Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M30: General
/ / / M31: Marketing
/ / / M37: Advertising
/ / / M38: Government Policy and Regulation
/ / / M39: Other

2022

• Mckinnon, Sarah, 2022, "Recent grad refresh: Carleton University’s transformed approach to building relationships with new alumni," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 7, issue 1, pages 6-20, June.
• Gao, Yang, 2022, "China’s university fundraising and institutionally related foundations: Development, current status and challenges," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 7, issue 1, pages 63-76, June.
• Adams, Tara & Pomonis, Anthony, 2022, "Do the right thing and get caught doing it: A case study of developing cognitive impairment guidelines for advancement staff at the University of Illinois System," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 7, issue 1, pages 77-85, June.
• Cooper, Dale & Gurr, Jemma, 2022, "Fundraising during a pandemic: The University of Manchester’s Student Hardship Appeal," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 7, issue 1, pages 86-95, June.
• Kift, Brandy & Mallett, Leah, 2022, "Be here from anywhere: Creating and launching the Bucknell Virtual Experience," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 7, issue 1, pages 96-106, June.
• Beckett, Simon, 2022, "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 7, issue 2, pages 112-113, August.
• Jones, Tana & Miller, Andrea L., 2022, "The path to Stewtopia: Building a university-wide stewardship programme," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 7, issue 2, pages 114-124, August.
• Woods, Karen & Haag-Mikec, Meta & De Ruyter, Marijke, 2022, "#RSM24 — Lessons learned from planning 30 global events on one day," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 7, issue 2, pages 125-135, August.
• Sumner, Wes, 2022, "Coronavirus communications and the college president's power to calm campus," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 7, issue 2, pages 136-144, August.
• Hyppa-Martin, Jolene & Hofmann, Robert & Mccollar, Lani, 2022, "Dementia and professional fundraising: What to know and what to plan," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 7, issue 2, pages 145-157, August.
• Southern, Leah, 2022, "The new normal of alumni volunteering," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 7, issue 2, pages 158-168, August.
• Brady, Karen, 2022, "`Bump It Forward`: How a campaign challenged our fundraising status quo," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 7, issue 2, pages 169-179, August.
• Andreana, Lisa & Frangakis, Steve, 2022, "Case study: The shift from in-person to virtual Homecoming and how to create a trending success," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 7, issue 2, pages 180-187, August.
• Sims, John A. & Wiggins, Roy A., 2022, "Leveraging stakeholder engagement to reconstitute a diverse business advisory council," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 7, issue 2, pages 188-205, August.
• Beckett, Simon, 2022, "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 7, issue 3, pages 212-213, December.
• Violante, Carissa & Stevens, Stefanie, 2022, "Going live: Transforming virtual programming through social media," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 7, issue 3, pages 214-223, December.
• Harrell, Katie, 2022, "Enhancing fundraising performance through pipeline-based goal setting," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 7, issue 3, pages 224-235, December.
• Stenlund, Becky & Jensen, Katie, 2022, "A framework for building more inclusive marketing and communications content," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 7, issue 3, pages 236-248, December.
• Livingston, Serena R., 2022, "Quality assurance in gift agreements," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 7, issue 3, pages 249-260, December.
• Bowman, Josh & Treloar, Stephanie, 2022, "Collaborating with research: Leveraging government grants to increase industry support," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 7, issue 3, pages 261-272, December.
• Nazione, Samantha & Clark, Melissa & Rewis, Nancy, 2022, "Finding success promoting Berry College in a rapidly declining market: A longitudinal case study of a marketing campaign to reposition a college brand," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 7, issue 3, pages 273-291, December.
• Huebner, Christopher, 2022, "How higher education marketers should think about mental availability: A framework for graduate enrolment growth," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 7, issue 3, pages 292-298, December.
• Valeri GAGAUZ, 2022, "Erp System Implementation In The Small And Medium Enterprises: Evidence From The Republic Of Moldova," Contemporary Economy Journal, Constantin Brancoveanu University, volume 7, issue 4, pages 154-161.
• Iuliana Pârvu & Dragos Mihai Ipate, 2022, "Customer Segments On The Higher Education Market," Management Strategies Journal, Constantin Brancoveanu University, volume 56, issue 2, pages 141-147.
• Juan Felipe Ramírez Vargas & Andrés Eduardo Mojica Oyuela, 2022, "Perfilamiento sensorial del arequipe en Colombia: una muestra del desempeño de arequipe Colanta y Alpina (Brand Sense)," Econógrafos, Escuela de Economía, Universidad Nacional de Colombia, FCE, CID, number 022637, Dec.
• Cristian David Correa Murcia & Sebastián Peña Pinzón, 2022, "Gestión del sentido de marca: Alpina vs Colanta," Econógrafos, Escuela de Economía, Universidad Nacional de Colombia, FCE, CID, number 022638, Dec.
• Ángela Gabriela Cárdenas Rueda & Danna Isabella López Torijano & Pablo Santiago Sierra López, 2022, "Marketing sensorial (Brand sense) como estrategia de posicionamiento para marcas reconocidas por los colombianos," Econógrafos, Escuela de Economía, Universidad Nacional de Colombia, FCE, CID, number 022639, Nov.
