Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M30: General
/ / / M31: Marketing
/ / / M37: Advertising
/ / / M38: Government Policy and Regulation
/ / / M39: Other

2017

• Sterne, Jim, 2017, "From programming to statistics to machine learning for marketing," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 4, pages 298-305, November.
• Panzarella, Joseph, 2017, "Adaptive analytics: Surfacing the organic pulse of today’s consumers," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 4, pages 306-313, November.
• Hatch, David, 2017, "There is no personalisation without orchestration," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 4, pages 314-323, November.
• Piccigallo, Fabio, 2017, "Data granularity enhancements in Google Analytics to better understand visitor behaviour," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 4, pages 324-338, November.
• Gallucci, Francesco & Garofalo, Caterina, 2017, "Using the six principles of neuromarketing to better understand changing markets," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 4, pages 339-352, November.
• Friberg, Richard & Sanctuary, Mark, 2017, "The links between sales and retail distribution: An overview and case study of alcoholic beverages," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 4, pages 353-362, November.
• Santos, Babur De Los & Forcum, Lura, 2017, "Refining online consumer search into an opportunity," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 4, pages 363-373, November.
• Hogan, Christopher, 2017, "`Creating a Data-Driven Enterprise with DataOps: Insights from Facebook, Uber, LinkedIn, Twitter, and eBay` by Ashish Thusoo and Joydeep Sen Sarma," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 4, pages 374-375, November.
• Cornwall, Francesca, 2017, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 4, pages 345-346, March.
• Wolff, Michael, 2017, "Who makes brands?," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 4, pages 347-355, March.
• Thomas, Brooks, 2017, "Building a brand newsroom: Your brand is live, even if you are not," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 4, pages 356-361, March.
• Pundyk, Jeff, 2017, "Thought leadership disrupted," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 4, pages 362-372, March.
• Hsu, Chung-Kue (Jennifer), 2017, "Selling products by selling brand purpose," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 4, pages 373-394, March.
• Kuehlwein, Jp & Schaefer, Wolf, 2017, "Ueber-Branding: How modern prestige brands create meaning through mission and myth - Part 1," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 4, pages 395-409, March.
• Collins, Rachel, 2017, "Wellcome Collection’s curious journey," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 4, pages 410-422, March.
• Blackmore, Lorna, 2017, "Rebranding a traditional housing company: The Flagship Group rebrand from initial research to implementation," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 4, pages 423-433, March.
• Shah, Purvi & Laverie, Debra A. & Davis, Donna F., 2017, "Brand deletion," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 4, pages 434-452, March.
• Benmiloud, Jamal, 2017, "Why be liked when you can be loved?," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 1, pages 14-25, June.
• Bünte, Claudia & Stürze, Sascha & Vogler, Oliver, 2017, "‘I am not a brand, I am a wholesaler’: The forgotten role of brand in B2B supply chains," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 1, pages 26-36, June.
• Wegner, Reid, 2017, "How fashion brands approach cross-border e-commerce pricing," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 1, pages 37-45, June.
• Moody, Daryn, 2017, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 1, pages 4-5, June.
• Kramer, Markus, 2017, "Brand purpose: The navigational code for growth," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 1, pages 46-54, June.
• Miazga-Bedrick, Alison & Miller, James, 2017, "Satisfied: An enduring platform for an enduring bar," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 1, pages 55-66, June.
• Sprigg, Jim, 2017, "Brand versus portfolio: Using targeted marketing to drive individually relevant brand strategies," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 1, pages 6-13, June.
• Dum, Thorsten, 2017, "Reinforcement and revitalisation of a professional sports-team brand: Case study evidence from Germany's Football Bundesliga," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 1, pages 67-86, June.
• Schultz, Don & Block, Martin & Viswanathan, Vijay & Gecti, Fatih, 2017, "Killing brands softly — Redux," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 1, pages 87-102, June.
• Moody, Daryn, 2017, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 2, pages 108-109, September.
• Boland, Pete, 2017, "How Charles Schwab rediscovered its challenger mojo," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 2, pages 110-119, September.
• Felton, Louise, 2017, "From inside to out: Reinventing a brand globally and locally," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 2, pages 120-125, September.
• Clay, Amanda, 2017, "Engaging employees using the power of the brand to create an internal transformation strategy: The story of one global Telefónica family," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 2, pages 126-138, September.
• Dixon, Peter & Perry, Hanif, 2017, "Rebranding today: A process, not a project," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 2, pages 139-145, September.
