Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M30: General
/ / / M31: Marketing
/ / / M37: Advertising
/ / / M38: Government Policy and Regulation
/ / / M39: Other

2016

• Karle, Heiko & Peitz, Martin, 2016, "De-targeting: advertising an assortment of products to loss-averse consumers," Working Papers, University of Mannheim, Department of Economics, number 16-03.
• Christian Catalini & Catherine Tucker, 2016, "Seeding the S-Curve? The Role of Early Adopters in Diffusion," NBER Working Papers, National Bureau of Economic Research, Inc, number 22596, Sep.
• Christian Catalini & Catherine Tucker, 2016, "Seeding the S-Curve? The Role of Early Adopters in Diffusion," Working Papers, NET Institute, number 16-02, Sep.
• Eugen Petac & Andreea-Oana Petac, 2016, "The Challenge of Private Cloud for the Digital Business," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 373-379, July.
• Eugen Petac & Andreea-Oana Petac, 2016, "About Security Solutions in Fog Computing," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 380-385, July.
• à lvaro Garrido Morgado & Oscar González Benito & Mercedes Martos Partal, 2016, "Influencia de la calidad percibida del producto en la efectividad de diferentes estímulos comerciales: presentaciones especiales en el establecimiento & folletos publicitarios," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1601, Dec, revised Dec 2016.
• Villena Manzanares, Francisco, 2016, "El desempeño exportador en las pymes manufactureras a través de un modelo estructural basado en intangibles || The export performance in manufacturing SMEs through a structural model based on intangibles," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, volume 21, issue 1, pages 160-187, June.
• Ivanova Natalya, 2016, "Аналіз Динаміки Ринків Маркетингових Сервісів В Аспекті Антикризового Стратегічного Управління
  [The Analysis of the Dynamics of the Marketing Services Market in Terms of Strategic Management of Crisis]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, volume 2, issue 12(17), pages 6.1-6.7, December, DOI: 10.22178/pos.17-7.
• Hussain, Safdar & Ahmed, Wasim & Rabnawaz, Ambar & Jafar, Rana Muhammad Sohail & Saqib, Zulkaif Ahmed & Ullah, Sana & JianZhou, Yang, 2016, "Client Intentions and Buying Behavior with Regard of Dairy Products-Review," MPRA Paper, University Library of Munich, Germany, number 70383.
• Alvi, Mohsin & Ikram, Midra & Mirza, Mohammad Haris & Khan, M. Mubashir Q., 2016, "The Perception of People Regarding Selection of Petrol Pump in Karachi," MPRA Paper, University Library of Munich, Germany, number 71897, Jan.
• Castillo-Sam, Eva Marie & Tormis, Jeaneth & Murcia, John Vianne, 2016, "A Model of Business Innovation in the Context of Micro, Small and Medium Enterprises in Davao Del Sur," MPRA Paper, University Library of Munich, Germany, number 72644, Jan, revised Jun 2016.
• Reddy, Kotapati Srinivasa, 2016, "Corporate Restructuring in the Asian electronics market: Insights from Philips and Panasonic," MPRA Paper, University Library of Munich, Germany, number 73663, revised 2016.
• Sorizo, Reena Beth & Densing, Filjhon & Tura, Regine & Balacy, Garnette Mae, 2016, "Characterizing Life Insurance Marketing: Clients' Perspectives," MPRA Paper, University Library of Munich, Germany, number 74941, Jun, revised 17 Nov 2016.
• Metali, Dr, 2016, "اتجاهات المستهلكين الجزائريين نحو التسوق عبر الانترنت: دراسة ميدانية
  [The Attitude of the Algerian Consumers Toward Internet Shopping: An Empirical Study]," MPRA Paper, University Library of Munich, Germany, number 77675, Dec.
• Goslar, Alex, 2016, "Marketing Inspired Branding," MPRA Paper, University Library of Munich, Germany, number 84153, Jan.
• Goslar, Alex, 2016, "Marketing Communication," MPRA Paper, University Library of Munich, Germany, number 85185, Oct.
• Martins, Marco, 2016, "Gastronomic tourism and the creative economy," MPRA Paper, University Library of Munich, Germany, number 87883, Dec.
• Hameed, Irfan & Jamal Siddiqui, Siraj & Husain, Javed, 2016, "Conceptualizing Humor in Advertising: The Moderating Role of Self-Monitoring," MPRA Paper, University Library of Munich, Germany, number 91771.
• Zuzana Chytkova & Dorthe Brogård Kristensen, 2016, "The Health-Related Market in Czech Republic and Denmark: An Exploration of Consumption Experiences," Central European Business Review, Prague University of Economics and Business, volume 2016, issue 3, pages 38-51, DOI: 10.18267/j.cebr.157.
• Florian Scheuer & Pablo Kurlat, 2016, "Signaling to Experts," 2016 Meeting Papers, Society for Economic Dynamics, number 501.
