Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M30: General
/ / / M31: Marketing
/ / / M37: Advertising
/ / / M38: Government Policy and Regulation
/ / / M39: Other

2016

• Beckett, Simon, 2016, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 2, pages 100-101, August.
• Li, Yi, 2016, "Using data to build always-on valuable experience throughout the consumer journey," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 2, pages 102-111, August.
• Cornwall, Jack, 2016, "How to measure and strategise content growth," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 2, pages 112-122, August.
• Lapides, Marc & Chen, Caroline, 2016, "If a planetarium can do it, so can you: How brands can shift toward an experience-led model," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 2, pages 123-130, August.
• O’Neil, Theresa, 2016, "Brands need realistic reviews to balance flawless five-star perception online," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 2, pages 131-140, August.
• Spiers, William & Williams, Andrew, 2016, "Riding a tidal wave: Managing reputation in the face of an industry sea change," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 2, pages 141-148, August.
• Woodward, Philip, 2016, "Delivering targeted paid advertising using Gmail native ads: Case study of Liberty Marketing," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 2, pages 149-156, August.
• Sciarrino, JoAnn & Prudente, John, 2016, "She’s just not that into you: The mediating impact of brand attachment on digital interactions," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 2, pages 157-169, August.
• Zhang, Shuoyang, 2016, "Creating Facebook applications to understand network effects on consumer behaviour," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 2, pages 170-177, August.
• Chiang, I-Ping & Huang, Lin-Han & Lo, Shih-Hui, 2016, "Measuring the effects of social media marketing: Adoptions, engagement and consequences," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 2, pages 178-190, August.
• Gupta, Nimit, 2016, "Permission-based e-mail marketing in the Indian context: Factors affecting consumer consent," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 2, pages 191-198, August.
• Beckett, Simon, 2016, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 3, pages 205-206, December.
• Koch, Matt, 2016, "A peek behind the curtain: How the Chicago Bears engage their social media followers," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 3, pages 207-216, December.
• Snyder, Tamara & Honig, David, 2016, "Unleashing your silent majority: How employee advocacy and engagement build your brand and trust via digital strategies," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 3, pages 217-231, December.
• Federico, Francesco, 2016, "Using predictive analytics to morph marketing in real time: A consumer electronics case study," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 3, pages 232-242, December.
• Fuller, Grant, 2016, "Prevent, plan, manage: Social media strategy for crisis communications," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 3, pages 243-250, December.
• Wang, Shu, 2016, "From social media to innovation and marketing intelligence: A simulation to forecast online review and rating performance," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 3, pages 251-262, December.
• Dodd, Christian & Koch, Nathan & Morein, Max, 2016, "Creating meaningful real-world brand experiences," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 3, pages 263-274, December.
• Hachtmann, Frauke, 2016, "A case for case studies: The effective use of case studies in the college classroom," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 3, pages 275-278, December.
• Pokrywczynski, James & Lu, Hang, 2016, "Brand tracking on social media: The role of country-of-origin perceptions," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 3, pages 279-291, December.
• Mai, Nguyen Thi Tuyet & Hao, Nguyen Anh & Huong, Phung Thi Xuan, 2016, "The role of social media in the apparel retail sector in Vietnam: A study of Facebook fan pages," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 3, pages 292-309, December.
• Dobies, Tony & Nelson, Candace, 2016, "Snapchat: Higher education’s new key to current and prospective student engagement," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 1, pages 17-25, May.
• Mackey, Pete & Melichar, Charlie & Moran, Melanie, 2016, "Communicating impact: Building a powerful development and communications relationship," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 1, pages 26-34, May.
• Gardner, Brian, 2016, "Managing adversity in a fundraising campaign," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 1, pages 35-42, May.
• Unknown, 2016, "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 1, pages 4-5, May.
• Gaus, Charlene M., 2016, "Recognising the contributions of alumni affiliate groups and volunteers: Penn State Alumni Association model," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 1, pages 43-50, May.
• Gabbert, Jeri Patricia & Wright, Leeann Z., 2016, "Creating a culture of philanthropy starts with current students," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 1, pages 51-62, May.
• Silvey, Brock, 2016, "Just asking: How and why Northwestern University established a system of fundraiser accountability metrics," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 1, pages 6-16, May.
• Fahey, Mike, 2016, "How we built an alumni advocacy programme befitting a great university," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 1, pages 63-73, May.
• Moore, Rebecca, 2016, "‘Our Stories’: Why Randolph School’s students wrote the viewbook," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 1, pages 74-81, May.
• Cavalcanti, Emily, 2016, "More than a pretty picture: How to positively disrupt the university holiday card formula," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 1, pages 82-92, May.
• Unknown, 2016, "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 2, pages 100-101, September.
• Karol, Kristofer, 2016, "Snap (or Tweet) out of it: Now is the time to allocate resources to higher education social media efforts," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 2, pages 102-110, September.
• Gould, Dean, 2016, "The evolution of brand journalism and its natural fit with university marketing," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 2, pages 111-119, September.
