IDEAS home Printed from https://ideas.repec.org/a/aza/jdsmm0/y2018v6i1p40-47.html
   My bibliography  Save this article

Six-step method for healthcare social media storytelling

Author

Listed:
  • Obiedzinski, Mariah

Abstract

Healthcare organisations can strike a balance between achieving business goals and sharing audience-relevant stories by implementing social media storytelling. When executed properly, this six-step storytelling strategy will improve patient acquisition and retention over time and solidify the organisation’s reputation as a thought leader and expert. This paper outlines strategies to create meaningful connections with social media audiences by sharing educational, entertaining and relevant stories. The social media landscape is constantly changing, much like the informational needs and wants of a brand’s target audiences at any given time. To harness the full communication potential of social media platforms, organisations must share unique, authentic stories that grab and keep people’s interest while providing solutions to their problems and answering their questions. This six-step strategy to social media storytelling can help marketers create relevant and engaging content and publish more quickly.

Suggested Citation

  • Obiedzinski, Mariah, 2018. "Six-step method for healthcare social media storytelling," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 6(1), pages 40-47, March.
    • Handle: RePEc:aza:jdsmm0:y:2018:v:6:i:1:p:40-47
    as

    Download full text from publisher

    File URL: https://hstalks.com/article/4522/download/
    Download Restriction: Requires a paid subscription for full access.
    File URL: https://hstalks.com/article/4522/
    Download Restriction: Requires a paid subscription for full access.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Keywords

    content marketing; storytelling; social media; integrated digital strategy;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aza:jdsmm0:y:2018:v:6:i:1:p:40-47. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Henry Stewart Talks (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.