• Ionela-Roxana GLAVAN & Andreea MIRICA & Bogdan Narcis FIRTESCU, 2016, "The Use of Social Media for Communication In Official Statistics at European Level," Romanian Statistical Review, Romanian Statistical Review, volume 64, issue 4, pages 37-48, December.
• Grazyna Smigielska & Sylwia Wisniewska, 2016, "Marketing Innovations in Retail Trade (Innowacje marketingowe w handlu detalicznym)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 14, issue 57, pages 57-70.
• Anna Wielicka-Regulska & El¿bieta Gorynska-Goldmann & Michal Gazdecki, 2016, "Theories and typology of goal conflict in food consumption (Teorie i typologia konfliktu celow na przykladzie konsumpcji zywnosci)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 14, issue 58, pages 109-124.
• Dagmara Stangierska & Hanna Gorska-Warsewicz, 2016, "Traditional Marketing, Relationship Marketing and Experiential Marketing of Services and Product Brands: Communication with the Consumer on Facebook Portal (Marketing tradycyjny, relacji i doswiadczen marek uslugowych i produktowych – komunikacja z k," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 14, issue 58, pages 125-137.
• Wenyan Zhou & Oliver Hinz, 2016, "Determining profit-optimizing return policies – a two-step approach on data from taobao.com," Electronic Markets, Springer;IIM University of St. Gallen, volume 26, issue 2, pages 103-114, May, DOI: 10.1007/s12525-015-0198-6.
• Ezlika Ghazali & Bang Nguyen & Dilip S. Mutum & Amrul Asraf Mohd-Any, 2016, "Constructing online switching barriers: examining the effects of switching costs and alternative attractiveness on e-store loyalty in online pure-play retailers," Electronic Markets, Springer;IIM University of St. Gallen, volume 26, issue 2, pages 157-171, May, DOI: 10.1007/s12525-016-0218-1.
• Felicia Constantin & Androniki Kavoura, 2016, "Multilingual Online Communications in Corporate Websites: Cases of Romanian Dental Practices and Their Application to Health Tourism," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Anastasia Stratigea, "Tourism and Culture in the Age of Innovation", DOI: 10.1007/978-3-319-27528-4_13.
• Konstantinios Koronios & Marina Psiloutsikou & Athanasios Kriemadis & Petros Kolovos, 2016, "The effect of perceived motivation of sports sponsorship: Evidence from basketball fans," International Journal of Business and Economic Sciences Applied Research (IJBESAR), Democritus University of Thrace (DUTH), Kavala Campus, Greece, volume 9, issue 2, pages 33-45, June.
• Jeon, Doh-Shin & Kim, Byung-Cheol & Menicucci, Domenico, 2016, "Second-degree Price Discrimination by a Two-sided Monopoly Platform," TSE Working Papers, Toulouse School of Economics (TSE), number 16-690, Sep, revised Jun 2020.
• Lynne Pepall & Joseph Reiff, 2016, "The "Veblen" Effect, Targeted Advertising and Consumer Welfare," Discussion Papers Series, Department of Economics, Tufts University, Department of Economics, Tufts University, number 0815.
• Sandro Shelegia & Chris M. Wilson, 2016, "A generalized model of sales," Economics Working Papers, Department of Economics and Business, Universitat Pompeu Fabra, number 1541, Oct.
• Inga Jonaityte, 2016, "Experts' versus Consumers' Perception of Financial Products," Working Papers, Venice School of Management - Department of Management, Università Ca' Foscari Venezia, number 19, Nov.
• Costa e Silva Susana & Saraiva Lucénio, 2016, "Understanding Changes on the Country-of-origin Effect of Portugal," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, volume 61, issue 3, pages 3-19, December, DOI: 10.1515/subboec-2016-0001.
• Brzozowska Anna & Niedziółka Arkadiusz, 2016, "Management in Agritourism Promotion as an Element of Support Agritourism Services by Local Authorities," Valahian Journal of Economic Studies, Sciendo, volume 7, issue 2, pages 17-24, December, DOI: 10.1515/vjes-2016-0002.
• Jochen Wirtz, 2016, "Winning in Service Markets:Success through People, Technology and Strategy," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number y0002, ISBN: ARRAY(0x6cce3028).
• Ćosić, Dijana, 2016, "Future Development of Customer Analytics in Marketing," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2016), Rovinj, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 8-9 September 2016".
• Shelegia, Sandro & Wilson, Chris, 2016, "A Generalized Model of Sales," EconStor Preprints, ZBW - Leibniz Information Centre for Economics, number 147411.
• McLaughlin, Kevin & Friedman, Daniel, 2016, "Online ad auctions: An experiment," Discussion Papers, Research Professorship Market Design: Theory and Pragmatics, WZB Berlin Social Science Center, number SP II 2016-501.
• Dijana Cosic, 2016, "Neuromarketing in market research," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, volume 14, issue 2, pages 139-147.

2015

• Chaminda Karunaratna, 2015, "Propensity To Customer Switching: A Review On Apparel Stores," European Journal of Business and Economics, Central Bohemia University, volume 10, issue 2, pages 6951:10-695, January, DOI: 10.12955/ejbe.v10i2.695.
