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Marketing Chapter 3


  • Goslar, Alex


Conventional marketing is focused on exponential expansion. However, that's where all the brands are competing for incremental gains. Eventually, markets get saturated with supplies which drive prices down. Reviewing past economic events this exposé points out correlations between demand and supply that triggers market erosion. This paper explores some Geo-economic perspectives in the context of Marketing Inspired Branding and it also shows how individual entrepreneurs might be able to avoid the traps of being dragged into the spiral of becoming obsolete.

Suggested Citation

  • Goslar, Alex, 2018. "Marketing Chapter 3," MPRA Paper 87080, University Library of Munich, Germany, revised 20 Apr 2018.
  • Handle: RePEc:pra:mprapa:87080

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    More about this item


    The economic catalyst for more; Everyone is a marketer and customers; Divergent perception of the reality; Innovation combating devaluation;

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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