Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M30: General
/ / / M31: Marketing
/ / / M37: Advertising
/ / / M38: Government Policy and Regulation
/ / / M39: Other

2022

• Sinha, Jay I. & Chitturi, Ravindra & Contractor, Sunil H., 2022, "The Indian Premier League: The creation and management of a global sports branding phenomenon," Journal of Brand Strategy, Henry Stewart Publications, volume 10, issue 4, pages 360-376, March.
• Carroll, Ryall & Cadet, Fabienne T. & Kachersky, Luke, 2022, "Authenticity attracts authenticity: The impact of brand authenticity and self-authenticity on brand loyalty," Journal of Brand Strategy, Henry Stewart Publications, volume 10, issue 4, pages 377-388, March.
• Dezao, Tara, 2022, "Engage with empathy: Improving customer experience with artificial intelligence," Journal of Brand Strategy, Henry Stewart Publications, volume 11, issue 1, pages 15-24, June.
• Armstrong, Brad, 2022, "Do not push me: A disruptive content and media transformation," Journal of Brand Strategy, Henry Stewart Publications, volume 11, issue 1, pages 25-29, June.
• Caven, Jenny, 2022, "Brand purpose, authenticity and impact measurement," Journal of Brand Strategy, Henry Stewart Publications, volume 11, issue 1, pages 30-42, June.
• Beckett, Simon, 2022, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 11, issue 1, pages 4-5, June.
• Gilstrap, Curt A. & Hoey, Morgan & Danielle Smith, Natasha & Cheng, Sandy, 2022, "Comparing social style platform brand and brand community social content: A machine learning-based lexical analysis," Journal of Brand Strategy, Henry Stewart Publications, volume 11, issue 1, pages 43-64, June.
• Bharwani, Seraj & Nerubay, Ariela, 2022, "Capitalising on brand purpose: Creating brand equity and business value from the ground up," Journal of Brand Strategy, Henry Stewart Publications, volume 11, issue 1, pages 6-14, June.
• Bright, Laura F. & Sussman, Kristen Leah & Hendricks, Abby & Archer, Leah & Wilcox, Gary B., 2022, "A deeper look at the 2020 Facebook boycott and related themes of misinformation: A text mining analysis of topics, emotion and sentiment," Journal of Brand Strategy, Henry Stewart Publications, volume 11, issue 1, pages 65-79, June.
• Jones, Valerie K., 2022, "Why people use virtual assistants: Understanding engagement with Alexa," Journal of Brand Strategy, Henry Stewart Publications, volume 11, issue 1, pages 80-101, June.
• Beckett, Simon, 2022, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 11, issue 2, pages 108-109, September.
• Delash, Jim, 2022, "The Isosceles Project: Reframing the marketing brief," Journal of Brand Strategy, Henry Stewart Publications, volume 11, issue 2, pages 110-119, September.
• Markey, Pete, 2022, "Boots’ ‘prescribe kindness’ campaign: A case study of one UK retailer’s response to the COVID-19 pandemic," Journal of Brand Strategy, Henry Stewart Publications, volume 11, issue 2, pages 120-127, September.
• Hese, Göran Van, 2022, "Bridging the gap between social media marketing and customer care," Journal of Brand Strategy, Henry Stewart Publications, volume 11, issue 2, pages 128-136, September.
• Silvers, Steve, 2022, "Contextual advertising: Then, now and in the future," Journal of Brand Strategy, Henry Stewart Publications, volume 11, issue 2, pages 137-144, September.
• Wellington, Spencer C. & Apostolopoulou, Artemisia & Synowka, David P., 2022, "That VIP feeling: Activation, measurement techniques and best practices in sport sponsorship," Journal of Brand Strategy, Henry Stewart Publications, volume 11, issue 2, pages 145-166, September.
• Gerkins, Sarah & Cronin-Gilmore, Julia, 2022, "Discovering the video streaming behaviours of Millennials during a pandemic," Journal of Brand Strategy, Henry Stewart Publications, volume 11, issue 2, pages 167-179, September.
• Mercurio, Kathryn R. & Damon Aiken, K., 2022, "Exploring political consumerism and the emerging role of political brand personality," Journal of Brand Strategy, Henry Stewart Publications, volume 11, issue 2, pages 180-195, September.
• Beniflah, Jake, 2022, "Editorial," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 6, issue 2, pages 101-101, March.
• Kemp, Elyria & Porter, Mcdowell & Davis, Cassandra & Williams, Kristi M., 2022, "Awareness as wellness: Examining disparities in mental health care," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 6, issue 2, pages 102-114, March.
• Fitzsimmons, Alexis Bajalia & Qin, Yufan Sunny & Heffron, Eve R. & Distaso, Marcia W., 2022, "Purpose-driven corporate communication: A content analysis of Fortune 100 companies," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 6, issue 2, pages 115-122, March.
• Attri, Rekha & Jasrotia, Sahil, 2022, "A grounded theory approach to determine the factors affecting tourism decisions," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 6, issue 2, pages 123-139, March.
• Gómez, Amy & Hardie, Meredydd & Hettel, Keri & NguyễN, Olivia & Tolbert, Kristin, 2022, "Exploring Hispanic health attitudes and behaviours for more informed cross-cultural marketing," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 6, issue 2, pages 140-152, March.