• Lina Gabriela De Greiff López & Laura Valentina Hoyos Cabrera, 2022, "Perfil sensorial de marcas (Brand sense) y su efecto en el comportamiento del consumidor y el desempeño de las marcas, Saltín Noel vs Saltinas," Econógrafos, Escuela de Economía, Universidad Nacional de Colombia, FCE, CID, number 022640, Nov.
• Jose Joel Cruz Tarrillo & Karla Liliana Haro Zea & Juan Jesús Soria Quijaite, 2022, "Revisión sistemática: situación actual de la personalidad de marca para el posicionamiento estratégico," Revista Tendencias, Universidad de Narino, volume 23, issue 1, pages 315-340.
• Iris María Cantillo Velásquez & Yamile León Vargas, 2022, "Tendencias de investigación en los negocios internacionales," Revista Tendencias, Universidad de Narino, volume 23, issue 2, pages 273-302.
• Тодор Кръстевич, 2022, "Разкриване На Закономерности При Пазаруване В Среда На Големи Данни," Scientific Research Almanac, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, volume 30, issue 1 Year 20, pages 138-180.
• Alexandre Chirat, 2022, "Consumer sovereignty in the digital society," EconomiX Working Papers, University of Paris Nanterre, EconomiX, number 2022-25.
• Grazia Cecere & Vincent Lefrere & Fabrice Le Guel, 2022, "Third parties in the app market and economics of privacy," Economics Bulletin, AccessEcon, volume 42, issue 2, pages 1040-1049.
• Lesley G. Benson & Tinashe TR Ndoro, 2022, "An Investigation into Online Shopping Cart Abandonment in South Africa," International Review of Management and Marketing, International Review of Management and Marketing, volume 12, issue 3, pages 26-30, May.
• Caitlin de la Roche & Tiago de Barros & Tinashe Chuchu & Brighton Nyagadza & Marike Venter de Villiers, 2022, "An Investigation on Consumer Perceptions of Email and Social Media Marketing: An Advertising Case in South Africa," International Review of Management and Marketing, International Review of Management and Marketing, volume 12, issue 4, pages 29-37, July.
• Tamara Kasamani & Alaa Abass & Nehale Mostapha, 2022, "The Antecedents and Consequences of Customer Inspiration: The Mediating Role of Perceptual Fluency in the Online Shopping Context," International Review of Management and Marketing, International Review of Management and Marketing, volume 12, issue 5, pages 5-11, September.
• Andrew R. Kamwendo & Mandusha Maharaj, 2022, "The Preferences of Consumers When Selecting Clothing Detergent Products," International Review of Management and Marketing, International Review of Management and Marketing, volume 12, issue 6, pages 23-36, November.
• Dr. Irene Samanta & Dr. Panagiotis Kaldis & Konstantinos Papageorgiou, 2022, "Consumer’s Engagement in Social Media and Implications in Trusting e-Word of Mouth," International Journal of Finance, Insurance and Risk Management, International Journal of Finance, Insurance and Risk Management, volume 12, issue 1, pages 37-48.
• Krystyna Mazurek-Lopacinska & Magdalena Sobocinska, 2022, "The Role of Social Media in Firms’ Marketing Communication in the Polish Market," European Research Studies Journal, European Research Studies Journal, volume 0, issue 3, pages 216-234.
• Monika Spychalska-Wojtkiewicz & Monika Klein & Magdalena Majchrzak, 2022, "Aspects Influencing Purchasing Decision, Based on Fashion Purchasing Attitudes," European Research Studies Journal, European Research Studies Journal, volume 0, issue 3, pages 256-272.
• Katarzyna Hys & Dominika Barbara Matuszek & Krzysztof Olejnik & Karol Bierczynski, 2022, "Intensity of Commercial Communication in Poland in the Field of Dietary Supplements," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4, pages 404-414.
• Ana Afonso & Óscar Afonso & Ana Maria Bandeira, 2022, "Effects of In-School Marketing Actions on Consumption Behavior," Notas Económicas, Faculty of Economics, University of Coimbra, issue 54, pages 29-54, July, DOI: 10.14195/2183-203X_54_2.
• Stefan Buehler & Rachel Chen & Daniel Halbheer, 2022, "Circular Business Models: Product Design and Consumer Participation," Working Papers, HAL, number hal-03938305, Dec, DOI: 10.2139/ssrn.4314781.
• Mehak Gupta & Sonali Aggarwal, 2022, "Impact of sectoral bank credit on economic growth in India - an empirical analysis," International Journal of Economics and Accounting, Inderscience Enterprises Ltd, volume 11, issue 1, pages 20-41.
• José Tudón, 2022, "Distilling network effects from Steam," Quantitative Marketing and Economics (QME), Springer, volume 20, issue 3, pages 293-312, September, DOI: 10.1007/s11129-022-09254-5.
• Berács, József, 2022, "Polányi hatása a marketingelméleti iskolákra
  [The great transformation and its consequences: attracting markets and marketing]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), volume 0, issue 12, pages 1533-1554, DOI: 10.18414/KSZ.2022.12.1533.