• Reeves, Julie & Chiron, Julie, 2016, "Sub-branding as an effective way to leverage the strengths of higher education institutions to create master brand ambassadors," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 2, pages 120-134, September.
• Moss, Christy & Burnette, Kristin, 2016, "Positioning an annual giving programme for maximum impact: An Illinois case study," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 2, pages 135-143, September.
• Mcclellan, Caroline, 2016, "Miami University: A case study of young alumni programmes," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 2, pages 144-155, September.
• Brouwer, Hans, 2016, "Why and how universities should develop a ‘network’ communications department," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 2, pages 156-164, September.
• Maguire, Ryan, 2016, "Best practices for diverse and authentic engagement and leadership support in higher education social media," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 2, pages 165-176, September.
• Jacklin, Debra & Gardiner, John, 2016, "Being brave with the brand: Vancouver Island University’s #ILearnHere Instagram campaign and the power of content marketing through social visual communications," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 2, pages 177-190, September.
• Mcginnis, Mara, 2016, "Creating a brand strategy for a college of art, design, and architecture: Case study of Pratt Institute," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 2, pages 191-197, September.
• Unknown, 2016, "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 3, pages 204-205, December.
• Falconetti, Angela M. Garcia, 2016, "Major giving fuels community colleges as economic engines: A journey in major gift programming," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 3, pages 206-213, December.
• Bradwell, Jenna, 2016, "Clickbait, culturejacking and curated content: Your keys to killing it on social media," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 3, pages 214-226, December.
• Johannesson, James, 2016, "Why data quality programmes are important for advancement," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 3, pages 227-235, December.
• Krause, Mary Katherine, 2016, "How to get employees to live the brand: Employee engagement and the role of the CEO," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 3, pages 236-248, December.
• Lehné, Margarete & Rümmele, Klaus, 2016, "Applying a cross-media strategy: How to match diverse information needs with user communication preferences," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 3, pages 249-260, December.
• Diemar, Jeanette De, 2016, "Creating an in-house integrated marketing and communications strategy," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 3, pages 261-271, December.
• Casey, Ros, 2016, "Sponsorship, engagement and the student experience," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 3, pages 272-279, December.
• Quinn, Stephanie Mcbride, 2016, "Integrated marketing for annual giving," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 3, pages 273-286, December.
• Evans, Emma, 2016, "Delivering an engaging college marketing strategy in a highly competitive sector," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 3, pages 287-293, December.
• Chris M. Wilson & Sandro Shelegia, 2016, "A Generalized Model of Sales," Working Papers, Barcelona School of Economics, number 934, Oct.
• TILEAGÄ‚ Cosmin & NIÅ¢U Claudiu Valentin & OPRIȘAN Oana, 2016, "Tools And Strategies For Increasing The Efficiency Of Social Media Campaigns," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 68, issue 1, pages 208-216, June.
• Kevin McLaughlin & Daniel Friedman, 2016, "Online Ad Auctions: An Experiment," Working Papers, Chapman University, Economic Science Institute, number 16-05.
• Jeon, Doh-Shin & Kim, Byung-Cheol & Menicucci, Domenico, 2016, "Second-degree price discrimination by a two-sided monopoly platform," CEPR Discussion Papers, Centre for Economic Policy Research, number 11488, Sep.
• Yuichiro Kamada & Aniko Ory, 2016, "Contracting with Word-of-Mouth Management," Cowles Foundation Discussion Papers, Cowles Foundation for Research in Economics, Yale University, number 2048, Jul.
• Yuichiro Kamada & Aniko Ory, 2016, "Contracting with Word-of-Mouth Management," Cowles Foundation Discussion Papers, Cowles Foundation for Research in Economics, Yale University, number 2048R, Jul, revised Sep 2017.
• Yuichiro Kamada & Aniko Ory, 2016, "Contracting with Word-of-Mouth Management," Cowles Foundation Discussion Papers, Cowles Foundation for Research in Economics, Yale University, number 2048R2, Jul, revised Aug 2018.
• Zhou, Wenyan & Hinz, Oliver, 2016, "Determining Profit-Optimizing Return Policies - A Two-Step Approach on Data from Taobao.com," Publications of Darmstadt Technical University, Institute for Business Studies (BWL), Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL), number 84851.
• Daniel Z. Li, 2016, "Disclosure or not, When There are Three Bidders?," Economics Bulletin, AccessEcon, volume 36, issue 1, pages 349-354.
• Dia Zeglat & Fayiz Shrafat & Ziad Al-Smadi, 2016, "The Impact of the E-Service Quality of Online Databases on Users’ Behavioral Intentions: A Perspective of Postgraduate Students," International Review of Management and Marketing, International Review of Management and Marketing, volume 6, issue 1, pages 1-10.
• Abdullah Ahmed Nasser Ghasham & Nik Ab Halim Nik Abdullah & Noor Hasmini Abd Ghani, 2016, "The Impact of Global Market Environment on the Degree of Cooperation of International Strategic Alliances among Service Firms," International Review of Management and Marketing, International Review of Management and Marketing, volume 6, issue 2, pages 192-198.
