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Creating high-impact visualisations

Author

Listed:
  • Brackett, Kerry E.
  • Pal, Sumit

Abstract

Every day we are confronted with data in various forms and structures. Data visualisation provides one of the best tools to grapple with the deluge of data, to comprehend the data surrounding us and to make decisions based on the data. This paper explores some of the techniques and best practices to build such visuals and discusses two case studies.

Suggested Citation

  • Brackett, Kerry E. & Pal, Sumit, 2015. "Creating high-impact visualisations," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 1(4), pages 331-341, October.
    • Handle: RePEc:aza:ama000:y:2015:v:1:i:4:p:331-341
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    More about this item

    Keywords

    visualisation; high-impact visualisation; visualisation techniques; data visuals; data visualisation; high-impact visuals; Gestalt laws;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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