Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M30: General
/ / / M31: Marketing
/ / / M37: Advertising
/ / / M38: Government Policy and Regulation
/ / / M39: Other

2019

• Schanz, Jeffrey M., 2019, "Alumni affinity group models," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 4, issue 2, pages 175-184, September.
• Kubasek, Stephen & Clayton, Russell, 2019, "Are there differences between traditional and nontraditional alumni donor motivations?," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 4, issue 2, pages 185-205, September.
• Beckett, Simon, 2019, "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 4, issue 3, pages 212-213, December.
• Visen-Singh, Anju, 2019, "Delivering a consistent user experience through our faculty sites: For our audiences and our internal web users," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 4, issue 3, pages 214-228, December.
• Hamula, Scott R., 2019, "A name with no body: The search for a school mascot case study," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 4, issue 3, pages 229-238, December.
• Bugg Holloway, Betsy & Williams, Laine, 2019, "Reflections on a rebrand: From a campus divided to a unified university," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 4, issue 3, pages 239-250, December.
• Howes Spiro, Deanna & Puto, Christopher P. & Hayes, Tom, 2019, "Marketing for Magis: How Jesuit colleges and universities chose collaboration over competition," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 4, issue 3, pages 251-266, December.
• Tam, Jacqui & Proulx, Michel, 2019, "Folio: A case study in brand journalism," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 4, issue 3, pages 267-277, December.
• (Cindy) Gallatin, Cynthia & Van Oss, Vincent, 2019, "Growing enrolment through partnerships," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 4, issue 3, pages 278-287, December.
• Johnson, Jacquelyn, 2019, "Alumni programming in the age of technology," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 4, issue 3, pages 288-295, December.
• Sumner, Wes, 2019, "How viral video can spark media attention," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 4, issue 3, pages 296-302, December.
• Chinnasamy Malarvizhi & Sreenivasan Jayashree & Shamima Raihan Manzoor, 2019, "Analysing The Purchase Intention And Behaviour Towards Green Food Packaging For Achieving Environmental Goals In Malaysia," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Laura Grigolon, 2019, "Blurred Boundaries: A Flexible Approach for Segmentation Applied to the Car Market," CRC TR 224 Discussion Paper Series, University of Bonn and University of Mannheim, Germany, number crctr224_2019_127, Sep.
• Guisell Larregui-Candelaria & Juan C. Sosa-Varela & Maribel Ort�z-Soto, 2019, "Amor hacia la marca: una perspectiva de relación continua," Estudios Gerenciales, Universidad Icesi, volume 35, issue 152, pages 271-282.
• Claudia Patricia Grisales Castro, 2019, "El marketing olfativo como posicionamiento de marcas," Revista Tendencias, Universidad de Narino, volume 20, issue 2, pages 69-92, DOI: 10.22267/rtend.192002.123.
• Andrea Lorena Arteaga Flórez & Diego Marcel De La Rosa Salazar, 2019, "Analisis de marketing en las tiendas y superetes de la ciudad de San Juan de Pasto," Revista Tendencias, Universidad de Narino, volume 20, issue 2, pages 93-115, DOI: 10.22267/rtend.192002.124.
• Andrea Lorena Arteaga Flórez & Edith Marcela Pianda Estrada & Ximena Alejandra Sandoval Montenegro, 2019, "City Branding como estrategia de mercado para promocionar el turismo en la ciudad de Ipiales," Revista Tendencias, Universidad de Narino, volume 20, issue 1, pages 22-52, DOI: 10.22267/rtend.192001.106.
• Ströbel, Johannes & Bailey, Michael & Johnston, Drew & Kuchler, Theresa & Wong, Arlene, 2019, "Peer Effects in Product Adoption," CEPR Discussion Papers, C.E.P.R. Discussion Papers, number 13731, May.
• Shelegia, Sandro & Wilson, Christopher, 2019, "A Generalized Model of Advertised Sales," CEPR Discussion Papers, C.E.P.R. Discussion Papers, number 14113, Nov.
• María Jesús Freire Seoane & Carlos Pais Montes & Fernando González Laxe, 2019, "Estrategias del marketing portuario: El caso español," Cuadernos de Economía - Spanish Journal of Economics and Finance, Asociación Cuadernos de Economía, volume 42, issue 118, pages 1-12, Enero.
• Farris, Jarrad & Malone, Trey & Robison, Lindon J. & Rothwell, Nikki L., 2019, "Is “Localness” about Distance or Relationships? Evidence from Hard Cider," Journal of Wine Economics, Cambridge University Press, volume 14, issue 3, pages 252-273, August.
• Ishita Chakraborty & Minkyung Kim & K. Sudhir, 2019, "Attribute Sentiment Scoring With Online Text Reviews : Accounting for Language Structure and Attribute Self-Selection," Cowles Foundation Discussion Papers, Cowles Foundation for Research in Economics, Yale University, number 2176, May.