• Patrick Lavrits, 2022, "Internal Direction versus Outer Direction in Romanian and German Advertising," Book chapters-LUMEN Proceedings, Editura Lumen, chapter 34, in: Antonio Sandu, "World Lumen Congress 2021", DOI: https://doi.org/10.18662/wlc2021/34.
• Changying Li & Youping Li & Jianhu Zhang, 2022, "Advertising and Price Competition in the Presence of Overlapping Ownership," Journal of Institutional and Theoretical Economics (JITE), Mohr Siebeck, Tübingen, volume 178, issue 1, pages 43-53, DOI: 10.1628/jite-2022-0003.
• Sukharev Andrey, 2022, "Russia'S Energy Security In The Gas Sector Under The New Reality Of Economic Sanction," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), volume 2, July.
• Bradley Larsen & Marc J. Hetherington & Steven H. Greene & Timothy J. Ryan & Rahsaan D. Maxwell & Steven Tadelis, 2022, "Counter-stereotypical Messaging and Partisan Cues: Moving the Needle on Vaccines in a Polarized U.S," NBER Working Papers, National Bureau of Economic Research, Inc, number 29896, Apr.
• Jean-Pierre H. Dubé & Joonhwi Joo & Kyeongbae Kim, 2022, "Discrete-Choice Models and Representative Consumer Theory," NBER Working Papers, National Bureau of Economic Research, Inc, number 30130, Jun.
• Bart Bronnenberg & Jean-Pierre H. Dubé & Chad Syverson, 2022, "Intangible Marketing Capital," NBER Working Papers, National Bureau of Economic Research, Inc, number 30145, Jun.
• Radka Bauerová & Ondřej Mikšík & Lucie Vavrušková & Kateřina Gavendová & Veronika Haladejová & Pavel Vavruška, 2022, "The Opportunities of Using the Metaverse from a Business Perspective," Working Papers, Silesian University, School of Business Administration, number 0072, Jul.
• Opeyemi Afolabi Femi–Oladunni & María Pilar Martínez–Ruiz & Pablo Ruiz–Palomino & Ana Isabel Muro–Rodríguez, 2022, "Valores de los alimentos que influyen en las decisiones de los consumidores en un país de à frica Sub Sahariana," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 2206, Jul, revised Sep 2022.
• Ghori, Muhammad Ashhad & Imran, Syed Monis & Pervaiz, Javeria & Aiman, Umm e Aiman, 2022, "How Motivational Factors Affect the Online Shopping Behavior: An Insight of Developing Economy Consumers," MPRA Paper, University Library of Munich, Germany, number 112290.
• Ghaznavi, Saeeda Naz & Ali, Syed Yousuf & Mahmood Khan, Neha & Fatima, Mahrukh & Shakoor, Iqra, 2022, "Factors That Motivates Fake News Sharing Among Social Media Users: A Case of an Emerging Economy," MPRA Paper, University Library of Munich, Germany, number 112302.
• Ali, Hassan & Azhar, Maham & Zain, Marium & Shekhani, Hira & Muhammad Iqbal, Fahad, 2022, "How E-Learning Is Reshaping the Education Industry of Developing Economy? An Evidence from PLS-SEM Approach," MPRA Paper, University Library of Munich, Germany, number 112308.
• Zia, Syeda Hamna & Muneer, Naima & Siddiqui, Amna & Huda, Rozmeen, 2022, "The Impact of Perceived Social Media Activities On Consumer-Based Brand Equity: A Perspective from Emerging Economy," MPRA Paper, University Library of Munich, Germany, number 112346.
• Niros, Meletios & Niros, Angelica, 2022, "Effective digital loyalty strategies in services during COVID-19 pandemic: does digital adoption matter?," MPRA Paper, University Library of Munich, Germany, number 114025, Jul.
• Niros, Meletios & Niros, Angelica & Omri, Spyridon, 2022, "Do store atmosphere and playfulness matter during the ongoing pandemic crisis?," MPRA Paper, University Library of Munich, Germany, number 114026, Jul.
• Yang, Bill Huajian, 2022, "Modeling Path-Dependent State Transition by a Recurrent Neural Network," MPRA Paper, University Library of Munich, Germany, number 114188, Aug, revised 18 Jul 2022.
• Niros, Meletios & Giannakis, Damian & Niros, Angelica, 2022, "Digital marketing effects on customer repurchase intentions following the pandemic. A strategic marketing analysis of customer equity dimensions," MPRA Paper, University Library of Munich, Germany, number 114331, May.
• Batiz-Lazo, Bernardo & Martínez-Rodríguez, Susana, 2022, "Gender and the financialization of Spanish retail banking, 1949-1970," MPRA Paper, University Library of Munich, Germany, number 114629, Sep.
• Ali, Emmad, 2022, "Negative Influence of Electronic Advertising - Specifically Televison in Shaping the Behavior and Preferences of Children in Ages (10-14)," MPRA Paper, University Library of Munich, Germany, number 116510, May, revised 18 Nov 2022.
• Baig, Mirza Wahid, 2022, "The Impact of Brand Personality on Brand Equity and the Marketing Strategies to Dealing with such Issues," MPRA Paper, University Library of Munich, Germany, number 116562, Dec.
