Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M30: General
/ / / M31: Marketing
/ / / M37: Advertising
/ / / M38: Government Policy and Regulation
/ / / M39: Other

2019

• Zouni, Georgia & Digkas, Dimitrios, 2019, "Marketing suggestions for multi-religious tourism development: The case of Thessaloniki," MPRA Paper, University Library of Munich, Germany, number 98042, Nov.
• Ahsina, Khalifa & Ettahir, Noura, 2019, "La marque ville comme déterminant de l’attractivité des territoires au Maroc : Proposition d’un modèle conceptuel
  [The city brand as a determinant of the attractiveness of territories in Morocco: Proposal for a conceptual model]," MPRA Paper, University Library of Munich, Germany, number 98220, Mar.
• Schunke, Martin, 2019, "Veraenderungen des Key Account Managements durch die Digitalisierung. Konzeptionelle Ueberlegungen und empirische Untersuchungen," Books, Rainer Hampp Verlag, number 9783957103512.
• Schunke, Martin, 2019, "Veraenderungen des Key Account Managements durch die Digitalisierung. Konzeptionelle Ueberlegungen und empirische Untersuchungen," Books, Rainer Hampp Verlag, number 9783957103521.
• Doireann Fitzgerald & Anthony Priolo, 2019, "How Do Firms Build Market Share?," 2019 Meeting Papers, Society for Economic Dynamics, number 414.
• José Caraballo-Cueto, 2019, "Are Multinational Retailers Really Selling at Lower Prices Than Domestic Chains? Evidence from Three Sectors," Margin: The Journal of Applied Economic Research, National Council of Applied Economic Research, volume 13, issue 1, pages 49-82, February, DOI: 10.1177/0973801018800082.
• Neviana Krasteva, 2019, "Co Creation Of Value As A Trend In Contemporary Marketing," Yearbook of the Faculty of Economics and Business Administration, Sofia University, Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski - Bulgaria, volume 17, issue 1, pages 149-168, June.
• Antonio Jiménez-Martínez, 2019, "Discrimination through versioning with advertising in social networks," Economic Theory, Springer;Society for the Advancement of Economic Theory (SAET), volume 67, issue 3, pages 525-564, April, DOI: 10.1007/s00199-018-1107-y.
• Hama Khan Yadgar M., 2019, "An Essential Review of Internet Banking Services in Developing Countries," Financial Internet Quarterly (formerly e-Finanse), Paradigm, volume 15, issue 2, pages 73-86, June, DOI: 10.2478/fiqf-2019-0013.
• Petrus Barbara, 2019, "Environmental Dynamism: The Implications for Operational and Dynamic Capabilities Effects," Management Sciences. Nauki o Zarządzaniu, Paradigm, volume 24, issue 1, pages 28-36, March, DOI: 10.15611/ms.2019.1.04.
• Milfelner Borut & Dlačić Jasmina & Snoj Boris & Selinšek Aleksandra, 2019, "Importance of Innovation Resources for Market Orientation – Financial Performance Link: Mediating Role of Proactive Market Orientation," Naše gospodarstvo/Our economy, Paradigm, volume 65, issue 4, pages 1-13, December, DOI: 10.2478/ngoe-2019-0015.
• Zouni, Georgia & Digkas, Dimitrios, 2019, "Marketing suggestions for multi-religious tourism development: The case of Thessaloniki," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 5, issue 2, pages 36-42, DOI: 10.5281/zenodo.3601675.
• Haipeter, Thomas & Bosch, Gerhard & Schmitz-Kießler, Jutta & Spallek, Anne-Christin, 2019, "Neue Mitbestimmungspraktiken in der digitalen Transformation der "Industrie 4.0": Befunde aus dem gewerkschaftlichen Projekt "Arbeit 2020 in NRW"
  [New Patterns of Codetermination in the Digital Transformation of "Industry ," Industrielle Beziehungen. Zeitschrift für Arbeit, Organisation und Management, Verlag Barbara Budrich, volume 26, issue 2, pages 130-149, DOI: 10.3224/indbez.v26i2.02.
• Kim, Min Jung, 2019, "Benefits and Concerns of the Sharing Economy: Economic Analysis and Policy Implications," KDI Journal of Economic Policy, Korea Development Institute (KDI), volume 41, issue 1, pages 15-41, DOI: 10.23895/kdijep.2019.41.1.15.
• Matilda Kolic Stanic, 2019, "Transparency in Public Relations: Evidence from Associations' Ethics Codes," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, volume 17, issue 2-B, pages 417-429.

2018

• Marin-Pantelescu Andreea, 2018, "Improving Hotel Services in Romania Using Marketing Campaigns," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 2, pages 56-68, December.