• Anwar Khan & Rosman Bin Md Yusoff, 2016, "A Study on Dynamic Links between Resources, Work Engagement and Job Performance in Academia of Pakistan," International Review of Management and Marketing, International Review of Management and Marketing, volume 6, issue 3, pages 544-550.
• Felicia Naatu, 2016, "Brand Building for Competitive Advantage in the Ghanaian Jewelry Industry," International Review of Management and Marketing, International Review of Management and Marketing, volume 6, issue 3, pages 551-558.
• Sany Sanuri Mohd Mokhtar & Maha Mohammed Yusr, 2016, "Exploring the Antecedents of Customer Loyalty in the Malaysian Retail Sector," International Review of Management and Marketing, International Review of Management and Marketing, volume 6, issue 3, pages 577-583.
• Hashed Ahmad Mabkhot & Hashed Ahmad Mabkhot & Salniza MD Salleh & Hasnizam Shaari, 2016, "The Antecedents of Automobile Brand Loyalty: Evidence from Malaysian," International Review of Management and Marketing, International Review of Management and Marketing, volume 6, issue 3, pages 596-602.
• Siti Falindah Padlee & Siti Nur ‘Atikah Zulkiffli, 2016, "Examining the Moderating Effects of Students’ Characteristics on the Relationship between Perceived Quality and Satisfaction with University Services: The Evidence from Two Public Universities in Terengganu," International Review of Management and Marketing, International Review of Management and Marketing, volume 6, issue 3, pages 460-466.
• Shakir Hafeez & Kinza Munaf & Komal Zahid & Madiha Tariq & Shaza Shabbir & Sana Khan, 2016, "Think Outside the Box and Move beyond the Market Share," International Review of Management and Marketing, International Review of Management and Marketing, volume 6, issue 4, pages 1048-1054.
• Melahat Arýklý & Güven Arýklý, 2016, "Science of Semiology: Apply to an Event," International Review of Management and Marketing, International Review of Management and Marketing, volume 6, issue 4, pages 1074-1079.
• Anwar Khan & Rosman Bin Md Yusoff, 2016, "Psychometric Testing of Oldenburg Burnout Inventory among Academic Staff in Pakistan," International Review of Management and Marketing, International Review of Management and Marketing, volume 6, issue 4, pages 683-687.
• Pepall, Lynne & Reiff, Joseph, 2016, "The “Veblen” effect, targeted advertising and consumer welfare," Economics Letters, Elsevier, volume 145, issue C, pages 218-220, DOI: 10.1016/j.econlet.2016.06.024.
• Baye, Michael R. & De los Santos, Babur & Wildenbeest, Matthijs R., 2016, "What’s in a name? Measuring prominence and its impact on organic traffic from search engines," Information Economics and Policy, Elsevier, volume 34, issue C, pages 44-57, DOI: 10.1016/j.infoecopol.2016.01.002.
• Antonio Jiménez-Martínez & Óscar González-Guerra, 2016, "Discrimination through "Versioning" with Advertising in Random Networks," Working Papers, CIDE, División de Economía, number DTE 600, Sep.
• Fatos UKAJ, 2016, "Development and Creation of Competitive Advantages in the Function of Marketing Services in Financial Institutions," Expert Journal of Marketing, Sprint Investify, volume 4, issue 2, pages 39-45.
• Andreea STATE, 2016, "La sémiotique de la blague dans la publicité vs la bande annonce du film d'animation," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 1, pages 26-47.
• Laëtitia CONDAMIN & Valérie-Inés DE LA VILLE & Cristina BĂDULESCU, 2016, "Registres de justification des managers face à la polémique de l’huile de palme : transition vers un marketing plus responsable?," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 2-3, pages 37-44.
• Emmanuel LORENZON, 2016, "Collusion with a Greedy Center in Position Auctions," Cahiers du GREThA (2007-2019), Groupe de Recherche en Economie Théorique et Appliquée (GREThA), number 2016-08.
• Choi, Jay Pil & Nahm, Jae, 2016, "Merger Simulation In An Open Economy," Hitotsubashi Journal of Economics, Hitotsubashi University, volume 57, issue 1, pages 53-66, June, DOI: 10.15057/27939.
• Ramon Corona & Mary Beth McCabe & Susan Silverstone, 2016, "Best Practices In Marketing Education: Undergraduate Marketing Programs At National University," Business Education and Accreditation, The Institute for Business and Finance Research, volume 8, issue 1, pages 71-88.
• Richard Weaver & Michelle Browning & Nelson Altamirano, 2016, "Choosing A Bachelor-Level Business Program: Factors Impacting The Decision," Business Education and Accreditation, The Institute for Business and Finance Research, volume 8, issue 2, pages 99-109.
• Lucila Zarraga Cano & Gabriela Aracelly Solis Gonzalez & Sabrina Ivonne Rodriguez Ogaz, 2016, "The Implementation Of Conjoint Analysis To Measure The Attributes Of Xcaret Park," Global Journal of Business Research, The Institute for Business and Finance Research, volume 10, issue 3, pages 49-56.