• S. Yip, George & Bink, Audrey, 2017, "Global account managers: The linchpins of GAM programmes," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 2, pages 146-159, September.
• Blyth, David, 2017, "Social innovation: An imperative for brands to address systemic social issues," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 2, pages 160-170, September.
• Unknown, 2017, "Monetising digital audiences: Turning a marketing cost into a profitable business unit," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 2, pages 171-180, September.
• Sargent, Ben, 2017, "Mobile-forward design: An emerging trend for global brand websites," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 2, pages 181-191, September.
• Herrmann, Bruno, 2017, "Digital globalisation enhances local customer experiences," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 2, pages 192-199, September.
• Tamplin, Robert, 2017, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 3, pages 208-209, December.
• Racine, Justin, 2017, "The new way to brand: The mixing pot of art, science and, of course, a crystal ball," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 3, pages 210-220, December.
• Siegel, Alan, 2017, "Rebranding John Jay College: Adapting to an evolving higher education market," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 3, pages 221-232, December.
• Perkins-Chavis, Maruiel, 2017, "Diversity and inclusion is key to Marriott International’s success," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 3, pages 233-236, December.
• Hall, Casey, 2017, "Multichannel brand storytelling," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 3, pages 237-241, December.
• Silverbauer, Joshua, 2017, "Tracking website data with Google Tag Manager," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 3, pages 242-249, December.
• Veigel, Uli, 2017, "Factories rust; brands do not," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 3, pages 250-262, December.
• Apostolopoulou, Artemisia & Branvold, Scott & Pearson, Jacob J. & Synowka, David P., 2017, "#ThatsGold: Sponsorship activation in the 2016 Rio Summer Olympics," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 3, pages 263-280, December.
• Hultén, Bertil, 2017, "Branding by the five senses: A sensory branding framework," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 3, pages 281-292, December.
• Kim, Naeun & Hong, Lauren, 2017, "The power of culture in branding: How the Korean Wave can help global brands thrive in Asia," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 3, pages 293-307, December.
• Mizera, Sue, 2017, "`Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget (2nd Edition)` by Maria Ross," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 3, pages 308-312, December.
• Beniflah, Jake, 2017, "Editorial," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 2, issue 2, pages 113-113, June.
• Bonaparte, Yvette Lynne, 2017, "Impacting ethnic marketing practices in the pharmaceutical industry: A qualitative study of transformative African American women leaders," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 2, issue 2, pages 114-123, June.
• Leslie, Neleen S., 2017, "The state of the multicultural marketing and advertising in the USA," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 2, issue 2, pages 124-140, June.
• Jiraporn, Napatsorn & Vora, Davina & Casper, Wendy, 2017, "Do multicultural Hispanic Americans choose more culturally appropriate persuasive arguments than monocultural Americans?," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 2, issue 2, pages 141-157, June.
• Chun, Wootae & Sim, Woojong, 2017, "Ethnic consumers and retail marketing strategy," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 2, issue 2, pages 158-168, June.
• Beniflah, Jake & Lusinchi, Dominic & Chatterjee, Sharmila C. & Carrasco, Mario X., 2017, "The Bidimensional Identity Measure (BIM): A new scale to measure multigroup ethnic and American identity in the USA," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 2, issue 2, pages 169-189, June.
• Barreto, Matt & Segura, Gary, 2017, "Understanding Latino voting strength in 2016 and beyond: Why culturally competent research matters," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 2, issue 2, pages 190-201, June.
• Zwanka, Russell J., 2017, "Cuba operating methods: A review of seven global food company practices," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 2, issue 2, pages 202-210, June.
• Beckett, Simon, 2017, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 4, pages 316-317, February.
• Scott, Norris, 2017, "Maximising Sponsorship ROI in an Omni-Channel World," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 4, pages 318-328, February.
• Niemiera, Lauren, 2017, "Leveraging social media to generate conversation and growth: Case study of the WNBA'S Chicago Sky," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 4, pages 329-338, February.
• Egan, Beth Donnelly, 2017, "Can the sanctity of journalism be maintained in an era of native advertising? Case study of Netflix," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 4, pages 339-351, February.
• Lilburne, Kizzy, 2017, "Improving return on investment and measurement on Facebook," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 4, pages 352-357, February.
• Pérez, Hugo, 2017, "Are we still not hearing them? The evolution of Hispanic marketing in the USA," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 4, pages 358-363, February.