• Jen-Peng Huang & Genesis Sembiring Depari & Srivandayuli Riorini & Pai-Chouwang, 2018, "Leveraging Social Media Metrics In Improving Social Media Performances Through Organic Reach: A Data Mining Approach," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 22, pages 33-48, December.
• Flor Morton, 2018, "La Product visibility through a packaging with a transparent design element vs. The product image," The Anahuac Journal, Business and Economics School. Anahuac University (Mexico)., volume 18, issue 1, pages 45-61, June, DOI: 10.36105/theanahuacjour.2018v18n1.0.
• Leventhal, Barry, 2018, "Applications of survival analysis to customer management," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 1, pages 22-31, April.
• Alcaraz, Rafael, 2018, "From commercial silos to commercial integration," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 1, pages 32-36, April.
• Spann, Korbinian, 2018, "How to drive change via dashboards: An approach to measure the impact of global campaigns for a business-to-business company," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 1, pages 37-45, April.
• Unknown, 2018, "Editorial," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 1, pages 4-5, April.
• Grubb, Tom, 2018, "How organisations can establish marketing analytics as the common business language to drive continuous improvement," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 1, pages 46-52, April.
• Chen, Song & Vidden, Chad & Nelson, Nicole & Vriens, Marco, 2018, "Topic modelling for open-ended survey responses," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 1, pages 53-62, April.
• Sotolongo, Nicholas & Copulsky, Jonathan, 2018, "Conversational marketing: Creating compelling customer connections," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 1, pages 6-21, April.
• Pavan, Enrico, 2018, "From analytics to conversion rate optimisation," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 1, pages 63-78, April.
• Li, Shenyu & Huang, Rong & Yuan, Hong & Zhou, Qiong, 2018, "Optimising the effectiveness of container packaging design: How shape influences customer proportion judgments," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 1, pages 79-92, April.
• Unknown, 2018, "Editorial," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 2, pages 100-101, September.
• Williamson, Dominic & Arfa, Jonathan, 2018, "Using matched market lift to measure the true value of offline and online advertising," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 2, pages 102-107, September.
• Mcgovern, Gerry, 2018, "Serving the customer better by understanding their top tasks," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 2, pages 108-116, September.
• Lauscher, Pascal, 2018, "From knowing to doing: A framework to discover, engage with and motivate the person behind the data," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 2, pages 117-125, September.
• Gardé, Vaibhav, 2018, "Digital audience management: Building and managing a robust data management platform for multi-channel targeting and personalisation throughout the customer journey," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 2, pages 126-135, September.
• Angel, Gary, 2018, "The other 180°: Filling in the other half of the 360° customer view," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 2, pages 136-148, September.
• Langmann, Sabine, 2018, "A/B testing: The importance of significance and test duration," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 2, pages 149-156, September.
• Carpenter, Roopa N., 2018, "How page speed impacts the bottom line," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 2, pages 157-169, September.
• Maity, Devdeep, 2018, "A two-step recommendation to improve stability in free-choice brand-attribute associations: A research agenda," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 2, pages 170-177, September.
• Copulsky, Jonathan, 2018, "`Forecasting and Predictive Analytics: With ForecastX™ (7th edn)` by Barry Keating, J. Holton Wilson and John Galt Solutions, Inc," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 2, pages 178-179, September.
• van den Bos, Caroline, 2018, "`Handbook of Marketing Analytics` by Natalie Mizik and Dominique M. Hanssens," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 4, issue 2, pages 180-181, September.
• Moody, Daryn, 2018, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 4, pages 316-317, March.
• Barston, Suzanne & Boix, Javier & Hoff, Elizabeth & Pajak, Rebekah, 2018, "Content marketing at AbbVie," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 4, pages 318-327, March.
• Gregory, James R., 2018, "Performance with purpose: The PepsiCo challenge," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 4, pages 328-355, March.
• Miller, Peg, 2018, "Surviving and thriving during the next marketing technology implementation: Best practices for modern marketers," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 4, pages 356-361, March.
• Mizera, Sue & Risch, James, 2018, "Debunking the ten most common myths SMEs have about branding: Why SMEs need real branding to succeed," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 4, pages 362-379, March.
• Bernal-Merino, Miguel Á., 2018, "Quantum identity and the enhancement of communication," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 4, pages 380-391, March.
• Nair, Mohan, 2018, "Uncovering the foundational habits of a customer experience brand," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 4, pages 392-396, March.
• Turner, Jamie & Shah, Reshma & Jain, Varsha, 2018, "How brands are using nonlinear marketing to address consumer resistance to traditional marketing strategies," Journal of Brand Strategy, Henry Stewart Publications, volume 6, issue 4, pages 397-408, March.
• Vassinen, Riku, 2018, "The rise of conversational commerce: What brands need to know," Journal of Brand Strategy, Henry Stewart Publications, volume 7, issue 1, pages 13-22, June.