• Nguyen, Binh Hai Thi & Nguyen, Luan Thanh, 2022, "Factors affecting consumers' intention to shop online on TikTok social network in Ho Chi Minh City," MPRA Paper, University Library of Munich, Germany, number 119044, Apr.
• Serrano-Arcos, Mª Mar & Sánchez-Fernández, Raquel & Pérez-Mesa, Juan Carlos & Riefler, Petra, 2022, "A Review of Consumer Affinity Research: Recent Advances and Future Directions," MPRA Paper, University Library of Munich, Germany, number 119881, Mar.
• Truong Thi Xuan Dao & Pham Huong Trang & Tran Duc Thanh, 2022, "The Big Five personality traits and co-production behaviour of Vietnamese tourists: An extension of the theory of planned behaviour," Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics, University of Rijeka, Faculty of Economics and Business, volume 40, issue 1, pages 97-127.
• Merve Yanar Gürce & Petek Tosun & Güzide Öncü Eroglu Pektaº, 2022, "Brand Love and Brand Forgiveness: An Empirical Study in Turkey," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 14, pages 22-39.
• Anetta Pukas, 2022, "Hyper-Personalization as a Customer Relationship Management Tool in a SMART Organization," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 20, issue 97, pages 95-108.
• Jianshan Sun & Jian Song & Yuanchun Jiang & Yezheng Liu & Jun Li, 2022, "Prick the filter bubble: A novel cross domain recommendation model with adaptive diversity regularization," Electronic Markets, Springer;IIM University of St. Gallen, volume 32, issue 1, pages 101-121, March, DOI: 10.1007/s12525-021-00492-1.
• Ana Alina Tudoran, 2022, "A machine learning approach to identifying decision-making styles for managing customer relationships," Electronic Markets, Springer;IIM University of St. Gallen, volume 32, issue 1, pages 351-374, March, DOI: 10.1007/s12525-021-00515-x.
• Rotem Shneor & Urszula Mrzygłód & Joanna Adamska-Mieruszewska & Anna Fornalska-Skurczyńska, 2022, "The role of social trust in reward crowdfunding campaigns’ design and success," Electronic Markets, Springer;IIM University of St. Gallen, volume 32, issue 3, pages 1103-1118, September, DOI: 10.1007/s12525-021-00456-5.
• Muhammad Naeem & Wilson Ozuem & Kerry Howell & Silvia Ranfagni, 2022, "Understanding the process of meanings, materials, and competencies in adoption of mobile banking," Electronic Markets, Springer;IIM University of St. Gallen, volume 32, issue 4, pages 2445-2469, December, DOI: 10.1007/s12525-022-00610-7.
• Jorge Padilla & Salvatore Piccolo & Helder Vasconcelos, 2022, "Business models, consumer data and privacy in platform markets," Economia e Politica Industriale: Journal of Industrial and Business Economics, Springer;Associazione Amici di Economia e Politica Industriale, volume 49, issue 3, pages 599-634, September, DOI: 10.1007/s40812-022-00218-0.
• Kameliya Narleva & Mariya Peeva, 2022, "Social Responsibility In Logistic Sector - Questions And Perspectivies," INTERNATIONAL SCIENTIFIC AND PRACTICAL CONFERENCE "HUMAN RESOURCE MANAGEMENT", University of Economics - Varna, issue 1, pages 37-43.
• Silviya Blagoeva (ed.), 2022, "Logistics In Times Of Crisis:Challenges And Solutions," Conferences of the Industrial business and logistics department, Publishing house Science and Economics Varna, number 2.
• Pfeifere Dita, 2022, "The Issues of Defining and Classifying Cultural Centres," Economics and Culture, Paradigm, volume 19, issue 2, pages 28-37, December, DOI: 10.2478/jec-2022-0013.
• Oleksiuk Adam & Pleśniak Agnieszka, 2022, "Environment Characteristics and Internationalization of SMEs: Insights from a Polish and Finnish Sample," Journal of Management and Business Administration. Central Europe, Paradigm, volume 30, issue 3, pages 175-194, September, DOI: 10.7206/cemj.2658-0845.86.
• Thi Hang Nguyen & Nguyen Tran Trong, 2022, "Sharing and connecting information in the context of the Covid-19 pandemic and training skills for employees to meet the needs of businesses in digital transformation," Management, Paradigm, volume 26, issue 1, pages 93-117, January, DOI: 10.2478/manment-2019-0086.
• Hao Wang & Xundong Yin & Alice Y. Ouyang, 2022, "Store Promotion, Manufacturer Competition And Welfare," The Singapore Economic Review (SER), World Scientific Publishing Co. Pte. Ltd., volume 67, issue 04, pages 1479-1496, June, DOI: 10.1142/S0217590821500442.
• Polak, Marija & Kolić Stanić, Matilda & Togonal, Marijana, 2022, "Artificial Intelligence in Communication with Music Fans: An Example from South Korea," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2022), Hybrid Conference, Opatija, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Hybrid Conference, Opatija, Croatia, 17-18 June 2022", DOI: 10.54820/entrenova-2022-0006.
• Yağmur, Yenal & Aksu, Akın, 2022, "Investigation of destination image mediating effect on tourists’ risk assessment, behavioural intentions and satisfaction," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 8, issue 1, pages 27-37, DOI: 10.5281/zenodo.6583467.

