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Aggressive Implementation Of Digitization In The Modern Business

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  • Nebojsa Gijic, Oliver Dimitrijevic, Adriana Jovic-Bogdanovic

    (University "Union-Nikola Tesla", Faculty for business studies and law)

Abstract

The global economic crisis business environment pressures companies to streamline their operations and thus forcing them to significantly speed up the process of digitizing, creating a kind of digital markets. It becomes clear that those who recognize the moment and who are willing to think a modern and unconventional, in terms of innovation, customer and business partners engagement, corporative organization, strategies, business models and the role of technology in their business enterprise, will be those who will be well-positioned in this new market, which will enable them to significant revenue growth. On the other hand, there is a significant business risk of fatal business loss in case of inaction, slowness, neglect and lack of understanding of this very important process in the business.

Suggested Citation

  • Nebojsa Gijic, Oliver Dimitrijevic, Adriana Jovic-Bogdanovic, 2015. "Aggressive Implementation Of Digitization In The Modern Business," Ekonomika, Journal for Economic Theory and Practice and Social Issues 2014-04, „Ekonomika“ Society of Economists, Niš (Serbia).
  • Handle: RePEc:esb:casctr:2014-421
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    More about this item

    Keywords

    business; digitization; management; marketing; customers;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M2 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics
    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
    • L8 - Industrial Organization - - Industry Studies: Services
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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