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What Makes Muslim Friendly Tourism? An Empirical Study on Destination Image, Tourist Attitude and Travel Intention

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  • Ying-Chan Liu
  • I-Jing Li
  • Shang-Yun Yen
  • Peter J. Sher

Abstract

The demand for supply of Islamic tourism industry has been affected positively by the increasing number of Islamic followers globally and positive tourism trends. The purpose of this paper is attempted to examine the interrelations among Muslim Friendly Tourism (MFT), tourist attitude toward destination, destination image, and travel intention in the tourism industry. After questionnaire survey, the structural questionnaire was used to collect data from the members at Muslims’ tourists. Valid responses from the survey was 161 with a 92.5 % of respond rate. The empirical results from the structural model suggest that: (1) Muslims friendly tourism positively and significant impact tourist attitude, destination image, and travel intention; (2) tourist attitude and destination image have a significant relationship with travel intention; (3) destination image positively affects tourist attitude. (4) The opportunities and suggestions in developing and destination marketing for Halal tourism are also discussed. JEL classification numbers: K1, M3, O2, Z1Keywords: Halal tourism, Islamic tourism, Marketing management, Consumer behavior.

Suggested Citation

  • Ying-Chan Liu & I-Jing Li & Shang-Yun Yen & Peter J. Sher, 2018. "What Makes Muslim Friendly Tourism? An Empirical Study on Destination Image, Tourist Attitude and Travel Intention," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 8(5), pages 1-3.
    • Handle: RePEc:spt:admaec:v:8:y:2018:i:5:f:8_5_3
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    References listed on IDEAS

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    1. Ibrahim Bazazo & Tariq Elyas & Loay Awawdeh & Myada Faroun & Sa¡¯ad Qawasmeh, 2017. "The Impact of Islamic Attributes of Destination on Destination Loyalty via the Mediating Effect of Tourist Satisfaction," International Journal of Business Administration, International Journal of Business Administration, Sciedu Press, vol. 8(4), pages 65-78, June.
    2. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    3. Gamble, Amelie & Juliusson, E. Asgeir & Gärling, Tommy, 2009. "Consumer attitudes towards switching supplier in three deregulated markets," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 38(5), pages 814-819, October.
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    Cited by:

    1. Christian Bux & Erica Varese & Vera Amicarelli & Mariarosaria Lombardi, 2022. "Halal Food Sustainability between Certification and Blockchain: A Review," Sustainability, MDPI, vol. 14(4), pages 1-18, February.
    2. Saeid Abbasian, 2021. "Good Idea But Not Here! A Pilot Study of Swedish Tourism Stakeholders’ Perceptions of Halal Tourism," Sustainability, MDPI, vol. 13(5), pages 1-17, March.
    3. Mohd Azhar & Ruksar Ali & Sheeba Hamid & Mohd Junaid Akhtar & Mohd Nayyer Rahman, 2022. "Demystifying the effect of social media eWOM on revisit intention post-COVID-19: an extension of theory of planned behavior," Future Business Journal, Springer, vol. 8(1), pages 1-16, December.

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    More about this item

    Keywords

    halal tourism; islamic tourism; marketing management; consumer behavior.;
    All these keywords.

    JEL classification:

    • K1 - Law and Economics - - Basic Areas of Law
    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
    • O2 - Economic Development, Innovation, Technological Change, and Growth - - Development Planning and Policy

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