• Ishita Chakraborty & Minkyung Kim & K. Sudhir, 2019, "Attribute Sentiment Scoring With Online Text Reviews : Accounting for Language Structure and Attribute Self-Selection," Cowles Foundation Discussion Papers, Cowles Foundation for Research in Economics, Yale University, number 2176R, May, revised Sep 2020.
• Ishita Chakraborty & Minkyung Kim & K. Sudhir, 2019, "Attribute Sentiment Scoring With Online Text Reviews : Accounting for Language Structure and Attribute Self-Selection," Cowles Foundation Discussion Papers, Cowles Foundation for Research in Economics, Yale University, number 2176R2, May, revised Jun 2021.
• Kissan Joseph & Oksana Loginova, 2019, "Clipping Coupons: Redemption of Offers with Forward-Looking Consumers," Economics Bulletin, AccessEcon, volume 39, issue 3, pages 1694-1700.
• Aldo Pignataro, 2019, "Investment in product experimentation when consumers are loss averse," Economics Bulletin, AccessEcon, volume 39, issue 3, pages 1833-1843.
• A.A.S.N Munasinghe & D.T.K. Bernard & H.M.U.S.R. Samarasinghe & S.R.N. Gamhewa & Sajith Sugathadasa & T.C. Muthukumara, 2019, "The Impact of Celebrity’s Field of Expertise on Consumer Perception," International Review of Management and Marketing, Econjournals, volume 9, issue 2, pages 31-34.
• Freddy Marilahimbilu Mgiba, 2019, "Integrating Five Theories in Pursuit of Marketing Success in Gamification Interventions: A Conceptual Paper," International Review of Management and Marketing, Econjournals, volume 9, issue 2, pages 45-53.
• Thi Thu Huong Nguyen & Zhi Yang & Thi Thuy Nga Nguyen & Cao Thi Thanh, 2019, "Theory of Planned Behavior Approach to Understand the Influence of Green Perceived Risk on Consumers' Green Product Purchase Intentions in an Emerging Country," International Review of Management and Marketing, Econjournals, volume 9, issue 3, pages 138-147.
• Saiful Amri & Jasman J. Ma'ruf & Mirza Tabrani & Nurdasila Darsono, 2019, "The Influence of Shopping Experience and Perceived Value Toward Customer Satisfaction and their Impacts on Customer Loyalty at Minimarkets in Aceh," International Review of Management and Marketing, Econjournals, volume 9, issue 4, pages 87-94.
• Fadye Saud Alfayad, 2019, "Huawei and the Gulf Region: Market Opportunities Despite the Ongoing US-China Trade War," International Review of Management and Marketing, Econjournals, volume 9, issue 4, pages 47-53.
• Wilhelmus Hary Susilo & Yan Pieter Mulia Hutabarat & Otto Bustani, 2019, "The Pursuit for Brand Usage Intent: Insight in Higher Education which Used the Compatible Computer," International Review of Management and Marketing, Econjournals, volume 9, issue 5, pages 125-132.
• Sri Sundari & Tri Legionosuko & Usnanta Prasetya Asmat & Afriapollo Syafarudin, 2019, "The Competition of Local and Product of China in Meeting Consumer Demand Based in Gembrong Market Jakarta Timur," International Review of Management and Marketing, Econjournals, volume 9, issue 6, pages 112-119.
• Kipchillat Nancy & Hillary Busolo & Ronald Chepkilot, 2019, "A Comparative Study of Influence of Advertising through Online and Offline Media Channels on Consumers’ Attitude by Selected Commercial Banks in Nairobi County, Kenya," International Review of Management and Marketing, Econjournals, volume 9, issue 6, pages 169-178.
• Jacqmin, Julien, 2019, "Providing MOOCs: A FUN way to enroll students?," Information Economics and Policy, Elsevier, volume 48, issue C, pages 32-39, DOI: 10.1016/j.infoecopol.2018.10.002.
• Bae, Jinsoo & Kagel, John H., 2019, "An experimental study of the generalized second price auction," International Journal of Industrial Organization, Elsevier, volume 63, issue C, pages 44-68, DOI: 10.1016/j.ijindorg.2018.10.006.
• Mahmood, Ammara & Luffarelli, Jonathan & Mukesh, Mudra, 2019, "What's in a logo? The impact of complex visual cues in equity crowdfunding," Journal of Business Venturing, Elsevier, volume 34, issue 1, pages 41-62, DOI: 10.1016/j.jbusvent.2018.09.006.
• Bruzda, Joanna, 2019, "Quantile smoothing in supply chain and logistics forecasting," International Journal of Production Economics, Elsevier, volume 208, issue C, pages 122-139, DOI: 10.1016/j.ijpe.2018.11.015.
• Athanasios Tsadiras & Marina Nerantzidou, 2019, "An Experimental Study on Social Media Advertising for Charity," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 4, pages 403-416.
• Diana COMAN, 2019, "An analysis of the Romanian Orthodox Church brand image in the digital space," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 2, pages 9-23.