• Miner, Patrick, 2017, "Visual content can save organic social media," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 4, pages 364-373, February.
• Baird, Alexandra, 2017, "How digital marketing can galvanise nonprofit supporters," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 4, pages 374-379, February.
• Mishra, Karen & Mishra, Aneil, 2017, "Building brand engagement through Twitter marketing strategies," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 4, pages 380-390, February.
• Wei, Yujie & Lebègue, Typhaine & Talpade, Salil, 2017, "A cross-cultural study of consumer connection with social networking sites," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 4, pages 391-406, February.
• Taylor, Andy, 2017, "Size, quantity and management capabilities: How Google updates AdWords to increase revenue," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 5, issue 1, pages 18-27, March.
• Melchior, Erica, 2017, "Blurring the lines between sales and marketing: Influencing sales through customer-segmented social media marketing," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 5, issue 1, pages 28-38, March.
• Alpert, Brian, 2017, "Search engine optimisation in 2017: A new world where old rules still matter," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 5, issue 1, pages 39-60, March.
• Beckett, Simon, 2017, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 5, issue 1, pages 4-5, March.
• Bishop, Tony, 2017, "As programmatic advertising becomes the new normal, how can advertisers create greater consumer engagement and publishers ensure greater return?," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 5, issue 1, pages 6-17, March.
• Pearson, Andrew W., 2017, "How real-time analytics changes the face of the sports betting industry," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 5, issue 1, pages 61-75, March.
• Leung, Chi Hong & Chan, Winslet Ting Yan, 2017, "Using emoji effectively in marketing: An empirical study," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 5, issue 1, pages 76-95, March.
• Lanzillo, Julie D. & Stewart, Margaret C., 2017, "Engaging fans on social media in US minor league soccer: A content analysis of consumer promotion on Facebook, Twitter and Instagram," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 5, issue 1, pages 96-109, March.
• Wenzek, Hagen, 2017, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 5, issue 2, pages 116-117, June.
• Leonhardt, James M. & Cruz, Ryan E., 2017, "Lover of discounts, unicorns and tacos: Progressive's Flo in social media," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 5, issue 2, pages 118-129, June.
• Proehl, Adam, 2017, "The attribution challenge: How to get real business value out of it," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 5, issue 2, pages 130-138, June.
• Milcetich, Jessica, 2017, "How to use social media to deliver excellent customer service," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 5, issue 2, pages 139-145, June.
• Bonhomme, Alexis, 2017, "How to get the most from WeChat," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 5, issue 2, pages 146-152, June.
• Weise, Sarah & Barrow, Carrie-Ann, 2017, "Turbo-boost success with a supercharged framework for strategic visioning," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 5, issue 2, pages 153-174, June.
• Wang, Ming (Bryan) & Jones, Valerie K., 2017, "How Instagram content affects brand attitudes and behaviour," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 5, issue 2, pages 175-188, June.
• Conejo, Francisco J., 2017, "Improving social media brand personas using archetypes," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 5, issue 2, pages 189-202, June.
• Wenzek, Hagen, 2017, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 5, issue 3, pages 212-213, September.
• Jones, Ceri, 2017, "Basware's journey to modern business-to-business performance marketing," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 5, issue 3, pages 214-220, September.
• Proehl, Bryan, 2017, "A data-driven approach to government social media," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 5, issue 3, pages 221-227, September.
• Dodge, Ryan, 2017, "How to build high impact content: A case study in museum online content strategy," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 5, issue 3, pages 228-235, September.
• Reilly, Melissa & Bowman, Todd, 2017, "The power of feeds: How to build strong underlying data to drive successful digital marketing programmes," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 5, issue 3, pages 236-245, September.
• Reha, Monica & Sloan, David & Horton, Sarah, 2017, "Accessibility research study: Humanising the need for inclusive design," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 5, issue 3, pages 246-254, September.
• Duda, Sabrina & Barley, James, 2017, "Searching and finding: A lifelong quest," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 5, issue 3, pages 255-269, September.
• Nescot, Michael, 2017, "Practical data science for the web professional," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 5, issue 3, pages 270-279, September.
• Moore, Jessica D. & Oprica, Vlad & Gallerizzo, Dave, 2017, "Why single sign-on is so expensive and what you can do to reduce costs," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 5, issue 3, pages 280-290, September.
• Coppinger, Elizabeth, 2017, "Maintaining a WordPress site for long-term security," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 5, issue 3, pages 291-302, September.
