Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M30: General
/ / / M31: Marketing
/ / / M37: Advertising
/ / / M38: Government Policy and Regulation
/ / / M39: Other

2018

• Greg Taylor, 2020, "Competing Sales Channels," Economics Series Working Papers, University of Oxford, Department of Economics, number 843, Apr.
• Goslar, Alex, 2018, "Marketing Chapter 3," MPRA Paper, University Library of Munich, Germany, number 87080, Mar, revised 20 Apr 2018.
• Ibrahim Abdullahi, Shafiu, 2018, "Nigerian economy: business, governance and investment in period of crisis," MPRA Paper, University Library of Munich, Germany, number 91074, Oct.
• Hameed, Irfan & Zainab, Bibi & Shamim, Syed Jazib, 2018, "Arousal Safety Leading to Purchase Intention; The Role of Moderating and Mediating Variables in Structural Model," MPRA Paper, University Library of Munich, Germany, number 91848.
• Syahputra, S, 2018, "Impact Of Sales Management Control Strategy On Sales Perfomance In Life Insurance Sector," MPRA Paper, University Library of Munich, Germany, number 92764.
• Theresa Kuchler & Arlene Wong & Johannes Stroebel, 2018, "Peer effects in product adoption," 2018 Meeting Papers, Society for Economic Dynamics, number 1001.
• Mohammad Saleem ALSHURA & Abdelrahim ZABADI & Mohammad ABUGHAZALEH, 2018, "Big Data in Marketing Arena. Big Opportunity, Big Challenge, and Research Trends: An Integrated View," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 3, issue 1, pages 75-84, June.
• Mersid POTURAK & Merve TURKYILMAZ, 2018, "The Impact of eWOM in Social Media on Consumer Purchase Decisions: A Comparative Study between Romanian and Bosnian Consumers," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 3, issue 2, pages 138-160, December.
• Teodora Marinova, 2018, "User Integration in New Product Development: Field Insights," Bulgarian Economic Papers, Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski - Bulgaria // Center for Economic Theories and Policies at Sofia University St Kliment Ohridski, number bep-2018-02, Mar, revised Mar 2018.
• Neviana Krasteva, 2018, "Is There A Global Consumer," Yearbook of the Faculty of Economics and Business Administration, Sofia University, Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski - Bulgaria, volume 15, issue 1, pages 59-74, June.
• Sabrina V. Helm & Victoria Ligon & Tony Stovall & Silvia Riper, 2018, "Consumer interpretations of digital ownership in the book market," Electronic Markets, Springer;IIM University of St. Gallen, volume 28, issue 2, pages 177-189, May, DOI: 10.1007/s12525-018-0293-6.
• Henner Gimpel & Dominikus Kleindienst & Niclas Nüske & Daniel Rau & Fabian Schmied, 2018, "The upside of data privacy – delighting customers by implementing data privacy measures," Electronic Markets, Springer;IIM University of St. Gallen, volume 28, issue 4, pages 437-452, November, DOI: 10.1007/s12525-018-0296-3.
• Ying-Chan Liu & I-Jing Li & Shang-Yun Yen & Peter J. Sher, 2018, "What Makes Muslim Friendly Tourism? An Empirical Study on Destination Image, Tourist Attitude and Travel Intention," Advances in Management and Applied Economics, SCIENPRESS Ltd, volume 8, issue 5, pages 1-3.
• Tadeusz Sawik, 2018, "Selection of a dynamic supply portfolio under delay and disruption risks," International Journal of Production Research, Taylor & Francis Journals, volume 56, issue 1-2, pages 760-782, January, DOI: 10.1080/00207543.2017.1401238.
• Michael King & Anuj Singh, 2018, "Conned by a Cashback? Disclosure, Nudges and Consumer Rationality in Mortgage Choice," Trinity Economics Papers, Trinity College Dublin, Department of Economics, number tep1118, Nov.
• Ìihaela Mitkova Hristova, 2018, "Tourism Sustainability," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, volume 7, issue 1, pages 186-192, October.