• Yosef Budi Susanto, 2019, "The Impact of Market Orientation and Dynamic Marketing Capability on the Marketing Performance of 'Make-To- Order' SMEs," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr222, Sep.
• Suzana Marković & Srđan Mitrović & Aleksandar Racz, 2019, "Who Are The Wine And Food Festival Visitors? An Exploratory Study," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), volume 70, issue 2, pages 209-235, DOI: 10.32910/ep.70.2.3.
• Georgios TSEKOUROPOULOS & Dimitrios THEOCHARIS & Christos SARMANIOTIS, 2019, "Consumer Behaviour and Factors Affecting the Selection of Green Private Label Products in Greek Retail Market," International Conference on Economic Sciences and Business Administration, Spiru Haret University, volume 5, issue 1, pages 204-213, November.
• Graciela Corral de Zubielqui & Janice Jones & David Audretsch, 2019, "The influence of trust and collaboration with external partners on appropriability in open service firms," The Journal of Technology Transfer, Springer, volume 44, issue 2, pages 540-558, April, DOI: 10.1007/s10961-018-9696-y.
• Guofang Huang & Matthew Shum & Wei Tan, 2019, "Is pharmaceutical detailing informative? Evidence from contraindicated drug prescriptions," Quantitative Marketing and Economics (QME), Springer, volume 17, issue 2, pages 135-160, June, DOI: 10.1007/s11129-018-9206-4.
• Tatsuo Tanaka, 2019, "The Effects of Internet Book Piracy: Case of Comics," Keio-IES Discussion Paper Series, Institute for Economics Studies, Keio University, number 2019-016, Aug.
• Oladipo Gbemi Olaore & O.L. Kuye, 2019, "Re-Branding: Implication, Benefits and Effects on Buying Decision Using Selected FMCG in Lagos State, Nigeria," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 5, issue 3, pages 12-19, September.
• Mark Azavedo, 2019, "Why do Tourists Attend Cooking Classes? Some Indications from Thailand," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 5, issue 4, pages 44-51, December.
• Gelmar García-Vidal & Alexander Sánchez-Rodríguez & Reyner Pérez-Campdesuñer & Rodobaldo Martínez-Vivar, 2019, "Consumer Preferences for Local Chocolate Consumption. Implications from Market Segmentation at Ecuador," International Journal of Business and Social Research, LAR Center Press, volume 9, issue 4, pages 1-12, April.
• Michael Bailey & Drew M. Johnston & Theresa Kuchler & Johannes Stroebel & Arlene Wong, 2019, "Peer Effects in Product Adoption," NBER Working Papers, National Bureau of Economic Research, Inc, number 25843, May.
• Joshua Schwartzstein & Adi Sunderam, 2019, "Using Models to Persuade," NBER Working Papers, National Bureau of Economic Research, Inc, number 26109, Jul.
• Andrey Simonov & Jean-Pierre H. Dubé & Günter J. Hitsch & Peter E. Rossi, 2019, "State-Dependent Demand Estimation with Initial Conditions Correction," NBER Working Papers, National Bureau of Economic Research, Inc, number 26217, Sep.
• Marianne Bertrand & Sandra E Black & Sissel Jensen & Adriana Lleras-Muney, 2019, "Breaking the Glass Ceiling? The Effect of Board Quotas on Female Labour Market Outcomes in Norway," The Review of Economic Studies, Review of Economic Studies Ltd, volume 86, issue 1, pages 191-239.
• Gabriel Dinu & Loredana Dinu, 2019, "Measuring Customer Satisfaction of Tourist Services. Case study: President Hotel," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 421-426, August.
• Gabriel Dinu & Loredana Dinu, 2019, "Political Marketing in Romania," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 268-271, December.
• Abdul Bashiru Jibril & Michael Adu Kwarteng & Christina Appiah-Nimo & Michal Pilik, 2019, "Association rule mining approach: evaluating pre-purchase risk intentions in the online second-hand goods market," Oeconomia Copernicana, Institute of Economic Research, volume 10, issue 4, pages 669-688, December, DOI: 10.24136/oc.2019.032.
• Mavragani, Eleni & Nikolaidou, Paraskevi & Theodoraki, Efi, 2019, "Traveler segmentation through Social Media for intercultural marketing purposes: The case of Halkidiki," MPRA Paper, University Library of Munich, Germany, number 93526, Apr.
• Grin, Mariia, 2019, "Персонал В Ресторанном Бизнесе
  [The personnel in restaurant business]," MPRA Paper, University Library of Munich, Germany, number 94490, Jun.
• H., Sujaya & S., Meghana & Aithal, Sreeramana, 2019, "Challenges Associated with Running A Green Business in India and Other Developing Countries," MPRA Paper, University Library of Munich, Germany, number 95163, May.