• Kamerer, David, 2017, "Native advertising: A close look at an emerging advertising unit," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 5, issue 3, pages 303-316, September.
• Beckett, Simon, 2017, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 5, issue 4, pages 320-321, October.
• Marvin, Ginny & Meisel, Seth, 2017, "Protecting the brand in the era of fake news: Why brands need advertisement verification tools," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 5, issue 4, pages 322-331, October.
• Nardello, Erica, 2017, "Best practices for producing stories on Instagram," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 5, issue 4, pages 332-340, October.
• Wickwire, Peter, 2017, "The rise of media analytics," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 5, issue 4, pages 341-352, October.
• Wambold, Sarah & Spellerberg, Marty, 2017, "Identity-related motivations online: Falk–s framework applied to US museum websites," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 5, issue 4, pages 353-369, October.
• Whiting, Jonathan, 2017, "Creating accessible online forms," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 5, issue 4, pages 370-378, October.
• LoCascio Gauvreau, Jennifer, 2017, "Accessibility gotchas with CAPTCHAs," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 5, issue 4, pages 379-390, October.
• Anand, Oshin & Ranjan Srivastava, Praveen & Rakshit, Atanu, 2017, "Quantifying the influence of consumer reviews via text analysis," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 5, issue 4, pages 391-402, October.
• Goel, Lakshmi & Zhang, Pingying & Rehm, Sven-Volker, 2017, "Social media in small business operations," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 5, issue 4, pages 403-416, October.
• Unknown, 2017, "Editorial: Style and the University," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 4, pages 300-301, March.
• Faubet, Régis & Thomas, Mark, 2017, "Branding and communications on social media within higher education," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 4, pages 302-312, March.
• Latta, Marcia Sloan, 2017, "Creating an effective and meaningful advisory board," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 4, pages 313-319, March.
• Mcdowell, Kate & Cook, Elizabeth Mcgreal, 2017, "Using ‘Storytelling thinking’ for advancement," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 4, pages 320-328, March.
• Ho, Rebecca, 2017, "Going, going, gone! A profile of graduating students to inform engagement strategies," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 4, pages 329-337, March.
• Sandison, Rachel, 2017, "Establishing a new brand framework: A University of Glasgow case study," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 4, pages 338-346, March.
• Fragello, Luke & Kasun, Genna Welsh, 2017, "Empowering students to create and share campus stories," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 4, pages 347-357, March.
• Hennessey, Patrick & Shank, Heather, 2017, "Presidents, elephants, and inaugurations: The inauguration of Dr Belinda S. Miles," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 4, pages 358-366, March.
• Johnson, Jennifer, 2017, "Digital first: It starts with mindset change," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 4, pages 367-379, March.
• Charoensap-Kelly, Piyawan, 2017, "Crafting a faculty and staff fundraising campaign: Predictors of giving, donor motivations and effective strategies," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 2, issue 1, pages 20-37, May.
• Zinkan, Rob, 2017, "Trends in marketing organisational structures and budgets," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 2, issue 1, pages 38-45, May.
• Unknown, 2017, "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 2, issue 1, pages 4-5, May.
• Cooley, Asya, 2017, "Educational philanthropy: What are the predictors?," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 2, issue 1, pages 46-56, May.
• Pennack, Helen, 2017, "It’s not about the logo, promise: A case study in university rebranding and weathering the social media storm," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 2, issue 1, pages 57-65, May.
• Lammey, Bond T. & Schaefer, Rachel A. & Walz, Kimberly, 2017, "Dispelling the myth of the easy button in reporting for prospect development," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 2, issue 1, pages 6-19, May.
• Meadus, Tom & Allaby, Heather, 2017, "More than fun and games: How New Brunswick Community College used prize giveaways to encourage alumni engagement," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 2, issue 1, pages 66-71, May.
• Bengree, Richard & Bodger, Adam, 2017, "How the University of Chester used a sofa and a hashtag to share the real story of their brand," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 2, issue 1, pages 72-82, May.
• Riding, Clare, 2017, "Raiders not readers: The role of market insight in marketing communications," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 2, issue 1, pages 83-89, May.
• Whattam, Giles & Bingley, Angelina, 2017, "Redefining a ’60s icon: A brand proposition for the 21st century," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 2, issue 1, pages 90-99, May.
• Unknown, 2017, "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 2, issue 2, pages 104-105, August.
• Rains, Jp, 2017, "Defining student journey mapping in higher education: The ‘how-to’ guide for implementation on campus," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 2, issue 2, pages 106-119, August.