• Tareq N. Hashem, 2016, "How Do Customers Digest Pictorial Ads From A Psychological Perspective?," Global Journal of Business Research, The Institute for Business and Finance Research, volume 10, issue 4, pages 43-54.
• Rizwan Ali & Gao Leifu & Ramiz-ur-Rehman, 2016, "The Impact Of Technology Orientation And Customer Orientation On Firm Performance: Evidence Form Chinese Firms," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 9, issue 1, pages 1-11.
• John E. Cicala & Jesus Carmona & Barbara R. Oates, 2016, "Influencing Consumer Engagement In Environmentally Responsible Behavior," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 9, issue 2, pages 1-12.
• Madeline Melchor Cardona & Carmen Elisa Lerma Cruz, 2016, "Purchase Decision In Neighborhood Stores And Supermarkets: Evidence Of Consumers By Socioeconomic Strata In Cali - Colombia, Decision De Compra En Tiendas Y Supermercados: Evidencias De Consumidores Por Estratos En Cali - Colombia," Revista Global de Negocios, The Institute for Business and Finance Research, volume 4, issue 2, pages 97-107.
• Victor Jose Iguaran Manjarres & Ledis Esther Campo Rivadeneira & Belkis Xiomara Vanegas Sprockel, 2016, "Strategic Marketing Management As A Tool For Productivity In Plastic Recycling Companies In The Department Of Colombia Guajira, Gerencia Estrategica De Mercadeo Como Herramienta De Productividad En Las Empresas Recicladoras Del Plastico En El Departa," Revista Global de Negocios, The Institute for Business and Finance Research, volume 4, issue 5, pages 65-83.
• Maria Guadalupe Barrera Garcia & Werner Varela Castro & Jerome Paolacci & Ramón Heredia Martinez, 2016, "Individual Behavior And Competitive Advantage," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 9, issue 1, pages 15-31.
• Ma. Cruz Lozano Ramirez, 2016, "The Internal Marketing As A Process Of Organizational Learning, El Marketing Interno Como Proceso De Aprendizaje Organizacional," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 9, issue 2, pages 87-97.
• Lucila Zarraga Cano & Ilia Cazares Garrido & Enrique Corona Sandoval, 2016, "Tourist Intermediation As A Strategic Element In The Consumer Disicion In Emerging Markets, Intermediacion Turistica Como Elemento Estrategico En El Proceso De Decision De Compra En Mercados Emergentes," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 9, issue 4, pages 39-49.
• Maria de la Luz Rodriguez Garza & Juana Maria Saucedo Soto & Alicia Hernandez Bonilla & Omega C. Gutierrez Calzoncit, 2016, "Purchase Behavior Analysis To Identify Compulsive Shoppers In Saltillo, Coahuila Mexico, Analisis Del Comportamiento De Compra Para Identificar Compradores Compulsivos En Saltillo, Coahuila Mexico," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 9, issue 6, pages 27-44.
• Alcántara-Pilar, Juan Miguel & del Barrio-García, Salvador, 2016, "El Papel Moderador Del Diseño Web Y La Cultura Del País En La Respuesta Del Consumidor Online. Una Aplicación A Los Destinos Turísticos / The Moderator Role Of Web Design And Culture Of The Country In The Online Consumer Response. An Application To T," European Research on Management and Business Economics (ERMBE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), volume 22, issue 2, pages 78-87.
• Wan-Chen Wang & Maria Manuela Santos Silva & Luiz Moutinho, 2016, "Modelling Consumer Responses to Advertising Slogans through Artificial Neural Networks," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, volume 15, issue 2, pages 89-116, December.
• Syed Mazlan Syed Mat Dom & Hani Suhaila binti Ramli & Audrey Lim Li Chin & Tan Tze Fern, 2016, "Determinants of the effectiveness of celebrity endorsement in advertisement," Journal of Developing Areas, Tennessee State University, College of Business, volume 50, issue 5, pages 525-535, Special I.
• Liang Guo & Yue Wu, 2016, "Consumer deliberation and quality signaling," Quantitative Marketing and Economics (QME), Springer, volume 14, issue 3, pages 233-269, September, DOI: 10.1007/s11129-016-9174-5.
• Tatsuo Tanaka, 2016, "Are creators for or against to Fair Use?," Keio-IES Discussion Paper Series, Institute for Economics Studies, Keio University, number 2016-028, Dec.
• Roman Sidorchuk, 2016, "Holistic Marketing Concept For Small And Medium Businesses," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), volume 2, August.
• Karle, Heiko & Peitz, Martin, 2016, "De-targeting: advertising an assortment of products to loss-averse consumers," Working Papers, University of Mannheim, Department of Economics, number 16-03.
• Christian Catalini & Catherine Tucker, 2016, "Seeding the S-Curve? The Role of Early Adopters in Diffusion," NBER Working Papers, National Bureau of Economic Research, Inc, number 22596, Sep.
• Christian Catalini & Catherine Tucker, 2016, "Seeding the S-Curve? The Role of Early Adopters in Diffusion," Working Papers, NET Institute, number 16-02, Sep.
• Eugen Petac & Andreea-Oana Petac, 2016, "The Challenge of Private Cloud for the Digital Business," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 373-379, July.