• Beena Saji & Reshma John & Malini Nair & Roudaina Houjeir, 2015, "Process Of Governance In Advertisement Regulation In The United Arab Emirates," European Journal of Business and Economics, Central Bohemia University, volume 10, issue 2, pages 6991:10-699, January, DOI: 10.12955/ejbe.v10i2.699.
• Aleksandar Grubor & Dražen Marić, 2015, "Contemporary Consumer In The Global Environment," CBU International Conference Proceedings, ISE Research Institute, volume 3, issue 0, pages 028-036, September, DOI: 10.12955/cbup.v3.580.
• Meda Roxana Burghelea & Ioan Plaias & Jaafar El-Murad, 2015, "The Effects of Music as an Atmospheric Variable on Consumer Behaviour in the Context of Retailing and Service Environments," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 377-392, July.
• Chiu, Leslie J. Verteramo & Gomez, Miguel I. & Liaukonyte, Jura & Kaiser, Harry M., 2015, "Socially Responsible Products: What Motivates Consumers to Pay a Premium?," 2016 Allied Social Sciences Association (ASSA) Annual Meeting, January 3-5, 2016, San Francisco, California, Agricultural and Applied Economics Association, number 212829, DOI: 10.22004/ag.econ.212829.
• Szeberényi, András & Domán, Szilvia & Tamus, Antalné, 2015, "„Zöld Energiával, A Zöld Magyarországért” Weboldal Marketing Szempontú Elemzése, Egy Primer Kutatás Tükrében," Journal of Central European Green Innovation, Karoly Robert University College, volume 3, issue 3, pages 1-17, DOI: 10.22004/ag.econ.206655.
• Szeberényi, András & Domán, Szilvia & Tamus, Antalné, 2015, "„Zöld Energiával A Zöld Magyarországért” Weboldal Marketing Szempontú Elemzése A 7c Alapján," Acta Carolus Robertus, Karoly Robert University College, volume 5, issue 01, pages 1-10, DOI: 10.22004/ag.econ.199867.
• Szeberényi, András & Domán, Szilvia & Tamus, Antalné, 2015, "„Zöld Energiával A Zöld Magyarországért” Weboldal Marketing Szempontú Elemzése A 7c Alapján," Acta Carolus Robertus, Karoly Robert University College, volume 5, issue 01, pages 1-10, DOI: 10.22004/ag.econ.206817.
• Patricea Elena BERTEA, 2015, "From Fearful To Trustful – How Perceived Risk Dimensions In E-Commerce Differentiate Between Consumers," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 15, pages 45-54, June.
• Unknown, 2015, "Mobile analytics," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 1, issue 2, pages 108-109, January.
• Rimmon, Tamar & Stubbs, Dan, 2015, "Adapting to the elusive loyalty of the mobile audience," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 1, issue 2, pages 110-116, January.
• Zaharchuk, Amber & Meares, Chris, 2015, "ESPN’s approach to a mobile analytics implementation," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 1, issue 2, pages 117-121, January.
• Pun, Ray, 2015, "Mobile analytics: Essential for business maturation in the digital marketing era," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 1, issue 2, pages 122-128, January.
• Johannessen, Christopher M., 2015, "Orchestrating mobile analytics," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 1, issue 2, pages 129-138, January.
• Even, Alon, 2015, "Where mobile fits in the marketing funnel sandwich," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 1, issue 2, pages 139-145, January.
• Pavan, Enrico, 2015, "How data and user behaviour analysis impacts sales — especially via mobile," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 1, issue 2, pages 146-153, January.
• Hadley, Loren, 2015, "Mastering the fundamentals of mobile analytics," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 1, issue 2, pages 154-160, January.
• Pearlman, Andrew, 2015, "So you need a mobile analytics strategy? Six key areas to cover for new developers," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 1, issue 2, pages 161-167, January.
• Patterson, Laura, 2015, "General papers - Marketing analytics How best-in-class marketers use alignment and accountability for value creation," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 1, issue 2, pages 168-174, January.
• Meijer, Carlo R.W. De & Majumdar, Anupam, 2015, "Big Data analytics for transaction banking: The differentiator," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 1, issue 2, pages 175-185, January.
• Johannessen, Christopher M., 2015, "`Modeling Techniques in Predictive Analytics with Python and R: A Guide to Data Science` by Thomas W Miller," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 1, issue 2, pages 186-187, January.
• Unknown, 2015, "Editorial," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 1, issue 3, pages 196-197, July.
• Gardé, Vaibhav, 2015, "Measuring the success of social marketing campaigns with web/digital analytics," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 1, issue 3, pages 198-205, July.
• Sterne, Jim, 2015, "Discovering discovery: Data discovery best practices," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 1, issue 3, pages 206-213, July.
• Bridger, Darren & Noble, Thom, 2015, "New tools and techniques for understanding non-conscious consumer decisions," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 1, issue 3, pages 214-220, July.
