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An SEO's perspective on how to manage international teams

Author

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  • Scoble, Moriah

Abstract

Although diversity in a company comes with many benefits, those tasked with working directly with people from other countries do not necessarily have the cultural awareness needed and are often unskilled in adapting their communication style. So despite good intentions, miscommunication can often keep companies from reaping the many benefits of an international team. To communicate effectively in this new environment, where diversity is on the rise, takes a new set of skills and, even more importantly, a new perspective. Whether you are challenged by managing a team abroad or are working with someone in your office who is from another country, this paper offers seven tips on how to adapt your communication and, in turn, improve corporate efficiency.

Suggested Citation

  • Scoble, Moriah, 2015. "An SEO's perspective on how to manage international teams," Journal of Brand Strategy, Henry Stewart Publications, vol. 4(4), pages 310-314, December.
    • Handle: RePEc:aza:jbs000:y:2015:v:4:i:4:p:310-314
    as

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    More about this item

    Keywords

    international management; cross-cultural business; cultural awareness; cultural sensitivity;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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