• Brennan, Joseph A. & Stern, Eric K., 2017, "Leading a campus through crisis: The role of college and university presidents," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 2, issue 2, pages 120-134, August.
• Root, Teri & Taylor, Emma & Rose, Katherine & Lauderdale, Wendy Johns, 2017, "Communication and contribution preferences: An investigation of millennial alumni," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 2, issue 2, pages 135-143, August.
• Redfern, Paul & Rursch, Keri & Yates, Jamie, 2017, "Communicating you are worth it in a noisy marketplace," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 2, issue 2, pages 144-153, August.
• Beker, Tiffany Broadbent & Juliano, Sarah, 2017, "More than just a #: How hashtags and social media can help your campus events and campaigns succeed," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 2, issue 2, pages 154-164, August.
• Martel, David W. & Keese, Carol P., 2017, "For the people: How a novel approach to brand management fuelled adoption," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 2, issue 2, pages 165-175, August.
• Vetrano, Jackie, 2017, "Crafting a Pinterest strategy to drive engagement," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 2, issue 2, pages 176-187, August.
• John, Rebecca, 2017, "Public will: What story is your campus equipped to tell?," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 2, issue 2, pages 188-198, August.
• Unknown, 2017, "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 2, issue 3, pages 204-205, November.
• Truax, Emily & Brennan, Joseph A., 2017, "Utilising data strategically: A measurement framework for digital communication efforts," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 2, issue 3, pages 206-219, November.
• Pennie, Mark, 2017, "Adventures in logo town: Managing institutional logos," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 2, issue 3, pages 220-232, November.
• Archut, Andreas, 2017, "Why a strategic approach to science and university communications makes sense," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 2, issue 3, pages 233-241, November.
• Cook, Stephanie, 2017, "Expanding the development operation: Embedding fundraisers ‘on the road’ to increase overall philanthropic impact," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 2, issue 3, pages 242-255, November.
• Gross, Liz & Horn, Mike, 2017, "Opportunities for social listening in higher education," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 2, issue 3, pages 256-271, November.
• Percival, Brent & Moster, Jeff, 2017, "Capitalising on philanthropic investment trends: New strategies for a new era in higher education fundraising," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 2, issue 3, pages 272-279, November.
• Careaga, Andrew, 2017, "The elements of brand-building in higher education: The role of strategy, research and internal engagement," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 2, issue 3, pages 280-294, November.
• Vladimir Sashov Zhechev & Evgeni Stanimirov, 2017, "Image Effects of the Extension of Niche Class F Vehicles in Bulgaria," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 2, pages 132-171.
• Vladia Borisova, 2017, "Economic Models for Structuring Cultural Industries and Measuring Their Contribution to the National Economy," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 6, pages 47-72.
• Helena Perrone & Rosa Ferrer, 2017, "Consumers' Costly Responses to Product-Harm Crises," Working Papers, Barcelona School of Economics, number 975, Jun.
• DURALIA Oana, 2017, "The Implications Of Nonprofit Marketing On The Behavior Of European Citizens," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 69, issue 5, pages 171-183, December.
• Barbara Francioni & Barbara Francioni, 2017, "The Italian Sounding Phenomenon: The Case Of Germany," The International Journal of Economic Behavior - IJEB, Faculty of Business and Administration, University of Bucharest, volume 7, issue 1, pages 39-50.
• Pablo Kurlat & Florian Scheuer, 2017, "Signaling to Experts," CESifo Working Paper Series, CESifo, number 6655.
• Scheuer, Florian & Kurlat, Pablo, 2017, "Signaling to Experts," CEPR Discussion Papers, Centre for Economic Policy Research, number 12293, Sep.
• Crawford, Gregory & Deer, Lachlan & Smith, Jeremy & Sturgeon, Paul, 2017, "The Regulation of Public Service Broadcasters: Should there be more advertising on television?," CEPR Discussion Papers, Centre for Economic Policy Research, number 12428, Nov.
• Harding, Graham, 2017, "“Advertisements of Every Kind to Bring Their Brand into Notoriety”: Branding and “Brandolatry” in the Nineteenth-Century Champagne Trade in Britain," Journal of Wine Economics, Cambridge University Press, volume 12, issue 4, pages 378-385, November.
