tracking provides valuable insights in neuroscience: An empirical brand perception food marketing study," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 7, issue 1, pages 89-106, March.
• Edwards, Alexei, 2022, "How Bang & Olufsen moved from the darkness to the light with influencer marketing," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 10, issue 1, pages 18-26, June.
• Ahmed, Imran & Obst, Marlene & Rose, Rachel, 2022, "The role of brands in online safety: Don’t trust Google to sort it out for you," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 10, issue 1, pages 27-34, June.
• Alampi, Amanda & Juneja, Ziva Luddy, 2022, "Beautiful failure: A case study on #EqualityActJapan and a lesson in failing well on social media," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 10, issue 1, pages 35-44, June.
• Beckett, Simon, 2022, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 10, issue 1, pages 4-5, June.
• Cummings, Christopher, 2022, "The elusive omni-channel advantage: How to make the complex simple using scalable technology," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 10, issue 1, pages 45-51, June.
• Kaykas-Wolff, Jascha, 2022, "How to pivot to a first-party data marketing strategy," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 10, issue 1, pages 52-60, June.
• Bond, Sarah, 2022, "Why COVID-19 disruptions to shopping behaviours underscore the need for a coordinated, cross-functional conversion rate optimisation strategy," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 10, issue 1, pages 6-17, June.
• Gray, Alan, 2022, "How behavioural science can improve influencer marketing campaigns," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 10, issue 1, pages 61-68, June.
• Hura, Alina, 2022, "Revealing consumer insights through visual analysis of social media images," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 10, issue 1, pages 69-75, June.
• Adams, Arianne, 2022, "Feel-good marketing: Understanding autonomous sensory meridian response and its online audience," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 10, issue 1, pages 76-81, June.
• Dias, Patrícia & Duarte, Alexandre, 2022, "How Portuguese adolescents relate to influencers and brands on TikTok," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 10, issue 1, pages 82-95, June.
• Beckett, Simon, 2022, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 10, issue 2, pages 101-102, September.
• Dougenik, Michelle, 2022, "How to unlock the maximum return on social content," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 10, issue 2, pages 103-115, September.
• Schudrowitz, Joerg, 2022, "App-usage data and geo-tracking: How to address consumers at the right moment based on behaviour and geo-location," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 10, issue 2, pages 116-124, September.
• Fellinger, Lisa & Fronimaki, Despina, 2022, "Optimising content beyond the checklist: Leveraging Google’s expertise–authoritativeness– trustworthiness principle for search engine optimisation," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 10, issue 2, pages 125-134, September.
• Murphy, Laura & Perales, Fernando & Gopal, Anand & Gyurdieva, Yordanka & Gueorguiev, Victor & Shandilya, Pratyush, 2022, "Time for marketing to embrace reinforcement learning," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 10, issue 2, pages 135-142, September.
• Doherty, Kevin, 2022, "Adapting Hollywood acting techniques to engage audiences," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 10, issue 2, pages 143-150, September.
• Hall, Patrick Casey, 2022, "The how and why of executive social media activation," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 10, issue 2, pages 151-158, September.
• Reeder, Morgan Bryant & Burkhalter, Janée N. & Wood, Natalie T., 2022, "‘Scandal’, wine and shopping: The social customer journey for the Camille 23-oz. wine glass," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 10, issue 2, pages 159-172, September.
• Wei, Yujie, 2022, "The cultivation of brand knowledge and purchase intention among brand followers on social media," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 10, issue 2, pages 173-186, September.
• Beckett, Simon, 2022, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 9, issue 4, pages 288-289, March.
• Morrow, Valerie, 2022, "Social storytelling in a post-pandemic world: Four content pillars to build relevant authenticity with today’s social consumer," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 9, issue 4, pages 290-297, March.
• Jarrett, Loran & Varki, Sajeev, 2022, "Are your social media posts hitting the bullseye?," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 9, issue 4, pages 298-307, March.
• Alvino, Stefania, 2022, "Communication in a world of change: Engaging healthcare professionals through Twitter," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 9, issue 4, pages 308-317, March.
• Wright, Benjamin K. & Webster, Brian D. & Syed, Imran, 2022, "Narcissists’ perceived compatibility with social media content: The moderating role of psychological capital," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 9, issue 4, pages 318-332, March.
• Zaremba, Arkadiusz, 2022, "Hidden online customer journey: How unseen activities affect media mix modelling and multichannel attribution," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 9, issue 4, pages 333-353, March.
• Gerlich, Michael, 2022, "Micro-influencer marketing during the COVID-19 pandemic: New vistas or the end of an era?," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 9, issue 4, pages 354-370, March.
• Beckett, Simon, 2022, "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 6, issue 4, pages 309-310, March.
• Bohling, Timothy R. & Sender, Sol, 2022, "Elevating an institution’s reputation with a meaningfully distinct brand narrative," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 6, issue 4, pages 311-324, March.
• King, Tommy & Wasilewski, Kristy & Thomas, Sarah, 2022, "Harnessing data to strategise for digital endowment reporting," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 6, issue 4, pages 325-337, March.
• Renwick, Charlotte, 2022, "University selection: Rational and emotional aspects of the decisionmaking process," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 6, issue 4, pages 338-350, March.
• Gibert, Lisa, 2022, "To endow or not to endow? A question of Shakespearean proportions facing higher education today," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 6, issue 4, pages 351-362, March.
• Amherst, Christopher, 2022, "Technical debt: What it is, how it limits you and what you can do to manage it," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 6, issue 4, pages 363-372, March.
• Duke, Anne & Poff, J. Kent, 2022, "Two methods for motivating faculty giving," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 6, issue 4, pages 373-380, March.
• Martinez, Michael & Rodriguez, Yolanda, 2022, "Descriptive, predictive and prescriptive analytics, simplified," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 6, issue 4, pages 381-392, March.
• Cronin-Gilmore, Julia & Hammond, Helen G., 2022, "Examining the effects of K-8 mergers on brand awareness and fundraising using a mixed-method research design," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 6, issue 4, pages 393-410, March.
• Mendoza, Victoria, 2022, "Taking control of the trolls: Crisis and social media management strategies," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 7, issue 1, pages 21-33, June.
• Szustaczek, Christine, 2022, "‘Blown Away’: Partnering on a Netflix reality series to promote glassblowing education," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 7, issue 1, pages 34-50, June.
• Beckett, Simon, 2022, "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 7, issue 1, pages 4-5, June.
• Trierweiler, John & Sejpal, Kinnari, 2022, "Packaging degree programmes to drive demand," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 7, issue 1, pages 51-62, June.