• Hawley, Jane L., 2018, "The right agency partner + experiential fundamentals = success!," Journal of Brand Strategy, Henry Stewart Publications, volume 7, issue 1, pages 23-27, June.
• Hsu, Chung-Kue (Jennifer), 2018, "Femvertising: State of the art," Journal of Brand Strategy, Henry Stewart Publications, volume 7, issue 1, pages 28-47, June.
• Moody, Daryn, 2018, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 7, issue 1, pages 4-5, June.
• Hyne, Kelly, 2018, "How brands can create a compelling sales proposition through storytelling," Journal of Brand Strategy, Henry Stewart Publications, volume 7, issue 1, pages 48-53, June.
• Tarrant, Crispian, 2018, "Never mind the love, smell the money: What is the ‘value-add’ of a brand?," Journal of Brand Strategy, Henry Stewart Publications, volume 7, issue 1, pages 54-68, June.
• Jordan, Erica Graham, 2018, "Corporate partners and charities: A Movember perspective on strategic brand alignment, fostering mutually beneficial goals, and outcomes in non-profit sponsorship," Journal of Brand Strategy, Henry Stewart Publications, volume 7, issue 1, pages 6-12, June.
• Sevilla, Ed, 2018, "Best practices for aligning university brands with fundraising campaigns," Journal of Brand Strategy, Henry Stewart Publications, volume 7, issue 1, pages 69-83, June.
• Zinkan, Rob, 2018, "Brand architecture in higher education," Journal of Brand Strategy, Henry Stewart Publications, volume 7, issue 1, pages 84-91, June.
• Eanes, Ryan S., 2018, "`‘Creating Signature Stories: Strategic Messaging that Persuades, Energizes and Inspires’` by David Aaker," Journal of Brand Strategy, Henry Stewart Publications, volume 7, issue 1, pages 92-93, June.
• Moody, Daryn, 2018, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 7, issue 2, pages 100-101, September.
• Willis, Alexandra, 2018, "How Wimbledon embraced social media," Journal of Brand Strategy, Henry Stewart Publications, volume 7, issue 2, pages 102-109, September.
• Melzer, Jared & Zech, Brynn, 2018, "How social media influencers enabled a B2B company to drive awareness and engagement with their target consumers," Journal of Brand Strategy, Henry Stewart Publications, volume 7, issue 2, pages 110-116, September.
• Weinpress, Alon & Bieler, Atara & Gelbetz, Rava Eleasari & Or, Ehud, 2018, "Branding an academic superbrand," Journal of Brand Strategy, Henry Stewart Publications, volume 7, issue 2, pages 117-140, September.
• Giovino, Mark, 2018, "Aligning rights-holders’ marketing assets with brand marketers’ needs," Journal of Brand Strategy, Henry Stewart Publications, volume 7, issue 2, pages 141-153, September.
• Mosel, Curt, 2018, "The art of ‘Philanthroship’: Blending non-profit and corporate goals for outside-the-box partnerships benefitting brand and community," Journal of Brand Strategy, Henry Stewart Publications, volume 7, issue 2, pages 154-162, September.
• Deveney, John, 2018, "Crisis communications management on digital platforms," Journal of Brand Strategy, Henry Stewart Publications, volume 7, issue 2, pages 163-172, September.
• Gregory, James R., 2018, "Accretive intangible assets: Bridging the GAAP with CPAs," Journal of Brand Strategy, Henry Stewart Publications, volume 7, issue 2, pages 173-182, September.
• Coary, Sean P. & Oakley, James L., 2018, "The development and measurement of a brand authenticity scale," Journal of Brand Strategy, Henry Stewart Publications, volume 7, issue 2, pages 183-196, September.
• Beckett, Simon, 2018, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 7, issue 3, pages 204-205, December.
• Bowen, Matt, 2018, "Unifying vision, brands and culture in complex company mergers: nThrive," Journal of Brand Strategy, Henry Stewart Publications, volume 7, issue 3, pages 206-213, December.
• Biggins, David, 2018, "How to write a B2B social media strategy that will impress your CEO," Journal of Brand Strategy, Henry Stewart Publications, volume 7, issue 3, pages 214-224, December.
• Annweiler, Bård, 2018, "Purpose is at the core of branding," Journal of Brand Strategy, Henry Stewart Publications, volume 7, issue 3, pages 225-232, December.
• Jones, Valerie K., 2018, "Voice-activated change: Marketing in the age of artificial intelligence and virtual assistants," Journal of Brand Strategy, Henry Stewart Publications, volume 7, issue 3, pages 233-245, December.
• Faust, Bill & Rehfus, Mike, 2018, "A question of unity: Institutions should weigh the risks and opportunities of unifying their athletic and academic brands," Journal of Brand Strategy, Henry Stewart Publications, volume 7, issue 3, pages 246-257, December.