• Telkmann, Verena & Kalka, Regine, 2017, "Wirkung von Live-Chats in Online-Shops auf die Kaufentscheidung
  [Effect of Live-Chats in Online-Shops on the Purchase Decision]," Duesseldorf Working Papers in Applied Management and Economics, Duesseldorf University of Applied Sciences, number 36, Sep, DOI: 10.20385/2365-3361/2017.36.
• Badri Abbasi, 2017, "Relationship between Consumer Characteristics and Impulse Buying Behavior: The Mediating Role of Buying Intention of New Clothing Buyers," International Review of Management and Marketing, Econjournals, volume 7, issue 1, pages 26-33.
• Wan Zuriati Wan Zakaria & Norazlina Ilias & Norlidawahi Wahab, 2017, "A Survey on the Impact of Accounting Information System on Tasks Efficiency: Evidence from Malaysian Public Sector Agencies," International Review of Management and Marketing, Econjournals, volume 7, issue 1, pages 183-190.
• Jae Jin Lee & Sung-Jun Lee, 2017, "The Differences of Asian and Western Consumers’ Attitudes towards Brand Extensions by Information Types: Attributerelated versus Non-attribute-related Information," International Review of Management and Marketing, Econjournals, volume 7, issue 1, pages 281-290.
• Abdo Ali Homaid & Ali Yusob Md Zain & Yahya Ali Al-Matari & Mohd Sobri Minai & Fais Bin Ahmad, 2017, "The Role of Customer-focused Strategies to Improve Islamic Microfinance Institutions Performance: Empirical Evidence and Lessons from Yemen," International Review of Management and Marketing, Econjournals, volume 7, issue 1, pages 291-299.
• Shahid Rasool & Asif Ayub Kiyani & Fadilah Binti Siali & Hiram Ting & Mahani Mohammad Abdu Shakur, 2017, "Consumer Innovativeness in Consumer - Company Relationship and Mediating Role of Consumer Value: An Empirical Study of Cell Phone Users in Pakistan," International Review of Management and Marketing, Econjournals, volume 7, issue 1, pages 379-388.
• Noor Hasmini Abd Ghani & Nik Kamariah Nik Mat, 2017, "Malaysian Consumers Ethnocentrism: The Measurement Scale and Index," International Review of Management and Marketing, Econjournals, volume 7, issue 1, pages 521-528.
• Olaleke Oluseye Ogunnaike & Oladele Joseph Kehinde & Oluwadamilola Oluwatosin Omoyayi & Oluwamakinde Oluwamayowa Popoola & Andrew Amoruwa, 2017, "Conceptualization of the Relationship between Brand Equity and Purchase Behavior," International Review of Management and Marketing, Econjournals, volume 7, issue 2, pages 403-408.
• Syahida Abd Aziz & Muhammad Shahar Jusoh & Mohammad Harith Amlus, 2017, "Investigating Critical Success Factors of Brand Loyalty: A Meta-data Analysis Approach," International Review of Management and Marketing, Econjournals, volume 7, issue 3, pages 233-237.
• Mahsa Hosseini & Hosseini Norouzi, 2017, "Investigating the impact of consumer trust on loyalty and purchase intention of food store brands: Case study: Palladium shopping mall in Tehran," International Review of Management and Marketing, Econjournals, volume 7, issue 4, pages 138-146.
• Marco Alberto Núñez Ramírez & Roger Alejandro Banegas Rivero & Altayra Geraldine Ozuna Beltrán & Rosalva Irma Castro Álvarez & Valeria Carolina León Ramírez, 2017, "Relationship Between Flexible Organizational Culture and Innovation Capabilities: The Moderating Effect of Rigid Organizational Culture," International Review of Management and Marketing, Econjournals, volume 7, issue 4, pages 17-25.
• Nasim Khoshbahar Azar & Hormoz Mehrani, 2017, "The Effect of Relationship Marketing Orientation on Brand Equity (Case Study: Privileged Branches of Sepah Bank in Tehran)," International Review of Management and Marketing, Econjournals, volume 7, issue 5, pages 153-163.
• Juanim Juanim & Ina Ratnamiasih, 2017, "The Influence of Leadership and Organizational Support on Community Commitment and City Image of Bandung," International Review of Management and Marketing, Econjournals, volume 7, issue 5, pages 9-16.
• Abdollah Naami & Zahra Rahimi & Parisa Ghandvar, 2017, "The Effect of Perceived Value, Perceived Risk, and Price on Customers Buying Intention (Case Study: Employees of Presov Electronics Company)," International Review of Management and Marketing, Econjournals, volume 7, issue 5, pages 164-170.
