Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M30: General
/ / / M31: Marketing
/ / / M37: Advertising
/ / / M38: Government Policy and Regulation
/ / / M39: Other

2018

• Bacon, Mike & Martinez, Christine & Orange, John & Stryker, Jim, 2018, "Designing an alumni engagement scoring model to measure relationships and raise more money," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 3, issue 1, pages 69-80, June.
• Peruta, Adam & Pierce, Lynne, 2018, "Building a university traditions programme for the 21st century," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 3, issue 1, pages 81-91, June.
• Uran-Linde, Kasey & Linde, Nicholas, 2018, "Cost-effective student programmes: Two case studies," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 3, issue 1, pages 92-100, June.
• Unknown, 2018, "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 3, issue 2, pages 108-109, August.
• Carmona, Leslie, 2018, "Building the donor pipeline: A case study of how Wayne State University built a donor relations programme from the ground up," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 3, issue 2, pages 110-120, August.
• Desanto, Virginia, 2018, "From fundraising to resource raising: One foundation’s journey," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 3, issue 2, pages 121-129, August.
• Fowler, Brittany, 2018, "The student thank-you letter: Increasing responses, improving quality and showing gratitude," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 3, issue 2, pages 130-137, August.
• Lavin, Amy & Mandviwalla, Munir, 2018, "Is engagement the answer to the challenges of online education?," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 3, issue 2, pages 138-146, August.
• Moss, Christy, 2018, "Engineering warm fuzzies: Applying user experience principles to create philanthropic experiences — part one: direct mail solicitations," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 3, issue 2, pages 147-162, August.
• O’Hara, Roberta, 2018, "Scarlet Influence: Creating a programme of holistic impact reports," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 3, issue 2, pages 163-171, August.
• Withers, Colton & Stier, Kelley, 2018, "Engaging college and university parents in philanthropy: A university/foundation partnership," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 3, issue 2, pages 172-181, August.
• Third, Rachel, 2018, "Act today: transform tomorrow: How a legacy appeal at Loughborough University had an unexpected legacy of its own," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 3, issue 2, pages 182-187, August.
• Pinion, Tyson L., 2018, "Undergraduate engagement is the engine that drives fund-raising," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 3, issue 2, pages 188-197, August.
• Unknown, 2018, "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 3, issue 3, pages 204-205, December.
• Karol, Kimberly Bernard & Lauersdorf, Liz & Stepankiw, Mika, 2018, "A case study in sparking donor engagement at all levels," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 3, issue 3, pages 206-218, December.
• Mitchell, Tom, 2018, "Coordinated communications for comprehensive campaigns," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 3, issue 3, pages 219-228, December.
• Turton, David, 2018, "You Still Can: Recruiting mature students into higher education," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 3, issue 3, pages 229-240, December.
• Gabbert, Jeri Pat, 2018, "Balancing the art and science of fundraising: An artistic approach to establishing and maintaining successful relationships with donors," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 3, issue 3, pages 241-249, December.
• Moss, Christy, 2018, "Engineering warm fuzzies: Applying user design principles to create philanthropic experiences — part two: giving websites," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 3, issue 3, pages 250-265, December.
• King, John, 2018, "How to measure marketing success and find your cost per new student acquisition," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 3, issue 3, pages 266-278, December.
• Forbus, Robert & Page, Robert, 2018, "Brand archetypes in resource-constrained MBA programmes: A powerful strategic brand management tool," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 3, issue 3, pages 279-299, December.
• Abdulvahap Baydas, 2018, "Marka Degeri ve Marka Sadakatinin GSM Operatorleri Baglamında Incelenmesi," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, volume 2, issue 2, pages 12-36, December, DOI: https://dx.doi.org/10.33399/biibfad.
• Hugues Séraphin & Marco Platania & Manuela Pilato, 2018, "The Place of Heritage and Identity in the Marketing Strategy of Destinations: a Worldwide Approach Based on Dmo Slogans," CACTUS - The Tourism Journal for Research, Education, Culture and Soul, Bucharest University of Economic Studies, volume 17, issue 1.
• Theodore H. Moran, 2018, "FDI and Supply Chains in Horticulture (Vegetables, Fruits, and Flowers, Raw, Packaged, Cut, and Processed): Diversifying Exports and Reducing Poverty in Africa, Latin America, and Other Developing Economies," Working Papers, Center for Global Development, number 475, Feb.