• Hsu, Chung-Kue (Jennifer), 2018, "The ‘borrowed interest’ appeal: Brands riding the wave of popular events and memes in the digital age," Journal of Brand Strategy, Henry Stewart Publications, volume 7, issue 3, pages 258-270, December.
• Duesterhaus, Alan P., 2018, "Higher education: A luxury good brand model," Journal of Brand Strategy, Henry Stewart Publications, volume 7, issue 3, pages 271-282, December.
• Sciarrino, Joann & Roberts, Paige, 2018, "Rethinking hero archetypal branding: Investigating the effects of authenticity and flawed archetypes on brand attachment and self-congruence," Journal of Brand Strategy, Henry Stewart Publications, volume 7, issue 3, pages 283-295, December.
• Tang, Xiang & Bayona, Maria & Chapa, Sindy & Sawicki, Sean, 2018, "Hedonic and utilitarian motivations for coffee consumption: Comparing Hispanic and Asian coffee drinkers in the USA," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 3, issue 1, pages 10-20, March.
• Ma, Arthur King, 2018, "Multinational corporations: To change or not to change? That is the question," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 3, issue 1, pages 21-30, March.
• Wilkinson, Kenton T. & Saldaña, Magdalena, 2018, "Texas millennials and their smartphones: A uses and gratifications study," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 3, issue 1, pages 31-42, March.
• Beniflah, Jake & Hughes, Brian & Carrasco, Mario X., 2018, "Nativity-based view: A new audience measurement standard that drives television return on investment for US Hispanics," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 3, issue 1, pages 43-59, March.
• Beniflah, Jake, 2018, "Editorial," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 3, issue 1, pages 5-5, March.
• Acevedo, Beatriz & Beniflah, Jake, 2018, "An interview with Beatriz Acevedo," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 3, issue 1, pages 6-9, March.
• Lindsey-Warren, Tyrha M. & Yayla, Serdar, 2018, "Still Waiting for Olivia Pope and Wonder Woman: An event data analysis on the effects of emotional contagion in movies starring women and actors of colour," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 3, issue 1, pages 60-69, March.
• Jin, Byoungho & Almousa, Moudi O. & Kim, Naeun, 2018, "Retailing amid regulation and religion: The unique cultural challenges and opportunities facing market ventures in Saudi Arabia," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 3, issue 1, pages 70-81, March.
• Gregory, James R. & Satterfield, Ronald K. & Puckey, Brad, 2018, "Does a culture of innovation drive business results?," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 3, issue 1, pages 82-89, March.
• Otjen, Agnes J., 2018, "Developing Native American small business strategy through experiential learning," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 3, issue 1, pages 90-102, March.
• Leibson, Dan & Shotland, Andrew, 2018, "The definitive guide to local search ranking factors," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 6, issue 1, pages 17-27, March.
• Thorpe, Hannah, 2018, "Creating an integrated digital marketing strategy: Using cross-channel data to build intelligent strategies," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 6, issue 1, pages 28-39, March.
• Beckett, Simon, 2018, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 6, issue 1, pages 4-5, March.
• Obiedzinski, Mariah, 2018, "Six-step method for healthcare social media storytelling," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 6, issue 1, pages 40-47, March.
• Siegel, Tara, 2018, "Paid search + social: Teamwork makes the dream work," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 6, issue 1, pages 48-53, March.
• Tierney, Aidan, 2018, "Early prevention of accessibility issues," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 6, issue 1, pages 54-61, March.
• Carlton, Jason, 2018, "The keys to social media success in a professional environment: Develop shareable content and build brand ambassadors," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 6, issue 1, pages 6-16, March.
• Bicen, Pelin & Gudigantala, Naveen, 2018, "Exploring the relationships among paid search budget, social media presence and online performance: An examination of the US e-commerce industry," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 6, issue 1, pages 62-74, March.
• Schiniotakis, Nikos & Divini, Katerina, 2018, "Guerrilla marketing in social media: The age of marketing outside the box," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 6, issue 1, pages 75-86, March.
• Jones, Valerie K., 2018, "Developing the next-generation Don Draper," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 6, issue 1, pages 87-92, March.
• Beckett, Simon, 2018, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 6, issue 2, pages 100-101, September.
• Elton, Laura & Lopez, Lisa, 2018, "How ELLE leverages customer relationships to deepen brand engagement," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 6, issue 2, pages 102-109, September.
• Frederiksen, Lee & Tyreman, John, 2018, "Creating and promoting an expertise-driven brand," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 6, issue 2, pages 110-117, September.
• Leonhardt, James M. & Ball, Amanda, 2018, "Dynamic virality: A review of the Ice Bucket Challenge," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 6, issue 2, pages 118-127, September.