• Eugen Petac & Andreea-Oana Petac, 2016, "About Security Solutions in Fog Computing," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 380-385, July.
• à lvaro Garrido Morgado & Oscar González Benito & Mercedes Martos Partal, 2016, "Influencia de la calidad percibida del producto en la efectividad de diferentes estímulos comerciales: presentaciones especiales en el establecimiento & folletos publicitarios," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1601, Dec, revised Dec 2016.
• Villena Manzanares, Francisco, 2016, "El desempeño exportador en las pymes manufactureras a través de un modelo estructural basado en intangibles || The export performance in manufacturing SMEs through a structural model based on intangibles," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, volume 21, issue 1, pages 160-187, June.
• Ivanova Natalya, 2016, "Аналіз Динаміки Ринків Маркетингових Сервісів В Аспекті Антикризового Стратегічного Управління
  [The Analysis of the Dynamics of the Marketing Services Market in Terms of Strategic Management of Crisis]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, volume 2, issue 12(17), pages 6.1-6.7, December, DOI: 10.22178/pos.17-7.
• Hussain, Safdar & Ahmed, Wasim & Rabnawaz, Ambar & Jafar, Rana Muhammad Sohail & Saqib, Zulkaif Ahmed & Ullah, Sana & JianZhou, Yang, 2016, "Client Intentions and Buying Behavior with Regard of Dairy Products-Review," MPRA Paper, University Library of Munich, Germany, number 70383.
• Alvi, Mohsin & Ikram, Midra & Mirza, Mohammad Haris & Khan, M. Mubashir Q., 2016, "The Perception of People Regarding Selection of Petrol Pump in Karachi," MPRA Paper, University Library of Munich, Germany, number 71897, Jan.
• Castillo-Sam, Eva Marie & Tormis, Jeaneth & Murcia, John Vianne, 2016, "A Model of Business Innovation in the Context of Micro, Small and Medium Enterprises in Davao Del Sur," MPRA Paper, University Library of Munich, Germany, number 72644, Jan, revised Jun 2016.
• Reddy, Kotapati Srinivasa, 2016, "Corporate Restructuring in the Asian electronics market: Insights from Philips and Panasonic," MPRA Paper, University Library of Munich, Germany, number 73663, revised 2016.
• Sorizo, Reena Beth & Densing, Filjhon & Tura, Regine & Balacy, Garnette Mae, 2016, "Characterizing Life Insurance Marketing: Clients' Perspectives," MPRA Paper, University Library of Munich, Germany, number 74941, Jun, revised 17 Nov 2016.
• Metali, Dr, 2016, "اتجاهات المستهلكين الجزائريين نحو التسوق عبر الانترنت: دراسة ميدانية
  [The Attitude of the Algerian Consumers Toward Internet Shopping: An Empirical Study]," MPRA Paper, University Library of Munich, Germany, number 77675, Dec.
• Goslar, Alex, 2016, "Marketing Inspired Branding," MPRA Paper, University Library of Munich, Germany, number 84153, Jan.
• Goslar, Alex, 2016, "Marketing Communication," MPRA Paper, University Library of Munich, Germany, number 85185, Oct.
• Martins, Marco, 2016, "Gastronomic tourism and the creative economy," MPRA Paper, University Library of Munich, Germany, number 87883, Dec.
• Hameed, Irfan & Jamal Siddiqui, Siraj & Husain, Javed, 2016, "Conceptualizing Humor in Advertising: The Moderating Role of Self-Monitoring," MPRA Paper, University Library of Munich, Germany, number 91771.
• Zuzana Chytkova & Dorthe Brogård Kristensen, 2016, "The Health-Related Market in Czech Republic and Denmark: An Exploration of Consumption Experiences," Central European Business Review, Prague University of Economics and Business, volume 2016, issue 3, pages 38-51, DOI: 10.18267/j.cebr.157.
• Florian Scheuer & Pablo Kurlat, 2016, "Signaling to Experts," 2016 Meeting Papers, Society for Economic Dynamics, number 501.
• Ionela-Roxana GLAVAN & Andreea MIRICA & Bogdan Narcis FIRTESCU, 2016, "The Use of Social Media for Communication In Official Statistics at European Level," Romanian Statistical Review, Romanian Statistical Review, volume 64, issue 4, pages 37-48, December.
• Grazyna Smigielska & Sylwia Wisniewska, 2016, "Marketing Innovations in Retail Trade (Innowacje marketingowe w handlu detalicznym)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 14, issue 57, pages 57-70.
• Anna Wielicka-Regulska & El¿bieta Gorynska-Goldmann & Michal Gazdecki, 2016, "Theories and typology of goal conflict in food consumption (Teorie i typologia konfliktu celow na przykladzie konsumpcji zywnosci)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 14, issue 58, pages 109-124.
• Dagmara Stangierska & Hanna Gorska-Warsewicz, 2016, "Traditional Marketing, Relationship Marketing and Experiential Marketing of Services and Product Brands: Communication with the Consumer on Facebook Portal (Marketing tradycyjny, relacji i doswiadczen marek uslugowych i produktowych – komunikacja z k," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 14, issue 58, pages 125-137.
