Branding cities as educational centres. The role of higher education institutions
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- Webster, Frederick E, Jr, 1975. " Determining the Characteristics of the Socially Conscious Consumer," Journal of Consumer Research, Oxford University Press, vol. 2(3), pages 188-196, December.
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- Razvan-Andrei CORBOS & Ruxandra-Irina POPESCU, 2012. "Prado Museum - Successful Model For Raising Competitiveness In The Romanian Cultural Organizations In The Context Of Urban Development," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 341-351, November.
- Rãzvan-Andrei CORBOª & Ruxandra-Irina POPESCU, 2012. "Study regarding the National Museum of Art of Romania Visitors` Perception on Improving Its Competitiveness," REVISTA ADMINISTRATIE SI MANAGEMENT PUBLIC, Faculty of Administration and Public Management, Academy of Economic Studies, Bucharest, Romania, vol. 2012(19), pages 62-84, December.
- Hartanto Yuwo & John B. Ford & Mustika Sufiati Purwanegara, 2013. "Customer-Based Brand Equity For A Tourism Destination (Cbbetd): The Specific Case Of Bandung City, Indonesia," Organizations and Markets in Emerging Economies, Faculty of Economics, Vilnius University, vol. 4(1).
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Keywordsbrand; higher education; internationalization; branding strategy; place branding; organisational branding.;
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