• Jean-Marie Cardebat & Paola Corsinovi & Davide Gaeta, 2018, "Do Top 100 wine lists provide consumers with better information?," Economics Bulletin, AccessEcon, volume 38, issue 2, pages 983-994.
• Nicos Antoniades & Perry Haan, 2018, "Facilitating Political Performance in the USA," Economics Bulletin, AccessEcon, volume 38, issue 4, pages 1762-1768.
• Muhammad Ridwan Basalamah & Moeljadi Moeljadi & Sunaryo Sunaryo & Sudjatno Sudjatno, 2018, "The Effect of Service Quality And Relationship Marketing Towards Customer Loyalty for Sharia Banking (Sharia Banking Study in Makassar Indonesia)," International Review of Management and Marketing, Econjournals, volume 8, issue 1, pages 107-114.
• Willy Arafah & Thoby Mutis, 2018, "The Research of Customer Switching Behavior at Some Leasing Companies," International Review of Management and Marketing, Econjournals, volume 8, issue 1, pages 115-118.
• Sumudu Namali Munasinghe, 2018, "The Impact of Brand Personality on Brand Preference: A Study on Personal Care Products," International Review of Management and Marketing, Econjournals, volume 8, issue 2, pages 9-11.
• Andriasan Sudarso & Lili Suryati, 2018, "Purchase Decision Model," International Review of Management and Marketing, Econjournals, volume 8, issue 2, pages 49-52.
• Raja Intan Suhaylah & Azman Bidin & Lim Yan Peng, 2018, "An Application of Adobe Illustrator for a Two-dimensional Surface Food Packaging Design: A Pilot Data Visual Design Elements Analysis," International Review of Management and Marketing, Econjournals, volume 8, issue 2, pages 63-68.
• Samira Sahel & Tasmia Anwar & Barnali Nandi, 2018, "Factors Affecting the Selection of an E-Commerce Website in Bangladesh: E-tailers’ Perspective," International Review of Management and Marketing, Econjournals, volume 8, issue 4, pages 1-6.
• Hotman Panjaitan & Ana Komari, 2018, "The Role of Customer Value and Customer Pride as Variable Mediation on Customer Engagement Relationship with Corporate Image," International Review of Management and Marketing, Econjournals, volume 8, issue 5, pages 1-8.
• Budovich Lidia Sergeevna, 2018, "Experiential Marketing as a Basis for Modern Communications with Consumers," International Review of Management and Marketing, Econjournals, volume 8, issue 5, pages 79-85.
• Betancourt, Roger R., 2018, "How the U.S. Census Bureau e-commerce figures overestimate output and online sales," Economics Letters, Elsevier, volume 172, issue C, pages 157-159, DOI: 10.1016/j.econlet.2018.09.004.
• Morgan, John & Ong, David & Zhong, Zemin (Zachary), 2018, "Location still matters: Evidence from an online shopping field experiment," Journal of Economic Behavior & Organization, Elsevier, volume 146, issue C, pages 43-54, DOI: 10.1016/j.jebo.2017.11.021.
• Benaim, Mickael, 2018, "From symbolic values to symbolic innovation: Internet-memes and innovation," Research Policy, Elsevier, volume 47, issue 5, pages 901-910, DOI: 10.1016/j.respol.2018.02.014.
• P.J. Baldacchino & N. Tabone & L.G. Micallef & S. Grima, 2018, "Drivers and Drawbacks of an External Auditing Career," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 3, pages 21-46.
• R.M. Mahboub, 2018, "The Impact of Social Media Usage on Performance of the Banking Sector in Middle East and North Africa Countries," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 3, pages 3-20.
• Leonard I. Nakamura & Jon Samuels & Rachel Soloveichik, 2018, "“Free” Internet Content: Web 1.0, Web 2.0, and the Sources of Economic Growth," Working Papers, Federal Reserve Bank of Philadelphia, number 18-17, May, DOI: 10.21799/frbp.wp.2018.17.
• Nanik Hariyana, 2018, "The Effect of Advertising Strategies for the Sale of Message Soap on the Decision Purchase in East Java," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr174, Feb.
• Sudaryanto, 2018, "The Influence of Brand Extension Smartphone Samsung Galaxy Variable towards Brand Equity of Mother Brand of Samsung," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr175, Feb.
• Jean Marie Cardebat & Davide Gaeta & Paola Corsinovi, 2018, "Do Top 100 wine lists provide consumers with better information?," Post-Print, HAL, number hal-03684966, May.
• Shaheen Borna & Russell Wahlers, 2018, "Is Conspicuous Consumption Of Business Leaders Justified And Morally Defensible?," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 11, issue 1, pages 27-40.