2021

• Janina SÃœRKEN & Sören SUNDERMANN, 2021, ""Online Touchpoints Matter!" - An Empirical Analysis of Consumer-Brand Relationships in Retail Settings," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 77-87, August.
• Anastassiya LIPOVKA & Arman ISLAMGALEYEV & Jeļena BADJANOVA, 2021, "Innovation capability of women and men managers: evidence from Kazakhstan," Access Journal, Access Press Publishing House, volume 2, issue 1, pages 91-102, January, DOI: 10.46656/access.2021.2.1(7).
• Galyna CHORNOUS & Yana FARENIUK, 2021, "Marketing mix modeling for pharmaceutical companies on the basis of data science technologies," Access Journal, Access Press Publishing House, volume 2, issue 3, pages 274-289, September, DOI: 10.46656/access.2021.2.3(6).
• Adamashvili Nino & Shervashidze Salome & Salvatore Fiorella Pia, 2021, "Does The Development of The Country Drive The Consumer Behavior? A Two-Country Study," International Journal of Business Research and Management (IJBRM), Computer Science Journals (CSC Journals), volume 12, issue 2, pages 34-49, April.
• Jean Mvogo, 2021, "Mode de gestion des petites entreprises camerounaises en situation de COVID-19," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 2, issue 5, pages 467-481.
• Bernadette Nathalie Ngono Eteme Melingui, 2021, "influence of gender on psychological factors in the cosmetics sector," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 2, issue 6, pages 82-99.
• Кажмуратов Ж.Т. // Kazhmuratov Zh.T. & Шалгынбаев К.У. // Shalgynbayev K.U. & Майданов С.Ж. // Maidanov S.Zh. & Табарак Ы.Ж. // Tabarak Y.Zh., 2021, "Перспективы развития инвестиционных монет и мерных слитков Национального Банка как инструмента инвестирования // Prospects for the development of investment coins and bullions of the National Bank as an investment tool," Economic Review(National Bank of Kazakhstan), National Bank of Kazakhstan, issue 4, pages 42-57.
• Mooney, Daniel, 2021, "Editorial: The process of winning with analytics: Provide clarity and confidence," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 6, issue 3, pages 188-189, January.
• Earley, Seth, 2021, "Using the customer journey to optimise the marketing technology stack," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 6, issue 3, pages 190-210, January.
• Fosker, Natasha & Cheung, Benny, 2021, "Pricing and proposition testing in subscription economies," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 6, issue 3, pages 211-220, January.
• Lebmeier, Elisabeth & Hou, Naiwen & Spann, Korbinian & Aßenmacher, Matthias, 2021, "Creating a ‘customer centricity graph’ from unstructured customer feedback," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 6, issue 3, pages 221-229, January.
• Gross, Ted William, 2021, "Thesis and antithesis — Innovation and predictive analytics: Σ (Past + Present) Data ≠ Future Success," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 6, issue 3, pages 230-243, January.
• Frey, Jonathan & Haller, Harold S., 2021, "Design of experiments has not been used more widely by marketing despite its proven track record," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 6, issue 3, pages 244-256, January.
• Friberg, Richard & Sanctuary, Mark, 2021, "Why consumers fail to put their money where their mouth is: A study of organic coffee," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 6, issue 3, pages 257-268, January.
• Vriens, Marco & Vidden, Chad & Bosch, Nathan, 2021, "The benefits of Shapley-value in key-driver analysis," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 6, issue 3, pages 269-278, January.
• Abuhulaibah, Talal & Chen Mccain, Shiang-Lih & Lolli, Jeffrey C., 2021, "Online hotel reviews: Factors influencing how customers perceive their credibility and the likelihood of customer adoption," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 6, issue 3, pages 279-289, January.
• Farquharson, Gordon, 2021, "The process of winning with analytics: The emerging need for agility," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 6, issue 4, pages 296-297, March.
• Burton, Stephanie, 2021, "Data governance: The path to a data-driven culture," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 6, issue 4, pages 298-308, March.
• Wycherley, James, 2021, "Transforming insight in 2021," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 6, issue 4, pages 309-315, March.
• Schillewaert, Niels, 2021, "Fixing the brand radar: Brand trackers should be used for management not market research," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 6, issue 4, pages 316-323, March.
• Pearson, Andrew, 2021, "Capacity planning in marketing," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 6, issue 4, pages 324-343, March.
• Ahlemeyer-Stubbe, Andrea & Müller, Agnes, 2021, "The importance of domain knowledge for successful and robust predictive modelling," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 6, issue 4, pages 344-352, March.
• Leary, Patrick C., 2021, "Compiling user experience metrics via quantitative and qualitative methods," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 6, issue 4, pages 353-358, March.
• Kingsnorth, Simon, 2021, "In a data-rich world, which metrics should digital marketers focus on?," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 6, issue 4, pages 359-365, March.
• Lackey, Derek A., 2021, "Data protection and privacy in Canada: A balanced approach," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 6, issue 4, pages 366-376, March.
• Alves, Alessandro Martins & Vriens, Marco & Ramos, Thiago Graça, 2021, "Designing efficient assortments: A branch-and-bound method to optimise volume and satisfaction," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 6, issue 4, pages 377-386, March.
