Purchase Intention of International Branded Clothes Fashion among Younger’s in Jakarta
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- Poh K. Tee & Behrooz Gharleghi & Benjamin Chan & Behrang Samadi & Abbas A. Balahmar, 2015. "Purchase Intention of International Branded Clothes Fashion among Younger’s in Jakarta," International Journal of Business and Social Research, LAR Center Press, vol. 5(8), pages 8-17, August.
References listed on IDEAS
- Martin S Roth & Jean B Romeo, 1992. "Matching Product Category and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 23(3), pages 477-497, September.
- Dr. S. S. Bhakar & Shailja Bhakar & Shilpa Bhakar, 2013. "Relationship Between Country Of Origin, Brand Image, And Customer Purchase Intentions," Far East Journal of Psychology and Business, Far East Research Centre, vol. 10(4), pages 25-47, February.
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Cited by:
- Azin Yazdi & Sunder Ramachandran & Hoda Mohsenifard & Khaled Nawaser & Faraz Sasani & Behrooz Gharleghi, 2024. "The Ebb and Flow of Brand Loyalty: A 28-Year Bibliometric and Content Analysis," Papers 2402.13177, arXiv.org.
- Nur Farihah Bt. Isamudin & Muhammad Tahir Jan, 2021. "The Impact of Advertising Appeals on Purchase Intention for Women’s Fashion Products in Malaysia," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(12), pages 19-36.
- Md. Monirul Islam & Fathema Farjana Hani, 2021. "Hopes and reality: consumers’ purchase intention towards whitening cream," Future Business Journal, Springer, vol. 7(1), pages 1-12, December.
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Keywords
Brand Image; country of origin; perceived quality; purchase intention.;All these keywords.
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