• Mariya Georgieva, 2018, "The Role of Corporate Social Responsibility as a Factor of Consumers’ Decisions While Purchasing Carbonated Soft Drinks," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, volume 7, issue 2, pages 250-257, November.
• Motta Joana & Barbosa Maria, 2018, "Social Media as a Marketing Tool for European and North American Universities and Colleges," Journal of Intercultural Management, Paradigm, volume 10, issue 3, pages 125-154, September, DOI: 10.2478/joim-2018-0020.
• Rasch, Alexander & Thöne, Miriam & Wenzel, Tobias, 2018, "Drip pricing and its regulation: Experimental evidence," DICE Discussion Papers, Heinrich Heine University Düsseldorf, Düsseldorf Institute for Competition Economics (DICE), number 297.
• Sheeraz, Muhammad & Qadeer, Faisal & Masood, Mirha & Hameed, Imran, 2018, "Self-Congruence Facets and Emotional Brand Attachment: The Role of Product Involvement and Product Type," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 12, issue 2, pages 598-616.
• Hilgers-Sekowsky, Julia & Oral, Cansu & Schuster, Gabriele, 2018, "Trendstudie 2018: Lese- und Schreibverhalten der Generationen X, Y, Z," IU Discussion Papers - Marketing & Communication, IU International University of Applied Sciences, number 1/2018.

2017

• Elena Delgadová & Monika Gullerová, 2017, "Identification Of Cultural Differences In Management In Multinational Companies Based In Slovakia," CBU International Conference Proceedings, ISE Research Institute, volume 5, issue 0, pages 570-574, September, DOI: 10.12955/cbup.v5.987.
• Crawford, Gregory S. & Deer, Lachlan & Smith, Jeremy & Sturgeon, Paul, undated, "The Regulation of Public Service Broadcasters : Should there be more advertising on television?," Economic Research Papers, University of Warwick - Department of Economics, number 269092, DOI: 10.22004/ag.econ.269092.
• Wills, Steve & Wycherley, James, 2017, "Converting analytics into management actions," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 1, pages 11-18, April.
• Porzak, Jim, 2017, "A data structure for customer insights," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 1, pages 19-31, April.
• Skorka, Alexander, 2017, "Transforming data into impact," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 1, pages 32-41, April.
• Unknown, 2017, "Editorial," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 1, pages 4-5, April.
• Tjondronegoro, Daniel, 2017, "The advanced television meter: More precise and faster audience behaviour data and insights into advert effectiveness," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 1, pages 42-52, April.
• Grigsby, Mike, 2017, "Panel regression (cross sectional-time series) in same store sales analysis," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 1, pages 53-57, April.
• Kumar, V. & Sharma, Amalesh, 2017, "Leveraging marketing analytics to improve firm performance: Insights from implementation," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 1, pages 58-69, April.
• Buckley, Andy, 2017, "Standing in their shoes: How people-centred research can revitalise the research industry," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 1, pages 6-10, April.
• Ferreira, Mauricio & Congdon, Peter & Edwards, Yancy, 2017, "Bayesian confirmatory analysis of multiple response data," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 1, pages 70-90, April.
• Unknown, 2017, "Editorial," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 2, pages 100-101, May.
• Copulsky, Jonathan & Richardson, Shawn & Simone, Michael, 2017, "Marketing technologies, customer data and analytics: Enabling responsive customer journeys and scalable marketing processes," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 2, pages 102-111, May.
• Young, John, 2017, "Building a successful marketing analytics organisation," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 2, pages 112-122, May.
• Aryapadi, Manikantan & Moitra, Rohan, 2017, "The emerging role of the chief analytics officer and its implications for consumer-driven businesses," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 2, pages 123-129, May.
• Hanssens, Dominique M. & Wang, Fang & Zhang, Xiao-Ping, 2017, "Vigilant marketing: Catching fleeting opportunities for growth spurts," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 2, pages 130-138, May.
• Bughin, Jacques & Macias-Lizaso, Gloria, 2017, "Analytic transformation: How to profit from a data deluge," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 2, pages 139-145, May.
