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Capitalising on philanthropic investment trends: New strategies for a new era in higher education fundraising

Author

Listed:
  • Percival, Brent
  • Moster, Jeff

Abstract

Donor advised funds, community foundations and family foundations continue to grow in both number and total philanthropic assets. These funds allow donors to capitalise on the investment growth of their philanthropic capital in a way most colleges and universities do not. Higher education institutions should change the way they view philanthropy, and in many cases change gift counting policies, to meet the demands of philanthropists.

Suggested Citation

  • Percival, Brent & Moster, Jeff, 2017. "Capitalising on philanthropic investment trends: New strategies for a new era in higher education fundraising," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 2(3), pages 272-279, November.
    • Handle: RePEc:aza:jeam00:y:2017:v:2:i:3:p:272-279
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    More about this item

    Keywords

    fundraising; donor advised funds; donor designated funds; community foundations; family foundations; endowment; philanthropic investment; venture philanthropy;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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