• Beniflah, Jake & Razo, Pamela, 2022, "The Hispanic marketing paradigm and the needed shift: A Kuhnian perspective," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 6, issue 2, pages 153-159, March.
• Beniflah, Jake & Razo, Pamela & Veloz, Julie, 2022, "Self-referencing and optimal distinctiveness theory: The theoretical underpinnings to US multicultural marketing," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 6, issue 2, pages 160-175, March.
• Singh, Avtar & Sharma, Rahul, 2022, "Fan engagement on select social media platforms: A study of the Indian Premier League," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 6, issue 2, pages 176-186, March.
• Ramya, K., 2022, "Applying the theory of reasoned action to measure intent to purchase halal food," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 7, issue 1, pages 107-121, March.
• Wibisono, Nono & Arrasy, Bieke F. & Rafdinal, Wahyu, 2022, "Predicting consumer behaviour toward digital K-pop albums: An extended model of the theory of planned behaviour," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 7, issue 1, pages 19-33, March.
• Huber, Amy & Chapa, Sindy, 2022, "Measuring the perception of trust: Two cultural approaches," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 7, issue 1, pages 34-48, March.
• Lim, Young Joon & Lemanski, Jennifer, 2022, "How should companies respond to complaints? Measuring satisfaction among Generation Z online shoppers," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 7, issue 1, pages 49-62, March.
• Beniflah, Jake, 2022, "Editorial," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 7, issue 1, pages 5-5, March.
• Kaur, Talvinder & Bedi, Sarbjit Singh, 2022, "The influence of marketer and user-generated communication on brand preference," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 7, issue 1, pages 6-18, March.
• Eneizan, Bilal, 2022, "Artificial intelligence in customer service: An empirical study of the banking sector," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 7, issue 1, pages 63-74, March.
• Dohroo, Mitali & Duggal, Taranjeet & Ansari, Amirul Hasan, 2022, "Reducing employee turnover intentions through ethical leadership and positive organisational behaviour," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 7, issue 1, pages 75-88, March.
• Pinci, Francesco, 2022, "Eye tracking provides valuable insights in neuroscience: An empirical brand perception food marketing study," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 7, issue 1, pages 89-106, March.
• Edwards, Alexei, 2022, "How Bang & Olufsen moved from the darkness to the light with influencer marketing," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 10, issue 1, pages 18-26, June.
• Ahmed, Imran & Obst, Marlene & Rose, Rachel, 2022, "The role of brands in online safety: Don’t trust Google to sort it out for you," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 10, issue 1, pages 27-34, June.
• Alampi, Amanda & Juneja, Ziva Luddy, 2022, "Beautiful failure: A case study on #EqualityActJapan and a lesson in failing well on social media," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 10, issue 1, pages 35-44, June.
• Beckett, Simon, 2022, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 10, issue 1, pages 4-5, June.
• Cummings, Christopher, 2022, "The elusive omni-channel advantage: How to make the complex simple using scalable technology," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 10, issue 1, pages 45-51, June.
• Kaykas-Wolff, Jascha, 2022, "How to pivot to a first-party data marketing strategy," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 10, issue 1, pages 52-60, June.
• Bond, Sarah, 2022, "Why COVID-19 disruptions to shopping behaviours underscore the need for a coordinated, cross-functional conversion rate optimisation strategy," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 10, issue 1, pages 6-17, June.
• Gray, Alan, 2022, "How behavioural science can improve influencer marketing campaigns," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 10, issue 1, pages 61-68, June.
• Hura, Alina, 2022, "Revealing consumer insights through visual analysis of social media images," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 10, issue 1, pages 69-75, June.
• Adams, Arianne, 2022, "Feel-good marketing: Understanding autonomous sensory meridian response and its online audience," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 10, issue 1, pages 76-81, June.
• Dias, Patrícia & Duarte, Alexandre, 2022, "How Portuguese adolescents relate to influencers and brands on TikTok," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 10, issue 1, pages 82-95, June.
• Beckett, Simon, 2022, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 10, issue 2, pages 101-102, September.
• Dougenik, Michelle, 2022, "How to unlock the maximum return on social content," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 10, issue 2, pages 103-115, September.
• Schudrowitz, Joerg, 2022, "App-usage data and geo-tracking: How to address consumers at the right moment based on behaviour and geo-location," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 10, issue 2, pages 116-124, September.
• Fellinger, Lisa & Fronimaki, Despina, 2022, "Optimising content beyond the checklist: Leveraging Google’s expertise–authoritativeness– trustworthiness principle for search engine optimisation," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 10, issue 2, pages 125-134, September.
• Murphy, Laura & Perales, Fernando & Gopal, Anand & Gyurdieva, Yordanka & Gueorguiev, Victor & Shandilya, Pratyush, 2022, "Time for marketing to embrace reinforcement learning," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 10, issue 2, pages 135-142, September.
• Doherty, Kevin, 2022, "Adapting Hollywood acting techniques to engage audiences," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 10, issue 2, pages 143-150, September.
• Hall, Patrick Casey, 2022, "The how and why of executive social media activation," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 10, issue 2, pages 151-158, September.