• Thomas, Ian, 2017, "Using multi-armed bandit experimentation to optimise multichannel digital marketing campaigns," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 2, pages 146-156, May.
• Bolton, Carrie, 2017, "Bridging the talent gap: Three steps to staying competitive through analytics," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 2, pages 157-162, May.
• Ahlemeyer-Stubbe, Andrea & Müller, Agnes, 2017, "Generating business-to-business leads: How to reach the people behind the logo," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 2, pages 163-171, May.
• Vriens, Marco & Alves, Alessandro Martins & Chen, Song, 2017, "Brand segmentation using implicit brand measures," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 2, pages 172-182, May.
• van den Bos, Caroline, 2017, "`Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability` by Darren Bridger," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 2, pages 183-184, May.
• Unknown, 2017, "Editorial: What I thought it meant was…," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 3, pages 192-193, August.
• Rogers, Bruce H., 2017, "The marketing performance credibility gap: The growing importance of developing financially credible measures of the contribution of marketing to enterprise value, profits and growth," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 3, pages 194-198, August.
• Thurber, Korey, 2017, "More than science fiction: Using artificial intelligence and machine-learning techniques to supercharge your marketing," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 3, pages 199-205, August.
• Patterson, Laura & Kilgore, Patrick & Miller, Rick, 2017, "Marketing performance management: How best-in-class marketing organisations prove marketing’s value," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 3, pages 206-225, August.
• Stuart, Greg & Rubinson, Joel & Bakopoulos, Vassilis, 2017, "The case for multi-touch attribution in the age of people-based marketing: Why it matters (and why it is hard)," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 3, pages 226-238, August.
• Pearlman, Andrew, 2017, "A tactical guide to implementing a custom event strategy for mobile apps and games," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 3, pages 239-249, August.
• Howlett, Nigel, 2017, "How machine learning is developing to get more insight from complex voice-of-customer data," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 3, pages 250-254, August.
• Rolling, Craig A., 2017, "Gains: An R package for gains tables and lift charts," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 3, pages 255-263, August.
• Weißmüller, Felix Rafael Maria & Schrempf, Fabian Peter Walter & Bornemann, Stefan, 2017, "Exploring the effect of weather targeting on online advertising effectiveness: A field experiment," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 3, pages 264-275, August.
• Unknown, 2017, "Editorial: New ventures and data: Challenges and opportunities," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 4, pages 284-285, November.
• Schultz, Don E., 2017, "From STP to PAR: Moving communication planning from the past to the future," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 4, pages 286-290, November.
• Olson, Christi & Levy, Jennifer, 2017, "Transforming marketing with artificial intelligence," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 4, pages 291-297, November.
• Sterne, Jim, 2017, "From programming to statistics to machine learning for marketing," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 4, pages 298-305, November.
• Panzarella, Joseph, 2017, "Adaptive analytics: Surfacing the organic pulse of today’s consumers," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 4, pages 306-313, November.
• Hatch, David, 2017, "There is no personalisation without orchestration," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 4, pages 314-323, November.
• Piccigallo, Fabio, 2017, "Data granularity enhancements in Google Analytics to better understand visitor behaviour," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 4, pages 324-338, November.
• Gallucci, Francesco & Garofalo, Caterina, 2017, "Using the six principles of neuromarketing to better understand changing markets," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 4, pages 339-352, November.
• Friberg, Richard & Sanctuary, Mark, 2017, "The links between sales and retail distribution: An overview and case study of alcoholic beverages," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 4, pages 353-362, November.
• Santos, Babur De Los & Forcum, Lura, 2017, "Refining online consumer search into an opportunity," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 4, pages 363-373, November.
• Hogan, Christopher, 2017, "`Creating a Data-Driven Enterprise with DataOps: Insights from Facebook, Uber, LinkedIn, Twitter, and eBay` by Ashish Thusoo and Joydeep Sen Sarma," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 4, pages 374-375, November.
• Cornwall, Francesca, 2017, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 4, pages 345-346, March.