• Wenyan Zhou & Oliver Hinz, 2016, "Determining profit-optimizing return policies – a two-step approach on data from taobao.com," Electronic Markets, Springer;IIM University of St. Gallen, volume 26, issue 2, pages 103-114, May, DOI: 10.1007/s12525-015-0198-6.
• Ezlika Ghazali & Bang Nguyen & Dilip S. Mutum & Amrul Asraf Mohd-Any, 2016, "Constructing online switching barriers: examining the effects of switching costs and alternative attractiveness on e-store loyalty in online pure-play retailers," Electronic Markets, Springer;IIM University of St. Gallen, volume 26, issue 2, pages 157-171, May, DOI: 10.1007/s12525-016-0218-1.
• Felicia Constantin & Androniki Kavoura, 2016, "Multilingual Online Communications in Corporate Websites: Cases of Romanian Dental Practices and Their Application to Health Tourism," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Anastasia Stratigea, "Tourism and Culture in the Age of Innovation", DOI: 10.1007/978-3-319-27528-4_13.
• Konstantinios Koronios & Marina Psiloutsikou & Athanasios Kriemadis & Petros Kolovos, 2016, "The effect of perceived motivation of sports sponsorship: Evidence from basketball fans," International Journal of Business and Economic Sciences Applied Research (IJBESAR), Democritus University of Thrace (DUTH), Kavala Campus, Greece, volume 9, issue 2, pages 33-45, June.
• Jeon, Doh-Shin & Kim, Byung-Cheol & Menicucci, Domenico, 2016, "Second-degree Price Discrimination by a Two-sided Monopoly Platform," TSE Working Papers, Toulouse School of Economics (TSE), number 16-690, Sep, revised Jun 2020.
• Lynne Pepall & Joseph Reiff, 2016, "The "Veblen" Effect, Targeted Advertising and Consumer Welfare," Discussion Papers Series, Department of Economics, Tufts University, Department of Economics, Tufts University, number 0815.
• Sandro Shelegia & Chris M. Wilson, 2016, "A generalized model of sales," Economics Working Papers, Department of Economics and Business, Universitat Pompeu Fabra, number 1541, Oct.
• Inga Jonaityte, 2016, "Experts' versus Consumers' Perception of Financial Products," Working Papers, Venice School of Management - Department of Management, Università Ca' Foscari Venezia, number 19, Nov.
• Costa e Silva Susana & Saraiva Lucénio, 2016, "Understanding Changes on the Country-of-origin Effect of Portugal," Studia Universitatis Babeș-Bolyai Oeconomica, Paradigm, volume 61, issue 3, pages 3-19, December, DOI: 10.1515/subboec-2016-0001.
• Brzozowska Anna & Niedziółka Arkadiusz, 2016, "Management in Agritourism Promotion as an Element of Support Agritourism Services by Local Authorities," Valahian Journal of Economic Studies, Paradigm, volume 7, issue 2, pages 17-24, December, DOI: 10.1515/vjes-2016-0002.
• Jochen Wirtz, 2016, "Winning in Service Markets:Success through People, Technology and Strategy," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number y0002, ISBN: ARRAY(0x6083b350), May.
• Ćosić, Dijana, 2016, "Future Development of Customer Analytics in Marketing," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2016), Rovinj, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 8-9 September 2016".
• Shelegia, Sandro & Wilson, Chris, 2016, "A Generalized Model of Sales," EconStor Preprints, ZBW - Leibniz Information Centre for Economics, number 147411.
• McLaughlin, Kevin & Friedman, Daniel, 2016, "Online ad auctions: An experiment," Discussion Papers, Research Professorship Market Design: Theory and Pragmatics, WZB Berlin Social Science Center, number SP II 2016-501.
• Dijana Cosic, 2016, "Neuromarketing in market research," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, volume 14, issue 2, pages 139-147.

2015

• Chaminda Karunaratna, 2015, "Propensity To Customer Switching: A Review On Apparel Stores," European Journal of Business and Economics, Central Bohemia University, volume 10, issue 2, pages 6951:10-695, January, DOI: 10.12955/ejbe.v10i2.695.
• Beena Saji & Reshma John & Malini Nair & Roudaina Houjeir, 2015, "Process Of Governance In Advertisement Regulation In The United Arab Emirates," European Journal of Business and Economics, Central Bohemia University, volume 10, issue 2, pages 6991:10-699, January, DOI: 10.12955/ejbe.v10i2.699.
• Aleksandar Grubor & Dražen Marić, 2015, "Contemporary Consumer In The Global Environment," CBU International Conference Proceedings, ISE Research Institute, volume 3, issue 0, pages 028-036, September, DOI: 10.12955/cbup.v3.580.
• Meda Roxana Burghelea & Ioan Plaias & Jaafar El-Murad, 2015, "The Effects of Music as an Atmospheric Variable on Consumer Behaviour in the Context of Retailing and Service Environments," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 377-392, July.