• Reeder, Morgan Bryant & Burkhalter, Janée N. & Wood, Natalie T., 2022, "‘Scandal’, wine and shopping: The social customer journey for the Camille 23-oz. wine glass," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 10, issue 2, pages 159-172, September.
• Wei, Yujie, 2022, "The cultivation of brand knowledge and purchase intention among brand followers on social media," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 10, issue 2, pages 173-186, September.
• Beckett, Simon, 2022, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 9, issue 4, pages 288-289, March.
• Morrow, Valerie, 2022, "Social storytelling in a post-pandemic world: Four content pillars to build relevant authenticity with today’s social consumer," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 9, issue 4, pages 290-297, March.
• Jarrett, Loran & Varki, Sajeev, 2022, "Are your social media posts hitting the bullseye?," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 9, issue 4, pages 298-307, March.
• Alvino, Stefania, 2022, "Communication in a world of change: Engaging healthcare professionals through Twitter," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 9, issue 4, pages 308-317, March.
• Wright, Benjamin K. & Webster, Brian D. & Syed, Imran, 2022, "Narcissists’ perceived compatibility with social media content: The moderating role of psychological capital," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 9, issue 4, pages 318-332, March.
• Zaremba, Arkadiusz, 2022, "Hidden online customer journey: How unseen activities affect media mix modelling and multichannel attribution," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 9, issue 4, pages 333-353, March.
• Gerlich, Michael, 2022, "Micro-influencer marketing during the COVID-19 pandemic: New vistas or the end of an era?," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 9, issue 4, pages 354-370, March.
• Beckett, Simon, 2022, "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 6, issue 4, pages 309-310, March.
• Bohling, Timothy R. & Sender, Sol, 2022, "Elevating an institution’s reputation with a meaningfully distinct brand narrative," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 6, issue 4, pages 311-324, March.
• King, Tommy & Wasilewski, Kristy & Thomas, Sarah, 2022, "Harnessing data to strategise for digital endowment reporting," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 6, issue 4, pages 325-337, March.
• Renwick, Charlotte, 2022, "University selection: Rational and emotional aspects of the decisionmaking process," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 6, issue 4, pages 338-350, March.
• Gibert, Lisa, 2022, "To endow or not to endow? A question of Shakespearean proportions facing higher education today," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 6, issue 4, pages 351-362, March.
• Amherst, Christopher, 2022, "Technical debt: What it is, how it limits you and what you can do to manage it," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 6, issue 4, pages 363-372, March.
• Duke, Anne & Poff, J. Kent, 2022, "Two methods for motivating faculty giving," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 6, issue 4, pages 373-380, March.
• Martinez, Michael & Rodriguez, Yolanda, 2022, "Descriptive, predictive and prescriptive analytics, simplified," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 6, issue 4, pages 381-392, March.
• Cronin-Gilmore, Julia & Hammond, Helen G., 2022, "Examining the effects of K-8 mergers on brand awareness and fundraising using a mixed-method research design," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 6, issue 4, pages 393-410, March.
• Mendoza, Victoria, 2022, "Taking control of the trolls: Crisis and social media management strategies," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 7, issue 1, pages 21-33, June.
• Szustaczek, Christine, 2022, "‘Blown Away’: Partnering on a Netflix reality series to promote glassblowing education," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 7, issue 1, pages 34-50, June.
• Beckett, Simon, 2022, "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 7, issue 1, pages 4-5, June.
• Trierweiler, John & Sejpal, Kinnari, 2022, "Packaging degree programmes to drive demand," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 7, issue 1, pages 51-62, June.
• Mckinnon, Sarah, 2022, "Recent grad refresh: Carleton University’s transformed approach to building relationships with new alumni," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 7, issue 1, pages 6-20, June.
• Gao, Yang, 2022, "China’s university fundraising and institutionally related foundations: Development, current status and challenges," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 7, issue 1, pages 63-76, June.
• Adams, Tara & Pomonis, Anthony, 2022, "Do the right thing and get caught doing it: A case study of developing cognitive impairment guidelines for advancement staff at the University of Illinois System," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 7, issue 1, pages 77-85, June.
• Cooper, Dale & Gurr, Jemma, 2022, "Fundraising during a pandemic: The University of Manchester’s Student Hardship Appeal," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 7, issue 1, pages 86-95, June.
• Kift, Brandy & Mallett, Leah, 2022, "Be here from anywhere: Creating and launching the Bucknell Virtual Experience," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 7, issue 1, pages 96-106, June.
• Beckett, Simon, 2022, "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 7, issue 2, pages 112-113, August.
• Jones, Tana & Miller, Andrea L., 2022, "The path to Stewtopia: Building a university-wide stewardship programme," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 7, issue 2, pages 114-124, August.
• Woods, Karen & Haag-Mikec, Meta & De Ruyter, Marijke, 2022, "#RSM24 — Lessons learned from planning 30 global events on one day," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 7, issue 2, pages 125-135, August.
• Sumner, Wes, 2022, "Coronavirus communications and the college president's power to calm campus," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 7, issue 2, pages 136-144, August.