• Mahmoudian, Haniyeh, 2021, "Ethics and data governance in marketing analytics and artificial intelligence," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 7, issue 1, pages 17-22, June.
• Underwood, Cory, 2021, "Analytics redefined: How privacy is reshaping the industry," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 7, issue 1, pages 23-31, June.
• Hall, Doug, 2021, "Ethical and efficient consent management," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 7, issue 1, pages 32-38, June.
• Betts, Andy, 2021, "The impact of evolving digital behaviours on the diffusion of marketing technology," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 7, issue 1, pages 39-46, June.
• Keegan, Brendan J., 2021, "Editorial: Shedding the pounds by quitting the cookies," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 7, issue 1, pages 4-5, June.
• Keating, Barry, 2021, "How analytics is used in forecasting," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 7, issue 1, pages 47-57, June.
• Loftis, Lisa, 2021, "Data and decisioning: It takes two to tango in customer experience," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 7, issue 1, pages 58-64, June.
• Thomas, Ian, 2021, "Planning for a cookie-less future: How browser and mobile privacy changes will impact marketing, targeting and analytics," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 7, issue 1, pages 6-16, June.
• Garofalo, Caterina & Gallucci, Francesco, 2021, "From marketing to neuromarketing: Ethical considerations," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 7, issue 1, pages 65-72, June.
• Dapko, Jennifer L. & Snyder, Gregory J., 2021, "Screening for self-directedness: A method for recruiting savvy analysts in a dynamic business environment," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 7, issue 1, pages 73-83, June.
• Dewa Rucika, Nyoman Gde & Ardika, I. Wayan & Suryawan Wiranatha, A.A.P. Agung & Budiarsa, Made, 2021, "The importance of local culture in the marketing mix during low season in Bali," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 7, issue 1, pages 84-92, June.
• Mooney, Dan, 2021, "Approaches for a thriving marketing analytics function: Now and in the future," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 7, issue 2, pages 100-103, September.
• Wong, Dona, 2021, "The social responsibility of data visualisation in a time of pandemic," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 7, issue 2, pages 104-107, September.
• Sterne, Jim, 2021, "The care and feeding of digital analysts," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 7, issue 2, pages 108-114, September.
• Greenhouse, Jeff, 2021, "The four big forces conspiring to ruin one’s analytics," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 7, issue 2, pages 115-121, September.
• Kamena, Roger, 2021, "Moving towards inferential attribution modelling in a world without third-party cookies," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 7, issue 2, pages 122-130, September.
• Block, Martin P., 2021, "Assessing privacy protected cohort-based market segmentation," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 7, issue 2, pages 131-143, September.
• Guha, Paromita & Echagarruga, Christina & Tian, Eva Qi, 2021, "Optimising marketing strategies by customer segments and lifetime values, with A/B testing," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 7, issue 2, pages 144-153, September.
• Larche, Jeff & Lazarevski, Josip, 2021, "Measuring the value of artificial intelligence in improving search and chatbot outcomes," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 7, issue 2, pages 154-160, September.
• Angel, Gary, 2021, "Whither in-store analytics: How in-store behavioural analytics has changed and where it is heading," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 7, issue 2, pages 161-168, September.
• Gross, Ted W., 2021, "Emanating confluence: The symbiotic relationship between artificial intelligence and data," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 7, issue 2, pages 169-195, September.
• Arbeeny, Audrey, 2021, "Sonic branding: The value of intentional audio in the new normal," Journal of Brand Strategy, Henry Stewart Publications, volume 10, issue 1, pages 14-25, June.
• Fanning, Suzanne, 2021, "We will not stop until the world dreams in cheese: Redefining the Wisconsin cheese brand," Journal of Brand Strategy, Henry Stewart Publications, volume 10, issue 1, pages 26-35, June.
• Whitlock, Cathy & Hicken, Amanda, 2021, "Using crisis and emergency risk communication theory to inform online communication during the COVID-19 pandemic," Journal of Brand Strategy, Henry Stewart Publications, volume 10, issue 1, pages 36-50, June.
• Beckett, Simon, 2021, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 10, issue 1, pages 4-5, June.
• Adidam, Phani & Shaker, Irene F., 2021, "Brand audit: A case study of Lacasa in Spain," Journal of Brand Strategy, Henry Stewart Publications, volume 10, issue 1, pages 51-65, June.
• Spanos, Manos, 2021, "Brand storytelling in the age of artificial intelligence," Journal of Brand Strategy, Henry Stewart Publications, volume 10, issue 1, pages 6-13, June.
• Beise-Zee, Rian & Wäfler, Beat, 2021, "Rebranding a corporate spin-off: Can a new brand name inherit global brand reputation?," Journal of Brand Strategy, Henry Stewart Publications, volume 10, issue 1, pages 66-82, June.
• Sciarrino, JoAnn & Prudente, John, 2021, "A consumer-centric framework to develop insights for effective integrated marketing communications campaigns," Journal of Brand Strategy, Henry Stewart Publications, volume 10, issue 1, pages 83-95, June.