• Bernardo Amezcua & Alicia de la Pena de Leon & Alicia Hernandez Bonilla & Juana Maria Saucedo Soto & Patricia Gutierrez de la Pena, 2018, "The Mediation Of Loyalty Between Service Quality And Word Of Mouth: An Empirical Examination In The Restaurant Industry La Mediacion De La Lealtad Entre La Calidad En El Servicio Y La Comunicacion De ," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 11, issue 1, pages 15-24.
• Juana Maria Saucedo Soto & Alicia Hernandez Bonilla & Alicia de la Pena de Leon & Bernardo Amezcua Nunez & Guiselle Paola Lopez Gonzalez, 2018, "Baby Boomers: A Brigde Generation Baby Boomers Una Generacion Puente," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 11, issue 3, pages 47-56.
• Cristina del Pilar Lopez Saldana & Adriana Guadalupe Chavez Macias & Maricela Carolina Pena Cardenas & Juanita Lizeth Guevara Garza, 2018, "Value Perceived By The Employee On Job Satisfaction Valor Percibido Por El Empleado Sobre Su Satisfaccion Laboral," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 11, issue 3, pages 95-105.
• Li-Wei Wu & Chen-Yu Lin, 2018, "Innovation Benefited by Relationship Learning," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, volume 17, issue 1, pages 55-72, June.
• Manuel Hermosilla & Fernanda Gutiérrez-Navratil & Juan Prieto-Rodríguez, 2018, "Can Emerging Markets Tilt Global Product Design? Impacts of Chinese Colorism on Hollywood Castings," Marketing Science, INFORMS, volume 37, issue 3, pages 356-381, May, DOI: 10.1287/mksc.2018.1089.
• Tadeusz Sawik, 2018, "Selection of a dynamic supply portfolio under delay and disruption risks," 2018 Papers, Job Market Papers, number psa1077, Dec.
• Janine Maniora, 2018, "Mismanagement of Sustainability: What Business Strategy Makes the Difference? Empirical Evidence from the USA," Journal of Business Ethics, Springer, volume 152, issue 4, pages 931-947, November, DOI: 10.1007/s10551-018-3819-0.
• Jianqiang Zhang & Zhuping Liu & Raghunath Singh Rao, 2018, "Flirting with the enemy: online competitor referral and entry-deterrence," Quantitative Marketing and Economics (QME), Springer, volume 16, issue 2, pages 209-249, June, DOI: 10.1007/s11129-017-9196-7.
• Zheyin (Jane) Gu & Yunchuan Liu, 2018, "Why would a big retailer refuse to collaborate on manufacturer SPIFF programs?," Quantitative Marketing and Economics (QME), Springer, volume 16, issue 4, pages 441-472, December, DOI: 10.1007/s11129-018-9202-8.
• Ramadania & Rianti Ardana Reswari & Endang Dhamayantie, 2018, "Discovering Chinese Product Strategies on Stimulating Attitude and Intention: Involvement of Innovation, Country-of-Origin and Knowledge," Managing Global Transitions, University of Primorska, Faculty of Management Koper, volume 16, issue 3 (Fall), pages 215-234, DOI: 10.26493/1854-6935.16.215-234.
• Doireann Fitzgerald & Anthony Priolo, 2018, "How Do Firms Build Market Share?," NBER Working Papers, National Bureau of Economic Research, Inc, number 24794, Jul.
• Jorge F. Balat & Nicholas W. Papageorge & Shaiza Qayyum, 2018, "Positively Aware? Conflicting Expert Reviews and Demand for Medical Treatment," NBER Working Papers, National Bureau of Economic Research, Inc, number 24820, Jul.
• Nikolai Roussanov & Hongxun Ruan & Yanhao Wei, 2018, "Marketing Mutual Funds," NBER Working Papers, National Bureau of Economic Research, Inc, number 25056, Sep.
• Jean-Pierre H. Dubé, 2018, "Microeconometric Models of Consumer Demand," NBER Working Papers, National Bureau of Economic Research, Inc, number 25215, Nov.
• Yusuke Narita & Kosuke Uetake, 2018, "Role of Price Promotion in Matching Markets," Working Papers, NET Institute, number 18-10, Oct.
• Hadrian Piotr, 2018, "The use of audit as a tool for strategic control of marketing activities of Polish enterprises," Technology audit and production reserves, 4(42) 2018, Socionet;Technology audit and production reserves, volume 4, issue 4, pages 4-11.