• Karle, Heiko & Peitz, Martin, 2017, "De-targeting: Advertising an assortment of products to loss-averse consumers," European Economic Review, Elsevier, volume 95, issue C, pages 103-124, DOI: 10.1016/j.euroecorev.2017.03.011.
• Che, Yeon-Koo & Choi, Syngjoo & Kim, Jinwoo, 2017, "An experimental study of sponsored-search auctions," Games and Economic Behavior, Elsevier, volume 102, issue C, pages 20-43, DOI: 10.1016/j.geb.2016.10.008.
• Franz, Wan-Ju Iris, 2017, "Economics of vanity sizing," Journal of Economic Behavior & Organization, Elsevier, volume 134, issue C, pages 336-355, DOI: 10.1016/j.jebo.2017.01.004.
• Vijay Gondhalekar & Kevin Lehnert, 2017, "Financial Performance and the Competitive Effects of Corporate Social Responsibility," Advances in Financial Economics, Emerald Group Publishing Limited, "Global Corporate Governance", DOI: 10.1108/S1569-373220160000019001.
• A.A. Alukhanyan & A.V. Andreeva & L.Yu. Andreeva, 2017, "Instruments of Marketing and Credit Support of the Large Industrial Enterprises Development: International Experience," European Research Studies Journal, European Research Studies Journal, volume 0, issue 1, pages 294-310.
• Agnès PECOLO & Myriam BAHUAUD, 2017, "Les modes conversationnels des marques à l’ère du digital et de l’éphémère," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 1, pages 13-24.
• Caroline MARTI, 2017, "Dialogues numériques en milieu marchand. Promesses et ambivalences d’un rêve relationnel," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 1, pages 25-29.
• Lorreine PETTERS, 2017, "Quel dialogisme lors d’un buzz ? Le cas de l’opération de communication Dites-le de Nutella," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 1, pages 5-12.
• Alena I. Morozova & Aleksandr G. Rozhkov, 2017, "Gamification Tools and Practicies of Russian Companies," HSE Working papers, National Research University Higher School of Economics, number WP BRP 58/MAN/2017.
• Melissa Cortina-Mercado, 2017, "Effect Of Packaging Design In The Purchase Decision Process: A Comparison Of Generations," Global Journal of Business Research, The Institute for Business and Finance Research, volume 11, issue 2, pages 11-26.
• Kwame Owusu Kwateng & Hannah Vivian Osei & Frank Akoto Acquaah, 2017, "Service Quality In Public Service: A Case Of Ghana National Service Scheme," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 10, issue 1, pages 1-18.
• Driselda Patricia Sánchez Aguirre & Minerva Candelaria Maldonado Alcudia & Luis Domingo Martínez Vázquez & Verónica Salinas Villareal, 2017, "Boutique Hotels Users Experience, Experiencia De Usuarios En Hoteles Boutique," Revista Global de Negocios, The Institute for Business and Finance Research, volume 5, issue 1, pages 79-90.
• Lucila Zarraga Cano & Rosiluz Ceballos Povedano & Abelardo Castillo Galeana, 2017, "Perception Of Tourist On The Image Of Isla Mujeres, Quintana Roo, As A Magic Town, La Percepcion Del Turista Sobre La Imagen De Isla Mujeres, Quintana Roo, Como Pueblo Magico," Revista Global de Negocios, The Institute for Business and Finance Research, volume 5, issue 4, pages 1-12.
• Manuela Camacho Gomez & Lenin Martinez Perez & Jorge Rebollo Meza, 2017, "A Mexican Company In Europe: The Trademark Controvers, Empresa Mexicana En Europa: La Controversia En El Registro De Marca," Revista Global de Negocios, The Institute for Business and Finance Research, volume 5, issue 6, pages 47-59.
• Lorena Hernandez von Wobeser & Christine Elizabeth McCoy Cador, 2017, "Complementary Domestic Economy: Characteristics Of Informal Subsistence Income For Mexican Families, Economia Domestica Complementaria: Caracterizacion De Un Tipo De Comercio Informal De Subsistencia En Mexico," Revista Global de Negocios, The Institute for Business and Finance Research, volume 5, issue 6, pages 85-97.
• Alicia Hernandez Bonilla & Juana Maria Saucedo Soto & Maria de la Luz Rodriguez Garza & Bernardo Amezcua Nunez & Alicia de la Pena de Leon & Ailed Samira Bustillos Quezada, 2017, "Tripadvisor: A Platform That Allows To Explore Experiences And Opinions Of Travelers From The City Of Saltillo, Coahuila, Mexico Tripadvisor Plataforma Que Permite Explorar Experiencias Y Opiniones De Viajeros De La Ciudad De Saltillo, Coahuila Mexic," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 10, issue 2, pages 67-77.
