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Evolution of Capabilities in the Discovery Cycle of an Innovation in the Pharmaceutical Market

Listed author(s):
  • Claudimar Pereira da Veiga

    (Department of Business Management/PPAD, Pontifical Catholic University of Paraná, PUCPR, Imaculada Conceição, 1155, 80215-901 Curitiba, PR, Brazil)

  • Cassia Rita Pereira da Veiga

    (Department of Business Management/PPAD, Pontifical Catholic University of Paraná, PUCPR, Imaculada Conceição, 1155, 80215-901 Curitiba, PR, Brazil)

  • Mônica Maier Giacomini

    (Department of Business Management/PPGADM, Federal University of Paraná, UFPR, Prof. Lothario Meissner, 632, 802010-170 Curitiba, PR, Brazil.)

  • Heitor Takashi Kato

    (Department of Business Management/PPAD, Pontifical Catholic University of Paraná, PUCPR, Imaculada Conceição, 1155, 80215-901 Curitiba, PR, Brazil)

  • Jansen Maia Del Corso

    (Department of Business Management/PPAD, Pontifical Catholic University of Paraná, PUCPR, Imaculada Conceição, 1155, 80215-901 Curitiba, PR, Brazil)

Registered author(s):

    The objective of this study is to analyze the evolution of dynamic capabilities in the discovery cycle of an innovation in the pharmaceutical market of erectile dysfunction in the period of 20 years. To achieve this, two distinct and complementary concepts were applied: Models of March (1991) to exploitative and explorative discovery in the organizational learning process and the three components of dynamic capabilities. The result showed that the components of the capabilities may be identified in the discovery cycle of Viagra®. The study confirms the existence of a stock of knowledge among the companies in the pharmaceutical market of erectile dysfunction as well as a large absorptive capacity among all of them.

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    File URL: http://www.econjournals.com/index.php/irmm/article/download/1289/pdf
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    Article provided by Econjournals in its journal International Review of Management and Marketing.

    Volume (Year): 5 (2015)
    Issue (Month): 3 ()
    Pages: 141-153

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    Handle: RePEc:eco:journ3:2015-03-06
    Contact details of provider: Web page: http://www.econjournals.com

    References listed on IDEAS
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    1. Richardson, G B, 1972. "The Organisation of Industry," Economic Journal, Royal Economic Society, vol. 82(327), pages 883-896, September.
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    14. Forrant, Robert & Flynn, Erin, 1999. "Skills, Shop-Floor Participation and the Transformation of Brimfield Precision: Lessons for the Revitalization of the Metal-Working Sector," Industrial and Corporate Change, Oxford University Press, vol. 8(1), pages 167-188, March.
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