The Impact of Advertising Appeals on Purchase Intention for Women’s Fashion Products in Malaysia
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References listed on IDEAS
- Poh K. Tee & Behrooz Gharleghi & Benjamin Chan & Behrang Samadi & Abbas A. Balahmar, 2015.
"Purchase Intention of International Branded Clothes Fashion among Younger’s in Jakarta,"
International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 5(8), pages 8-17, August.
- Poh K. Tee & Behrooz Gharleghi & Benjamin Chan & Behrang Samadi & Abbas A. Balahmar, 2015. "Purchase Intention of International Branded Clothes Fashion among Younger’s in Jakarta," International Journal of Business and Social Research, LAR Center Press, vol. 5(8), pages 8-17, August.
- Lee, Jieun & Hong, Ilyoo B., 2016. "Predicting positive user responses to social media advertising: The roles of emotional appeal, informativeness, and creativity," International Journal of Information Management, Elsevier, vol. 36(3), pages 360-373.
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More about this item
Keywords
Advertising appeals; fashion products; purchase intention; Malaysia;All these keywords.
JEL classification:
- D1 - Microeconomics - - Household Behavior
- M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
- M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
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