• Vl. Borisova, 2018, "Essential Characteristics And Market Of The Creative Industries’ Product," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 113-122, March.
• Ivan Bozhkov, 2018, "The First 120 Years of Advertising Effectiveness Research," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 123-136, October.
• Petac Eugen & Duma PetruÅ£, 2018, "Exploring the New Era of Cybersecurity Governance," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 358-363, July.
• Dinu Gabriel & Dinu Loredana, 2018, "The Influence of TV Advertising on Consumer Behavior in the Resita City Population," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 413-416, December.
• Dinu Loredana & Dinu Gabriel, 2018, "Customer Satisfaction Survey to Tourist Destination Baile Herculane," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 417-421, December.
• Greg Taylor, 2020, "Competing Sales Channels," Economics Series Working Papers, University of Oxford, Department of Economics, number 843, Apr.
• Goslar, Alex, 2018, "Marketing Chapter 3," MPRA Paper, University Library of Munich, Germany, number 87080, Mar, revised 20 Apr 2018.
• Ibrahim Abdullahi, Shafiu, 2018, "Nigerian economy: business, governance and investment in period of crisis," MPRA Paper, University Library of Munich, Germany, number 91074, Oct.
• Hameed, Irfan & Zainab, Bibi & Shamim, Syed Jazib, 2018, "Arousal Safety Leading to Purchase Intention; The Role of Moderating and Mediating Variables in Structural Model," MPRA Paper, University Library of Munich, Germany, number 91848.
• Syahputra, S, 2018, "Impact Of Sales Management Control Strategy On Sales Perfomance In Life Insurance Sector," MPRA Paper, University Library of Munich, Germany, number 92764.
• Theresa Kuchler & Arlene Wong & Johannes Stroebel, 2018, "Peer effects in product adoption," 2018 Meeting Papers, Society for Economic Dynamics, number 1001.
• Mohammad Saleem ALSHURA & Abdelrahim ZABADI & Mohammad ABUGHAZALEH, 2018, "Big Data in Marketing Arena. Big Opportunity, Big Challenge, and Research Trends: An Integrated View," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 3, issue 1, pages 75-84, June.
• Mersid POTURAK & Merve TURKYILMAZ, 2018, "The Impact of eWOM in Social Media on Consumer Purchase Decisions: A Comparative Study between Romanian and Bosnian Consumers," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 3, issue 2, pages 138-160, December.
• Teodora Marinova, 2018, "User Integration in New Product Development: Field Insights," Bulgarian Economic Papers, Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski - Bulgaria // Center for Economic Theories and Policies at Sofia University St Kliment Ohridski, number bep-2018-02, Mar, revised Mar 2018.
• Neviana Krasteva, 2018, "Is There A Global Consumer," Yearbook of the Faculty of Economics and Business Administration, Sofia University, Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski - Bulgaria, volume 15, issue 1, pages 59-74, June.
• Sabrina V. Helm & Victoria Ligon & Tony Stovall & Silvia Riper, 2018, "Consumer interpretations of digital ownership in the book market," Electronic Markets, Springer;IIM University of St. Gallen, volume 28, issue 2, pages 177-189, May, DOI: 10.1007/s12525-018-0293-6.
• Henner Gimpel & Dominikus Kleindienst & Niclas Nüske & Daniel Rau & Fabian Schmied, 2018, "The upside of data privacy – delighting customers by implementing data privacy measures," Electronic Markets, Springer;IIM University of St. Gallen, volume 28, issue 4, pages 437-452, November, DOI: 10.1007/s12525-018-0296-3.
• Ying-Chan Liu & I-Jing Li & Shang-Yun Yen & Peter J. Sher, 2018, "What Makes Muslim Friendly Tourism? An Empirical Study on Destination Image, Tourist Attitude and Travel Intention," Advances in Management and Applied Economics, SCIENPRESS Ltd, volume 8, issue 5, pages 1-3.
• Tadeusz Sawik, 2018, "Selection of a dynamic supply portfolio under delay and disruption risks," International Journal of Production Research, Taylor & Francis Journals, volume 56, issue 1-2, pages 760-782, January, DOI: 10.1080/00207543.2017.1401238.
• Michael King & Anuj Singh, 2018, "Conned by a Cashback? Disclosure, Nudges and Consumer Rationality in Mortgage Choice," Trinity Economics Papers, Trinity College Dublin, Department of Economics, number tep1118, Nov.
