IDEAS home Printed from https://ideas.repec.org/a/aza/jdsmm0/y2015v2i4p338-344.html
   My bibliography  Save this article

Digital success through data and analytics maturity

Author

Listed:
  • Booth, David

Abstract

Every second of every day, data are collected at an ever-increasing pace, and the opportunity to leverage this information across marketing strategies has never been greater. Despite this, the sad reality is that most organisations find themselves drowning in data rather than using this information to drive business decisions. However, by assessing current maturity levels against a framework that encompasses six pillars of data and analytics success, it is possible for companies to move their data and analytics programmes forward. This framework can be used to drive strategic plans and measure the gains made as organisations work towards the execution of these plans. This paper explores these six facets of success, using detailed examples of how real organisations are using this framework to drive tangible value from data and analytics.

Suggested Citation

  • Booth, David, 2015. "Digital success through data and analytics maturity," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 2(4), pages 338-344, February.
    • Handle: RePEc:aza:jdsmm0:y:2015:v:2:i:4:p:338-344
    as

    Download full text from publisher

    File URL: https://hstalks.com/article/1143/download/
    Download Restriction: Requires a paid subscription for full access.
    File URL: https://hstalks.com/article/1143/
    Download Restriction: Requires a paid subscription for full access.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Keywords

    data; analytics; big data; maturity; digital strategy;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aza:jdsmm0:y:2015:v:2:i:4:p:338-344. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Henry Stewart Talks (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.