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Customer-Based Brand Equity For A Tourism Destination (Cbbetd): The Specific Case Of Bandung City, Indonesia

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  • Hartanto Yuwo
  • John B. Ford
  • Mustika Sufiati Purwanegara

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  • Hartanto Yuwo & John B. Ford & Mustika Sufiati Purwanegara, 2013. "Customer-Based Brand Equity For A Tourism Destination (Cbbetd): The Specific Case Of Bandung City, Indonesia," Organizations and Markets in Emerging Economies, Faculty of Economics, Vilnius University, vol. 4(1).
  • Handle: RePEc:vul:omefvu:v:4:y:2013:i:1:id:140
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    1. Alina Irina POPESCU, 2012. "Branding cities as educational centres. The role of higher education institutions," Management & Marketing, Economic Publishing House, vol. 7(3), Autumn.
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    1. repec:eee:touman:v:65:y:2018:i:c:p:143-159 is not listed on IDEAS

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