• Ìihaela Mitkova Hristova, 2018, "Tourism Sustainability," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, volume 7, issue 1, pages 186-192, October.
• Mariya Georgieva, 2018, "The Role of Corporate Social Responsibility as a Factor of Consumers’ Decisions While Purchasing Carbonated Soft Drinks," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, volume 7, issue 2, pages 250-257, November.
• Motta Joana & Barbosa Maria, 2018, "Social Media as a Marketing Tool for European and North American Universities and Colleges," Journal of Intercultural Management, Sciendo, volume 10, issue 3, pages 125-154, September, DOI: 10.2478/joim-2018-0020.
• Rasch, Alexander & Thöne, Miriam & Wenzel, Tobias, 2018, "Drip pricing and its regulation: Experimental evidence," DICE Discussion Papers, Heinrich Heine University Düsseldorf, Düsseldorf Institute for Competition Economics (DICE), number 297.
• Sheeraz, Muhammad & Qadeer, Faisal & Masood, Mirha & Hameed, Imran, 2018, "Self-Congruence Facets and Emotional Brand Attachment: The Role of Product Involvement and Product Type," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 12, issue 2, pages 598-616.
• Hilgers-Sekowsky, Julia & Oral, Cansu & Schuster, Gabriele, 2018, "Trendstudie 2018: Lese- und Schreibverhalten der Generationen X, Y, Z," IU Discussion Papers - Marketing & Communication, IU International University of Applied Sciences, number 1/2018.

2017

• Elena Delgadová & Monika Gullerová, 2017, "Identification Of Cultural Differences In Management In Multinational Companies Based In Slovakia," CBU International Conference Proceedings, ISE Research Institute, volume 5, issue 0, pages 570-574, September, DOI: 10.12955/cbup.v5.987.
• Crawford, Gregory S. & Deer, Lachlan & Smith, Jeremy & Sturgeon, Paul, , "The Regulation of Public Service Broadcasters : Should there be more advertising on television?," Economic Research Papers, University of Warwick - Department of Economics, number 269092, DOI: 10.22004/ag.econ.269092.
• Wills, Steve & Wycherley, James, 2017, "Converting analytics into management actions," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 1, pages 11-18, April.
• Porzak, Jim, 2017, "A data structure for customer insights," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 1, pages 19-31, April.
• Skorka, Alexander, 2017, "Transforming data into impact," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 1, pages 32-41, April.
• Unknown, 2017, "Editorial," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 1, pages 4-5, April.
• Tjondronegoro, Daniel, 2017, "The advanced television meter: More precise and faster audience behaviour data and insights into advert effectiveness," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 1, pages 42-52, April.
• Grigsby, Mike, 2017, "Panel regression (cross sectional-time series) in same store sales analysis," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 1, pages 53-57, April.
• Kumar, V. & Sharma, Amalesh, 2017, "Leveraging marketing analytics to improve firm performance: Insights from implementation," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 1, pages 58-69, April.
• Buckley, Andy, 2017, "Standing in their shoes: How people-centred research can revitalise the research industry," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 1, pages 6-10, April.
• Ferreira, Mauricio & Congdon, Peter & Edwards, Yancy, 2017, "Bayesian confirmatory analysis of multiple response data," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 1, pages 70-90, April.
• Unknown, 2017, "Editorial," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 2, pages 100-101, May.
• Copulsky, Jonathan & Richardson, Shawn & Simone, Michael, 2017, "Marketing technologies, customer data and analytics: Enabling responsive customer journeys and scalable marketing processes," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 2, pages 102-111, May.
• Young, John, 2017, "Building a successful marketing analytics organisation," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 2, pages 112-122, May.
• Aryapadi, Manikantan & Moitra, Rohan, 2017, "The emerging role of the chief analytics officer and its implications for consumer-driven businesses," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 2, pages 123-129, May.
• Hanssens, Dominique M. & Wang, Fang & Zhang, Xiao-Ping, 2017, "Vigilant marketing: Catching fleeting opportunities for growth spurts," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 2, pages 130-138, May.
• Bughin, Jacques & Macias-Lizaso, Gloria, 2017, "Analytic transformation: How to profit from a data deluge," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 2, pages 139-145, May.
• Thomas, Ian, 2017, "Using multi-armed bandit experimentation to optimise multichannel digital marketing campaigns," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 2, pages 146-156, May.
• Bolton, Carrie, 2017, "Bridging the talent gap: Three steps to staying competitive through analytics," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 2, pages 157-162, May.
