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A review of frequently overlooked best practices for graphs

Author

Listed:
  • Robbins, Naomi B.
  • Robbins, Joyce

Abstract

A review of graphs in several marketing analytics journals revealed a great variety in quality. Many were excellent, but others contained graphical mistakes and best practices were frequently not followed. This paper points out common mistakes and suggests easy-to-implement changes to improve understanding and communication of the data.

Suggested Citation

  • Robbins, Naomi B. & Robbins, Joyce, 2015. "A review of frequently overlooked best practices for graphs," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 1(4), pages 342-349, October.
    • Handle: RePEc:aza:ama000:y:2015:v:1:i:4:p:342-349
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    More about this item

    Keywords

    effective graphs; best practices for graphs; avoiding graphical mistakes; understanding data; principles of effective graphs;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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