Do store atmosphere and playfulness matter during the ongoing pandemic crisis?
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References listed on IDEAS
- Marta Blazquez & Rosy Boardman & Luyu Xu, 2019. "International flagship stores: an exploration of store atmospherics and their influence on purchase behaviour," International Journal of Business and Globalisation, Inderscience Enterprises Ltd, vol. 22(1), pages 110-126.
- Hussain, Riaz & Ali, Mazhar, 2015.
"Effect of Store Atmosphere on Consumer Purchase Intention,"
EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 7(2), pages 35-43.
- Hussain, Riaz & Ali, Mazhar, 2015. "Effect of Store Atmosphere on Consumer Purchase Intention," MPRA Paper 72707, University Library of Munich, Germany.
- Vilnai-Yavetz, Iris & Gilboa, Shaked & Mitchell, Vince, 2021. "Experiencing atmospherics: The moderating effect of mall experiences on the impact of individual store atmospherics on spending behavior and mall loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
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More about this item
Keywords
Store atmospherics; playfulness; customer experiential value; pandemic crisis;All these keywords.
JEL classification:
- M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
NEP fields
This paper has been announced in the following NEP Reports:- NEP-MKT-2022-09-12 (Marketing)
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