• Hyppa-Martin, Jolene & Hofmann, Robert & Mccollar, Lani, 2022, "Dementia and professional fundraising: What to know and what to plan," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 7, issue 2, pages 145-157, August.
• Southern, Leah, 2022, "The new normal of alumni volunteering," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 7, issue 2, pages 158-168, August.
• Brady, Karen, 2022, "`Bump It Forward`: How a campaign challenged our fundraising status quo," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 7, issue 2, pages 169-179, August.
• Andreana, Lisa & Frangakis, Steve, 2022, "Case study: The shift from in-person to virtual Homecoming and how to create a trending success," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 7, issue 2, pages 180-187, August.
• Sims, John A. & Wiggins, Roy A., 2022, "Leveraging stakeholder engagement to reconstitute a diverse business advisory council," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 7, issue 2, pages 188-205, August.
• Beckett, Simon, 2022, "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 7, issue 3, pages 212-213, December.
• Violante, Carissa & Stevens, Stefanie, 2022, "Going live: Transforming virtual programming through social media," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 7, issue 3, pages 214-223, December.
• Harrell, Katie, 2022, "Enhancing fundraising performance through pipeline-based goal setting," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 7, issue 3, pages 224-235, December.
• Stenlund, Becky & Jensen, Katie, 2022, "A framework for building more inclusive marketing and communications content," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 7, issue 3, pages 236-248, December.
• Livingston, Serena R., 2022, "Quality assurance in gift agreements," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 7, issue 3, pages 249-260, December.
• Bowman, Josh & Treloar, Stephanie, 2022, "Collaborating with research: Leveraging government grants to increase industry support," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 7, issue 3, pages 261-272, December.
• Nazione, Samantha & Clark, Melissa & Rewis, Nancy, 2022, "Finding success promoting Berry College in a rapidly declining market: A longitudinal case study of a marketing campaign to reposition a college brand," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 7, issue 3, pages 273-291, December.
• Huebner, Christopher, 2022, "How higher education marketers should think about mental availability: A framework for graduate enrolment growth," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 7, issue 3, pages 292-298, December.
• Valeri GAGAUZ, 2022, "Erp System Implementation In The Small And Medium Enterprises: Evidence From The Republic Of Moldova," Contemporary Economy Journal, Constantin Brancoveanu University, volume 7, issue 4, pages 154-161.
• Iuliana Pârvu & Dragos Mihai Ipate, 2022, "Customer Segments On The Higher Education Market," Management Strategies Journal, Constantin Brancoveanu University, volume 56, issue 2, pages 141-147.
• Shahriar Jeddy & Mohammad Reza Mashayekh & Ali Rostami, 2022, "The purchase of online products: a review of barrier effects on trust intentions," CACTUS - The Tourism Journal for Research, Education, Culture and Soul, Bucharest University of Economic Studies, volume 26, issue 1.
• Jose Joel Cruz Tarrillo & Karla Liliana Haro Zea & Juan Jesús Soria Quijaite, 2022, "Revisión sistemática: situación actual de la personalidad de marca para el posicionamiento estratégico," Revista Tendencias, Universidad de Narino, volume 23, issue 1, pages 315-340.
• Iris María Cantillo Velásquez & Yamile León Vargas, 2022, "Tendencias de investigación en los negocios internacionales," Revista Tendencias, Universidad de Narino, volume 23, issue 2, pages 273-302.
• Тодор Кръстевич, 2022, "Разкриване На Закономерности При Пазаруване В Среда На Големи Данни," Scientific Research Almanac, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, volume 30, issue 1 Year 20, pages 138-180.
• Alexandre Chirat, 2022, "Consumer sovereignty in the digital society," EconomiX Working Papers, University of Paris Nanterre, EconomiX, number 2022-25.
• Grazia Cecere & Vincent Lefrere & Fabrice Le Guel, 2022, "Third parties in the app market and economics of privacy," Economics Bulletin, AccessEcon, volume 42, issue 2, pages 1040-1049.
• Lesley G. Benson & Tinashe TR Ndoro, 2022, "An Investigation into Online Shopping Cart Abandonment in South Africa," International Review of Management and Marketing, Econjournals, volume 12, issue 3, pages 26-30, May.
• Caitlin de la Roche & Tiago de Barros & Tinashe Chuchu & Brighton Nyagadza & Marike Venter de Villiers, 2022, "An Investigation on Consumer Perceptions of Email and Social Media Marketing: An Advertising Case in South Africa," International Review of Management and Marketing, Econjournals, volume 12, issue 4, pages 29-37, July.
• Tamara Kasamani & Alaa Abass & Nehale Mostapha, 2022, "The Antecedents and Consequences of Customer Inspiration: The Mediating Role of Perceptual Fluency in the Online Shopping Context," International Review of Management and Marketing, Econjournals, volume 12, issue 5, pages 5-11, September.
• Andrew R. Kamwendo & Mandusha Maharaj, 2022, "The Preferences of Consumers When Selecting Clothing Detergent Products," International Review of Management and Marketing, Econjournals, volume 12, issue 6, pages 23-36, November.