• Grigsby, Mike, 2015, "Using survival analytics to estimate lifetime value," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 1, issue 3, pages 221-225, July.
• Sassoon, Yali, 2015, "The unified log: What it is and how it is changing marketing analytics," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 1, issue 3, pages 226-236, July.
• Shi-Nash, Dr Amy, 2015, "Mining the gold in customer data to uncover your competitive advantage," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 1, issue 3, pages 237-242, July.
• Wenzek, Hagen & Pangaro, Paul, 2015, "Planning and implementing conversation-led marketing," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 1, issue 3, pages 243-251, July.
• Viswanathan, Vijay & Schultz, Don E & Block, Martin, 2015, "Media usage patterns of social media users," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 1, issue 3, pages 252-266, July.
• Farris, Paul W. & Hanssens, Dominique M. & Lenskold, James D. & Reibstein, David J., 2015, "Marketing return on investment: Seeking clarity for concept and measurement," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 1, issue 3, pages 267-282, July.
• Johannessen, Christopher M., 2015, "`Humanizing Big Data: Marketing at the Meeting of Data, Social Science & Consumer Insight` by Colin Strong," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 1, issue 3, pages 283-284, July.
• Unknown, 2015, "Special issue on data visualisation," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 1, issue 4, pages 292-295, October.
• Earley, Seth, 2015, "Visualisation: The last mile of analytics," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 1, issue 4, pages 296-298, October.
• Dykes, Brent, 2015, "Data storytelling: What it is and how it can be used to effectively communicate analysis results," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 1, issue 4, pages 299-313, October.
• Hadley, Loren, 2015, "What can data journalists teach us about being more effective analysts?," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 1, issue 4, pages 314-319, October.
• Pica, Lea, 2015, "How to avoid the six most common analytics data visualisation mistakes," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 1, issue 4, pages 320-330, October.
• Brackett, Kerry E. & Pal, Sumit, 2015, "Creating high-impact visualisations," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 1, issue 4, pages 331-341, October.
• Robbins, Naomi B. & Robbins, Joyce, 2015, "A review of frequently overlooked best practices for graphs," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 1, issue 4, pages 342-349, October.
• Vriens, Marco & Alves, Alessandro Martins, 2015, "Integrated competition and customer analysis: Managing market share efficiently," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 1, issue 4, pages 350-362, October.
• Croft, Justin, 2015, "Advanced next best offer marketing using predictive analytics," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 1, issue 4, pages 363-376, October.
• Gross, Ted, 2015, "An overwhelming amount of data: Applying chaos theory to find patterns within big data," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 1, issue 4, pages 377-387, October.
• Earley, Seth, 2015, "`Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence` by Steven Struhl," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 1, issue 4, pages 388-390, October.
• Earley, Seth, 2015, "`Marketing Analytics: A Practical Guide to Real Marketing Science` by Mike Grigsby," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 1, issue 4, pages 391-393, October.
• Moody, Daryn, 2015, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 3, issue 4, pages 308-309, January.
• Perez, Bea, 2015, "The power of sustainability to create shared value: Coca-Cola demonstrates that doing good is good for business," Journal of Brand Strategy, Henry Stewart Publications, volume 3, issue 4, pages 310-315, January.
• Singer, Tricia Elwell, 2015, "Shell's response and brand management during industry crises," Journal of Brand Strategy, Henry Stewart Publications, volume 3, issue 4, pages 316-321, January.
• Bresciani, Lorenzo & Ewing, Mike, 2015, "Brand building in the digital age: The ongoing battle for customer influence," Journal of Brand Strategy, Henry Stewart Publications, volume 3, issue 4, pages 322-331, January.
• Fink, Carly, 2015, "Rise from the rough: The growing demands on the brown diamond market," Journal of Brand Strategy, Henry Stewart Publications, volume 3, issue 4, pages 332-338, January.
• Jones, Stacy, 2015, "Standing out in a saturated market: Engaging consumers through product placement," Journal of Brand Strategy, Henry Stewart Publications, volume 3, issue 4, pages 339-349, January.
• Bailey, Christopher K. & Knepler, Ben & Vanlombeek, Patrick, 2015, "Creating flexible global brands in federated organisations: A case study from a global not-for-profit," Journal of Brand Strategy, Henry Stewart Publications, volume 3, issue 4, pages 350-356, January.
• Zahay, Debra & Schultz, Don E. & Kumar, Archana, 2015, "Reimagining branding for the new B2B digital marketplace," Journal of Brand Strategy, Henry Stewart Publications, volume 3, issue 4, pages 357-372, January.
• Bodla, B. S. & Diwan, Saloni Pawan, 2015, "Investigating the congruence among the positioning strategies of three Indian car brands," Journal of Brand Strategy, Henry Stewart Publications, volume 3, issue 4, pages 373-386, January.
• Piong, Chee, 2015, "Perceived status enhancement, brand involvement and brand loyalty," Journal of Brand Strategy, Henry Stewart Publications, volume 3, issue 4, pages 387-398, January.