• Ahlemeyer-Stubbe, Andrea & Müller, Agnes, 2017, "Generating business-to-business leads: How to reach the people behind the logo," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 2, pages 163-171, May.
• Vriens, Marco & Alves, Alessandro Martins & Chen, Song, 2017, "Brand segmentation using implicit brand measures," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 2, pages 172-182, May.
• van den Bos, Caroline, 2017, "`Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability` by Darren Bridger," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 2, pages 183-184, May.
• Unknown, 2017, "Editorial: What I thought it meant was…," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 3, pages 192-193, August.
• Rogers, Bruce H., 2017, "The marketing performance credibility gap: The growing importance of developing financially credible measures of the contribution of marketing to enterprise value, profits and growth," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 3, pages 194-198, August.
• Thurber, Korey, 2017, "More than science fiction: Using artificial intelligence and machine-learning techniques to supercharge your marketing," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 3, pages 199-205, August.
• Patterson, Laura & Kilgore, Patrick & Miller, Rick, 2017, "Marketing performance management: How best-in-class marketing organisations prove marketing’s value," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 3, pages 206-225, August.
• Stuart, Greg & Rubinson, Joel & Bakopoulos, Vassilis, 2017, "The case for multi-touch attribution in the age of people-based marketing: Why it matters (and why it is hard)," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 3, pages 226-238, August.
• Pearlman, Andrew, 2017, "A tactical guide to implementing a custom event strategy for mobile apps and games," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 3, pages 239-249, August.
• Howlett, Nigel, 2017, "How machine learning is developing to get more insight from complex voice-of-customer data," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 3, pages 250-254, August.
• Rolling, Craig A., 2017, "Gains: An R package for gains tables and lift charts," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 3, pages 255-263, August.
• Weißmüller, Felix Rafael Maria & Schrempf, Fabian Peter Walter & Bornemann, Stefan, 2017, "Exploring the effect of weather targeting on online advertising effectiveness: A field experiment," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 3, pages 264-275, August.
• Unknown, 2017, "Editorial: New ventures and data: Challenges and opportunities," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 4, pages 284-285, November.
• Schultz, Don E., 2017, "From STP to PAR: Moving communication planning from the past to the future," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 4, pages 286-290, November.
• Olson, Christi & Levy, Jennifer, 2017, "Transforming marketing with artificial intelligence," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 4, pages 291-297, November.
• Sterne, Jim, 2017, "From programming to statistics to machine learning for marketing," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 4, pages 298-305, November.
• Panzarella, Joseph, 2017, "Adaptive analytics: Surfacing the organic pulse of today’s consumers," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 4, pages 306-313, November.
• Hatch, David, 2017, "There is no personalisation without orchestration," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 4, pages 314-323, November.
• Piccigallo, Fabio, 2017, "Data granularity enhancements in Google Analytics to better understand visitor behaviour," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 4, pages 324-338, November.
• Gallucci, Francesco & Garofalo, Caterina, 2017, "Using the six principles of neuromarketing to better understand changing markets," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 4, pages 339-352, November.
• Friberg, Richard & Sanctuary, Mark, 2017, "The links between sales and retail distribution: An overview and case study of alcoholic beverages," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 4, pages 353-362, November.
• Santos, Babur De Los & Forcum, Lura, 2017, "Refining online consumer search into an opportunity," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 4, pages 363-373, November.
• Hogan, Christopher, 2017, "`Creating a Data-Driven Enterprise with DataOps: Insights from Facebook, Uber, LinkedIn, Twitter, and eBay` by Ashish Thusoo and Joydeep Sen Sarma," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 3, issue 4, pages 374-375, November.
• Cornwall, Francesca, 2017, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 4, pages 345-346, March.
• Wolff, Michael, 2017, "Who makes brands?," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 4, pages 347-355, March.
• Thomas, Brooks, 2017, "Building a brand newsroom: Your brand is live, even if you are not," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 4, pages 356-361, March.
• Pundyk, Jeff, 2017, "Thought leadership disrupted," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 4, pages 362-372, March.
• Hsu, Chung-Kue (Jennifer), 2017, "Selling products by selling brand purpose," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 4, pages 373-394, March.
• Kuehlwein, Jp & Schaefer, Wolf, 2017, "Ueber-Branding: How modern prestige brands create meaning through mission and myth - Part 1," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 4, pages 395-409, March.
• Collins, Rachel, 2017, "Wellcome Collection’s curious journey," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 4, pages 410-422, March.
