Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M30: General
/ / / M31: Marketing
/ / / M37: Advertising
/ / / M38: Government Policy and Regulation
/ / / M39: Other

2021

• Gross, Ted W., 2021, "Emanating confluence: The symbiotic relationship between artificial intelligence and data," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 7, issue 2, pages 169-195, September.
• Arbeeny, Audrey, 2021, "Sonic branding: The value of intentional audio in the new normal," Journal of Brand Strategy, Henry Stewart Publications, volume 10, issue 1, pages 14-25, June.
• Fanning, Suzanne, 2021, "We will not stop until the world dreams in cheese: Redefining the Wisconsin cheese brand," Journal of Brand Strategy, Henry Stewart Publications, volume 10, issue 1, pages 26-35, June.
• Whitlock, Cathy & Hicken, Amanda, 2021, "Using crisis and emergency risk communication theory to inform online communication during the COVID-19 pandemic," Journal of Brand Strategy, Henry Stewart Publications, volume 10, issue 1, pages 36-50, June.
• Beckett, Simon, 2021, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 10, issue 1, pages 4-5, June.
• Adidam, Phani & Shaker, Irene F., 2021, "Brand audit: A case study of Lacasa in Spain," Journal of Brand Strategy, Henry Stewart Publications, volume 10, issue 1, pages 51-65, June.
• Spanos, Manos, 2021, "Brand storytelling in the age of artificial intelligence," Journal of Brand Strategy, Henry Stewart Publications, volume 10, issue 1, pages 6-13, June.
• Beise-Zee, Rian & Wäfler, Beat, 2021, "Rebranding a corporate spin-off: Can a new brand name inherit global brand reputation?," Journal of Brand Strategy, Henry Stewart Publications, volume 10, issue 1, pages 66-82, June.
• Sciarrino, JoAnn & Prudente, John, 2021, "A consumer-centric framework to develop insights for effective integrated marketing communications campaigns," Journal of Brand Strategy, Henry Stewart Publications, volume 10, issue 1, pages 83-95, June.
• Beckett, Simon, 2021, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 10, issue 2, pages 100-101, September.
• Davidovic, David, 2021, "Branding COVID vaccines: A nightmarish journey for branding practitioners?," Journal of Brand Strategy, Henry Stewart Publications, volume 10, issue 2, pages 102-108, September.
• Hemmings, Mike, 2021, "Ethical online advertising: Choosing the right tools for online brand safety," Journal of Brand Strategy, Henry Stewart Publications, volume 10, issue 2, pages 109-120, September.
• Breindel, Howard, 2021, "Right now. For tomorrow: Launching a purpose-driven sustainability brand," Journal of Brand Strategy, Henry Stewart Publications, volume 10, issue 2, pages 121-126, September.
• Fortunato, John, 2021, "Suspense and a sports league’s brand revitalisation: Initiatives of the PGA Tour," Journal of Brand Strategy, Henry Stewart Publications, volume 10, issue 2, pages 127-137, September.
• Cone, Carol & Kenney, Kristin, 2021, "Giving flight to an authentic purpose: How Aflac transformed its mascot into an icon for childhood cancer patients," Journal of Brand Strategy, Henry Stewart Publications, volume 10, issue 2, pages 138-147, September.
• Sinha, Jay I., 2021, "Positioning a brand as an internet meme: The case study of Supreme," Journal of Brand Strategy, Henry Stewart Publications, volume 10, issue 2, pages 148-157, September.
• Conejo, Francisco J., 2021, "Towards a better application of brand values," Journal of Brand Strategy, Henry Stewart Publications, volume 10, issue 2, pages 158-170, September.
• Whelan, Brian, 2021, "Brand iconisation in the social media era," Journal of Brand Strategy, Henry Stewart Publications, volume 10, issue 2, pages 171-177, September.
• Havard, Cody T. & Wann, Daniel L. & Grieve, Frederick G. & Collins, Brian, 2021, "Tales from Cinderella Castle: Examining fandom and rivalry within Disney," Journal of Brand Strategy, Henry Stewart Publications, volume 10, issue 2, pages 178-195, September.
• Beckett, Simon, 2021, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 4, pages 389-390, March.
• Chen, Ryan & Turpault, Mathieu, 2021, "Visionary brand strategies require visionary product strategies: Centering product experience is imperative," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 4, pages 391-400, March.
• Fink, Carly, 2021, "Why millennials gravitate to new brands in online investing," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 4, pages 401-407, March.
• Richelieu, André, 2021, "From sport to ‘sportainment’: The art of creating an added-value brand experience for fans," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 4, pages 408-422, March.
• Racine, Justin, 2021, "Using human emotion as a conduit for connection in branding and advertising," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 4, pages 423-431, March.