• Price, Laura, 2018, "Shifting processes: How to enable marketers to leverage a self-service platform," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 6, issue 2, pages 128-136, September.
• Hemsley, Marcus, 2018, "Why the General Data Protection Regulation is likely to disrupt core digital marketing channels in Europe," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 6, issue 2, pages 137-142, September.
• Polinsky, Lauren, 2018, "Building an optimised information architecture through collaboration," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 6, issue 2, pages 143-148, September.
• Wood, Ben, 2018, "Boosting pay-per-click performance by combining search and social audience data," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 6, issue 2, pages 149-159, September.
• Boyd, Clark & Sanchez, Ximena, 2018, "Breaking down the Facebook auction," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 6, issue 2, pages 160-167, September.
• Plante, Courtney & Chadborn, Daniel & Reysen, Stephen, 2018, "‘When entertaining isn’t enough’: Fan motivation and word of mouth spreading of fan interests," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 6, issue 2, pages 168-180, September.
• Wilcox, Gary B. & Sussman, Kristen & Chung, Arnold, 2018, "Social media’s return on investment in an integrated marketing campaign: Media mix modelling," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 6, issue 2, pages 181-190, September.
• Beckett, Simon, 2018, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 6, issue 3, pages 196-197, October.
• Hodson, Jaigris & Dale, Ann & Clifton-Ross, Jaime, 2018, "Sharing sustainability stories: Case study of social media content curation for Canada Research Connections," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 6, issue 3, pages 198-210, October.
• Gibson, Richard & Hanson, Guy, 2018, "Higher engagement and higher returns: The benefits of trust in e-mail marketing," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 6, issue 3, pages 211-220, October.
• Everitt, Angela, 2018, "The rise of social purpose and its impact on brand success," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 6, issue 3, pages 221-227, October.
• Conejo, Francisco J., 2018, "Better stories for social media branding," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 6, issue 3, pages 228-240, October.
• Kline, Laura, 2018, "Driving positive engagement through purpose," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 6, issue 3, pages 241-248, October.
• Roman, Ernan & Emmons, Scott, 2018, "Achieving customer experience excellence at seven critical life cycle points," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 6, issue 3, pages 249-258, October.
• Egan, Beth & Hirshfield, Leanne & Costa, Mark R. & Buntain, Noah, 2018, "Trust in native advertising: The neuroscience behind the processing of branded content," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 6, issue 3, pages 259-272, October.
• Kolo, Castulus & Haumer, Florian, 2018, "Social media celebrities as influencers in brand communication: An empirical study on influencer content, its advertising relevance and audience expectations," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 6, issue 3, pages 273-282, October.
• Unknown, 2018, "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 2, issue 4, pages 300-301, March.
• Girzadas, Gary, 2018, "Breaking silos with corporate relations SWAT teams," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 2, issue 4, pages 302-311, March.
• Penney, Sophie W. & Trautlein, Barbara A., 2018, "Shifting landscapes and earthquakes: Leading through ever-changing environments," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 2, issue 4, pages 312-318, March.
• Galbaugh, Traci & White, Lauren, 2018, "Building strong partnerships with your faculty: A collaborative approach to effective fundraising," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 2, issue 4, pages 319-328, March.
• Schoenfeld, Michael J., 2018, "Four-alarm or false alarm: Managing issues in an impatient world," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 2, issue 4, pages 329-335, March.
• Wixom, Stella, 2018, "Multisector fundraising: A partnership ecosystem," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 2, issue 4, pages 336-345, March.
• Perry, Daniel & Breier, Barbara, 2018, "Planning for a change: Transforming the fundraising capacity of the university in partnership with the development foundation," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 2, issue 4, pages 346-353, March.
• Huynh, Daniela & Johnson, Katy Spencer, 2018, "Social media advocacy framework in action: Focusing on the student journey to inspire real world engagement at Quincy College," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 2, issue 4, pages 354-370, March.
• Lehmusto, Kirsti & Paananen, Tanja & Asumaa, Antti & Suominen, Jarmo, 2018, "Think Corner: A platform for engaging the public in research and learning," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 2, issue 4, pages 371-386, March.
• Cox, Jimmy, 2018, "Senior Year Experience: More alumni engagement requires more student engagement," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 2, issue 4, pages 387-397, March.
• Perry, Matthew, 2018, "So you want to be a data-driven advancement shop?," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 3, issue 1, pages 18-31, June.
• Rajendran, K. N. & Pierce, Lynne, 2018, "Applying the Kano method to higher education choice," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 3, issue 1, pages 32-47, June.
• Unknown, 2018, "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 3, issue 1, pages 4-5, June.