• Blackmore, Lorna, 2017, "Rebranding a traditional housing company: The Flagship Group rebrand from initial research to implementation," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 4, pages 423-433, March.
• Shah, Purvi & Laverie, Debra A. & Davis, Donna F., 2017, "Brand deletion," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 4, pages 434-452, March.
• Benmiloud, Jamal, 2017, "Why be liked when you can be loved?," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 1, pages 14-25, June.
• Bünte, Claudia & Stürze, Sascha & Vogler, Oliver, 2017, "‘I am not a brand, I am a wholesaler’: The forgotten role of brand in B2B supply chains," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 1, pages 26-36, June.
• Wegner, Reid, 2017, "How fashion brands approach cross-border e-commerce pricing," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 1, pages 37-45, June.
• Moody, Daryn, 2017, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 1, pages 4-5, June.
• Kramer, Markus, 2017, "Brand purpose: The navigational code for growth," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 1, pages 46-54, June.
• Miazga-Bedrick, Alison & Miller, James, 2017, "Satisfied: An enduring platform for an enduring bar," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 1, pages 55-66, June.
• Sprigg, Jim, 2017, "Brand versus portfolio: Using targeted marketing to drive individually relevant brand strategies," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 1, pages 6-13, June.
• Dum, Thorsten, 2017, "Reinforcement and revitalisation of a professional sports-team brand: Case study evidence from Germany's Football Bundesliga," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 1, pages 67-86, June.
• Schultz, Don & Block, Martin & Viswanathan, Vijay & Gecti, Fatih, 2017, "Killing brands softly — Redux," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 1, pages 87-102, June.
• Moody, Daryn, 2017, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 2, pages 108-109, September.
• Boland, Pete, 2017, "How Charles Schwab rediscovered its challenger mojo," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 2, pages 110-119, September.
• Felton, Louise, 2017, "From inside to out: Reinventing a brand globally and locally," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 2, pages 120-125, September.
• Clay, Amanda, 2017, "Engaging employees using the power of the brand to create an internal transformation strategy: The story of one global Telefónica family," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 2, pages 126-138, September.
• Dixon, Peter & Perry, Hanif, 2017, "Rebranding today: A process, not a project," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 2, pages 139-145, September.
• S. Yip, George & Bink, Audrey, 2017, "Global account managers: The linchpins of GAM programmes," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 2, pages 146-159, September.
• Blyth, David, 2017, "Social innovation: An imperative for brands to address systemic social issues," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 2, pages 160-170, September.
• Unknown, 2017, "Monetising digital audiences: Turning a marketing cost into a profitable business unit," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 2, pages 171-180, September.
• Sargent, Ben, 2017, "Mobile-forward design: An emerging trend for global brand websites," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 2, pages 181-191, September.
• Herrmann, Bruno, 2017, "Digital globalisation enhances local customer experiences," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 2, pages 192-199, September.
• Tamplin, Robert, 2017, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 3, pages 208-209, December.
• Racine, Justin, 2017, "The new way to brand: The mixing pot of art, science and, of course, a crystal ball," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 3, pages 210-220, December.
• Siegel, Alan, 2017, "Rebranding John Jay College: Adapting to an evolving higher education market," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 3, pages 221-232, December.
• Perkins-Chavis, Maruiel, 2017, "Diversity and inclusion is key to Marriott International’s success," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 3, pages 233-236, December.
• Hall, Casey, 2017, "Multichannel brand storytelling," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 3, pages 237-241, December.
• Silverbauer, Joshua, 2017, "Tracking website data with Google Tag Manager," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 3, pages 242-249, December.
• Veigel, Uli, 2017, "Factories rust; brands do not," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 3, pages 250-262, December.
• Apostolopoulou, Artemisia & Branvold, Scott & Pearson, Jacob J. & Synowka, David P., 2017, "#ThatsGold: Sponsorship activation in the 2016 Rio Summer Olympics," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 3, pages 263-280, December.
• Hultén, Bertil, 2017, "Branding by the five senses: A sensory branding framework," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 3, pages 281-292, December.
• Kim, Naeun & Hong, Lauren, 2017, "The power of culture in branding: How the Korean Wave can help global brands thrive in Asia," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 3, pages 293-307, December.
• Mizera, Sue, 2017, "`Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget (2nd Edition)` by Maria Ross," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 3, pages 308-312, December.
• Beniflah, Jake, 2017, "Editorial," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 2, issue 2, pages 113-113, June.