• Juana Maria Saucedo Soto & Alicia Hernandez Bonilla & Bernardo Amezcua Nunez & Alicia de la Pena de Leon & Rebeca Valeria Avila Rocha, 2017, "Silent Generationâ´S Behaivor Regarding Fashion Comportamiento Que Presenta La Generacion Silenciosa Respecto A La Moda," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 10, issue 5, pages 95-103.
• Jiménez, Nadia & San-Martín, Sonia, 2017, "Attitude Toward M-Advertising And M-Repurchase," European Research on Management and Business Economics (ERMBE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), volume 23, issue 2, pages 96-102.
• Balat, Jorge & Papageorge, Nicholas W. & Qayyum, Shaiza, 2017, "Positively Aware? Conflicting Expert Reviews and Demand for Medical Treatment," IZA Discussion Papers, IZA Network @ LISER, number 10919, Jul.
• Chung-Yu Wang & Li-Wei Wu & Chen-Yu Lin & Ruei-Jie Chen, 2017, "Purchase Intention toward the Extension and Parent Brand: The Role of Brand Commitment," Journal of Economics and Management, College of Business, Feng Chia University, Taiwan, volume 13, issue 1, pages 83-103, February.
• Polykarpos Pavlidis & Paul B. Ellickson, 2017, "Implications of parent brand inertia for multiproduct pricing," Quantitative Marketing and Economics (QME), Springer, volume 15, issue 4, pages 369-407, December, DOI: 10.1007/s11129-017-9187-8.
• Laura Grigolon, 2017, "Blurred boundaries: a flexible approach for segmentation applied to the car market," Department of Economics Working Papers, McMaster University, number 2017-17, Nov.
• Jean-Pierre Dubé & Sanjog Misra, 2017, "Personalized Pricing and Consumer Welfare," NBER Working Papers, National Bureau of Economic Research, Inc, number 23775, Sep.
• Pablo Kurlat & Florian Scheuer, 2017, "Signaling to Experts," NBER Working Papers, National Bureau of Economic Research, Inc, number 23817, Sep.
• Shivam Sakshi & Karoly Peto, 2017, "Brand Equity In Rural Markets," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 835-840, July.
• Anca Constantinescu-Dobra & Veronica Maier, 2017, "Student Segmentation For Online Dentistry," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 388-396, December.
• Joseph Edewor Agbadudu & Simon Ayo Adekunle, 2017, "Distribution Channel Intensity Among Table Water Producers In Nigeria," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, volume 2, issue 2, pages 56-66, September.
• Petac Eugen, 2017, "A MPLS Simulation for Use in Design Networking for Multi Site Businesses," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 373-378, June.
• Vladyslava Yermakova, 2017, "Компетентність Персоналу Підприємства Як Фактор Підвищення Ефективності Виставково-Ярмаркової Діяльності Підприємства
  [The Personnel Competence as a Factor of Increasing the Efficiency of Exhibition and Fair Activity of the Company]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, volume 3, issue 6(23), pages 1.10-1.14, June, DOI: http://dx.doi.org/10.22178/pos.23-3.
• Griaznova, Natalya, 2017, "Электронная Коммерция: Аутсорсинг В Электронном Бизнесе
  [E-commerce: outsourcing e-business]," MPRA Paper, University Library of Munich, Germany, number 78298.
• Babanina, Tatyana, 2017, "Цветовая Индикация Подходов В Консалтинге
  [Color indication of approaches in consulting]," MPRA Paper, University Library of Munich, Germany, number 78303.
• Miller, Galina, 2017, "Особенности Продажи Товаров На Одностраничных Сайтах
  [Features of selling products on landing page]," MPRA Paper, University Library of Munich, Germany, number 78489.
• Mukhina, Alena, 2017, "Маркетинг Взаимоотношений С Поставщиками На Промышленном Рынке И Его Особенности," MPRA Paper, University Library of Munich, Germany, number 78554.
• Amankwah-Amoah, Joseph, 2017, "Human Capital Flows in Failing Organizations: An Integrated Conceptual Framework," MPRA Paper, University Library of Munich, Germany, number 80781.
• Manik, Ester & Sidharta, Iwan, 2017, "The impact of academic service quality on student satisfaction," MPRA Paper, University Library of Munich, Germany, number 80878, Mar, revised May 2017.