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Unlocking the power of data under the new EU General Data Protection Regulation

Author

Listed:
  • Verrian, Darren
  • Kolah, Ardi

    (Founding Editor-in-Chief, Journal of Data Protection & Privacy, UK)

Abstract

The biggest regulatory change for all public, private and voluntary sector organisations and companies within the European Union since the beginning of the 21st century is the forthcoming EU General Data Protection Regulation. The next 24 months will entail major turmoil and upheaval for any organisation or company that is ill-prepared for changes in the way it collects, processes and uses customer transaction data. This will have significant consequences in terms of business continuity and reputational risk as well as future investor, shareholder and stakeholder confidence.

Suggested Citation

  • Verrian, Darren & Kolah, Ardi, 2015. "Unlocking the power of data under the new EU General Data Protection Regulation," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 2(4), pages 307-310, February.
    • Handle: RePEc:aza:jdsmm0:y:2015:v:2:i:4:p:307-310
    as

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    More about this item

    Keywords

    EU General Data Protection Regulation; European Parliament; EU Council of Ministers; European Union; data protection; data breach; one-stop shop;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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