• Wolff, Michael, 2017, "Who makes brands?," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 4, pages 347-355, March.
• Thomas, Brooks, 2017, "Building a brand newsroom: Your brand is live, even if you are not," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 4, pages 356-361, March.
• Pundyk, Jeff, 2017, "Thought leadership disrupted," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 4, pages 362-372, March.
• Hsu, Chung-Kue (Jennifer), 2017, "Selling products by selling brand purpose," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 4, pages 373-394, March.
• Kuehlwein, Jp & Schaefer, Wolf, 2017, "Ueber-Branding: How modern prestige brands create meaning through mission and myth - Part 1," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 4, pages 395-409, March.
• Collins, Rachel, 2017, "Wellcome Collection’s curious journey," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 4, pages 410-422, March.
• Blackmore, Lorna, 2017, "Rebranding a traditional housing company: The Flagship Group rebrand from initial research to implementation," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 4, pages 423-433, March.
• Shah, Purvi & Laverie, Debra A. & Davis, Donna F., 2017, "Brand deletion," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 4, pages 434-452, March.
• Benmiloud, Jamal, 2017, "Why be liked when you can be loved?," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 1, pages 14-25, June.
• Bünte, Claudia & Stürze, Sascha & Vogler, Oliver, 2017, "‘I am not a brand, I am a wholesaler’: The forgotten role of brand in B2B supply chains," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 1, pages 26-36, June.
• Wegner, Reid, 2017, "How fashion brands approach cross-border e-commerce pricing," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 1, pages 37-45, June.
• Moody, Daryn, 2017, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 1, pages 4-5, June.
• Kramer, Markus, 2017, "Brand purpose: The navigational code for growth," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 1, pages 46-54, June.
• Miazga-Bedrick, Alison & Miller, James, 2017, "Satisfied: An enduring platform for an enduring bar," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 1, pages 55-66, June.
• Sprigg, Jim, 2017, "Brand versus portfolio: Using targeted marketing to drive individually relevant brand strategies," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 1, pages 6-13, June.
• Dum, Thorsten, 2017, "Reinforcement and revitalisation of a professional sports-team brand: Case study evidence from Germany's Football Bundesliga," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 1, pages 67-86, June.
• Schultz, Don & Block, Martin & Viswanathan, Vijay & Gecti, Fatih, 2017, "Killing brands softly — Redux," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 1, pages 87-102, June.
• Moody, Daryn, 2017, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 2, pages 108-109, September.
• Boland, Pete, 2017, "How Charles Schwab rediscovered its challenger mojo," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 2, pages 110-119, September.
• Felton, Louise, 2017, "From inside to out: Reinventing a brand globally and locally," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 2, pages 120-125, September.
• Clay, Amanda, 2017, "Engaging employees using the power of the brand to create an internal transformation strategy: The story of one global Telefónica family," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 2, pages 126-138, September.
• Dixon, Peter & Perry, Hanif, 2017, "Rebranding today: A process, not a project," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 2, pages 139-145, September.
• S. Yip, George & Bink, Audrey, 2017, "Global account managers: The linchpins of GAM programmes," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 2, pages 146-159, September.
• Blyth, David, 2017, "Social innovation: An imperative for brands to address systemic social issues," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 2, pages 160-170, September.
• Unknown, 2017, "Monetising digital audiences: Turning a marketing cost into a profitable business unit," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 2, pages 171-180, September.
• Sargent, Ben, 2017, "Mobile-forward design: An emerging trend for global brand websites," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 2, pages 181-191, September.
• Herrmann, Bruno, 2017, "Digital globalisation enhances local customer experiences," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 2, pages 192-199, September.
• Tamplin, Robert, 2017, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 3, pages 208-209, December.
• Racine, Justin, 2017, "The new way to brand: The mixing pot of art, science and, of course, a crystal ball," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 3, pages 210-220, December.
• Siegel, Alan, 2017, "Rebranding John Jay College: Adapting to an evolving higher education market," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 3, pages 221-232, December.