• Dr. Irene Samanta & Dr. Panagiotis Kaldis & Konstantinos Papageorgiou, 2022, "Consumer’s Engagement in Social Media and Implications in Trusting e-Word of Mouth," International Journal of Finance, Insurance and Risk Management, International Journal of Finance, Insurance and Risk Management, volume 12, issue 1, pages 37-48.
• Krystyna Mazurek-Lopacinska & Magdalena Sobocinska, 2022, "The Role of Social Media in Firms’ Marketing Communication in the Polish Market," European Research Studies Journal, European Research Studies Journal, volume 0, issue 3, pages 216-234.
• Monika Spychalska-Wojtkiewicz & Monika Klein & Magdalena Majchrzak, 2022, "Aspects Influencing Purchasing Decision, Based on Fashion Purchasing Attitudes," European Research Studies Journal, European Research Studies Journal, volume 0, issue 3, pages 256-272.
• Katarzyna Hys & Dominika Barbara Matuszek & Krzysztof Olejnik & Karol Bierczynski, 2022, "Intensity of Commercial Communication in Poland in the Field of Dietary Supplements," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4, pages 404-414.
• Ana Afonso & Óscar Afonso & Ana Maria Bandeira, 2022, "Effects of In-School Marketing Actions on Consumption Behavior," Notas Económicas, Faculty of Economics, University of Coimbra, issue 54, pages 29-54, July, DOI: 10.14195/2183-203X_54_2.
• Stefan Buehler & Rachel Chen & Daniel Halbheer, 2022, "Circular Business Models: Product Design and Consumer Participation," Working Papers, HAL, number hal-03938305, Dec, DOI: 10.2139/ssrn.4314781.
• Mehak Gupta & Sonali Aggarwal, 2022, "Impact of sectoral bank credit on economic growth in India - an empirical analysis," International Journal of Economics and Accounting, Inderscience Enterprises Ltd, volume 11, issue 1, pages 20-41.
• José Tudón, 2022, "Distilling network effects from Steam," Quantitative Marketing and Economics (QME), Springer, volume 20, issue 3, pages 293-312, September, DOI: 10.1007/s11129-022-09254-5.
• Berács, József, 2022, "Polányi hatása a marketingelméleti iskolákra
  [The great transformation and its consequences: attracting markets and marketing]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), volume 0, issue 12, pages 1533-1554, DOI: 10.18414/KSZ.2022.12.1533.
• Patrick Lavrits, 2022, "Internal Direction versus Outer Direction in Romanian and German Advertising," Book chapters-LUMEN Proceedings, Editura Lumen, chapter 34, in: Antonio Sandu, "World Lumen Congress 2021", DOI: https://doi.org/10.18662/wlc2021/34.
• Changying Li & Youping Li & Jianhu Zhang, 2022, "Advertising and Price Competition in the Presence of Overlapping Ownership," Journal of Institutional and Theoretical Economics (JITE), Mohr Siebeck, Tübingen, volume 178, issue 1, pages 43-53, DOI: 10.1628/jite-2022-0003.
• Bradley Larsen & Marc J. Hetherington & Steven H. Greene & Timothy J. Ryan & Rahsaan D. Maxwell & Steven Tadelis, 2022, "Counter-stereotypical Messaging and Partisan Cues: Moving the Needle on Vaccines in a Polarized U.S," NBER Working Papers, National Bureau of Economic Research, Inc, number 29896, Apr.
• Jean-Pierre H. Dubé & Joonhwi Joo & Kyeongbae Kim, 2022, "Discrete-Choice Models and Representative Consumer Theory," NBER Working Papers, National Bureau of Economic Research, Inc, number 30130, Jun.
• Bart Bronnenberg & Jean-Pierre H. Dubé & Chad Syverson, 2022, "Intangible Marketing Capital," NBER Working Papers, National Bureau of Economic Research, Inc, number 30145, Jun.
• Radka Bauerová & Ondřej Mikšík & Lucie Vavrušková & Kateřina Gavendová & Veronika Haladejová & Pavel Vavruška, 2022, "The Opportunities of Using the Metaverse from a Business Perspective," Working Papers, Silesian University, School of Business Administration, number 0072, Jul.
• Opeyemi Afolabi Femi–Oladunni & María Pilar Martínez–Ruiz & Pablo Ruiz–Palomino & Ana Isabel Muro–Rodríguez, 2022, "Valores de los alimentos que influyen en las decisiones de los consumidores en un país de à frica Sub Sahariana," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 2206, Jul, revised Sep 2022.
• Ghori, Muhammad Ashhad & Imran, Syed Monis & Pervaiz, Javeria & Aiman, Umm e Aiman, 2022, "How Motivational Factors Affect the Online Shopping Behavior: An Insight of Developing Economy Consumers," MPRA Paper, University Library of Munich, Germany, number 112290.
• Ghaznavi, Saeeda Naz & Ali, Syed Yousuf & Mahmood Khan, Neha & Fatima, Mahrukh & Shakoor, Iqra, 2022, "Factors That Motivates Fake News Sharing Among Social Media Users: A Case of an Emerging Economy," MPRA Paper, University Library of Munich, Germany, number 112302.
• Ali, Hassan & Azhar, Maham & Zain, Marium & Shekhani, Hira & Muhammad Iqbal, Fahad, 2022, "How E-Learning Is Reshaping the Education Industry of Developing Economy? An Evidence from PLS-SEM Approach," MPRA Paper, University Library of Munich, Germany, number 112308.