• Soomro, Yasir Ali, 2019, "Antecedents of brand loyalty in the fashion industry of Pakistan: Moderating effect of Individual-level collectivist values," MPRA Paper, University Library of Munich, Germany, number 95356, Jun.
• Lahny, Moh Abduttawwab, 2019, "(التسويق الشبكي عند فتوى دار الإفتاء المصرية و فتوى مجلس العلماء الإندونيسي (دراسة مقارنة
  [fatwa of the Indonesian Ulema Council and Dar Ifta Egypt concerning Multy level Marketing (Comparative Study)]," MPRA Paper, University Library of Munich, Germany, number 96211, Sep.
• Zouni, Georgia & Digkas, Dimitrios, 2019, "Marketing suggestions for multi-religious tourism development: The case of Thessaloniki," MPRA Paper, University Library of Munich, Germany, number 98042, Nov.
• Ahsina, Khalifa & Ettahir, Noura, 2019, "La marque ville comme déterminant de l’attractivité des territoires au Maroc : Proposition d’un modèle conceptuel
  [The city brand as a determinant of the attractiveness of territories in Morocco: Proposal for a conceptual model]," MPRA Paper, University Library of Munich, Germany, number 98220, Mar.
• Schunke, Martin, 2019, "Veraenderungen des Key Account Managements durch die Digitalisierung. Konzeptionelle Ueberlegungen und empirische Untersuchungen," Books, Rainer Hampp Verlag, number 9783957103512.
• Schunke, Martin, 2019, "Veraenderungen des Key Account Managements durch die Digitalisierung. Konzeptionelle Ueberlegungen und empirische Untersuchungen," Books, Rainer Hampp Verlag, number 9783957103521.
• Doireann Fitzgerald & Anthony Priolo, 2019, "How Do Firms Build Market Share?," 2019 Meeting Papers, Society for Economic Dynamics, number 414.
• José Caraballo-Cueto, 2019, "Are Multinational Retailers Really Selling at Lower Prices Than Domestic Chains? Evidence from Three Sectors," Margin: The Journal of Applied Economic Research, National Council of Applied Economic Research, volume 13, issue 1, pages 49-82, February, DOI: 10.1177/0973801018800082.
• Neviana Krasteva, 2019, "Co Creation Of Value As A Trend In Contemporary Marketing," Yearbook of the Faculty of Economics and Business Administration, Sofia University, Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski - Bulgaria, volume 17, issue 1, pages 149-168, June.
• Antonio Jiménez-Martínez, 2019, "Discrimination through versioning with advertising in social networks," Economic Theory, Springer;Society for the Advancement of Economic Theory (SAET), volume 67, issue 3, pages 525-564, April, DOI: 10.1007/s00199-018-1107-y.
• Hama Khan Yadgar M., 2019, "An Essential Review of Internet Banking Services in Developing Countries," Financial Internet Quarterly (formerly e-Finanse), Sciendo, volume 15, issue 2, pages 73-86, June, DOI: 10.2478/fiqf-2019-0013.
• Petrus Barbara, 2019, "Environmental Dynamism: The Implications for Operational and Dynamic Capabilities Effects," Management Sciences. Nauki o Zarządzaniu, Sciendo, volume 24, issue 1, pages 28-36, March, DOI: 10.15611/ms.2019.1.04.
• Milfelner Borut & Dlačić Jasmina & Snoj Boris & Selinšek Aleksandra, 2019, "Importance of Innovation Resources for Market Orientation – Financial Performance Link: Mediating Role of Proactive Market Orientation," Naše gospodarstvo/Our economy, Sciendo, volume 65, issue 4, pages 1-13, December, DOI: 10.2478/ngoe-2019-0015.
• Zouni, Georgia & Digkas, Dimitrios, 2019, "Marketing suggestions for multi-religious tourism development: The case of Thessaloniki," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 5, issue 2, pages 36-42, DOI: 10.5281/zenodo.3601675.
• Haipeter, Thomas & Bosch, Gerhard & Schmitz-Kießler, Jutta & Spallek, Anne-Christin, 2019, "Neue Mitbestimmungspraktiken in der digitalen Transformation der "Industrie 4.0": Befunde aus dem gewerkschaftlichen Projekt "Arbeit 2020 in NRW"
  [New Patterns of Codeterminatio," Industrielle Beziehungen. Zeitschrift für Arbeit, Organisation und Management, Verlag Barbara Budrich, volume 26, issue 2, pages 130-149, DOI: 10.3224/indbez.v26i2.02.
• Kim, Min Jung, 2019, "Benefits and Concerns of the Sharing Economy: Economic Analysis and Policy Implications," KDI Journal of Economic Policy, Korea Development Institute (KDI), volume 41, issue 1, pages 15-41, DOI: 10.23895/kdijep.2019.41.1.15.
• Matilda Kolic Stanic, 2019, "Transparency in Public Relations: Evidence from Associations' Ethics Codes," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, volume 17, issue 2-B, pages 417-429.

