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A case study in sparking donor engagement at all levels

Author

Listed:
  • Karol, Kimberly Bernard
  • Lauersdorf, Liz
  • Stepankiw, Mika

Abstract

This paper shows how UTHealth developed a non-endowed reporting programme across giving tiers, strategically engaging donors based on their interests through a segmented process. With the concerns and interests of its donors foremost on their minds, UTHealth’s stewardship and development communications team sparked excitement across the university to grow donor communications and engagement opportunities, ultimately advancing philanthropic giving at all levels.

Suggested Citation

  • Karol, Kimberly Bernard & Lauersdorf, Liz & Stepankiw, Mika, 2018. "A case study in sparking donor engagement at all levels," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 3(3), pages 206-218, December.
    • Handle: RePEc:aza:jeam00:y:2018:v:3:i:3:p:206-218
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    More about this item

    Keywords

    current-use; communications; reporting; donor engagement; campaign; fundraising;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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