• Perkins-Chavis, Maruiel, 2017, "Diversity and inclusion is key to Marriott International’s success," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 3, pages 233-236, December.
• Hall, Casey, 2017, "Multichannel brand storytelling," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 3, pages 237-241, December.
• Silverbauer, Joshua, 2017, "Tracking website data with Google Tag Manager," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 3, pages 242-249, December.
• Veigel, Uli, 2017, "Factories rust; brands do not," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 3, pages 250-262, December.
• Apostolopoulou, Artemisia & Branvold, Scott & Pearson, Jacob J. & Synowka, David P., 2017, "#ThatsGold: Sponsorship activation in the 2016 Rio Summer Olympics," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 3, pages 263-280, December.
• Hultén, Bertil, 2017, "Branding by the five senses: A sensory branding framework," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 3, pages 281-292, December.
• Kim, Naeun & Hong, Lauren, 2017, "The power of culture in branding: How the Korean Wave can help global brands thrive in Asia," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 3, pages 293-307, December.
• Mizera, Sue, 2017, "`Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget (2nd Edition)` by Maria Ross," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 3, pages 308-312, December.
• Beniflah, Jake, 2017, "Editorial," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 2, issue 2, pages 113-113, June.
• Bonaparte, Yvette Lynne, 2017, "Impacting ethnic marketing practices in the pharmaceutical industry: A qualitative study of transformative African American women leaders," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 2, issue 2, pages 114-123, June.
• Leslie, Neleen S., 2017, "The state of the multicultural marketing and advertising in the USA," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 2, issue 2, pages 124-140, June.
• Jiraporn, Napatsorn & Vora, Davina & Casper, Wendy, 2017, "Do multicultural Hispanic Americans choose more culturally appropriate persuasive arguments than monocultural Americans?," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 2, issue 2, pages 141-157, June.
• Chun, Wootae & Sim, Woojong, 2017, "Ethnic consumers and retail marketing strategy," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 2, issue 2, pages 158-168, June.
• Beniflah, Jake & Lusinchi, Dominic & Chatterjee, Sharmila C. & Carrasco, Mario X., 2017, "The Bidimensional Identity Measure (BIM): A new scale to measure multigroup ethnic and American identity in the USA," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 2, issue 2, pages 169-189, June.
• Barreto, Matt & Segura, Gary, 2017, "Understanding Latino voting strength in 2016 and beyond: Why culturally competent research matters," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 2, issue 2, pages 190-201, June.
• Zwanka, Russell J., 2017, "Cuba operating methods: A review of seven global food company practices," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 2, issue 2, pages 202-210, June.
• Beckett, Simon, 2017, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 4, pages 316-317, February.
• Scott, Norris, 2017, "Maximising Sponsorship ROI in an Omni-Channel World," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 4, pages 318-328, February.
• Niemiera, Lauren, 2017, "Leveraging social media to generate conversation and growth: Case study of the WNBA'S Chicago Sky," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 4, pages 329-338, February.
• Egan, Beth Donnelly, 2017, "Can the sanctity of journalism be maintained in an era of native advertising? Case study of Netflix," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 4, pages 339-351, February.
• Lilburne, Kizzy, 2017, "Improving return on investment and measurement on Facebook," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 4, pages 352-357, February.
• Pérez, Hugo, 2017, "Are we still not hearing them? The evolution of Hispanic marketing in the USA," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 4, pages 358-363, February.
• Miner, Patrick, 2017, "Visual content can save organic social media," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 4, pages 364-373, February.
• Baird, Alexandra, 2017, "How digital marketing can galvanise nonprofit supporters," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 4, pages 374-379, February.
• Mishra, Karen & Mishra, Aneil, 2017, "Building brand engagement through Twitter marketing strategies," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 4, pages 380-390, February.
• Wei, Yujie & Lebègue, Typhaine & Talpade, Salil, 2017, "A cross-cultural study of consumer connection with social networking sites," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 4, pages 391-406, February.