• Zia, Syeda Hamna & Muneer, Naima & Siddiqui, Amna & Huda, Rozmeen, 2022, "The Impact of Perceived Social Media Activities On Consumer-Based Brand Equity: A Perspective from Emerging Economy," MPRA Paper, University Library of Munich, Germany, number 112346.
• Niros, Meletios & Niros, Angelica, 2022, "Effective digital loyalty strategies in services during COVID-19 pandemic: does digital adoption matter?," MPRA Paper, University Library of Munich, Germany, number 114025, Jul.
• Niros, Meletios & Niros, Angelica & Omri, Spyridon, 2022, "Do store atmosphere and playfulness matter during the ongoing pandemic crisis?," MPRA Paper, University Library of Munich, Germany, number 114026, Jul.
• Yang, Bill Huajian, 2022, "Modeling Path-Dependent State Transition by a Recurrent Neural Network," MPRA Paper, University Library of Munich, Germany, number 114188, Aug, revised 18 Jul 2022.
• Niros, Meletios & Giannakis, Damian & Niros, Angelica, 2022, "Digital marketing effects on customer repurchase intentions following the pandemic. A strategic marketing analysis of customer equity dimensions," MPRA Paper, University Library of Munich, Germany, number 114331, May.
• Batiz-Lazo, Bernardo & Martínez-Rodríguez, Susana, 2022, "Gender and the financialization of Spanish retail banking, 1949-1970," MPRA Paper, University Library of Munich, Germany, number 114629, Sep.
• Ali, Emmad, 2022, "Negative Influence of Electronic Advertising - Specifically Televison in Shaping the Behavior and Preferences of Children in Ages (10-14)," MPRA Paper, University Library of Munich, Germany, number 116510, May, revised 18 Nov 2022.
• Baig, Mirza Wahid, 2022, "The Impact of Brand Personality on Brand Equity and the Marketing Strategies to Dealing with such Issues," MPRA Paper, University Library of Munich, Germany, number 116562, Dec.
• Nguyen, Binh Hai Thi & Nguyen, Luan Thanh, 2022, "Factors affecting consumers' intention to shop online on TikTok social network in Ho Chi Minh City," MPRA Paper, University Library of Munich, Germany, number 119044, Apr.
• Serrano-Arcos, Mª Mar & Sánchez-Fernández, Raquel & Pérez-Mesa, Juan Carlos & Riefler, Petra, 2022, "A Review of Consumer Affinity Research: Recent Advances and Future Directions," MPRA Paper, University Library of Munich, Germany, number 119881, Mar.
• Truong Thi Xuan Dao & Pham Huong Trang & Tran Duc Thanh, 2022, "The Big Five personality traits and co-production behaviour of Vietnamese tourists: An extension of the theory of planned behaviour," Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics, University of Rijeka, Faculty of Economics and Business, volume 40, issue 1, pages 97-127.
• Merve Yanar Gürce & Petek Tosun & Güzide Öncü Eroglu Pektaº, 2022, "Brand Love and Brand Forgiveness: An Empirical Study in Turkey," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 14, pages 22-39.
• Anetta Pukas, 2022, "Hyper-Personalization as a Customer Relationship Management Tool in a SMART Organization," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 20, issue 97, pages 95-108.
• Jianshan Sun & Jian Song & Yuanchun Jiang & Yezheng Liu & Jun Li, 2022, "Prick the filter bubble: A novel cross domain recommendation model with adaptive diversity regularization," Electronic Markets, Springer;IIM University of St. Gallen, volume 32, issue 1, pages 101-121, March, DOI: 10.1007/s12525-021-00492-1.
• Ana Alina Tudoran, 2022, "A machine learning approach to identifying decision-making styles for managing customer relationships," Electronic Markets, Springer;IIM University of St. Gallen, volume 32, issue 1, pages 351-374, March, DOI: 10.1007/s12525-021-00515-x.
• Rotem Shneor & Urszula Mrzygłód & Joanna Adamska-Mieruszewska & Anna Fornalska-Skurczyńska, 2022, "The role of social trust in reward crowdfunding campaigns’ design and success," Electronic Markets, Springer;IIM University of St. Gallen, volume 32, issue 3, pages 1103-1118, September, DOI: 10.1007/s12525-021-00456-5.
• Muhammad Naeem & Wilson Ozuem & Kerry Howell & Silvia Ranfagni, 2022, "Understanding the process of meanings, materials, and competencies in adoption of mobile banking," Electronic Markets, Springer;IIM University of St. Gallen, volume 32, issue 4, pages 2445-2469, December, DOI: 10.1007/s12525-022-00610-7.
• Jorge Padilla & Salvatore Piccolo & Helder Vasconcelos, 2022, "Business models, consumer data and privacy in platform markets," Economia e Politica Industriale: Journal of Industrial and Business Economics, Springer;Associazione Amici di Economia e Politica Industriale, volume 49, issue 3, pages 599-634, September, DOI: 10.1007/s40812-022-00218-0.