• Chiu, Leslie J. Verteramo & Gomez, Miguel I. & Liaukonyte, Jura & Kaiser, Harry M., 2015, "Socially Responsible Products: What Motivates Consumers to Pay a Premium?," 2016 Allied Social Sciences Association (ASSA) Annual Meeting, January 3-5, 2016, San Francisco, California, Agricultural and Applied Economics Association, number 212829, DOI: 10.22004/ag.econ.212829.
• Szeberényi, András & Domán, Szilvia & Tamus, Antalné, 2015, "„Zöld Energiával, A Zöld Magyarországért” Weboldal Marketing Szempontú Elemzése, Egy Primer Kutatás Tükrében," Journal of Central European Green Innovation, Karoly Robert University College, volume 3, issue 3, pages 1-17, DOI: 10.22004/ag.econ.206655.
• Szeberényi, András & Domán, Szilvia & Tamus, Antalné, 2015, "„Zöld Energiával A Zöld Magyarországért” Weboldal Marketing Szempontú Elemzése A 7c Alapján," Acta Carolus Robertus, Karoly Robert University College, volume 5, issue 01, pages 1-10, DOI: 10.22004/ag.econ.199867.
• Szeberényi, András & Domán, Szilvia & Tamus, Antalné, 2015, "„Zöld Energiával A Zöld Magyarországért” Weboldal Marketing Szempontú Elemzése A 7c Alapján," Acta Carolus Robertus, Karoly Robert University College, volume 5, issue 01, pages 1-10, DOI: 10.22004/ag.econ.206817.
• Patricea Elena BERTEA, 2015, "From Fearful To Trustful – How Perceived Risk Dimensions In E-Commerce Differentiate Between Consumers," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 15, pages 45-54, June.
• Unknown, 2015, "Mobile analytics," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 1, issue 2, pages 108-109, January.
• Rimmon, Tamar & Stubbs, Dan, 2015, "Adapting to the elusive loyalty of the mobile audience," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 1, issue 2, pages 110-116, January.
• Zaharchuk, Amber & Meares, Chris, 2015, "ESPN’s approach to a mobile analytics implementation," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 1, issue 2, pages 117-121, January.
• Pun, Ray, 2015, "Mobile analytics: Essential for business maturation in the digital marketing era," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 1, issue 2, pages 122-128, January.
• Johannessen, Christopher M., 2015, "Orchestrating mobile analytics," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 1, issue 2, pages 129-138, January.
• Even, Alon, 2015, "Where mobile fits in the marketing funnel sandwich," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 1, issue 2, pages 139-145, January.
• Pavan, Enrico, 2015, "How data and user behaviour analysis impacts sales — especially via mobile," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 1, issue 2, pages 146-153, January.
• Hadley, Loren, 2015, "Mastering the fundamentals of mobile analytics," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 1, issue 2, pages 154-160, January.
• Pearlman, Andrew, 2015, "So you need a mobile analytics strategy? Six key areas to cover for new developers," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 1, issue 2, pages 161-167, January.
• Patterson, Laura, 2015, "General papers - Marketing analytics How best-in-class marketers use alignment and accountability for value creation," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 1, issue 2, pages 168-174, January.
• Meijer, Carlo R.W. De & Majumdar, Anupam, 2015, "Big Data analytics for transaction banking: The differentiator," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 1, issue 2, pages 175-185, January.
• Johannessen, Christopher M., 2015, "`Modeling Techniques in Predictive Analytics with Python and R: A Guide to Data Science` by Thomas W Miller," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 1, issue 2, pages 186-187, January.
• Unknown, 2015, "Editorial," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 1, issue 3, pages 196-197, July.
• Gardé, Vaibhav, 2015, "Measuring the success of social marketing campaigns with web/digital analytics," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 1, issue 3, pages 198-205, July.
• Sterne, Jim, 2015, "Discovering discovery: Data discovery best practices," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 1, issue 3, pages 206-213, July.
• Bridger, Darren & Noble, Thom, 2015, "New tools and techniques for understanding non-conscious consumer decisions," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 1, issue 3, pages 214-220, July.
• Grigsby, Mike, 2015, "Using survival analytics to estimate lifetime value," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 1, issue 3, pages 221-225, July.
• Sassoon, Yali, 2015, "The unified log: What it is and how it is changing marketing analytics," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 1, issue 3, pages 226-236, July.
• Shi-Nash, Dr Amy, 2015, "Mining the gold in customer data to uncover your competitive advantage," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 1, issue 3, pages 237-242, July.
• Wenzek, Hagen & Pangaro, Paul, 2015, "Planning and implementing conversation-led marketing," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 1, issue 3, pages 243-251, July.
• Viswanathan, Vijay & Schultz, Don E & Block, Martin, 2015, "Media usage patterns of social media users," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 1, issue 3, pages 252-266, July.
• Farris, Paul W. & Hanssens, Dominique M. & Lenskold, James D. & Reibstein, David J., 2015, "Marketing return on investment: Seeking clarity for concept and measurement," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 1, issue 3, pages 267-282, July.
• Johannessen, Christopher M., 2015, "`Humanizing Big Data: Marketing at the Meeting of Data, Social Science & Consumer Insight` by Colin Strong," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 1, issue 3, pages 283-284, July.