• Childs, Michelle & Gokcecik, Eda & Yoon, Borham & Lee, Bomi, 2021, "The growing business of slowing down: Understanding the Slow Movement in retail, hospitality and tourism," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 4, pages 432-445, March.
• Chan-Olmsted, Sylvia M. & Qin, Yufan Sunny, 2021, "The impact of fake news on its sponsor’s brand trust," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 4, pages 446-465, March.
• Conejo, Francisco J., 2021, "What is brand personality? A historical and prescriptive account," Journal of Brand Strategy, Henry Stewart Publications, volume 9, issue 4, pages 466-477, March.
• Lindsey-Warren, Tyrha M. & Ringler, Christine, 2021, "Empowered storytelling: An examination of empowerment in storytelling and its impact on millennials," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 5, issue 2, pages 103-128, March.
• Perkins, Trudi L., 2021, "Centring anti-Black racism: Developing racial knowledge as stance," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 5, issue 2, pages 129-142, March.
• Jones, Domenique & Childs, Michelle, 2021, "Blackface sweaters and pizza with chopsticks: Problem cases and strategies for converting cultural appropriation into cultural appreciation in the fashion industry," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 5, issue 2, pages 143-152, March.
• Beniflah, Jake & Veloz, Julie, 2021, "Building a multicultural organisation: A conceptual model for organisational change in the 21st century," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 5, issue 2, pages 153-168, March.
• Karimkhan, Faren & Chapa, Sindy, 2021, "Is fear of missing out (FOMO) a cultural construct? Investigating FOMO from a marketing perspective," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 5, issue 2, pages 169-183, March.
• Karsaklian, Eliane, 2021, "Multiculturalism needs more than openness to diversity: Updating the Openness to Diversity and Challenge scale for increased inclusion," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 5, issue 2, pages 184-196, March.
• Beniflah, Jake, 2021, "Editorial," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 5, issue 2, pages 97-97, March.
• Gronbach, Ken, 2021, "The chief human resources officer is the new chief financial officer," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 5, issue 2, pages 98-102, March.
• Yasa, Ni Nyoman Kerti & Widagda K., I. Gusti Ngurah Jaya Agung & Sugianingrat, Ida Ayu Putu Widani & Rahmayanti, Putu Laksmita Dewi & Tirtayani, I. Gusti Ayu, 2021, "Balinese culture: The impact of Tri Kaya Parisudha on personal happiness and life success," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 6, issue 1, pages 13-24, November.
• Havard, Cody T. & Fuller, Rhema D. & Padhye, Yash, 2021, "Let’s settle this on the (online) gridiron: Examining perceptions of rival brands and platforms in gaming and sport," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 6, issue 1, pages 25-38, November.
• Morse, David R., 2021, "The changing multicultural marketing landscape," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 6, issue 1, pages 39-44, November.
• Mo, Fan & Chee, Weiming, 2021, "Country-of-origin effects on the brand image of agricultural products in China," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 6, issue 1, pages 45-53, November.
• Beniflah, Jake, 2021, "Editorial," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 6, issue 1, pages 5-5, November.
• Perkins, Trudi L., 2021, "Speculative methods: Conceptualising a theoretical framework for reimagining racism awareness in education," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 6, issue 1, pages 54-60, November.
• Singh, Gagandeep & Walia, Jasdeep Singh, 2021, "Showdown in the camera sector: Strategies for an industry in decline," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 6, issue 1, pages 6-12, November.
• Williams-Sanchez, Valerie L., 2021, "Culturally relevant marketing: Conceptualising a critical pedagogical approach to multicultural marketing strategy," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 6, issue 1, pages 61-72, November.
• Beniflah, Jake, 2021, "Where there’s a will, there’s a way: Closing the US multicultural wealth gap with purpose-driven organisations," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 6, issue 1, pages 73-91, November.
• Beckett, Simon, 2021, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 4, pages 296-297, April.
• Huntinghouse, John & Franks, Emma & Fife, Ben, 2021, "Why Facebook Ads keep failing: Lessons learned from spending over US$1m on Facebook Ads," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 4, pages 298-307, April.
• Duda, Sabrina & Chearman, Tim, 2021, "Integrating user research into an agile project at NHS Digital: A case study," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 4, pages 308-320, April.
• Huebner, Christopher, 2021, "Admissions and advertising: Students’ perception of social media advertising as a recruiting tool," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 4, pages 321-331, April.
• Bright, Laura F. & Sussman, Kristen Leah & Wilcox, Gary B., 2021, "Facebook, trust and privacy in an election year: Balancing politics and advertising," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 4, pages 332-346, April.
• Treviño, Teresa, 2021, "Unboxing the trend: Understanding why children watch unboxing videos on YouTube," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 4, pages 347-357, April.
