IDEAS home Printed from https://ideas.repec.org/a/eco/journ3/2018-02-7.html
   My bibliography  Save this article

Purchase Decision Model

Author

Listed:
  • Andriasan Sudarso

    (Sekolah Tinggi Ilmu Ekonomi IBBI Medan, Indonesia)

  • Lili Suryati

    (Sekolah Tinggi Ilmu Ekonomi IBBI Medan, Indonesia.)

Abstract

The purpose of this research is to produce an empirical model of purchasing decision tickets for Railink transport Kualanamu Airport – Medan. This research was conducted by taking samples 200 of the 2,000 population respondents Passenger Train of the airport. The data for this study were collected using a questionnaire and analyzed by the method of survey explanatory. Methods of analysis used is line analysis. The findings of this study is an empirical model rise up purchase decisions train ticket Kualanamu Airport of Medan through promotion and pricing. Promotion in this case became the dominant factor to purchasing decision for train ticket to Kualanamu Airport Medan. Empirical model is formed due to the contribution of the promotion and price with 60.9%, so both those factors can determine purchase decisions more than the other factors which only 39.1%.

Suggested Citation

  • Andriasan Sudarso & Lili Suryati, 2018. "Purchase Decision Model," International Review of Management and Marketing, Econjournals, vol. 8(2), pages 49-52.
    • Handle: RePEc:eco:journ3:2018-02-7
    as

    Download full text from publisher

    File URL: https://www.econjournals.com/index.php/irmm/article/download/6068/pdf
    Download Restriction: no
    File URL: https://www.econjournals.com/index.php/irmm/article/view/6068/pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    promotion; price; purchasing decisions;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
    • M51 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Firm Employment Decisions; Promotions

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eco:journ3:2018-02-7. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Ilhan Ozturk (email available below). General contact details of provider: http://www.econjournals.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.