• Smith, Nicole, 2018, "Social media-first marketing: A case study of leveraging influencers," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 3, issue 1, pages 48-57, June.
• Roberts, Malcolm & Beardmore, Georgina, 2018, "Thieves Inc.: A closer look at the University of Sheffield's award-winning student safety campaign," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 3, issue 1, pages 58-68, June.
• Makrez, Heather & Feudo, John, 2018, "Redefining alumni relations," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 3, issue 1, pages 6-17, June.
• Bacon, Mike & Martinez, Christine & Orange, John & Stryker, Jim, 2018, "Designing an alumni engagement scoring model to measure relationships and raise more money," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 3, issue 1, pages 69-80, June.
• Peruta, Adam & Pierce, Lynne, 2018, "Building a university traditions programme for the 21st century," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 3, issue 1, pages 81-91, June.
• Uran-Linde, Kasey & Linde, Nicholas, 2018, "Cost-effective student programmes: Two case studies," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 3, issue 1, pages 92-100, June.
• Unknown, 2018, "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 3, issue 2, pages 108-109, August.
• Carmona, Leslie, 2018, "Building the donor pipeline: A case study of how Wayne State University built a donor relations programme from the ground up," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 3, issue 2, pages 110-120, August.
• Desanto, Virginia, 2018, "From fundraising to resource raising: One foundation’s journey," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 3, issue 2, pages 121-129, August.
• Fowler, Brittany, 2018, "The student thank-you letter: Increasing responses, improving quality and showing gratitude," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 3, issue 2, pages 130-137, August.
• Lavin, Amy & Mandviwalla, Munir, 2018, "Is engagement the answer to the challenges of online education?," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 3, issue 2, pages 138-146, August.
• Moss, Christy, 2018, "Engineering warm fuzzies: Applying user experience principles to create philanthropic experiences — part one: direct mail solicitations," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 3, issue 2, pages 147-162, August.
• O’Hara, Roberta, 2018, "Scarlet Influence: Creating a programme of holistic impact reports," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 3, issue 2, pages 163-171, August.
• Withers, Colton & Stier, Kelley, 2018, "Engaging college and university parents in philanthropy: A university/foundation partnership," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 3, issue 2, pages 172-181, August.
• Third, Rachel, 2018, "Act today: transform tomorrow: How a legacy appeal at Loughborough University had an unexpected legacy of its own," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 3, issue 2, pages 182-187, August.
• Pinion, Tyson L., 2018, "Undergraduate engagement is the engine that drives fund-raising," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 3, issue 2, pages 188-197, August.
• Unknown, 2018, "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 3, issue 3, pages 204-205, December.
• Karol, Kimberly Bernard & Lauersdorf, Liz & Stepankiw, Mika, 2018, "A case study in sparking donor engagement at all levels," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 3, issue 3, pages 206-218, December.
• Mitchell, Tom, 2018, "Coordinated communications for comprehensive campaigns," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 3, issue 3, pages 219-228, December.
• Turton, David, 2018, "You Still Can: Recruiting mature students into higher education," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 3, issue 3, pages 229-240, December.
• Gabbert, Jeri Pat, 2018, "Balancing the art and science of fundraising: An artistic approach to establishing and maintaining successful relationships with donors," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 3, issue 3, pages 241-249, December.
• Moss, Christy, 2018, "Engineering warm fuzzies: Applying user design principles to create philanthropic experiences — part two: giving websites," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 3, issue 3, pages 250-265, December.
• King, John, 2018, "How to measure marketing success and find your cost per new student acquisition," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 3, issue 3, pages 266-278, December.
• Forbus, Robert & Page, Robert, 2018, "Brand archetypes in resource-constrained MBA programmes: A powerful strategic brand management tool," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 3, issue 3, pages 279-299, December.
• Abdulvahap Baydas, 2018, "Marka Degeri ve Marka Sadakatinin GSM Operatorleri Baglamında Incelenmesi," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, volume 2, issue 2, pages 12-36, December, DOI: https://dx.doi.org/10.33399/biibfad.
• Theodore H. Moran, 2018, "FDI and Supply Chains in Horticulture (Vegetables, Fruits, and Flowers, Raw, Packaged, Cut, and Processed): Diversifying Exports and Reducing Poverty in Africa, Latin America, and Other Developing Economies," Working Papers, Center for Global Development, number 475, Feb.
• Jean-Marie Cardebat & Paola Corsinovi & Davide Gaeta, 2018, "Do Top 100 wine lists provide consumers with better information?," Economics Bulletin, AccessEcon, volume 38, issue 2, pages 983-994.
• Nicos Antoniades & Perry Haan, 2018, "Facilitating Political Performance in the USA," Economics Bulletin, AccessEcon, volume 38, issue 4, pages 1762-1768.