• Dapko, Jennifer L. & Boyer, Stefanie & Harris, Eric, 2021, "The importance of timely social media responsiveness," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 4, pages 358-364, April.
• Ratriyana, Ina Nur, 2021, "The intertwining of traditional and electronic word-of-mouth in building the credibility of local fashion brands," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 4, pages 365-375, April.
• Lies, Jan, 2021, "Digital marketing: Incompatibilities between performance marketing and marketing creativity," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 8, issue 4, pages 376-386, April.
• Giuliani, Marco & Muntean, Xenia, 2021, "How agencies are adapting during the COVID-19 pandemic," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 9, issue 1, pages 13-21, June.
• Wiideman, Steve, 2021, "Scaling search engine visibility for franchises: A guide for multi-location brands," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 9, issue 1, pages 22-31, June.
• Ramachandran, Srikanth & Mandalia, Mehul, 2021, "Is offline media becoming the biggest driver of online engagement? A review of recent trends and opportunities," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 9, issue 1, pages 32-42, June.
• Beckett, Simon, 2021, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 9, issue 1, pages 4-5, June.
• Balchin, Jackie, 2021, "How the study of social media data has evolved through time, putting social media insights-led actions at the heart of many organisations’ strategy," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 9, issue 1, pages 43-52, June.
• Polfuß, Jonas, 2021, "Marketing collaborations between luxury brands and hip-hop artists: An analysis of community feedback on Instagram," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 9, issue 1, pages 53-67, June.
• Garfinkel, Xeriqua & Clark, Shauna M., 2021, "The US Army’s path to virtual recruiting," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 9, issue 1, pages 6-12, June.
• Jarrett, Loran & Varki, Sajeev, 2021, "The influence of the relationship life cycle on business-to-business social media: Theory and practice," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 9, issue 1, pages 68-93, June.
• Beckett, Simon, 2021, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 9, issue 2, pages 100-101, September.
• Gilbert, Jakenna, 2021, "How L’Oréal adopted new technologies to scale personalisation, adapt to new customer demands and evolve into the top beauty tech company," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 9, issue 2, pages 102-110, September.
• Vahlgren, Casper, 2021, "Using social media benchmarking to inform strategy," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 9, issue 2, pages 111-126, September.
• King, Jamie & Wiltshire, Lewis, 2021, "Behind a success story: How the NFL used digital marketing to grow a mainstream sports audience in the UK," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 9, issue 2, pages 127-134, September.
• Van Der Lee, Jeanette R. & Cuijpers, Dries & Bloois, Mareille De & Mastop, Jessanne & Heesch, Winnie Van & Steenbergen, Elianne F. Van, 2021, "Ethical design: Persuasion, not deception," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 9, issue 2, pages 135-148, September.
• Bang, Xenthe, 2021, "Managing the business-to-business customer’s experience using engagement insights," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 9, issue 2, pages 149-159, September.
• Lojede, Seanice, 2021, "Digital engagement strategies in a pandemic," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 9, issue 2, pages 160-168, September.
• Alzate, Miriam & Arce-Urriza, Marta & Cebollada, Javier, 2021, "What are consumers saying online about your products? Mining the text of online reviews to uncover hidden features," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 9, issue 2, pages 169-186, September.
• Beckett, Simon, 2021, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 9, issue 3, pages 196-197, December.
• Boon, Carmen & Golloub, Emily, 2021, "How social media influencers helped the NYC public health system raise awareness of COVID-19 testing among historically disadvantaged populations," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 9, issue 3, pages 198-204, December.
• Allan, Catherine & Mccarthy-Cheung, Jim & Usmanova, Veronika, 2021, "Scaling up CRM in a high-growth business," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 9, issue 3, pages 205-213, December.
• Zhou, Julie, 2021, "How putting the customer at the heart of everything can supercharge growth," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 9, issue 3, pages 214-218, December.
• Perino, Chelsea, 2021, "The experience economy: Post COVID-19, brands need to refocus on customer experience," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 9, issue 3, pages 219-228, December.
• Tinkler, Allan, 2021, "Future-proofing your digital measurement for the post-cookie era," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 9, issue 3, pages 229-235, December.
• Hoffman, Michael, 2021, "Content that converts: How to co-create powerful video stories that keep audiences engaged all year long," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 9, issue 3, pages 236-242, December.
• Shreffler, Melanie & Mccullough, Amber, 2021, "The social economy: Monetising the transactional nature of social media," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 9, issue 3, pages 243-251, December.
• Keshavan, Narayan, 2021, "Maximising the impact of A/B testing," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 9, issue 3, pages 252-260, December.