• Freedman, Kevin, 2015, "How to run a global marketing campaign that meets local needs without damaging the brand," Journal of Brand Strategy, Henry Stewart Publications, volume 4, issue 1, pages 15-26, March.
• Fromm, Jeff & Butler, Cherryh & Dickey, Chris, 2015, "How to engage Millennials: Re-imagining the consumer as a partner, not a target audience, to increase engagement," Journal of Brand Strategy, Henry Stewart Publications, volume 4, issue 1, pages 27-36, March.
• Aaker, David, 2015, "Four ways digital works to build brands and relationships," Journal of Brand Strategy, Henry Stewart Publications, volume 4, issue 1, pages 37-48, March.
• Moody, Daryn, 2015, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 4, issue 1, pages 4-5, March.
• Jasperse, Alexander, 2015, "Executing the brand: Emerging digital brand execution tools and the role of employees in developing on-brand materials," Journal of Brand Strategy, Henry Stewart Publications, volume 4, issue 1, pages 49-57, March.
• Duesterhaus, Alan P., 2015, "Strengthening brand positioning through price transparency in higher education," Journal of Brand Strategy, Henry Stewart Publications, volume 4, issue 1, pages 58-69, March.
• Major, Noreen, 2015, "Corporate giving at the Shakespeare Theatre Company, Washington, DC: ‘I can no other answer make but thanks, and thanks; and ever thanks’," Journal of Brand Strategy, Henry Stewart Publications, volume 4, issue 1, pages 6-14, March.
• Rohn, Ulrike & Baumann, Sabine, 2015, "Media brands in social network sites: Problems German media companies have faced and lessons they have learned," Journal of Brand Strategy, Henry Stewart Publications, volume 4, issue 1, pages 70-82, March.
• Fortunato, John A., 2015, "Sponsorship and the Elaboration Likelihood Model: BMW's 2014 Winter Olympic brand strategy," Journal of Brand Strategy, Henry Stewart Publications, volume 4, issue 1, pages 83-95, March.
• Tamplin, Robert, 2015, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 4, issue 2, pages 104-105, August.
• Bear, Meg, 2015, "Survival of the fittest: Using social media to thrive in the 21st century," Journal of Brand Strategy, Henry Stewart Publications, volume 4, issue 2, pages 106-113, August.
• Rizzo, Tony, 2015, "Maximising results with data-driven financial marketing strategies," Journal of Brand Strategy, Henry Stewart Publications, volume 4, issue 2, pages 114-126, August.
• Oldani, Heather, 2015, "Six key principles for identifying and ensuring success in marketing channels," Journal of Brand Strategy, Henry Stewart Publications, volume 4, issue 2, pages 127-133, August.
• Bughin, Jacques, 2015, "Social media rewired," Journal of Brand Strategy, Henry Stewart Publications, volume 4, issue 2, pages 134-142, August.
• Seddon, Joanna, 2015, "Linking brand to business financials: How brand valuation has helped DuPont unlock the value of its portfolio," Journal of Brand Strategy, Henry Stewart Publications, volume 4, issue 2, pages 143-153, August.
• Neitzel, Janice, 2015, "Sustainable sourcing to innovate a private brand," Journal of Brand Strategy, Henry Stewart Publications, volume 4, issue 2, pages 154-160, August.
• Strachan Chun, Gaynor & Greenstein, M. A. & Kornfeld, Sarah, 2015, "Reading between the lines: Uncovering customer insights to deliver exceptional customer experiences," Journal of Brand Strategy, Henry Stewart Publications, volume 4, issue 2, pages 161-167, August.
• Giovanis, Kristen, 2015, "Building a global brand with corporate e-learning: Challenges, solutions and best practices for international businesses," Journal of Brand Strategy, Henry Stewart Publications, volume 4, issue 2, pages 168-176, August.
• Haig, Bill, 2015, "Brand credibility measurement: A new measure for brand equity/brand value: Part 1," Journal of Brand Strategy, Henry Stewart Publications, volume 4, issue 2, pages 177-189, August.
• Jones, Stacy, 2015, "`Branded Entertainment: Dealmaking Strategies & Techniques for Industry Professionals` by Stacy Jones," Journal of Brand Strategy, Henry Stewart Publications, volume 4, issue 2, pages 190-191, August.
• Nacinovich, Jr, 2015, "`B®and Psychology: Consumer Perceptions, Corporate Reputations` by Mario R. Nacinovich and Jennifer M. Barrett," Journal of Brand Strategy, Henry Stewart Publications, volume 4, issue 2, pages 192-194, August.
• Rozin, Randall, 2015, "`Creating Value, the Theory and Practice of Marketing Semiotics Research` by Randall Rozin," Journal of Brand Strategy, Henry Stewart Publications, volume 4, issue 2, pages 195-195, August.
• Moody, Daryn, 2015, "Consumer branding," Journal of Brand Strategy, Henry Stewart Publications, volume 4, issue 3, pages 200-200, October.