2018

• Marin-Pantelescu Andreea, 2018, "Improving Hotel Services in Romania Using Marketing Campaigns," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 2, pages 56-68, December.
• Jen-Peng Huang & Genesis Sembiring Depari & Srivandayuli Riorini & Pai-Chouwang, 2018, "Leveraging Social Media Metrics In Improving Social Media Performances Through Organic Reach: A Data Mining Approach," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 22, pages 33-48, December.
• Flor Morton, 2018, "La Product visibility through a packaging with a transparent design element vs. The product image," The Anahuac Journal, Business and Economics School. Anahuac University (Mexico)., volume 18, issue 1, pages 45-61, June, DOI: 10.36105/theanahuacjour.2018v18n1.0.
• Leventhal, Barry, 2018, "Applications of survival analysis to customer management," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 1, pages 22-31, April.
• Alcaraz, Rafael, 2018, "From commercial silos to commercial integration," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 1, pages 32-36, April.
• Spann, Korbinian, 2018, "How to drive change via dashboards: An approach to measure the impact of global campaigns for a business-to-business company," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 1, pages 37-45, April.
• Unknown, 2018, "Editorial," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 1, pages 4-5, April.
• Grubb, Tom, 2018, "How organisations can establish marketing analytics as the common business language to drive continuous improvement," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 1, pages 46-52, April.
• Chen, Song & Vidden, Chad & Nelson, Nicole & Vriens, Marco, 2018, "Topic modelling for open-ended survey responses," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 1, pages 53-62, April.
• Sotolongo, Nicholas & Copulsky, Jonathan, 2018, "Conversational marketing: Creating compelling customer connections," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 1, pages 6-21, April.
• Pavan, Enrico, 2018, "From analytics to conversion rate optimisation," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 1, pages 63-78, April.
• Li, Shenyu & Huang, Rong & Yuan, Hong & Zhou, Qiong, 2018, "Optimising the effectiveness of container packaging design: How shape influences customer proportion judgments," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 1, pages 79-92, April.
• Unknown, 2018, "Editorial," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 2, pages 100-101, September.
• Williamson, Dominic & Arfa, Jonathan, 2018, "Using matched market lift to measure the true value of offline and online advertising," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 2, pages 102-107, September.
• Mcgovern, Gerry, 2018, "Serving the customer better by understanding their top tasks," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 2, pages 108-116, September.
• Lauscher, Pascal, 2018, "From knowing to doing: A framework to discover, engage with and motivate the person behind the data," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 2, pages 117-125, September.
• Gardé, Vaibhav, 2018, "Digital audience management: Building and managing a robust data management platform for multi-channel targeting and personalisation throughout the customer journey," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 2, pages 126-135, September.
• Angel, Gary, 2018, "The other 180°: Filling in the other half of the 360° customer view," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 2, pages 136-148, September.
• Langmann, Sabine, 2018, "A/B testing: The importance of significance and test duration," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 2, pages 149-156, September.
• Carpenter, Roopa N., 2018, "How page speed impacts the bottom line," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 2, pages 157-169, September.
• Maity, Devdeep, 2018, "A two-step recommendation to improve stability in free-choice brand-attribute associations: A research agenda," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 2, pages 170-177, September.
• Copulsky, Jonathan, 2018, "`Forecasting and Predictive Analytics: With ForecastX™ (7th edn)` by Barry Keating, J. Holton Wilson and John Galt Solutions, Inc," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 2, pages 178-179, September.
• van den Bos, Caroline, 2018, "`Handbook of Marketing Analytics` by Natalie Mizik and Dominique M. Hanssens," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 2, pages 180-181, September.
• Moody, Daryn, 2018, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 4, pages 316-317, March.
• Barston, Suzanne & Boix, Javier & Hoff, Elizabeth & Pajak, Rebekah, 2018, "Content marketing at AbbVie," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 4, pages 318-327, March.
• Gregory, James R., 2018, "Performance with purpose: The PepsiCo challenge," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 4, pages 328-355, March.
• Miller, Peg, 2018, "Surviving and thriving during the next marketing technology implementation: Best practices for modern marketers," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 4, pages 356-361, March.
• Mizera, Sue & Risch, James, 2018, "Debunking the ten most common myths SMEs have about branding: Why SMEs need real branding to succeed," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 4, pages 362-379, March.
• Bernal-Merino, Miguel Á., 2018, "Quantum identity and the enhancement of communication," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 4, pages 380-391, March.
• Nair, Mohan, 2018, "Uncovering the foundational habits of a customer experience brand," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 4, pages 392-396, March.
• Turner, Jamie & Shah, Reshma & Jain, Varsha, 2018, "How brands are using nonlinear marketing to address consumer resistance to traditional marketing strategies," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 4, pages 397-408, March.
• Vassinen, Riku, 2018, "The rise of conversational commerce: What brands need to know," Journal of Brand Strategy, Henry Stewart Publications, volume 7, issue 1, pages 13-22, June.