• Taylor, Andy, 2017, "Size, quantity and management capabilities: How Google updates AdWords to increase revenue," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 5, issue 1, pages 18-27, March.
• Melchior, Erica, 2017, "Blurring the lines between sales and marketing: Influencing sales through customer-segmented social media marketing," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 5, issue 1, pages 28-38, March.
• Alpert, Brian, 2017, "Search engine optimisation in 2017: A new world where old rules still matter," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 5, issue 1, pages 39-60, March.
• Beckett, Simon, 2017, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 5, issue 1, pages 4-5, March.
• Bishop, Tony, 2017, "As programmatic advertising becomes the new normal, how can advertisers create greater consumer engagement and publishers ensure greater return?," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 5, issue 1, pages 6-17, March.
• Pearson, Andrew W., 2017, "How real-time analytics changes the face of the sports betting industry," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 5, issue 1, pages 61-75, March.
• Leung, Chi Hong & Chan, Winslet Ting Yan, 2017, "Using emoji effectively in marketing: An empirical study," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 5, issue 1, pages 76-95, March.
• Lanzillo, Julie D. & Stewart, Margaret C., 2017, "Engaging fans on social media in US minor league soccer: A content analysis of consumer promotion on Facebook, Twitter and Instagram," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 5, issue 1, pages 96-109, March.
• Wenzek, Hagen, 2017, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 5, issue 2, pages 116-117, June.
• Leonhardt, James M. & Cruz, Ryan E., 2017, "Lover of discounts, unicorns and tacos: Progressive's Flo in social media," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 5, issue 2, pages 118-129, June.
• Proehl, Adam, 2017, "The attribution challenge: How to get real business value out of it," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 5, issue 2, pages 130-138, June.
• Milcetich, Jessica, 2017, "How to use social media to deliver excellent customer service," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 5, issue 2, pages 139-145, June.
• Bonhomme, Alexis, 2017, "How to get the most from WeChat," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 5, issue 2, pages 146-152, June.
• Weise, Sarah & Barrow, Carrie-Ann, 2017, "Turbo-boost success with a supercharged framework for strategic visioning," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 5, issue 2, pages 153-174, June.
• Wang, Ming (Bryan) & Jones, Valerie K., 2017, "How Instagram content affects brand attitudes and behaviour," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 5, issue 2, pages 175-188, June.
• Conejo, Francisco J., 2017, "Improving social media brand personas using archetypes," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 5, issue 2, pages 189-202, June.
• Wenzek, Hagen, 2017, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 5, issue 3, pages 212-213, September.
• Jones, Ceri, 2017, "Basware's journey to modern business-to-business performance marketing," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 5, issue 3, pages 214-220, September.
• Proehl, Bryan, 2017, "A data-driven approach to government social media," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 5, issue 3, pages 221-227, September.
• Dodge, Ryan, 2017, "How to build high impact content: A case study in museum online content strategy," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 5, issue 3, pages 228-235, September.
• Reilly, Melissa & Bowman, Todd, 2017, "The power of feeds: How to build strong underlying data to drive successful digital marketing programmes," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 5, issue 3, pages 236-245, September.
• Reha, Monica & Sloan, David & Horton, Sarah, 2017, "Accessibility research study: Humanising the need for inclusive design," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 5, issue 3, pages 246-254, September.
• Duda, Sabrina & Barley, James, 2017, "Searching and finding: A lifelong quest," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 5, issue 3, pages 255-269, September.
• Nescot, Michael, 2017, "Practical data science for the web professional," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 5, issue 3, pages 270-279, September.
• Moore, Jessica D. & Oprica, Vlad & Gallerizzo, Dave, 2017, "Why single sign-on is so expensive and what you can do to reduce costs," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 5, issue 3, pages 280-290, September.
• Coppinger, Elizabeth, 2017, "Maintaining a WordPress site for long-term security," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 5, issue 3, pages 291-302, September.
• Kamerer, David, 2017, "Native advertising: A close look at an emerging advertising unit," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 5, issue 3, pages 303-316, September.