• Morrison, Gwen & Humlen, Anneliza, 2015, "People powered brands: How companies can inspire consumer action," Journal of Brand Strategy, Henry Stewart Publications, volume 4, issue 3, pages 201-216, October.
• King, Helena, 2015, "Overcoming the barriers of the assisted living market: Developing successful marketing campaigns to connect with an over-50s audience," Journal of Brand Strategy, Henry Stewart Publications, volume 4, issue 3, pages 217-223, October.
• Tasgal, Anthony, 2015, "Why we don't think the way we think we think: The theory and application of behavioural economics," Journal of Brand Strategy, Henry Stewart Publications, volume 4, issue 3, pages 224-232, October.
• Mathews, Brandon, 2015, "Noble motives and net results: Micro-insurance in the supply chain — building revenue and customer loyalty while improving community resilience in fast-growing markets," Journal of Brand Strategy, Henry Stewart Publications, volume 4, issue 3, pages 233-247, October.
• Hollensen, Svend & Schimmelpfennig, Christian, 2015, "Developing a glocalisation strategy: Experiences from Henkel's product launches in the Middle East and Europe," Journal of Brand Strategy, Henry Stewart Publications, volume 4, issue 3, pages 248-258, October.
• Reeves, Martha, 2015, "21c Museum Hotels: A company breaking branding and product conventions," Journal of Brand Strategy, Henry Stewart Publications, volume 4, issue 3, pages 259-266, October.
• Myers, Beth, 2015, "Cause-related marketing campaigns: Do consumer perceptions and brand motivations matter?," Journal of Brand Strategy, Henry Stewart Publications, volume 4, issue 3, pages 267-280, October.
• Stöttinger, Barbara & Penz, Elfriede & Khan, Mubbsher Munawar, 2015, "Consumer and vendor perceptions of sport goods counterfeits in four counterfeit hubs," Journal of Brand Strategy, Henry Stewart Publications, volume 4, issue 3, pages 281-290, October.
• Haig, Bill, 2015, "Brand credibility measurement: A new measure for brand equity/brand value: Part 2," Journal of Brand Strategy, Henry Stewart Publications, volume 4, issue 3, pages 291-302, October.
• Moody, Daryn, 2015, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 4, issue 4, pages 308-309, December.
• Scoble, Moriah, 2015, "An SEO's perspective on how to manage international teams," Journal of Brand Strategy, Henry Stewart Publications, volume 4, issue 4, pages 310-314, December.
• Raj, Zain, 2015, "The information economy is dead: What CMOs should do now," Journal of Brand Strategy, Henry Stewart Publications, volume 4, issue 4, pages 315-321, December.
• Fielding, Daryl, 2015, "Non-verbal communication: The biggest brand-building asset in modern marketing," Journal of Brand Strategy, Henry Stewart Publications, volume 4, issue 4, pages 322-331, December.
• Thomson, Steve, 2015, "Activating and driving brand advocacy: Why every brand needs to be talked about," Journal of Brand Strategy, Henry Stewart Publications, volume 4, issue 4, pages 332-340, December.
• Nair, Mohan, 2015, "Uncovering the elements behind a transformational consumer experience," Journal of Brand Strategy, Henry Stewart Publications, volume 4, issue 4, pages 341-348, December.
• Davison, Lucy & Buckley, Paul, 2015, "The future's bright, the future's branded: How branding is the future of the marketing research industry," Journal of Brand Strategy, Henry Stewart Publications, volume 4, issue 4, pages 349-356, December.
• Cross, Bill, 2015, "The effective use of licensing in brand strategy," Journal of Brand Strategy, Henry Stewart Publications, volume 4, issue 4, pages 357-362, December.
• Lenn, Howard & Parsey, Melissa, 2015, "Case study: NAMI-NYC Metro," Journal of Brand Strategy, Henry Stewart Publications, volume 4, issue 4, pages 363-370, December.
• Schultz, Don E. & Block, Martin & Viswanathan, Vijay, 2015, "Exploring a marketing concept: Does marketing encourage the filling of the ‘empty self’, ie, is marketing purchase therapy?," Journal of Brand Strategy, Henry Stewart Publications, volume 4, issue 4, pages 371-387, December.
• Charlebois, Sylvain & Dimitropoulos, Kally & Haskins, Cory & Foller-Carroll, Anke, 2015, "Focus on Better Together: How co-branding can create strong synergies within a global company," Journal of Brand Strategy, Henry Stewart Publications, volume 4, issue 4, pages 388-402, December.
• Kolah, Ardi, 2015, "`Improving the Performance of Sponsorship` by Ardi Kolah," Journal of Brand Strategy, Henry Stewart Publications, volume 4, issue 4, pages 403-404, December.
• De Mooij, Marieke, 2015, "Cultural marketing: Maximising business effectiveness in a multicultural world," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 1, issue 1, pages 11-18, August.
