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Scarlet Influence: Creating a programme of holistic impact reports

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  • O’Hara, Roberta

Abstract

This paper describes the Rutgers University Foundation’s efforts to expand its holistic reporting to top donors (principal gift level) by establishing a milestone recognition system called Scarlet Influence. The paper discusses the reasoning behind selecting milestones as a key for creating holistic reports, the means by which milestones for individual donors were defined, how priority personal milestones were identified with the assistance of front-line fundraisers and then used for the creation of tailored reports, what the reports ultimately entailed, and other options for recognising milestones.

Suggested Citation

  • O’Hara, Roberta, 2018. "Scarlet Influence: Creating a programme of holistic impact reports," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 3(2), pages 163-171, August.
    • Handle: RePEc:aza:jeam00:y:2018:v:3:i:2:p:163-171
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    More about this item

    Keywords

    milestones; anniversaries; donor relations; impact; stewardship; reporting;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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