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Study regarding the National Museum of Art of Romania Visitors` Perception on Improving Its Competitiveness

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  • Rãzvan-Andrei CORBOª

    (The Bucharest University of Economic Studies, Romania;)

  • Ruxandra-Irina POPESCU

    (The Bucharest University of Economic Studies, Romania;)

Abstract

The contribution of cultural organizations to the increase of the competitive position of cities has become increasingly significant in recent years through the role they play in urban development. Thus, increasing the number of visitors is a fundamental objective for the development strategy of cities, and these many small investors bring not only funds, but also determine an improvement in the urban offer. In this context, cultural organizations are an important strategic option for achieving this fundamental objective and the competitiveness of cultural organizations is reflected directly proportional into the success of cities. Within this type of organization, museums occupy a primary place due to their ability to attract tourists, which is focused on at least three determinants: special symbolism, the importance that museums have among leisure erences and the educational role. In this paper, we intend to present the findings of a study on the perception of visitors on the National Museum of Art of Romania in terms of actions for improving the competitiveness of this logo-museum.

Suggested Citation

  • Rãzvan-Andrei CORBOª & Ruxandra-Irina POPESCU, 2012. "Study regarding the National Museum of Art of Romania Visitors` Perception on Improving Its Competitiveness," REVISTA ADMINISTRATIE SI MANAGEMENT PUBLIC, Faculty of Administration and Public Management, Academy of Economic Studies, Bucharest, Romania, vol. 2012(19), pages 62-84, December.
    • Handle: RePEc:rom:rampas:v:2012:y:2012:i:19:p:62-84
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    File URL: https://www.ramp.ase.ro/en/_data/files/articole/2012/19-05.pdf
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    References listed on IDEAS

    as
    1. Alina Irina POPESCU, 2012. "Branding cities as educational centres. The role of higher education institutions," Management & Marketing, Economic Publishing House, vol. 7(3), Autumn.
    2. V.A. Ginsburgh & D. Throsby (ed.), 2006. "Handbook of the Economics of Art and Culture," Handbook of the Economics of Art and Culture, Elsevier, edition 1, volume 1, number 1, December.
    3. Victor Ginsburgh & David Throsby, 2006. "Handbook of the economics of art and culture," ULB Institutional Repository 2013/1673, ULB -- Universite Libre de Bruxelles.
    4. Sorin BURLACU, 2011. "Characteristics of Knowledge-Based Economy and New Technologies in Education," REVISTA ADMINISTRATIE SI MANAGEMENT PUBLIC, Faculty of Administration and Public Management, Academy of Economic Studies, Bucharest, Romania, vol. 2011(16), pages 114-119, June.
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    Cited by:

    1. Izabela Luiza POP & Anca BORZA, 2014. "Increasing the Sustainability of Museums through International Strategy," Economia. Seria Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 17(2), pages 248-264, December.
    2. Pop, Izabela Luiza & Borza, Anca, 2015. "Sustainable Museums for Sustainable Development," MPRA Paper 68360, University Library of Munich, Germany.

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    More about this item

    Keywords

    competitiveness; competitive advantages; culture; cultural organizations; marketing mix; museums; urban competition; urban development; visitors; visitor perception.;
    All these keywords.

    JEL classification:

    • L32 - Industrial Organization - - Nonprofit Organizations and Public Enterprise - - - Public Enterprises; Public-Private Enterprises
    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • R58 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Regional Government Analysis - - - Regional Development Planning and Policy
    • Z10 - Other Special Topics - - Cultural Economics - - - General

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