• Hawley, Jane L., 2018, "The right agency partner + experiential fundamentals = success!," Journal of Brand Strategy, Henry Stewart Publications, volume 7, issue 1, pages 23-27, June.
• Hsu, Chung-Kue (Jennifer), 2018, "Femvertising: State of the art," Journal of Brand Strategy, Henry Stewart Publications, volume 7, issue 1, pages 28-47, June.
• Moody, Daryn, 2018, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 7, issue 1, pages 4-5, June.
• Hyne, Kelly, 2018, "How brands can create a compelling sales proposition through storytelling," Journal of Brand Strategy, Henry Stewart Publications, volume 7, issue 1, pages 48-53, June.
• Tarrant, Crispian, 2018, "Never mind the love, smell the money: What is the ‘value-add’ of a brand?," Journal of Brand Strategy, Henry Stewart Publications, volume 7, issue 1, pages 54-68, June.
• Jordan, Erica Graham, 2018, "Corporate partners and charities: A Movember perspective on strategic brand alignment, fostering mutually beneficial goals, and outcomes in non-profit sponsorship," Journal of Brand Strategy, Henry Stewart Publications, volume 7, issue 1, pages 6-12, June.
• Sevilla, Ed, 2018, "Best practices for aligning university brands with fundraising campaigns," Journal of Brand Strategy, Henry Stewart Publications, volume 7, issue 1, pages 69-83, June.
• Zinkan, Rob, 2018, "Brand architecture in higher education," Journal of Brand Strategy, Henry Stewart Publications, volume 7, issue 1, pages 84-91, June.
• Eanes, Ryan S., 2018, "`‘Creating Signature Stories: Strategic Messaging that Persuades, Energizes and Inspires’` by David Aaker," Journal of Brand Strategy, Henry Stewart Publications, volume 7, issue 1, pages 92-93, June.
• Moody, Daryn, 2018, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 7, issue 2, pages 100-101, September.
• Willis, Alexandra, 2018, "How Wimbledon embraced social media," Journal of Brand Strategy, Henry Stewart Publications, volume 7, issue 2, pages 102-109, September.
• Melzer, Jared & Zech, Brynn, 2018, "How social media influencers enabled a B2B company to drive awareness and engagement with their target consumers," Journal of Brand Strategy, Henry Stewart Publications, volume 7, issue 2, pages 110-116, September.
• Weinpress, Alon & Bieler, Atara & Gelbetz, Rava Eleasari & Or, Ehud, 2018, "Branding an academic superbrand," Journal of Brand Strategy, Henry Stewart Publications, volume 7, issue 2, pages 117-140, September.
• Giovino, Mark, 2018, "Aligning rights-holders’ marketing assets with brand marketers’ needs," Journal of Brand Strategy, Henry Stewart Publications, volume 7, issue 2, pages 141-153, September.
• Mosel, Curt, 2018, "The art of ‘Philanthroship’: Blending non-profit and corporate goals for outside-the-box partnerships benefitting brand and community," Journal of Brand Strategy, Henry Stewart Publications, volume 7, issue 2, pages 154-162, September.
• Deveney, John, 2018, "Crisis communications management on digital platforms," Journal of Brand Strategy, Henry Stewart Publications, volume 7, issue 2, pages 163-172, September.
• Gregory, James R., 2018, "Accretive intangible assets: Bridging the GAAP with CPAs," Journal of Brand Strategy, Henry Stewart Publications, volume 7, issue 2, pages 173-182, September.
• Coary, Sean P. & Oakley, James L., 2018, "The development and measurement of a brand authenticity scale," Journal of Brand Strategy, Henry Stewart Publications, volume 7, issue 2, pages 183-196, September.
• Beckett, Simon, 2018, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 7, issue 3, pages 204-205, December.
• Bowen, Matt, 2018, "Unifying vision, brands and culture in complex company mergers: nThrive," Journal of Brand Strategy, Henry Stewart Publications, volume 7, issue 3, pages 206-213, December.
• Biggins, David, 2018, "How to write a B2B social media strategy that will impress your CEO," Journal of Brand Strategy, Henry Stewart Publications, volume 7, issue 3, pages 214-224, December.
• Annweiler, Bård, 2018, "Purpose is at the core of branding," Journal of Brand Strategy, Henry Stewart Publications, volume 7, issue 3, pages 225-232, December.
• Jones, Valerie K., 2018, "Voice-activated change: Marketing in the age of artificial intelligence and virtual assistants," Journal of Brand Strategy, Henry Stewart Publications, volume 7, issue 3, pages 233-245, December.
• Faust, Bill & Rehfus, Mike, 2018, "A question of unity: Institutions should weigh the risks and opportunities of unifying their athletic and academic brands," Journal of Brand Strategy, Henry Stewart Publications, volume 7, issue 3, pages 246-257, December.
