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Purchase Intention of International Branded Clothes Fashion among Younger’s in Jakarta

Author

Listed:
  • Poh K. Tee

    (Asia Pacific University of Technology and Innovation, Malaysia.)

  • Behrooz Gharleghi

    (Asia Pacific University of Technology and Innovation, Malaysia.)

  • Benjamin Chan

    (Asia Pacific University of Technology and Innovation, Malaysia.)

  • Behrang Samadi

    (Asia Pacific University of Technology and Innovation, Malaysia.)

  • Abbas A. Balahmar

    (Asia Pacific University of Technology and Innovation, Malaysia.)

Abstract

The purpose of this study is to investigate the factors influencing consumer’s purchase intention among younger’s on international branded clothes fashion in Jakarta. Data for this study was collected through self-administered questionnaire and distributed through convenient sampling method. A total of 100 completed and usable questionnaires have been collected. Pearson Correlation analysis and multiple regression analysis were applied to determine the interrelation of different variables in purchase intention. Findings of this study are limited by the number of respondents, area and location of the study, and absence of other methods to obtain results other than questionnaire. Empirical results show that there is a significant correlation between independent variables (perceived quality, brand image and country of origin) towards the dependent variable (purchase intention). This study is important to the marketers to understand the factors that influence consumers purchase intention. Marketers could also make improvement and strengthen their business based on selected variable to be more competitive.

Suggested Citation

  • Poh K. Tee & Behrooz Gharleghi & Benjamin Chan & Behrang Samadi & Abbas A. Balahmar, 2015. "Purchase Intention of International Branded Clothes Fashion among Younger’s in Jakarta," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 5(8), pages 8-17, August.
    • Handle: RePEc:mir:mirbus:v:5:y:2015:i:8:p:8-17
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    References listed on IDEAS

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    1. Martin S Roth & Jean B Romeo, 1992. "Matching Product Category and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 23(3), pages 477-497, September.
    2. Dr. S. S. Bhakar & Shailja Bhakar & Shilpa Bhakar, 2013. "Relationship Between Country Of Origin, Brand Image, And Customer Purchase Intentions," Far East Journal of Psychology and Business, Far East Research Centre, vol. 10(4), pages 25-47, February.
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    Cited by:

    1. Nur Farihah Bt. Isamudin & Muhammad Tahir Jan, 2021. "The Impact of Advertising Appeals on Purchase Intention for Women’s Fashion Products in Malaysia," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(12), pages 19-36.
    2. Md. Monirul Islam & Fathema Farjana Hani, 2021. "Hopes and reality: consumers’ purchase intention towards whitening cream," Future Business Journal, Springer, vol. 7(1), pages 1-12, December.

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