• Wang, Tianfu & Limbu, Yam B. & Zhang, Junzhou, 2021, "Lite app adoption and cannibalisation," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 9, issue 3, pages 261-274, December.
• Huff, Steven C., 2021, "Money on the table: Increasing revenue through menu order," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 9, issue 3, pages 275-283, December.
• Beckett, Simon, 2021, "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 4, pages 312-313, March.
• Armstrong, Melanie, 2021, "Making the leap: Expanding a traditional stewardship team into a full-service donor relations and engagement shop," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 4, pages 314-322, March.
• Cassel, Andrew, 2021, "Twitch for higher education marketing and communications: Creating a presence in the gaming world," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 4, pages 323-334, March.
• Dipalma, Sonya R., 2021, "Incorporating an annual giving campaign into the academic curriculum: A guide to getting started," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 4, pages 335-346, March.
• Dobies, Tony, 2021, "Embattled social media managers in the midst of COVID-19 pandemic struggle with mental health," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 4, pages 347-356, March.
• Rolfs, Megan, 2021, "Opportunities for student influencer marketing strategies," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 4, pages 357-372, March.
• Schanz, Jeffrey M., 2021, "Strengthening alumni volunteer relations at colleges and universities," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 4, pages 373-382, March.
• Stansel, Jon-Stephen, 2021, "Creating a university-branded animated GIF library," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 4, pages 383-391, March.
• Brown, Sunni, 2021, "Beyond the inbox: Maximising digital platforms for media relations success," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 4, pages 392-402, March.
• Samide, Michael J., 2021, "‘Science of’ events as a means of alumni engagement," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 5, issue 4, pages 403-412, March.
• Sandison, Rachel, 2021, "Marketing in the time of coronavirus: Lessons learned at the University of Glasgow," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 6, issue 1, pages 24-36, June.
• Gleason, Jan & Trevor, Greg, 2021, "Integrated editorial planning at the University of Georgia," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 6, issue 1, pages 37-47, June.
• Kibble, Danny & Jones, Jennie & Wilson, Anne M., 2021, "Alumni participation in an online COVID-19 course for first-year and transfer students," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 6, issue 1, pages 48-56, June.
• Beckett, Simon, 2021, "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 6, issue 1, pages 5-6, June.
• Callaghan, Therese, 2021, "Data governance in the world of constituent relationship management," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 6, issue 1, pages 57-72, June.
• Mcmahon, Jenny, 2021, "Why students don’t read your e-mails: A critical look at how university email communications guide or confuse students through the student experience and the COVID-19 pandemic," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 6, issue 1, pages 7-23, June.
• Lambert, Sheri & Lavin, Amy, 2021, "Higher education: Using academic innovation and student engagement to differentiate your brand in challenging times," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 6, issue 1, pages 73-83, June.
• Muscatelli, Annarosa, 2021, "Stewarding major donors: Why is it important and how to do it well," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 6, issue 1, pages 84-92, June.
• Holloway, Amy Harrell, 2021, "Why wait? Benchmarking student philanthropy programmes: A closer look at effective programmes and why we should act now," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 6, issue 1, pages 93-106, June.
• Beckett, Simon, 2021, "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 6, issue 2, pages 112-113, September.
• Angelo, Toni & Umberger, Katie & Cruikshank, Dana & Partridge, Steve, 2021, "What’s next for real-time COVID-19-era marketing?," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 6, issue 2, pages 114-127, September.
• Haworth, Mary, 2021, "What does good engagement and communication with your major gift prospect community look like in the COVID-19 era? Ask your donors," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 6, issue 2, pages 128-137, September.
• Adler, Liz & McBratney, Shannon, 2021, "Reporting on donor intent to impact campus spending," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 6, issue 2, pages 138-145, September.
• Kubala, Alison, 2021, "Building a data management system," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 6, issue 2, pages 146-156, September.
• Whaley, Joanne, 2021, "The opportunities and challenges of moving to a virtual events programme during a global pandemic," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 6, issue 2, pages 157-163, September.
• Meyers, Debbie, 2021, "A process for developing effective gift documentation: Considerations in working with donors and gift officers," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 6, issue 2, pages 164-179, September.
• Lobato, Milagro ‘Misa’, 2021, "Diversifying donor bases for higher education institutions," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 6, issue 2, pages 180-190, September.
• Turcio, Allison, 2021, "Building relationships with audience-centric communications," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 6, issue 2, pages 191-200, September.
• Beckett, Simon, 2021, "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 6, issue 3, pages 208-209, December.
• Hyle, Micah & Smith, Rachel, 2021, "Endowment reporting: Reducing time, staff and budget while enhancing quality, quantity and donor satisfaction," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 6, issue 3, pages 210-220, December.
