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Report NEP-MKT-2022-09-12
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Niros, Meletios & Niros, Angelica, 2022, "Effective digital loyalty strategies in services during COVID-19 pandemic: does digital adoption matter?," MPRA Paper, University Library of Munich, Germany, number 114025, Jul.
- Niros, Meletios & Niros, Angelica & Omri, Spyridon, 2022, "Do store atmosphere and playfulness matter during the ongoing pandemic crisis?," MPRA Paper, University Library of Munich, Germany, number 114026, Jul.