• Kameliya Narleva & Mariya Peeva, 2022, "Social Responsibility In Logistic Sector - Questions And Perspectivies," INTERNATIONAL SCIENTIFIC AND PRACTICAL CONFERENCE "HUMAN RESOURCE MANAGEMENT", University of Economics - Varna, issue 1, pages 37-43.
• Silviya Blagoeva (ed.), 2022, "Logistics In Times Of Crisis:Challenges And Solutions," Conferences of the Industrial business and logistics department, Publishing house Science and Economics Varna, number 2.
• Pfeifere Dita, 2022, "The Issues of Defining and Classifying Cultural Centres," Economics and Culture, Sciendo, volume 19, issue 2, pages 28-37, December, DOI: 10.2478/jec-2022-0013.
• Oleksiuk Adam & Pleśniak Agnieszka, 2022, "Environment Characteristics and Internationalization of SMEs: Insights from a Polish and Finnish Sample," Journal of Management and Business Administration. Central Europe, Sciendo, volume 30, issue 3, pages 175-194, September, DOI: 10.7206/cemj.2658-0845.86.
• Thi Hang Nguyen & Nguyen Tran Trong, 2022, "Sharing and connecting information in the context of the Covid-19 pandemic and training skills for employees to meet the needs of businesses in digital transformation," Management, Sciendo, volume 26, issue 1, pages 93-117, January, DOI: 10.2478/manment-2019-0086.
• Hao Wang & Xundong Yin & Alice Y. Ouyang, 2022, "Store Promotion, Manufacturer Competition And Welfare," The Singapore Economic Review (SER), World Scientific Publishing Co. Pte. Ltd., volume 67, issue 04, pages 1479-1496, June, DOI: 10.1142/S0217590821500442.
• Polak, Marija & Kolić Stanić, Matilda & Togonal, Marijana, 2022, "Artificial Intelligence in Communication with Music Fans: An Example from South Korea," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2022), Hybrid Conference, Opatija, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Hybrid Conference, Opatija, Croatia, 17-18 June 2022", DOI: 10.54820/entrenova-2022-0006.
• Yağmur, Yenal & Aksu, Akın, 2022, "Investigation of destination image mediating effect on tourists’ risk assessment, behavioural intentions and satisfaction," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 8, issue 1, pages 27-37, DOI: 10.5281/zenodo.6583467.

2021

• Janina SÃœRKEN & Sören SUNDERMANN, 2021, ""Online Touchpoints Matter!" - An Empirical Analysis of Consumer-Brand Relationships in Retail Settings," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 77-87, August.
• Anastassiya LIPOVKA & Arman ISLAMGALEYEV & Jeļena BADJANOVA, 2021, "Innovation capability of women and men managers: evidence from Kazakhstan," Access Journal, Access Press Publishing House, volume 2, issue 1, pages 91-102, January, DOI: 10.46656/access.2021.2.1(7).
• Galyna CHORNOUS & Yana FARENIUK, 2021, "Marketing mix modeling for pharmaceutical companies on the basis of data science technologies," Access Journal, Access Press Publishing House, volume 2, issue 3, pages 274-289, September, DOI: 10.46656/access.2021.2.3(6).
• Adamashvili Nino & Shervashidze Salome & Salvatore Fiorella Pia, 2021, "Does The Development of The Country Drive The Consumer Behavior? A Two-Country Study," International Journal of Business Research and Management (IJBRM), Computer Science Journals (CSC Journals), volume 12, issue 2, pages 34-49, April.
• Кажмуратов Ж.Т. // Kazhmuratov Zh.T. & Шалгынбаев К.У. // Shalgynbayev K.U. & Майданов С.Ж. // Maidanov S.Zh. & Табарак Ы.Ж. // Tabarak Y.Zh., 2021, "Перспективы развития инвестиционных монет и мерных слитков Национального Банка как инструмента инвестирования // Prospects for the development of investment coins and bullions of the National Bank as an investment tool," Economic Review(National Bank of Kazakhstan), National Bank of Kazakhstan, issue 4, pages 42-57.
• Mooney, Daniel, 2021, "Editorial: The process of winning with analytics: Provide clarity and confidence," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 6, issue 3, pages 188-189, January.
• Earley, Seth, 2021, "Using the customer journey to optimise the marketing technology stack," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 6, issue 3, pages 190-210, January.
• Fosker, Natasha & Cheung, Benny, 2021, "Pricing and proposition testing in subscription economies," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 6, issue 3, pages 211-220, January.
• Lebmeier, Elisabeth & Hou, Naiwen & Spann, Korbinian & Aßenmacher, Matthias, 2021, "Creating a ‘customer centricity graph’ from unstructured customer feedback," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 6, issue 3, pages 221-229, January.
• Gross, Ted William, 2021, "Thesis and antithesis — Innovation and predictive analytics: Σ (Past + Present) Data ≠ Future Success," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 6, issue 3, pages 230-243, January.
• Frey, Jonathan & Haller, Harold S., 2021, "Design of experiments has not been used more widely by marketing despite its proven track record," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 6, issue 3, pages 244-256, January.
• Friberg, Richard & Sanctuary, Mark, 2021, "Why consumers fail to put their money where their mouth is: A study of organic coffee," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 6, issue 3, pages 257-268, January.