• Beckett, Simon, 2017, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 5, issue 4, pages 320-321, October.
• Marvin, Ginny & Meisel, Seth, 2017, "Protecting the brand in the era of fake news: Why brands need advertisement verification tools," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 5, issue 4, pages 322-331, October.
• Nardello, Erica, 2017, "Best practices for producing stories on Instagram," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 5, issue 4, pages 332-340, October.
• Wickwire, Peter, 2017, "The rise of media analytics," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 5, issue 4, pages 341-352, October.
• Wambold, Sarah & Spellerberg, Marty, 2017, "Identity-related motivations online: Falk–s framework applied to US museum websites," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 5, issue 4, pages 353-369, October.
• Whiting, Jonathan, 2017, "Creating accessible online forms," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 5, issue 4, pages 370-378, October.
• LoCascio Gauvreau, Jennifer, 2017, "Accessibility gotchas with CAPTCHAs," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 5, issue 4, pages 379-390, October.
• Anand, Oshin & Ranjan Srivastava, Praveen & Rakshit, Atanu, 2017, "Quantifying the influence of consumer reviews via text analysis," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 5, issue 4, pages 391-402, October.
• Goel, Lakshmi & Zhang, Pingying & Rehm, Sven-Volker, 2017, "Social media in small business operations," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 5, issue 4, pages 403-416, October.
• Unknown, 2017, "Editorial: Style and the University," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 4, pages 300-301, March.
• Faubet, Régis & Thomas, Mark, 2017, "Branding and communications on social media within higher education," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 4, pages 302-312, March.
• Latta, Marcia Sloan, 2017, "Creating an effective and meaningful advisory board," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 4, pages 313-319, March.
• Mcdowell, Kate & Cook, Elizabeth Mcgreal, 2017, "Using ‘Storytelling thinking’ for advancement," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 4, pages 320-328, March.
• Ho, Rebecca, 2017, "Going, going, gone! A profile of graduating students to inform engagement strategies," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 4, pages 329-337, March.
• Sandison, Rachel, 2017, "Establishing a new brand framework: A University of Glasgow case study," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 4, pages 338-346, March.
• Fragello, Luke & Kasun, Genna Welsh, 2017, "Empowering students to create and share campus stories," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 4, pages 347-357, March.
• Hennessey, Patrick & Shank, Heather, 2017, "Presidents, elephants, and inaugurations: The inauguration of Dr Belinda S. Miles," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 4, pages 358-366, March.
• Johnson, Jennifer, 2017, "Digital first: It starts with mindset change," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 4, pages 367-379, March.
• Charoensap-Kelly, Piyawan, 2017, "Crafting a faculty and staff fundraising campaign: Predictors of giving, donor motivations and effective strategies," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 2, issue 1, pages 20-37, May.
• Zinkan, Rob, 2017, "Trends in marketing organisational structures and budgets," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 2, issue 1, pages 38-45, May.
• Unknown, 2017, "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 2, issue 1, pages 4-5, May.
• Cooley, Asya, 2017, "Educational philanthropy: What are the predictors?," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 2, issue 1, pages 46-56, May.
• Pennack, Helen, 2017, "It’s not about the logo, promise: A case study in university rebranding and weathering the social media storm," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 2, issue 1, pages 57-65, May.
• Lammey, Bond T. & Schaefer, Rachel A. & Walz, Kimberly, 2017, "Dispelling the myth of the easy button in reporting for prospect development," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 2, issue 1, pages 6-19, May.
• Meadus, Tom & Allaby, Heather, 2017, "More than fun and games: How New Brunswick Community College used prize giveaways to encourage alumni engagement," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 2, issue 1, pages 66-71, May.
• Bengree, Richard & Bodger, Adam, 2017, "How the University of Chester used a sofa and a hashtag to share the real story of their brand," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 2, issue 1, pages 72-82, May.
• Riding, Clare, 2017, "Raiders not readers: The role of market insight in marketing communications," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 2, issue 1, pages 83-89, May.