• Hsu, Chung-Kue (Jennifer), 2018, "The ‘borrowed interest’ appeal: Brands riding the wave of popular events and memes in the digital age," Journal of Brand Strategy, Henry Stewart Publications, volume 7, issue 3, pages 258-270, December.
• Duesterhaus, Alan P., 2018, "Higher education: A luxury good brand model," Journal of Brand Strategy, Henry Stewart Publications, volume 7, issue 3, pages 271-282, December.
• Sciarrino, Joann & Roberts, Paige, 2018, "Rethinking hero archetypal branding: Investigating the effects of authenticity and flawed archetypes on brand attachment and self-congruence," Journal of Brand Strategy, Henry Stewart Publications, volume 7, issue 3, pages 283-295, December.
• Tang, Xiang & Bayona, Maria & Chapa, Sindy & Sawicki, Sean, 2018, "Hedonic and utilitarian motivations for coffee consumption: Comparing Hispanic and Asian coffee drinkers in the USA," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 3, issue 1, pages 10-20, March.
• Ma, Arthur King, 2018, "Multinational corporations: To change or not to change? That is the question," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 3, issue 1, pages 21-30, March.
• Wilkinson, Kenton T. & Saldaña, Magdalena, 2018, "Texas millennials and their smartphones: A uses and gratifications study," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 3, issue 1, pages 31-42, March.
• Beniflah, Jake & Hughes, Brian & Carrasco, Mario X., 2018, "Nativity-based view: A new audience measurement standard that drives television return on investment for US Hispanics," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 3, issue 1, pages 43-59, March.
• Beniflah, Jake, 2018, "Editorial," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 3, issue 1, pages 5-5, March.
• Acevedo, Beatriz & Beniflah, Jake, 2018, "An interview with Beatriz Acevedo," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 3, issue 1, pages 6-9, March.
• Lindsey-Warren, Tyrha M. & Yayla, Serdar, 2018, "Still Waiting for Olivia Pope and Wonder Woman: An event data analysis on the effects of emotional contagion in movies starring women and actors of colour," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 3, issue 1, pages 60-69, March.
• Jin, Byoungho & Almousa, Moudi O. & Kim, Naeun, 2018, "Retailing amid regulation and religion: The unique cultural challenges and opportunities facing market ventures in Saudi Arabia," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 3, issue 1, pages 70-81, March.
• Gregory, James R. & Satterfield, Ronald K. & Puckey, Brad, 2018, "Does a culture of innovation drive business results?," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 3, issue 1, pages 82-89, March.
• Otjen, Agnes J., 2018, "Developing Native American small business strategy through experiential learning," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 3, issue 1, pages 90-102, March.
• Leibson, Dan & Shotland, Andrew, 2018, "The definitive guide to local search ranking factors," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 6, issue 1, pages 17-27, March.
• Thorpe, Hannah, 2018, "Creating an integrated digital marketing strategy: Using cross-channel data to build intelligent strategies," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 6, issue 1, pages 28-39, March.
• Beckett, Simon, 2018, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 6, issue 1, pages 4-5, March.
• Obiedzinski, Mariah, 2018, "Six-step method for healthcare social media storytelling," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 6, issue 1, pages 40-47, March.
• Siegel, Tara, 2018, "Paid search + social: Teamwork makes the dream work," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 6, issue 1, pages 48-53, March.
• Tierney, Aidan, 2018, "Early prevention of accessibility issues," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 6, issue 1, pages 54-61, March.
• Carlton, Jason, 2018, "The keys to social media success in a professional environment: Develop shareable content and build brand ambassadors," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 6, issue 1, pages 6-16, March.
• Bicen, Pelin & Gudigantala, Naveen, 2018, "Exploring the relationships among paid search budget, social media presence and online performance: An examination of the US e-commerce industry," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 6, issue 1, pages 62-74, March.
• Schiniotakis, Nikos & Divini, Katerina, 2018, "Guerrilla marketing in social media: The age of marketing outside the box," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 6, issue 1, pages 75-86, March.
• Jones, Valerie K., 2018, "Developing the next-generation Don Draper," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 6, issue 1, pages 87-92, March.
• Beckett, Simon, 2018, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 6, issue 2, pages 100-101, September.
• Elton, Laura & Lopez, Lisa, 2018, "How ELLE leverages customer relationships to deepen brand engagement," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 6, issue 2, pages 102-109, September.
• Frederiksen, Lee & Tyreman, John, 2018, "Creating and promoting an expertise-driven brand," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 6, issue 2, pages 110-117, September.
• Leonhardt, James M. & Ball, Amanda, 2018, "Dynamic virality: A review of the Ice Bucket Challenge," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 6, issue 2, pages 118-127, September.
• Price, Laura, 2018, "Shifting processes: How to enable marketers to leverage a self-service platform," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 6, issue 2, pages 128-136, September.
