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The Influence of Leadership and Organizational Support on Community Commitment and City Image of Bandung

Author

Listed:
  • Juanim Juanim

    (Department of Management, Universitas Pasundan, Bandung, Indonesia,)

  • Ina Ratnamiasih

    (Department of Management, Universitas Pasundan, Bandung, Indonesia)

Abstract

Brand became something very important for a city. With an interesting brand, it would invite many visitors such as investors, business, as well as tourists. This was related to the expected revenue would increase along with the increase of a city brand. Bandung as a unique city in Indonesia was one of cities that was trying to improve its brand image with various leadership efforts and community commitment. These efforts had resulted in a significant change in visitor interest. This was evident through the results of research on 150 respondents, which showed that leadership and community commitment had a major impact on improving the City Image of Bandung. This research was conducted by distributing questionnaires and interviews on several stakeholders. Several findings had been produced and recommendations had been given for leadership and community commitment to support the improvement of Bandung's city brand image.

Suggested Citation

  • Juanim Juanim & Ina Ratnamiasih, 2017. "The Influence of Leadership and Organizational Support on Community Commitment and City Image of Bandung," International Review of Management and Marketing, Econjournals, vol. 7(5), pages 9-16.
    • Handle: RePEc:eco:journ3:2017-05-2
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    References listed on IDEAS

    as
    1. Alina Irina POPESCU, 2012. "Branding cities as educational centres. The role of higher education institutions," Management & Marketing, Economic Publishing House, vol. 7(3), Autumn.
    2. Larisa Loredana Dragolea & Denisa Adriana Cotîrlea, 2012. "One Step Closer To City Branding Through Culture: Consumer Preferences For Cultural Tourism Services In Alba Iulia - Customization On National Museum Of Unification," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(14), pages 1-33.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    City image; organizational support; leadership; community commitment;
    All these keywords.

    JEL classification:

    • L2 - Industrial Organization - - Firm Objectives, Organization, and Behavior
    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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