• Whattam, Giles & Bingley, Angelina, 2017, "Redefining a ’60s icon: A brand proposition for the 21st century," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 2, issue 1, pages 90-99, May.
• Unknown, 2017, "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 2, issue 2, pages 104-105, August.
• Rains, Jp, 2017, "Defining student journey mapping in higher education: The ‘how-to’ guide for implementation on campus," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 2, issue 2, pages 106-119, August.
• Brennan, Joseph A. & Stern, Eric K., 2017, "Leading a campus through crisis: The role of college and university presidents," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 2, issue 2, pages 120-134, August.
• Root, Teri & Taylor, Emma & Rose, Katherine & Lauderdale, Wendy Johns, 2017, "Communication and contribution preferences: An investigation of millennial alumni," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 2, issue 2, pages 135-143, August.
• Redfern, Paul & Rursch, Keri & Yates, Jamie, 2017, "Communicating you are worth it in a noisy marketplace," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 2, issue 2, pages 144-153, August.
• Beker, Tiffany Broadbent & Juliano, Sarah, 2017, "More than just a #: How hashtags and social media can help your campus events and campaigns succeed," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 2, issue 2, pages 154-164, August.
• Martel, David W. & Keese, Carol P., 2017, "For the people: How a novel approach to brand management fuelled adoption," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 2, issue 2, pages 165-175, August.
• Vetrano, Jackie, 2017, "Crafting a Pinterest strategy to drive engagement," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 2, issue 2, pages 176-187, August.
• John, Rebecca, 2017, "Public will: What story is your campus equipped to tell?," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 2, issue 2, pages 188-198, August.
• Unknown, 2017, "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 2, issue 3, pages 204-205, November.
• Truax, Emily & Brennan, Joseph A., 2017, "Utilising data strategically: A measurement framework for digital communication efforts," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 2, issue 3, pages 206-219, November.
• Pennie, Mark, 2017, "Adventures in logo town: Managing institutional logos," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 2, issue 3, pages 220-232, November.
• Archut, Andreas, 2017, "Why a strategic approach to science and university communications makes sense," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 2, issue 3, pages 233-241, November.
• Cook, Stephanie, 2017, "Expanding the development operation: Embedding fundraisers ‘on the road’ to increase overall philanthropic impact," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 2, issue 3, pages 242-255, November.
• Gross, Liz & Horn, Mike, 2017, "Opportunities for social listening in higher education," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 2, issue 3, pages 256-271, November.
• Percival, Brent & Moster, Jeff, 2017, "Capitalising on philanthropic investment trends: New strategies for a new era in higher education fundraising," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 2, issue 3, pages 272-279, November.
• Careaga, Andrew, 2017, "The elements of brand-building in higher education: The role of strategy, research and internal engagement," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 2, issue 3, pages 280-294, November.
• Vladimir Sashov Zhechev & Evgeni Stanimirov, 2017, "Image Effects of the Extension of Niche Class F Vehicles in Bulgaria," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 2, pages 132-171.
• Vladia Borisova, 2017, "Economic Models for Structuring Cultural Industries and Measuring Their Contribution to the National Economy," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 6, pages 47-72.
• Helena Perrone & Rosa Ferrer, 2017, "Consumers' Costly Responses to Product-Harm Crises," Working Papers, Barcelona School of Economics, number 975, Jun.
• DURALIA Oana, 2017, "The Implications Of Nonprofit Marketing On The Behavior Of European Citizens," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 69, issue 5, pages 171-183, December.
• Barbara Francioni & Barbara Francioni, 2017, "The Italian Sounding Phenomenon: The Case Of Germany," The International Journal of Economic Behavior - IJEB, Faculty of Business and Administration, University of Bucharest, volume 7, issue 1, pages 39-50.
• Pablo Kurlat & Florian Scheuer, 2017, "Signaling to Experts," CESifo Working Paper Series, CESifo, number 6655.
• Kurlat, Pablo & Scheuer, Florian, 2017, "Signaling to Experts," CEPR Discussion Papers, Centre for Economic Policy Research, number 12293, Sep.