• Beckett, Simon, 2021, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 10, issue 2, pages 100-101, September.
• Davidovic, David, 2021, "Branding COVID vaccines: A nightmarish journey for branding practitioners?," Journal of Brand Strategy, Henry Stewart Publications, volume 10, issue 2, pages 102-108, September.
• Hemmings, Mike, 2021, "Ethical online advertising: Choosing the right tools for online brand safety," Journal of Brand Strategy, Henry Stewart Publications, volume 10, issue 2, pages 109-120, September.
• Breindel, Howard, 2021, "Right now. For tomorrow: Launching a purpose-driven sustainability brand," Journal of Brand Strategy, Henry Stewart Publications, volume 10, issue 2, pages 121-126, September.
• Fortunato, John, 2021, "Suspense and a sports league’s brand revitalisation: Initiatives of the PGA Tour," Journal of Brand Strategy, Henry Stewart Publications, volume 10, issue 2, pages 127-137, September.
• Cone, Carol & Kenney, Kristin, 2021, "Giving flight to an authentic purpose: How Aflac transformed its mascot into an icon for childhood cancer patients," Journal of Brand Strategy, Henry Stewart Publications, volume 10, issue 2, pages 138-147, September.
• Sinha, Jay I., 2021, "Positioning a brand as an internet meme: The case study of Supreme," Journal of Brand Strategy, Henry Stewart Publications, volume 10, issue 2, pages 148-157, September.
• Conejo, Francisco J., 2021, "Towards a better application of brand values," Journal of Brand Strategy, Henry Stewart Publications, volume 10, issue 2, pages 158-170, September.
• Whelan, Brian, 2021, "Brand iconisation in the social media era," Journal of Brand Strategy, Henry Stewart Publications, volume 10, issue 2, pages 171-177, September.
• Havard, Cody T. & Wann, Daniel L. & Grieve, Frederick G. & Collins, Brian, 2021, "Tales from Cinderella Castle: Examining fandom and rivalry within Disney," Journal of Brand Strategy, Henry Stewart Publications, volume 10, issue 2, pages 178-195, September.
• Beckett, Simon, 2021, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 4, pages 389-390, March.
• Chen, Ryan & Turpault, Mathieu, 2021, "Visionary brand strategies require visionary product strategies: Centering product experience is imperative," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 4, pages 391-400, March.
• Fink, Carly, 2021, "Why millennials gravitate to new brands in online investing," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 4, pages 401-407, March.
• Richelieu, André, 2021, "From sport to ‘sportainment’: The art of creating an added-value brand experience for fans," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 4, pages 408-422, March.
• Racine, Justin, 2021, "Using human emotion as a conduit for connection in branding and advertising," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 4, pages 423-431, March.
• Childs, Michelle & Gokcecik, Eda & Yoon, Borham & Lee, Bomi, 2021, "The growing business of slowing down: Understanding the Slow Movement in retail, hospitality and tourism," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 4, pages 432-445, March.
• Chan-Olmsted, Sylvia M. & Qin, Yufan Sunny, 2021, "The impact of fake news on its sponsor’s brand trust," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 4, pages 446-465, March.
• Conejo, Francisco J., 2021, "What is brand personality? A historical and prescriptive account," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 4, pages 466-477, March.
• Lindsey-Warren, Tyrha M. & Ringler, Christine, 2021, "Empowered storytelling: An examination of empowerment in storytelling and its impact on millennials," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 5, issue 2, pages 103-128, March.
• Perkins, Trudi L., 2021, "Centring anti-Black racism: Developing racial knowledge as stance," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 5, issue 2, pages 129-142, March.
• Jones, Domenique & Childs, Michelle, 2021, "Blackface sweaters and pizza with chopsticks: Problem cases and strategies for converting cultural appropriation into cultural appreciation in the fashion industry," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 5, issue 2, pages 143-152, March.
• Beniflah, Jake & Veloz, Julie, 2021, "Building a multicultural organisation: A conceptual model for organisational change in the 21st century," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 5, issue 2, pages 153-168, March.
• Karimkhan, Faren & Chapa, Sindy, 2021, "Is fear of missing out (FOMO) a cultural construct? Investigating FOMO from a marketing perspective," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 5, issue 2, pages 169-183, March.
• Karsaklian, Eliane, 2021, "Multiculturalism needs more than openness to diversity: Updating the Openness to Diversity and Challenge scale for increased inclusion," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 5, issue 2, pages 184-196, March.
• Beniflah, Jake, 2021, "Editorial," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 5, issue 2, pages 97-97, March.
• Gronbach, Ken, 2021, "The chief human resources officer is the new chief financial officer," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 5, issue 2, pages 98-102, March.
• Yasa, Ni Nyoman Kerti & Widagda K., I. Gusti Ngurah Jaya Agung & Sugianingrat, Ida Ayu Putu Widani & Rahmayanti, Putu Laksmita Dewi & Tirtayani, I. Gusti Ayu, 2021, "Balinese culture: The impact of Tri Kaya Parisudha on personal happiness and life success," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 6, issue 1, pages 13-24, November.
• Havard, Cody T. & Fuller, Rhema D. & Padhye, Yash, 2021, "Let’s settle this on the (online) gridiron: Examining perceptions of rival brands and platforms in gaming and sport," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 6, issue 1, pages 25-38, November.