• Hemsley, Marcus, 2018, "Why the General Data Protection Regulation is likely to disrupt core digital marketing channels in Europe," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 6, issue 2, pages 137-142, September.
• Polinsky, Lauren, 2018, "Building an optimised information architecture through collaboration," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 6, issue 2, pages 143-148, September.
• Wood, Ben, 2018, "Boosting pay-per-click performance by combining search and social audience data," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 6, issue 2, pages 149-159, September.
• Boyd, Clark & Sanchez, Ximena, 2018, "Breaking down the Facebook auction," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 6, issue 2, pages 160-167, September.
• Plante, Courtney & Chadborn, Daniel & Reysen, Stephen, 2018, "‘When entertaining isn’t enough’: Fan motivation and word of mouth spreading of fan interests," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 6, issue 2, pages 168-180, September.
• Wilcox, Gary B. & Sussman, Kristen & Chung, Arnold, 2018, "Social media’s return on investment in an integrated marketing campaign: Media mix modelling," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 6, issue 2, pages 181-190, September.
• Beckett, Simon, 2018, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 6, issue 3, pages 196-197, October.
• Hodson, Jaigris & Dale, Ann & Clifton-Ross, Jaime, 2018, "Sharing sustainability stories: Case study of social media content curation for Canada Research Connections," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 6, issue 3, pages 198-210, October.
• Gibson, Richard & Hanson, Guy, 2018, "Higher engagement and higher returns: The benefits of trust in e-mail marketing," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 6, issue 3, pages 211-220, October.
• Everitt, Angela, 2018, "The rise of social purpose and its impact on brand success," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 6, issue 3, pages 221-227, October.
• Conejo, Francisco J., 2018, "Better stories for social media branding," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 6, issue 3, pages 228-240, October.
• Kline, Laura, 2018, "Driving positive engagement through purpose," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 6, issue 3, pages 241-248, October.
• Roman, Ernan & Emmons, Scott, 2018, "Achieving customer experience excellence at seven critical life cycle points," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 6, issue 3, pages 249-258, October.
• Egan, Beth & Hirshfield, Leanne & Costa, Mark R. & Buntain, Noah, 2018, "Trust in native advertising: The neuroscience behind the processing of branded content," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 6, issue 3, pages 259-272, October.
• Kolo, Castulus & Haumer, Florian, 2018, "Social media celebrities as influencers in brand communication: An empirical study on influencer content, its advertising relevance and audience expectations," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 6, issue 3, pages 273-282, October.
• Unknown, 2018, "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 2, issue 4, pages 300-301, March.
• Girzadas, Gary, 2018, "Breaking silos with corporate relations SWAT teams," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 2, issue 4, pages 302-311, March.
• Penney, Sophie W. & Trautlein, Barbara A., 2018, "Shifting landscapes and earthquakes: Leading through ever-changing environments," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 2, issue 4, pages 312-318, March.
• Galbaugh, Traci & White, Lauren, 2018, "Building strong partnerships with your faculty: A collaborative approach to effective fundraising," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 2, issue 4, pages 319-328, March.
• Schoenfeld, Michael J., 2018, "Four-alarm or false alarm: Managing issues in an impatient world," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 2, issue 4, pages 329-335, March.
• Wixom, Stella, 2018, "Multisector fundraising: A partnership ecosystem," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 2, issue 4, pages 336-345, March.
• Perry, Daniel & Breier, Barbara, 2018, "Planning for a change: Transforming the fundraising capacity of the university in partnership with the development foundation," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 2, issue 4, pages 346-353, March.
• Huynh, Daniela & Johnson, Katy Spencer, 2018, "Social media advocacy framework in action: Focusing on the student journey to inspire real world engagement at Quincy College," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 2, issue 4, pages 354-370, March.
• Lehmusto, Kirsti & Paananen, Tanja & Asumaa, Antti & Suominen, Jarmo, 2018, "Think Corner: A platform for engaging the public in research and learning," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 2, issue 4, pages 371-386, March.
• Cox, Jimmy, 2018, "Senior Year Experience: More alumni engagement requires more student engagement," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 2, issue 4, pages 387-397, March.
• Perry, Matthew, 2018, "So you want to be a data-driven advancement shop?," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 3, issue 1, pages 18-31, June.
• Rajendran, K. N. & Pierce, Lynne, 2018, "Applying the Kano method to higher education choice," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 3, issue 1, pages 32-47, June.
• Unknown, 2018, "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 3, issue 1, pages 4-5, June.
• Smith, Nicole, 2018, "Social media-first marketing: A case study of leveraging influencers," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 3, issue 1, pages 48-57, June.
• Roberts, Malcolm & Beardmore, Georgina, 2018, "Thieves Inc.: A closer look at the University of Sheffield's award-winning student safety campaign," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 3, issue 1, pages 58-68, June.
• Makrez, Heather & Feudo, John, 2018, "Redefining alumni relations," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 3, issue 1, pages 6-17, June.