• Beniflah, Jake & Hughes, Brian & Garcia, Carlos, 2015, "Paradigm shift: The effect of nativity and years-in-country on television programme viewing across three Hispanic generational levels," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 1, issue 1, pages 19-31, August.
• Villarreal, Ricardo & A. Blozis, Shelley, 2015, "The importance of the analytic approach to the Multigroup Ethnic Identity Measure in the study of Hispanic media behaviour," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 1, issue 1, pages 32-44, August.
• Singh, Nitish & Chun, Wootae & Benmamoun, Mamoun, 2015, "Moving beyond basic localisation: Culturally customising digital content," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 1, issue 1, pages 45-53, August.
• Beniflah, Jake, 2015, "Editorial," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 1, issue 1, pages 5-5, August.
• Staples, Edward & H. D. Fowler, Tiama, 2015, "Harnessing the power of Facebook to target the Hispanic consumer: An automobile and QSR analysis," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 1, issue 1, pages 54-63, August.
• De Mooij, Marieke & Beniflah, Jake, 2015, "How culture drives cross-cultural advertising effectiveness: An interview with Dr Marieke de Mooij," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 1, issue 1, pages 6-10, August.
• S. Leslie, Neleen & Korzenny, Felipe, 2015, "The effect of cultural dimensions on brand loyalty of consumers in the USA," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 1, issue 1, pages 64-79, August.
• Trabulsi, Julia & Garcia-Garcia, Manuel & E. Smith, Michael, 2015, "Consumer neuroscience: A method for optimising marketing communication," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 1, issue 1, pages 80-89, August.
• Beniflah, Jake & C. Chatterjee, Sharmila, 2015, "An epistemological study of Hispanic marketing, 1979–2015: The need to bridge theory with practice," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 1, issue 1, pages 90-112, August.
• Moody, Daryn, 2015, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 4, pages 305-306, February.
• Verrian, Darren & Kolah, Ardi, 2015, "Unlocking the power of data under the new EU General Data Protection Regulation," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 4, pages 307-310, February.
• Rodríguez-Sola, Miguel-Ángel, 2015, "The future of digital banking: A conversation with Miguel-Ángel Rodríguez-Sola, Group Director for Digital, Marketing & Customer Development, Lloyds Banking Group," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 4, pages 311-316, February.
• Bughin, Jacques, 2015, "Designing robust strategies for the digital age," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 4, pages 317-326, February.
• Albarda, Maarten L., 2015, "The agency selection process: More than just a numbers game," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 4, pages 327-332, February.
• Reynolds, Christopher, 2015, "Personalisation along the customer journey," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 4, pages 333-337, February.
• Booth, David, 2015, "Digital success through data and analytics maturity," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 4, pages 338-344, February.
• Vanhonacker, Wilfried R., 2015, "Surfing social-media waves to propel a brand’s momentum: What wave, and when and how to ride it to perfection," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 4, pages 345-350, February.
• Leavesley, James, 2015, "Social media risk: Closing the management gap to safeguard reputation and productivity," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 4, pages 351-357, February.
• Leonhardt, James M. & Johnston, Savannah, 2015, "Mayhem in social media," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 4, pages 358-365, February.
• Wang, Ying & Lei, Weizhen, 2015, "How does sense of virtual community impact users’ content production in the social media context?," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 4, pages 366-381, February.
• Kamerer, David, 2015, "Plug away: Disclosure of material connections in style blogs," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 4, pages 382-392, February.
• Gabat, Selena, 2015, "Integrating social media at Sky Deutschland," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 3, issue 1, pages 11-20, May.
• Leonhardt, James M., 2015, "Going viral on YouTube," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 3, issue 1, pages 21-30, May.
• Roman, Ernan & Rude, Mike, 2015, "Human data: The powerful differentiator for Fedex, MassMutual and Gilt," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 3, issue 1, pages 31-36, May.
• Gentile, Matt, 2015, "Capturing the consumer in a constant stream of content," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 3, issue 1, pages 37-44, May.
• Moody, Daryn, 2015, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 3, issue 1, pages 4-4, May.
• Howley, Gemma, 2015, "Emerging trends within paid search marketing," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 3, issue 1, pages 45-51, May.
• Randolph, Thai & Eno, Daniel, 2015, "Social media: The e-mail slayer?," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 3, issue 1, pages 5-10, May.
• Falter, Meghan & Haseltine, Sam, 2015, "People, the channel," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 3, issue 1, pages 52-58, May.
• Yan, Jack, 2015, "The impact of digital and social media on branding," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 3, issue 1, pages 59-72, May.
• Buss, Jon, 2015, "Cross-device advertising: How to navigate mobile marketing’s next big opportunity," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 3, issue 1, pages 73-79, May.
• Morton, Flor & Treviño, Teresa & Sepúlveda, César, 2015, "Let’s make them talk: An exploratory study on word of mouth and social media," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 3, issue 1, pages 80-94, May.
• Beckett, Simon, 2015, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 3, issue 2, pages 101-102, September.