• Kesterson, Juliette, 2021, "Updating your stewardship and donor relations strategy: Determining a strategy that works for an organisation of any size," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 6, issue 3, pages 221-228, December.
• Gluck, Molly, 2021, "Reimagining research promotion: How to maintain visibility and momentum through an integrated approach," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 6, issue 3, pages 229-241, December.
• Mcdaniel, Andrew & Vaughn, Jenn, 2021, "Retention marketing: Higher education’s new frontier," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 6, issue 3, pages 242-256, December.
• Mcdowell, Kate & Miller, Deborah, 2021, "Great storytelling: Best practices for advancement," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 6, issue 3, pages 257-267, December.
• Kohl, Deborah & Zapata, Andrés, 2021, "Neurodesign: An emerging design discipline that can be used to boost the performance of enrolment and fundraising marketing communications," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 6, issue 3, pages 268-278, December.
• Sims, Jr, John A. & Wiggins, III, Roy A., 2021, "Two birds with one programme: How business schools can support their entrepreneurial stakeholders and generate new revenue," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 6, issue 3, pages 279-300, December.
• Nadezhda Dimova, 2021, "Opportunities for sustainability in online stores," Economic Thought journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 3, pages 66-76.
• Doina Gurita, 2021, "Perspectives And Strategies Of Religious Tourism For A Sustainable Development Of The Economy," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Muhammed Fatih Cevher, 2021, "Kriz Dönemlerinde Sosyal Pazarlama: Covid-19 Incelemesi," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, volume 5, issue SpecialIs, pages 97-116, December, DOI: https://doi.org/10.33399/biibfad.10.
• Knežević Blaženka & Škrobot Petra & Žmuk Berislav, 2021, "Position and Role of Social Supermarkets in Food Supply Chains," Business Systems Research, Sciendo, volume 12, issue 1, pages 179-196, May, DOI: 10.2478/bsrj-2021-0012.
• Priyanka Chadha & Etinder Pal Singh & Babita Yadav & Raghavan Srinivasan, 2021, "Social Media Marketing Channels and Communication: COVID-19 Pandemic Perspective," Acta Universitatis Bohemiae Meridionalis, University of South Bohemia in Ceske Budejovice, Faculty of Economics, volume 24, issue 3, pages 107-118, DOI: 10.32725/acta.2021.015.
• Tom Coupé & Boaz Shmueli, 2021, "Google Doodles and Covid-19," Working Papers in Economics, University of Canterbury, Department of Economics and Finance, number 21/07, Jun.
• Juan Camilo Mejía & Diego De la Rosa-Salazar & Hern�n Dar�o Huertas-Moreno, 2021, "Implicaciones de la COVID-19 sobre el marketing de servicios educativos: un estudio desde las motivaciones y estados de ánimo de universitarios en Colombia," Estudios Gerenciales, Universidad Icesi, volume 37, issue 158, pages 126-137, DOI: 10.18046/j.estger.2021.158.4271.
• Luis Enrique David Tenorio, 2021, "Exposición de marca personal por medio de redes sociales," Revista Tendencias, Universidad de Narino, volume 22, issue 2, pages 107-129, DOI: 10.22267/rtend.212202.170.
• Grigolon, Laura & ,, 2021, "Blurred boundaries: a flexible approach for segmentation applied to the car market," CEPR Discussion Papers, C.E.P.R. Discussion Papers, number 15630, Jan.
• Pranjjal Shukla & Dipen Paul & Sushant Malik & Dharmesh K. Mishra, 2021, "The Role of Green Marketing in Energy Conservation in the Domestic Sector," International Journal of Energy Economics and Policy, Econjournals, volume 11, issue 1, pages 263-269.
• Enrico C. Mendoza, 2021, "A Study of Online Customers Repurchase Intention Using the 4Rs of Marketing Framework," International Review of Management and Marketing, Econjournals, volume 11, issue 2, pages 1-10.
• Vic Benuyenah, 2021, "Face-saving and Seasonal Gifts: Analysis of Cultural Exchanges in the Confucian Market Place," International Review of Management and Marketing, Econjournals, volume 11, issue 2, pages 59-66.
• Sorina Vasile & Lebogang Mototo & Tinashe Chuchu, 2021, "Using “Memes” as a Marketing Communication Tool in Connecting with Consumers within the Age of Digital Connectivity," International Review of Management and Marketing, Econjournals, volume 11, issue 3, pages 30-35.
• Rejoice Jealous Tobias-Mamina & Eugine Tafadzwa Maziriri, 2021, "Transition into Veganism: Drivers of Vegan Diet Consumption," International Review of Management and Marketing, Econjournals, volume 11, issue 4, pages 23-28.
