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Perception Of Tourist On The Image Of Isla Mujeres, Quintana Roo, As A Magic Town, La Percepcion Del Turista Sobre La Imagen De Isla Mujeres, Quintana Roo, Como Pueblo Magico

Author

Listed:
  • Lucila Zarraga Cano
  • Rosiluz Ceballos Povedano
  • Abelardo Castillo Galeana

Abstract

In 2016 Isla Mujeres municipality, located in the state of Quintana Roo in the Mexican Caribbean, the Magic Town Certificate by the Ministry of Tourism. A Magic Town certificate is awarded to places that preserve and display tradition, beauty and culture through symbolic attributes, legends and history. The objective of this research is to determine, based on tourism’ perception, which attributes makes Isla Mujeres a Magic Town. The study follows a multivariate technique. Results are expected to serve for decision-making strategies that promote the search and permanence of Isla Mujeres as Magic Town, distinguishing itself from the other Caribbean destinations in Mexico

Suggested Citation

  • Lucila Zarraga Cano & Rosiluz Ceballos Povedano & Abelardo Castillo Galeana, 2017. "Perception Of Tourist On The Image Of Isla Mujeres, Quintana Roo, As A Magic Town, La Percepcion Del Turista Sobre La Imagen De Isla Mujeres, Quintana Roo, Como Pueblo Magico," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 5(4), pages 1-12.
    • Handle: RePEc:ibf:rgnego:v:5:y:2017:i:4:p:1-12
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    More about this item

    Keywords

    Magic Town; Tourism; Isla Mujeres; Tradition and Culture;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

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