• Unknown, 2015, "Special issue on data visualisation," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 1, issue 4, pages 292-295, October.
• Earley, Seth, 2015, "Visualisation: The last mile of analytics," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 1, issue 4, pages 296-298, October.
• Dykes, Brent, 2015, "Data storytelling: What it is and how it can be used to effectively communicate analysis results," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 1, issue 4, pages 299-313, October.
• Hadley, Loren, 2015, "What can data journalists teach us about being more effective analysts?," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 1, issue 4, pages 314-319, October.
• Pica, Lea, 2015, "How to avoid the six most common analytics data visualisation mistakes," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 1, issue 4, pages 320-330, October.
• Brackett, Kerry E. & Pal, Sumit, 2015, "Creating high-impact visualisations," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 1, issue 4, pages 331-341, October.
• Robbins, Naomi B. & Robbins, Joyce, 2015, "A review of frequently overlooked best practices for graphs," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 1, issue 4, pages 342-349, October.
• Vriens, Marco & Alves, Alessandro Martins, 2015, "Integrated competition and customer analysis: Managing market share efficiently," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 1, issue 4, pages 350-362, October.
• Croft, Justin, 2015, "Advanced next best offer marketing using predictive analytics," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 1, issue 4, pages 363-376, October.
• Gross, Ted, 2015, "An overwhelming amount of data: Applying chaos theory to find patterns within big data," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 1, issue 4, pages 377-387, October.
• Earley, Seth, 2015, "`Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence` by Steven Struhl," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 1, issue 4, pages 388-390, October.
• Earley, Seth, 2015, "`Marketing Analytics: A Practical Guide to Real Marketing Science` by Mike Grigsby," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 1, issue 4, pages 391-393, October.
• Moody, Daryn, 2015, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 3, issue 4, pages 308-309, January.
• Perez, Bea, 2015, "The power of sustainability to create shared value: Coca-Cola demonstrates that doing good is good for business," Journal of Brand Strategy, Henry Stewart Publications, volume 3, issue 4, pages 310-315, January.
• Singer, Tricia Elwell, 2015, "Shell's response and brand management during industry crises," Journal of Brand Strategy, Henry Stewart Publications, volume 3, issue 4, pages 316-321, January.
• Bresciani, Lorenzo & Ewing, Mike, 2015, "Brand building in the digital age: The ongoing battle for customer influence," Journal of Brand Strategy, Henry Stewart Publications, volume 3, issue 4, pages 322-331, January.
• Fink, Carly, 2015, "Rise from the rough: The growing demands on the brown diamond market," Journal of Brand Strategy, Henry Stewart Publications, volume 3, issue 4, pages 332-338, January.
• Jones, Stacy, 2015, "Standing out in a saturated market: Engaging consumers through product placement," Journal of Brand Strategy, Henry Stewart Publications, volume 3, issue 4, pages 339-349, January.
• Bailey, Christopher K. & Knepler, Ben & Vanlombeek, Patrick, 2015, "Creating flexible global brands in federated organisations: A case study from a global not-for-profit," Journal of Brand Strategy, Henry Stewart Publications, volume 3, issue 4, pages 350-356, January.
• Zahay, Debra & Schultz, Don E. & Kumar, Archana, 2015, "Reimagining branding for the new B2B digital marketplace," Journal of Brand Strategy, Henry Stewart Publications, volume 3, issue 4, pages 357-372, January.
• Bodla, B. S. & Diwan, Saloni Pawan, 2015, "Investigating the congruence among the positioning strategies of three Indian car brands," Journal of Brand Strategy, Henry Stewart Publications, volume 3, issue 4, pages 373-386, January.
• Piong, Chee, 2015, "Perceived status enhancement, brand involvement and brand loyalty," Journal of Brand Strategy, Henry Stewart Publications, volume 3, issue 4, pages 387-398, January.
• Freedman, Kevin, 2015, "How to run a global marketing campaign that meets local needs without damaging the brand," Journal of Brand Strategy, Henry Stewart Publications, volume 4, issue 1, pages 15-26, March.
• Fromm, Jeff & Butler, Cherryh & Dickey, Chris, 2015, "How to engage Millennials: Re-imagining the consumer as a partner, not a target audience, to increase engagement," Journal of Brand Strategy, Henry Stewart Publications, volume 4, issue 1, pages 27-36, March.
• Aaker, David, 2015, "Four ways digital works to build brands and relationships," Journal of Brand Strategy, Henry Stewart Publications, volume 4, issue 1, pages 37-48, March.
• Moody, Daryn, 2015, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 4, issue 1, pages 4-5, March.
• Jasperse, Alexander, 2015, "Executing the brand: Emerging digital brand execution tools and the role of employees in developing on-brand materials," Journal of Brand Strategy, Henry Stewart Publications, volume 4, issue 1, pages 49-57, March.
• Duesterhaus, Alan P., 2015, "Strengthening brand positioning through price transparency in higher education," Journal of Brand Strategy, Henry Stewart Publications, volume 4, issue 1, pages 58-69, March.