• Tshepo Tlapana, 2021, "The Impact of Store Layout on Consumer Buying Behaviour: A Case of Convenience Stores from a Selected Township in Kwazulu Natal," International Review of Management and Marketing, Econjournals, volume 11, issue 5, pages 1-6.
• Padilla, Jorge & Piccolo, Salvatore & Vasconcelos, Helder, 2021, "Should vertically integrated platforms be mandated to share information with their rivals?," Economics Letters, Elsevier, volume 203, issue C, DOI: 10.1016/j.econlet.2021.109849.
• Bao, May Xiaoyan & Cheng, Xiaoyan & Smith, David & Tanyi, Paul, 2021, "CEO pay ratios and financial reporting quality," Global Finance Journal, Elsevier, volume 47, issue C, DOI: 10.1016/j.gfj.2019.100506.
• Donnelly, Grant E. & Simester, Duncan I. & Norton, Michael I., 2021, "The short and long-run impact of empowering customers in corporate social responsibility initiatives," Journal of Economic Behavior & Organization, Elsevier, volume 192, issue C, pages 616-637, DOI: 10.1016/j.jebo.2021.10.035.
• Franses, Philip Hans, 2021, "Modeling box office revenues of motion pictures✰," Technological Forecasting and Social Change, Elsevier, volume 169, issue C, DOI: 10.1016/j.techfore.2021.120812.
• Thomas O. Uitz & Eva Jancikova, 2021, "Service Failures and How the Perception of Justice Affects the Level of Satisfaction," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 1, pages 105-117.
• Arasu Raman, 2021, "Predicaments in Business Ventures Encountered by Women Entrepreneurs in Malaysia," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 2, pages 464-473.
• Malgorzata Pol & Jerzy Tutaj, 2021, "The Safety Factor and the Level of Customer Satisfaction in Polish and Czech Historic Buildings in Covid-19 Era," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2 - Part , pages 649-661.
• Augustyna Burlita & Edyta Rudawska, 2021, "Dysfunctional Behaviors at Work: The Case of Employees in Poland," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4 - Part , pages 493-506.
• Krystyna Mazurek-Lopacinska & Magdalena Sobocinska, 2021, "Social Media in Marketing Activities of Enterprises in the Light of the Analysis of Empirical Research Results," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4 - Part , pages 647-658.
• Malgorzata Karpinska-Krakowiak & Edyta Rudawska & Barbara Mroz-Gorgon & Lukasz Skowron, 2021, "Academic Research on Marketing in Central and Eastern Europe: A Comparative Analysis of Scholarly Papers Published in Polish versus International Journals," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special 1, pages 198-209.
• Magdalena Rzemieniak & Joanna Wyrwisz & Katarzyn Toborek, 2021, "The Relationship between Consumers‘ Characteristics and the Expectations towards a Brand‘s Value," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special 1, pages 264-277.
• Joanna Wyrwisz & Jacek Dziwulski, 2021, "Sustainability as a Brand Power Factor in the Women's and Men's Assessment," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special 1, pages 357-367.
• Muhammad Tanveer & Harsandaldeep Kaur & George Thomas & Haider Mahmood & Mandakini Paruthi & Zhang Yu, 2021, "Mobile Phone Buying Decisions among Young Adults: An Empirical Study of Influencing Factors," Sustainability, MDPI, volume 13, issue 19, pages 1-18, September.
• Kurniawati, 2021, "The Determinant of Positive eWOM Intention: Perspective Social Media Users," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr277, Sep, DOI: https://doi.org/10.35609/jmmr.2021..
• Jean-Pierre Dubé & Ali Hortaçsu & Joonhwi Joo, 2021, "Random-Coefficients Logit Demand Estimation with Zero-Valued Market Shares," Marketing Science, INFORMS, volume 40, issue 4, pages 637-660, July, DOI: 10.1287/mksc.2020.1280.
• Florin Ioan Scortescu & Gheorghe Scortescu, 2021, "Considerations Regarding Price Differences Registered on Packaging," Anuarul Universitatii „Petre Andrei” din Iasi / Year-Book „Petre Andrei” University from Iasi, Fascicula: Drept, Stiinte Economice, Stiinte Politice / Fascicle: Law, Economic Sciences, Political Scien, Editura Lumen, Department of Economics, volume 28, issue , pages 276-291, December, DOI: https://doi.org/10.18662/upalaw/81.
• Miguel Ángel Bautista Hernández & Christian Mauricio Hernandez Villanueva, 2021, "Investigación y análisis de los servicios que demandan los propietarios de mascotas del sector independencia en la ciudad de Morelia, Michoacán, México," Capítulos - La Investigación Empírica en las Ciencias Administrativas y Negocios, Universidad Michoacana de San Nicolás de Hidalgo, Facultad de Contaduría y Ciencias Administrativas, chapter 5, in: Dora Aguilasocho Montoya & Jaime Apolinar Martinez Arroyo & Irma Cristina Espitia Moreno, "La investigación empírica en las ciencias administrativas y negocios".
