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Crafting a Pinterest strategy to drive engagement

Author

Listed:
  • Vetrano, Jackie

Abstract

Social media has become an increasingly important part of communication and marketing strategy for higher education institutions. Skidmore College has dedicated time to develop sound strategies on many social media platforms and continues to investigate new platforms to achieve its goals. By using data to drive content decisions on the platform, Skidmore College has created a strong Pinterest presence relevant to its audience and developed a strategy for generating engaging and unique content.

Suggested Citation

  • Vetrano, Jackie, 2017. "Crafting a Pinterest strategy to drive engagement," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 2(2), pages 176-187, August.
    • Handle: RePEc:aza:jeam00:y:2017:v:2:i:2:p:176-187
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    More about this item

    Keywords

    Pinterest; social media; social media strategy; Pinterest for colleges;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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