• Bonaparte, Yvette Lynne, 2017, "Impacting ethnic marketing practices in the pharmaceutical industry: A qualitative study of transformative African American women leaders," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 2, issue 2, pages 114-123, June.
• Leslie, Neleen S., 2017, "The state of the multicultural marketing and advertising in the USA," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 2, issue 2, pages 124-140, June.
• Jiraporn, Napatsorn & Vora, Davina & Casper, Wendy, 2017, "Do multicultural Hispanic Americans choose more culturally appropriate persuasive arguments than monocultural Americans?," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 2, issue 2, pages 141-157, June.
• Chun, Wootae & Sim, Woojong, 2017, "Ethnic consumers and retail marketing strategy," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 2, issue 2, pages 158-168, June.
• Beniflah, Jake & Lusinchi, Dominic & Chatterjee, Sharmila C. & Carrasco, Mario X., 2017, "The Bidimensional Identity Measure (BIM): A new scale to measure multigroup ethnic and American identity in the USA," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 2, issue 2, pages 169-189, June.
• Barreto, Matt & Segura, Gary, 2017, "Understanding Latino voting strength in 2016 and beyond: Why culturally competent research matters," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 2, issue 2, pages 190-201, June.
• Zwanka, Russell J., 2017, "Cuba operating methods: A review of seven global food company practices," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 2, issue 2, pages 202-210, June.
• Beckett, Simon, 2017, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 4, pages 316-317, February.
• Scott, Norris, 2017, "Maximising Sponsorship ROI in an Omni-Channel World," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 4, pages 318-328, February.
• Niemiera, Lauren, 2017, "Leveraging social media to generate conversation and growth: Case study of the WNBA'S Chicago Sky," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 4, pages 329-338, February.
• Egan, Beth Donnelly, 2017, "Can the sanctity of journalism be maintained in an era of native advertising? Case study of Netflix," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 4, pages 339-351, February.
• Lilburne, Kizzy, 2017, "Improving return on investment and measurement on Facebook," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 4, pages 352-357, February.
• Pérez, Hugo, 2017, "Are we still not hearing them? The evolution of Hispanic marketing in the USA," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 4, pages 358-363, February.
• Miner, Patrick, 2017, "Visual content can save organic social media," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 4, pages 364-373, February.
• Baird, Alexandra, 2017, "How digital marketing can galvanise nonprofit supporters," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 4, pages 374-379, February.
• Mishra, Karen & Mishra, Aneil, 2017, "Building brand engagement through Twitter marketing strategies," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 4, pages 380-390, February.
• Wei, Yujie & Lebègue, Typhaine & Talpade, Salil, 2017, "A cross-cultural study of consumer connection with social networking sites," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 4, pages 391-406, February.
• Taylor, Andy, 2017, "Size, quantity and management capabilities: How Google updates AdWords to increase revenue," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 5, issue 1, pages 18-27, March.
• Melchior, Erica, 2017, "Blurring the lines between sales and marketing: Influencing sales through customer-segmented social media marketing," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 5, issue 1, pages 28-38, March.
• Alpert, Brian, 2017, "Search engine optimisation in 2017: A new world where old rules still matter," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 5, issue 1, pages 39-60, March.
• Beckett, Simon, 2017, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 5, issue 1, pages 4-5, March.
• Bishop, Tony, 2017, "As programmatic advertising becomes the new normal, how can advertisers create greater consumer engagement and publishers ensure greater return?," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 5, issue 1, pages 6-17, March.
• Pearson, Andrew W., 2017, "How real-time analytics changes the face of the sports betting industry," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 5, issue 1, pages 61-75, March.
• Leung, Chi Hong & Chan, Winslet Ting Yan, 2017, "Using emoji effectively in marketing: An empirical study," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 5, issue 1, pages 76-95, March.
• Lanzillo, Julie D. & Stewart, Margaret C., 2017, "Engaging fans on social media in US minor league soccer: A content analysis of consumer promotion on Facebook, Twitter and Instagram," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 5, issue 1, pages 96-109, March.
• Wenzek, Hagen, 2017, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 5, issue 2, pages 116-117, June.
• Leonhardt, James M. & Cruz, Ryan E., 2017, "Lover of discounts, unicorns and tacos: Progressive's Flo in social media," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 5, issue 2, pages 118-129, June.
• Proehl, Adam, 2017, "The attribution challenge: How to get real business value out of it," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 5, issue 2, pages 130-138, June.