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Are we still not hearing them? The evolution of Hispanic marketing in the USA

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  • Pérez, Hugo

Abstract

Despite a steady and continued growth in the US Hispanic population, strategies and most notably, budgets, have failed to keep up in the marketing world. Based on a talk first delivered at Social Media Week Chicago 2015, this paper discusses the evolution of Hispanic marketing in the USA and highlights essential changes that marketers should consider in order to be effective, particularly as related to the Millennial generation. Tips and ideas for engagement are shared throughout.

Suggested Citation

  • Pérez, Hugo, 2017. "Are we still not hearing them? The evolution of Hispanic marketing in the USA," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 4(4), pages 358-363, February.
    • Handle: RePEc:aza:jdsmm0:y:2017:v:4:i:4:p:358-363
    as

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    More about this item

    Keywords

    Hispanic marketing; Latino population; digital marketing; consumer analytics; marketing skills;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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