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Senior Year Experience: More alumni engagement requires more student engagement

Author

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  • Cox, Jimmy

Abstract

In order to build an effective alumni engagement programme, the efforts must begin with students. Purdue Alumni has conducted outreach to students for over 20 years. In 2005 Purdue Alumni started a new student-alumni group called Purdue Alumni Student Experience (PASE) and it quickly became the largest student group on campus with over 8,000 paid members. Recognising the need to do more, the association created the Senior Year Experience in 2015, which strategically focuses on students in their final year on campus. This programme celebrates a student’s final year and prepares them for life as an alumnus. These programmes geared towards students set up relationships that extend beyond graduation and are the foundation for strong alumni engagement.

Suggested Citation

  • Cox, Jimmy, 2018. "Senior Year Experience: More alumni engagement requires more student engagement," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 2(4), pages 387-397, March.
    • Handle: RePEc:aza:jeam00:y:2018:v:2:i:4:p:387-397
    as

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    More about this item

    Keywords

    Purdue Alumni; Senior Year Experience; membership; engagement; students;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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