• Rosa Esperanza Díaz Torres & Jessica Lopez Varela, 2021, "Diagnóstico de Aplicación de la Mezcla de Mercadotecnia en las Pymes de Santa María de El Oro, Durango," Capítulos - La Investigación Empírica en las Ciencias Administrativas y Negocios, Universidad Michoacana de San Nicolás de Hidalgo, Facultad de Contaduría y Ciencias Administrativas, chapter 7, in: Dora Aguilasocho Montoya & Jaime Apolinar Martinez Arroyo & Irma Cristina Espitia Moreno, "La investigación empírica en las ciencias administrativas y negocios".
• Pablo Kurlat & Florian Scheuer, 2021, "Signalling to Experts," The Review of Economic Studies, Review of Economic Studies Ltd, volume 88, issue 2, pages 800-850.
• Mariana Juganaru & Razvan Andronache & Ruxandra Florentina Mihutiu (Firica), 2021, "Using Digital Marketing to Study Customer Behavior," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 773-778, December.
• Mariana Juganaru & Razvan Andronache & Ruxandra Florentina Mihutiu (Firica), 2021, "Using Digital Marketing for Product Development and Communication Strategies," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 779-786, December.
• Juan Carlos Gázquez–Abad & Leonardo G. Garcés Pinedo & José Luis Ruiz–Real & Francisco J. Martínez–López, 2021, "Situación actual de la investigación en distribución comercial. Especial referencia al contexto español," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 2104, Nov, revised Nov 2021.
• Rashid, Muhammad, 2021, "A brief perspective on globalization," MPRA Paper, University Library of Munich, Germany, number 108045, Mar.
• Sajid, Zoya & Iftikhar, Naba & Ghouri, Ushna & Siddiqui, Humbal & Uddin, Kaleem, 2021, "Examining the role of consumer satisfaction within mobile eco-systems: Evidence from mobile banking services," MPRA Paper, University Library of Munich, Germany, number 108938.
• Tanveer, Muhammad & Kaur, Harsandaldeep & Paruthi, Mandakini & Thomas, George & Mahmood, Haider, 2021, "Mobile Phone Buying Decisions Among Young Adults: An Empirical Study of Influencing Factors," MPRA Paper, University Library of Munich, Germany, number 109251, Jun.
• Jawaid, Muhammad Hassan & Karim, Emadul, 2021, "Factors Affecting Consumer Buying Behavior in E-Commerce Business during Outbreak of Covid-19: A Case Study on Top E-Commerce Websites," MPRA Paper, University Library of Munich, Germany, number 110476, Nov.
• Abdelmaged, Mohamed Adel Mahmoud, 2021, "Implementation of Virtual Reality in Healthcare, Entertainment, Tourism, Education, and Retail Sectors," MPRA Paper, University Library of Munich, Germany, number 110491.
• Yousuf, Sukaina, 2021, "Evolving Trend of Manufacturer-Retailer Outlets in the Textile Sector of Pakistan," MPRA Paper, University Library of Munich, Germany, number 116508, Nov, revised 13 Oct 2022.
• Nguyen, Luan-Thanh, 2021, "Investigating Mobile Payment Adoption During and After the COVID-19 Pandemic in Vietnam: An Imperative Analysis," MPRA Paper, University Library of Munich, Germany, number 120556, Jul, revised 05 Jan 2022.
• Michael Bailey & Drew Johnston & Theresa Kuchler & Johannes Stroebel & Arlene Wong, 2021, "Peer Effects in Product Adoption," Working Papers, Princeton University. Economics Department., number 2021-66, Jan.
• Ebhote Oseremen, 2021, "Long-Term Relationship Building and Customer Switching Behaviour in the Mobile Telecommunication Industry in Nigeria," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 24, issue 80, pages 24-42, June.
• Gheorghe JINGA & Adrian IACOBINI, 2021, "Marketing and Management Steps to be taken in setting a Sport Club in Romania," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 22, issue 3, pages 389-399, July.
• Anjan Bharali & Chimun Kr. Nath, 2021, "Power of Advertising Claims for Credence Goods: Can It shape the Placebo Effect and Repurchase Decisions?," Review of Applied Socio-Economic Research, Pro Global Science Association, volume 22, issue 2, pages 49-67, December.
• Pouya Zargar & Panteha Farmanesh, 2021, "Satisfaction and Loyalty in Local Food Festival: Do Switching Barriers Matter?," SAGE Open, , volume 11, issue 4, pages 21582440211, October, DOI: 10.1177/21582440211050382.