• Vriens, Marco & Vidden, Chad & Bosch, Nathan, 2021, "The benefits of Shapley-value in key-driver analysis," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 6, issue 3, pages 269-278, January.
• Abuhulaibah, Talal & Chen Mccain, Shiang-Lih & Lolli, Jeffrey C., 2021, "Online hotel reviews: Factors influencing how customers perceive their credibility and the likelihood of customer adoption," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 6, issue 3, pages 279-289, January.
• Farquharson, Gordon, 2021, "The process of winning with analytics: The emerging need for agility," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 6, issue 4, pages 296-297, March.
• Burton, Stephanie, 2021, "Data governance: The path to a data-driven culture," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 6, issue 4, pages 298-308, March.
• Wycherley, James, 2021, "Transforming insight in 2021," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 6, issue 4, pages 309-315, March.
• Schillewaert, Niels, 2021, "Fixing the brand radar: Brand trackers should be used for management not market research," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 6, issue 4, pages 316-323, March.
• Pearson, Andrew, 2021, "Capacity planning in marketing," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 6, issue 4, pages 324-343, March.
• Ahlemeyer-Stubbe, Andrea & Müller, Agnes, 2021, "The importance of domain knowledge for successful and robust predictive modelling," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 6, issue 4, pages 344-352, March.
• Leary, Patrick C., 2021, "Compiling user experience metrics via quantitative and qualitative methods," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 6, issue 4, pages 353-358, March.
• Kingsnorth, Simon, 2021, "In a data-rich world, which metrics should digital marketers focus on?," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 6, issue 4, pages 359-365, March.
• Lackey, Derek A., 2021, "Data protection and privacy in Canada: A balanced approach," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 6, issue 4, pages 366-376, March.
• Alves, Alessandro Martins & Vriens, Marco & Ramos, Thiago Graça, 2021, "Designing efficient assortments: A branch-and-bound method to optimise volume and satisfaction," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 6, issue 4, pages 377-386, March.
• Mahmoudian, Haniyeh, 2021, "Ethics and data governance in marketing analytics and artificial intelligence," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 7, issue 1, pages 17-22, June.
• Underwood, Cory, 2021, "Analytics redefined: How privacy is reshaping the industry," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 7, issue 1, pages 23-31, June.
• Hall, Doug, 2021, "Ethical and efficient consent management," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 7, issue 1, pages 32-38, June.
• Betts, Andy, 2021, "The impact of evolving digital behaviours on the diffusion of marketing technology," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 7, issue 1, pages 39-46, June.
• Keegan, Brendan J., 2021, "Editorial: Shedding the pounds by quitting the cookies," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 7, issue 1, pages 4-5, June.
• Keating, Barry, 2021, "How analytics is used in forecasting," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 7, issue 1, pages 47-57, June.
• Loftis, Lisa, 2021, "Data and decisioning: It takes two to tango in customer experience," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 7, issue 1, pages 58-64, June.
• Thomas, Ian, 2021, "Planning for a cookie-less future: How browser and mobile privacy changes will impact marketing, targeting and analytics," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 7, issue 1, pages 6-16, June.
• Garofalo, Caterina & Gallucci, Francesco, 2021, "From marketing to neuromarketing: Ethical considerations," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 7, issue 1, pages 65-72, June.
• Dapko, Jennifer L. & Snyder, Gregory J., 2021, "Screening for self-directedness: A method for recruiting savvy analysts in a dynamic business environment," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 7, issue 1, pages 73-83, June.
• Dewa Rucika, Nyoman Gde & Ardika, I. Wayan & Suryawan Wiranatha, A.A.P. Agung & Budiarsa, Made, 2021, "The importance of local culture in the marketing mix during low season in Bali," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 7, issue 1, pages 84-92, June.
• Mooney, Dan, 2021, "Approaches for a thriving marketing analytics function: Now and in the future," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 7, issue 2, pages 100-103, September.
• Wong, Dona, 2021, "The social responsibility of data visualisation in a time of pandemic," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 7, issue 2, pages 104-107, September.
• Sterne, Jim, 2021, "The care and feeding of digital analysts," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 7, issue 2, pages 108-114, September.
• Greenhouse, Jeff, 2021, "The four big forces conspiring to ruin one’s analytics," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 7, issue 2, pages 115-121, September.
• Kamena, Roger, 2021, "Moving towards inferential attribution modelling in a world without third-party cookies," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 7, issue 2, pages 122-130, September.
• Block, Martin P., 2021, "Assessing privacy protected cohort-based market segmentation," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 7, issue 2, pages 131-143, September.
• Guha, Paromita & Echagarruga, Christina & Tian, Eva Qi, 2021, "Optimising marketing strategies by customer segments and lifetime values, with A/B testing," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 7, issue 2, pages 144-153, September.
• Larche, Jeff & Lazarevski, Josip, 2021, "Measuring the value of artificial intelligence in improving search and chatbot outcomes," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 7, issue 2, pages 154-160, September.
• Angel, Gary, 2021, "Whither in-store analytics: How in-store behavioural analytics has changed and where it is heading," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 7, issue 2, pages 161-168, September.