IDEAS home Printed from https://ideas.repec.org/a/idi/jermbe/v23y2017i2p96-102.html
   My bibliography  Save this article

Attitude Toward M-Advertising And M-Repurchase

Author

Listed:
  • Jiménez, Nadia

    (Universidad de Burgos (Spain))

  • San-Martín, Sonia

    (Universidad de Burgos (Spain))

Abstract

One of the business models that attracts scholars and professionals’ interest is mobile commerce. This paper applies the theory of shopping preference to this field. It analyzes the role of personal factors (perceived control and propensity to use technology), social factors (influence of a social group), and epistemic factors (compatibility) to determine consumers’ attitude toward mobile advertising (madvertising) and mobile repurchase (m-repurchase). The information of 973 mobile shoppers is analyzed in two contexts (Spain as a developed country and Mexico as a developing country). A positive attitude toward m-advertising is confirmed to increase m-repurchase through the mobile phone and the indirect influence of personal, social, and epistemic factors on shoppers m-repurchase (through the attitude toward m-advertising) varies depending on the analyzed market. / 0

Suggested Citation

  • Jiménez, Nadia & San-Martín, Sonia, 2017. "Attitude Toward M-Advertising And M-Repurchase," European Research on Management and Business Economics (ERMBE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 23(2), pages 96-102.
    • Handle: RePEc:idi:jermbe:v:23:y:2017:i:2:p:96-102
    as

    Download full text from publisher

    File URL: http://www.elsevier.es/en-revista-european-research-on-management-business-489-avance-resumen-attitude-toward-m-advertising-m-repurchase-S2444883417300013
    File Function: complete text
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Mirza A. Haq, Arsalan Mujahid Ghouri, 2017. "Distinctive Characteristics of Mobile Advertising in Measuring Consumers' Attitude: An Empirical Study," Journal of Management Sciences, Geist Science, Iqra University, Faculty of Business Administration, vol. 4(2), pages 199-216, October.

    More about this item

    Keywords

    Attitude; Mobile; M-repurchase; 0;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:idi:jermbe:v:23:y:2017:i:2:p:96-102. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Tony Crespo Franco (email available below). General contact details of provider: http://www.aedem-virtual.com/ermbe .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.