• Muhammad Ridwan Basalamah & Moeljadi Moeljadi & Sunaryo Sunaryo & Sudjatno Sudjatno, 2018, "The Effect of Service Quality And Relationship Marketing Towards Customer Loyalty for Sharia Banking (Sharia Banking Study in Makassar Indonesia)," International Review of Management and Marketing, International Review of Management and Marketing, volume 8, issue 1, pages 107-114.
• Willy Arafah & Thoby Mutis, 2018, "The Research of Customer Switching Behavior at Some Leasing Companies," International Review of Management and Marketing, International Review of Management and Marketing, volume 8, issue 1, pages 115-118.
• Sumudu Namali Munasinghe, 2018, "The Impact of Brand Personality on Brand Preference: A Study on Personal Care Products," International Review of Management and Marketing, International Review of Management and Marketing, volume 8, issue 2, pages 9-11.
• Andriasan Sudarso & Lili Suryati, 2018, "Purchase Decision Model," International Review of Management and Marketing, International Review of Management and Marketing, volume 8, issue 2, pages 49-52.
• Raja Intan Suhaylah & Azman Bidin & Lim Yan Peng, 2018, "An Application of Adobe Illustrator for a Two-dimensional Surface Food Packaging Design: A Pilot Data Visual Design Elements Analysis," International Review of Management and Marketing, International Review of Management and Marketing, volume 8, issue 2, pages 63-68.
• Samira Sahel & Tasmia Anwar & Barnali Nandi, 2018, "Factors Affecting the Selection of an E-Commerce Website in Bangladesh: E-tailers’ Perspective," International Review of Management and Marketing, International Review of Management and Marketing, volume 8, issue 4, pages 1-6.
• Hotman Panjaitan & Ana Komari, 2018, "The Role of Customer Value and Customer Pride as Variable Mediation on Customer Engagement Relationship with Corporate Image," International Review of Management and Marketing, International Review of Management and Marketing, volume 8, issue 5, pages 1-8.
• Budovich Lidia Sergeevna, 2018, "Experiential Marketing as a Basis for Modern Communications with Consumers," International Review of Management and Marketing, International Review of Management and Marketing, volume 8, issue 5, pages 79-85.
• Betancourt, Roger R., 2018, "How the U.S. Census Bureau e-commerce figures overestimate output and online sales," Economics Letters, Elsevier, volume 172, issue C, pages 157-159, DOI: 10.1016/j.econlet.2018.09.004.
• Morgan, John & Ong, David & Zhong, Zemin (Zachary), 2018, "Location still matters: Evidence from an online shopping field experiment," Journal of Economic Behavior & Organization, Elsevier, volume 146, issue C, pages 43-54, DOI: 10.1016/j.jebo.2017.11.021.
• Benaim, Mickael, 2018, "From symbolic values to symbolic innovation: Internet-memes and innovation," Research Policy, Elsevier, volume 47, issue 5, pages 901-910, DOI: 10.1016/j.respol.2018.02.014.
• P.J. Baldacchino & N. Tabone & L.G. Micallef & S. Grima, 2018, "Drivers and Drawbacks of an External Auditing Career," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 3, pages 21-46.
• R.M. Mahboub, 2018, "The Impact of Social Media Usage on Performance of the Banking Sector in Middle East and North Africa Countries," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 3, pages 3-20.
• Leonard I. Nakamura & Jon Samuels & Rachel Soloveichik, 2018, "“Free” Internet Content: Web 1.0, Web 2.0, and the Sources of Economic Growth," Working Papers, Federal Reserve Bank of Philadelphia, number 18-17, May, DOI: 10.21799/frbp.wp.2018.17.
• Nanik Hariyana, 2018, "The Effect of Advertising Strategies for the Sale of Message Soap on the Decision Purchase in East Java," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr174, Feb.
• Sudaryanto, 2018, "The Influence of Brand Extension Smartphone Samsung Galaxy Variable towards Brand Equity of Mother Brand of Samsung," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr175, Feb.
• Jean Marie Cardebat & Davide Gaeta & Paola Corsinovi, 2018, "Do Top 100 wine lists provide consumers with better information?," Post-Print, HAL, number hal-03684966, May.
• Shaheen Borna & Russell Wahlers, 2018, "Is Conspicuous Consumption Of Business Leaders Justified And Morally Defensible?," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 11, issue 1, pages 27-40.
• Bernardo Amezcua & Alicia de la Pena de Leon & Alicia Hernandez Bonilla & Juana Maria Saucedo Soto & Patricia Gutierrez de la Pena, 2018, "The Mediation Of Loyalty Between Service Quality And Word Of Mouth: An Empirical Examination In The Restaurant Industry La Mediacion De La Lealtad Entre La Calidad En El Servicio Y La Comunicacion De Boca En Boca: Un Analisis Empirico En La Industria," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 11, issue 1, pages 15-24.