• Weber, Larry & Prodromou, Peter, 2015, "The digital consumer: Building attractive digital environments to increase engagement, views, shares and sales," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 3, issue 2, pages 103-113, September.
• Pease, Diane, 2015, "Mobile marketing and paid search: Advertising’s way of the future," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 3, issue 2, pages 114-124, September.
• Necsulescu, Nick M., 2015, "Multi-channel attribution and its role in marketing investment," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 3, issue 2, pages 125-134, September.
• Pearson, Andrew W., 2015, "China’s social and mobile companies set to shake the tech world," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 3, issue 2, pages 135-150, September.
• Hanson, Guy & Gibson, Richard, 2015, "Winning back your subscriber list to maximise e-mail marketing return on investment," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 3, issue 2, pages 151-168, September.
• Wilson, Alan, 2015, "Social media: Entering the conversation," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 3, issue 2, pages 169-174, September.
• Chishick, Toby, 2015, "Tapping into user habits to create a strong digital presence," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 3, issue 2, pages 175-182, September.
• Jaber, Ayman, 2015, "The death of television commercials: Using social videos to enhance engagement and conversions," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 3, issue 2, pages 183-188, September.
• Fine, Monica B. & Clark, Melissa N., 2015, "Here to stay or a thing of the past? A study into the perception of quick response codes," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 3, issue 2, pages 189-199, September.
• Beckett, Simon, 2015, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 3, issue 3, pages 197-198, December.
• Zucker, Dan, 2015, "Social media storytelling at scale," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 3, issue 3, pages 199-208, December.
• Irons, Ben, 2015, "Revamping and rebooting your paid search campaign: Optimising paid search activity for success," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 3, issue 3, pages 209-216, December.
• Edwards, Victoria, 2015, "Determining the right social media networks for your business," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 3, issue 3, pages 217-228, December.
• Mitchell, Hannah & Perry, Hannah, 2015, "Online engagement, offline action," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 3, issue 3, pages 229-235, December.
• Schlickum, Caspar, 2015, "How technology is causing an evolution and revolution in media," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 3, issue 3, pages 236-244, December.
• Barker, Andy & Bailey, Keith, 2015, "#Delayed, disrupted, disappointed, dismayed, déjà vu: Connecting with delayed passengers in real time using social media and app-based research," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 3, issue 3, pages 245-248, December.
• Hodson, Jaigris & Wilkes Iv, Gilbert V. & Daellenbach, Chris, 2015, "Content aggregation as a means to identify trends: The case of the iPhone 5s," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 3, issue 3, pages 249-261, December.
• Najafi, Hossien L. & Miller, Darryl W., 2015, "Comparing analysis of social media content with traditional survey methods of predicting opening night box-office revenues for motion pictures," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 3, issue 3, pages 262-278, December.
• Doherty, Aine & Kearns, James & O’Rourke, Vicky, 2015, "Integrating mobile into marketing strategy," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 3, issue 3, pages 279-287, December.
• Ayodotun, IBIDUNNI & Taiye, BORISHADE & Joy, DIRISU & Olaleke, OGUNNAIKE, 2015, "Determinants Of Consumers’ Perception Towards Pirated Products; The Case Of Social Entrepreneurs And Marketers In Music Industry," Management Strategies Journal, Constantin Brancoveanu University, volume 29, issue 3, pages 66-76.
• Claudio Candia Campano & Medardo Aguirre Gonz�lez, 2015, "Modelo de valor de marca para medios de prensa escritos en un contexto regional," Estudios Gerenciales, Universidad Icesi.
• REDDY, Srinivas K. & STAM, Antonie & AGRELL, Per J., 2015, "Brand equity, efficiency and valuation of professional sports franchises: the case of major league baseball," LIDAM Reprints CORE, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE), number 2706, Jan.
• Joanna Buchalska & Krzysztof Chmielewski & Agnieszka Doczekalska, 2015, "The concept of corporate reputation in marketing and Polish law — the search for interdisciplinary communication," Ekonomia i Prawo, Uniwersytet Mikolaja Kopernika, volume 14, issue 2, pages 189-203, June, DOI: 10.12775/EiP.2015.011.
• Karlan, Dean & Fischer, Greg, 2015, "The Catch-22 of External Validity in the Context of Constraints to Firm Growth," CEPR Discussion Papers, C.E.P.R. Discussion Papers, number 10431, Feb.
• Mustafa Boz & Hüseyin Gürbüz & Sapargül Turdubekova, 2015, "The Role of Social Media in Marketing Communication: A Survey on University Students," Eurasian Business & Economics Journal, Eurasian Academy Of Sciences, volume 3, issue 3, pages 1-21, February, DOI: 10.17740/eas.econ.2015�V3-01.
• Alfredo Vi kovic & Vladimir Franki, 2015, "Coal Based Electricity Generation in South East Europe: A Case Study for Croatia," International Journal of Energy Economics and Policy, Econjournals, volume 5, issue 1, pages 206-230.