• Nur Farihah Bt. Isamudin & Muhammad Tahir Jan, 2021, "The Impact of Advertising Appeals on Purchase Intention for Women’s Fashion Products in Malaysia," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 12, pages 19-36.
• Magdalena Sobocinska, 2021, "Artificial Intelligence and Human Talent in Decision Making in the Sphere of Marketing in an Enterprise (Sztuczna inteligencja i ludzki talent w podejmowaniu decyzji z zakresu marketingu w przedsiebio," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 19, issue 91, pages 65-76.
• Neviana Krasteva, 2021, "The Artificial Intelligence And Contemporary Marketing," Yearbook of the Faculty of Economics and Business Administration, Sofia University, Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski - Bulgaria, volume 20, issue 1, pages 109-129, September.
• Aikaterini Manthiou & Phil Klaus & Volker G. Kuppelwieser & William Reeves, 2021, "Man vs machine: examining the three themes of service robotics in tourism and hospitality," Electronic Markets, Springer;IIM University of St. Gallen, volume 31, issue 3, pages 511-527, September, DOI: 10.1007/s12525-020-00434-3.
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• Thomas W. L. Norman, 2021, "Evolutionary stability in the generalized second-price auction," Economic Theory, Springer;Society for the Advancement of Economic Theory (SAET), volume 71, issue 1, pages 235-250, February, DOI: 10.1007/s00199-019-01240-5.
• Shinichi Yamaguchi, 2021, "The effect of online C2C markets on new-product-purchasing behavior: an empirical analysis of Japanese selling apps," SN Business & Economics, Springer, volume 1, issue 1, pages 1-21, January, DOI: 10.1007/s43546-020-00022-9.
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• Laura Grigolon, 2021, "Blurred boundaries: A flexible approach for segmentation applied to the car market," Quantitative Economics, Econometric Society, volume 12, issue 4, pages 1273-1305, November, DOI: 10.3982/QE1434.
• Philip Kotler & Den Huan Hooi, 2021, "MarkPlus Inc:Winning the Future — Marketing and Entrepreneurship in Harmony," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 11862, ISBN: ARRAY(0x606d55b0), September.
• Jochen Wirtz & Christopher Lovelock, 2021, "Services Marketing:People, Technology, Strategy," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number y0024, ISBN: ARRAY(0x60fc1388), September.
• Christopher H. Lovelock, 2021, "Sullivan Ford Auto World," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 16, "Services Marketing People Technology Strategy".
• Lauren K. Wright, 2021, "Dr. Beckett’s Dental Office," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 17, "Services Marketing People Technology Strategy".
• Jonas Holmqvist & Jochen Wirtz & Martin P. Fritze, 2021, "Digital Luxury Services: Tradition versus Innovation in Luxury Fashion," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 18, "Services Marketing People Technology Strategy".
• Christopher S. Tang & Jochen Wirtz, 2021, "Uber’s Unintended Burdens," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 19, "Services Marketing People Technology Strategy".
• Mark Colgate, 2021, "Kiwi Experience," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 20, "Services Marketing People Technology Strategy".
• Sheryl E. Kimes, 2021, "Revenue Management at The View," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 21, "Services Marketing People Technology Strategy".
• Sheryl E. Kimes & Jochen Wirtz, 2021, "The Accra Beach Hotel: Block Booking of Capacity During a Peak Period," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 22, "Services Marketing People Technology Strategy".
• Lorelle Frazer, 2021, "Aussie Pooch Mobile," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 23, "Services Marketing People Technology Strategy".
• Jochen Wirtz & Stefanie Paluch & Werner Kunz, 2021, "Service Robots in the Frontline: How Will Aarion Bank’s Customers Respond?," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 24, "Services Marketing People Technology Strategy".
• James Heskett & Roger Hallowell, 2021, "Shouldice Hospital Limited (Abridged)," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 25, "Services Marketing People Technology Strategy".
• Jochen Wirtz & Loizos Heracleous, 2021, "Singapore Airlines: Managing Human Resources for Cost-Effective Service Excellence," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 26, "Services Marketing People Technology Strategy".
• Jochen Wirtz & Thomas Menkhoff, 2021, "National Library Board Singapore: Delivering Cost-Effective Service Excellence Through Innovation and People," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 27, "Services Marketing People Technology Strategy".
• Christopher Lovelock & Jochen Wirtz, 2021, "Menton Bank," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 28, "Services Marketing People Technology Strategy".
• Youngme Moon & John Quelch, 2021, "Starbucks: Delivering Customer Service," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 29, "Services Marketing People Technology Strategy".
• Jochen Wirtz, 2021, "Platform versus Pipeline Business Models: Are Airbnb and Marriot Right to Move into Each Other’s Turf?," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 30, "Services Marketing People Technology Strategy".