• Juana Maria Saucedo Soto & Alicia Hernandez Bonilla & Alicia de la Pena de Leon & Bernardo Amezcua Nunez & Guiselle Paola Lopez Gonzalez, 2018, "Baby Boomers: A Brigde Generation Baby Boomers Una Generacion Puente," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 11, issue 3, pages 47-56.
• Cristina del Pilar Lopez Saldana & Adriana Guadalupe Chavez Macias & Maricela Carolina Pena Cardenas & Juanita Lizeth Guevara Garza, 2018, "Value Perceived By The Employee On Job Satisfaction Valor Percibido Por El Empleado Sobre Su Satisfaccion Laboral," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 11, issue 3, pages 95-105.
• Li-Wei Wu & Chen-Yu Lin, 2018, "Innovation Benefited by Relationship Learning," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, volume 17, issue 1, pages 55-72, June.
• Manuel Hermosilla & Fernanda Gutiérrez-Navratil & Juan Prieto-Rodríguez, 2018, "Can Emerging Markets Tilt Global Product Design? Impacts of Chinese Colorism on Hollywood Castings," Marketing Science, INFORMS, volume 37, issue 3, pages 356-381, May, DOI: 10.1287/mksc.2018.1089.
• Tadeusz Sawik, 2018, "Selection of a dynamic supply portfolio under delay and disruption risks," 2018 Papers, Job Market Papers, number psa1077, Dec.
• Janine Maniora, 2018, "Mismanagement of Sustainability: What Business Strategy Makes the Difference? Empirical Evidence from the USA," Journal of Business Ethics, Springer, volume 152, issue 4, pages 931-947, November, DOI: 10.1007/s10551-018-3819-0.
• Jianqiang Zhang & Zhuping Liu & Raghunath Singh Rao, 2018, "Flirting with the enemy: online competitor referral and entry-deterrence," Quantitative Marketing and Economics (QME), Springer, volume 16, issue 2, pages 209-249, June, DOI: 10.1007/s11129-017-9196-7.
• Zheyin (Jane) Gu & Yunchuan Liu, 2018, "Why would a big retailer refuse to collaborate on manufacturer SPIFF programs?," Quantitative Marketing and Economics (QME), Springer, volume 16, issue 4, pages 441-472, December, DOI: 10.1007/s11129-018-9202-8.
• Ramadania & Rianti Ardana Reswari & Endang Dhamayantie, 2018, "Discovering Chinese Product Strategies on Stimulating Attitude and Intention: Involvement of Innovation, Country-of-Origin and Knowledge," Managing Global Transitions, University of Primorska, Faculty of Management Koper, volume 16, issue 3 (Fall), pages 215-234, DOI: 10.26493/1854-6935.16.215-234.
• Doireann Fitzgerald & Anthony Priolo, 2018, "How Do Firms Build Market Share?," NBER Working Papers, National Bureau of Economic Research, Inc, number 24794, Jul.
• Jorge F. Balat & Nicholas W. Papageorge & Shaiza Qayyum, 2018, "Positively Aware? Conflicting Expert Reviews and Demand for Medical Treatment," NBER Working Papers, National Bureau of Economic Research, Inc, number 24820, Jul.
• Nikolai Roussanov & Hongxun Ruan & Yanhao Wei, 2018, "Marketing Mutual Funds," NBER Working Papers, National Bureau of Economic Research, Inc, number 25056, Sep.
• Jean-Pierre H. Dubé, 2018, "Microeconometric Models of Consumer Demand," NBER Working Papers, National Bureau of Economic Research, Inc, number 25215, Nov.
• Yusuke Narita & Kosuke Uetake, 2018, "Role of Price Promotion in Matching Markets," Working Papers, NET Institute, number 18-10, Oct.
• Hadrian Piotr, 2018, "The use of audit as a tool for strategic control of marketing activities of Polish enterprises," Technology audit and production reserves, 4(42) 2018, Socionet;Technology audit and production reserves, volume 4, issue 4, pages 4-11.
• Vl. Borisova, 2018, "Essential Characteristics And Market Of The Creative Industries’ Product," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 113-122, March.
• Ivan Bozhkov, 2018, "The First 120 Years of Advertising Effectiveness Research," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 123-136, October.
• Petac Eugen & Duma PetruÅ£, 2018, "Exploring the New Era of Cybersecurity Governance," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 358-363, July.
• Dinu Gabriel & Dinu Loredana, 2018, "The Influence of TV Advertising on Consumer Behavior in the Resita City Population," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 413-416, December.
• Dinu Loredana & Dinu Gabriel, 2018, "Customer Satisfaction Survey to Tourist Destination Baile Herculane," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 417-421, December.