• Morse, David R., 2021, "The changing multicultural marketing landscape," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 6, issue 1, pages 39-44, November.
• Mo, Fan & Chee, Weiming, 2021, "Country-of-origin effects on the brand image of agricultural products in China," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 6, issue 1, pages 45-53, November.
• Beniflah, Jake, 2021, "Editorial," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 6, issue 1, pages 5-5, November.
• Perkins, Trudi L., 2021, "Speculative methods: Conceptualising a theoretical framework for reimagining racism awareness in education," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 6, issue 1, pages 54-60, November.
• Singh, Gagandeep & Walia, Jasdeep Singh, 2021, "Showdown in the camera sector: Strategies for an industry in decline," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 6, issue 1, pages 6-12, November.
• Williams-Sanchez, Valerie L., 2021, "Culturally relevant marketing: Conceptualising a critical pedagogical approach to multicultural marketing strategy," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 6, issue 1, pages 61-72, November.
• Beniflah, Jake, 2021, "Where there’s a will, there’s a way: Closing the US multicultural wealth gap with purpose-driven organisations," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 6, issue 1, pages 73-91, November.
• Beckett, Simon, 2021, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 4, pages 296-297, April.
• Huntinghouse, John & Franks, Emma & Fife, Ben, 2021, "Why Facebook Ads keep failing: Lessons learned from spending over US$1m on Facebook Ads," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 4, pages 298-307, April.
• Duda, Sabrina & Chearman, Tim, 2021, "Integrating user research into an agile project at NHS Digital: A case study," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 4, pages 308-320, April.
• Huebner, Christopher, 2021, "Admissions and advertising: Students’ perception of social media advertising as a recruiting tool," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 4, pages 321-331, April.
• Bright, Laura F. & Sussman, Kristen Leah & Wilcox, Gary B., 2021, "Facebook, trust and privacy in an election year: Balancing politics and advertising," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 4, pages 332-346, April.
• Treviño, Teresa, 2021, "Unboxing the trend: Understanding why children watch unboxing videos on YouTube," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 4, pages 347-357, April.
• Dapko, Jennifer L. & Boyer, Stefanie & Harris, Eric, 2021, "The importance of timely social media responsiveness," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 4, pages 358-364, April.
• Ratriyana, Ina Nur, 2021, "The intertwining of traditional and electronic word-of-mouth in building the credibility of local fashion brands," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 4, pages 365-375, April.
• Lies, Jan, 2021, "Digital marketing: Incompatibilities between performance marketing and marketing creativity," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 4, pages 376-386, April.
• Giuliani, Marco & Muntean, Xenia, 2021, "How agencies are adapting during the COVID-19 pandemic," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 9, issue 1, pages 13-21, June.
• Wiideman, Steve, 2021, "Scaling search engine visibility for franchises: A guide for multi-location brands," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 9, issue 1, pages 22-31, June.
• Ramachandran, Srikanth & Mandalia, Mehul, 2021, "Is offline media becoming the biggest driver of online engagement? A review of recent trends and opportunities," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 9, issue 1, pages 32-42, June.
• Beckett, Simon, 2021, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 9, issue 1, pages 4-5, June.
• Balchin, Jackie, 2021, "How the study of social media data has evolved through time, putting social media insights-led actions at the heart of many organisations’ strategy," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 9, issue 1, pages 43-52, June.
• Polfuß, Jonas, 2021, "Marketing collaborations between luxury brands and hip-hop artists: An analysis of community feedback on Instagram," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 9, issue 1, pages 53-67, June.
• Garfinkel, Xeriqua & Clark, Shauna M., 2021, "The US Army’s path to virtual recruiting," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 9, issue 1, pages 6-12, June.
• Jarrett, Loran & Varki, Sajeev, 2021, "The influence of the relationship life cycle on business-to-business social media: Theory and practice," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 9, issue 1, pages 68-93, June.
• Beckett, Simon, 2021, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 9, issue 2, pages 100-101, September.
• Gilbert, Jakenna, 2021, "How L’Oréal adopted new technologies to scale personalisation, adapt to new customer demands and evolve into the top beauty tech company," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 9, issue 2, pages 102-110, September.
• Vahlgren, Casper, 2021, "Using social media benchmarking to inform strategy," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 9, issue 2, pages 111-126, September.
• King, Jamie & Wiltshire, Lewis, 2021, "Behind a success story: How the NFL used digital marketing to grow a mainstream sports audience in the UK," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 9, issue 2, pages 127-134, September.
• Van Der Lee, Jeanette R. & Cuijpers, Dries & Bloois, Mareille De & Mastop, Jessanne & Heesch, Winnie Van & Steenbergen, Elianne F. Van, 2021, "Ethical design: Persuasion, not deception," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 9, issue 2, pages 135-148, September.
• Bang, Xenthe, 2021, "Managing the business-to-business customer’s experience using engagement insights," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 9, issue 2, pages 149-159, September.
• Lojede, Seanice, 2021, "Digital engagement strategies in a pandemic," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 9, issue 2, pages 160-168, September.