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An analysis on consumer perception

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  • Gabriella Schoier
  • Giovanna Pegan
  • Stefano Fadini

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Suggested Citation

  • Gabriella Schoier & Giovanna Pegan & Stefano Fadini, 2022. "An analysis on consumer perception," RIEDS - Rivista Italiana di Economia, Demografia e Statistica - The Italian Journal of Economic, Demographic and Statistical Studies, SIEDS Societa' Italiana di Economia Demografia e Statistica, vol. 76(1), pages 34-44, January-M.
    • Handle: RePEc:ite:iteeco:220104
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    File URL: http://www.sieds.it/listing/RePEc/journl/2022761_04_Schoier.pdf
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    References listed on IDEAS

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    1. Martin S Roth & Jean B Romeo, 1992. "Matching Product Category and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 23(3), pages 477-497, September.
    2. Stokburger-Sauer, Nicola & Ratneshwar, S. & Sen, Sankar, 2012. "Drivers of consumer–brand identification," International Journal of Research in Marketing, Elsevier, vol. 29(4), pages 406-418.
    3. Cathy Yi Chen & Pragya Mathur & Durairaj Maheswaran, 2014. "The Effects of Country-Related Affect on Product Evaluations," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 41(4), pages 1033-1046.
    4. Fennis, Bob M. & Pruyn, Ad Th. H., 2007. "You are what you wear: Brand personality influences on consumer impression formation," Journal of Business Research, Elsevier, vol. 60(6), pages 634-639, June.
    5. Saeed Samiee & Terence A Shimp & Subhash Sharma, 2005. "Brand origin recognition accuracy: its antecedents and consumers’ cognitive limitations," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 36(4), pages 379-397, July.
    6. Hutchinson, J Wesley & Alba, Joseph W, 1991. "Ignoring Irrelevant Information: Situational Determinants of Consumer Learning," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 18(3), pages 325-345, December.
    7. Giovanna Pegan & Donata Vianelli & Patrizia de Luca, 2020. "International Marketing Strategy," International Series in Advanced Management Studies, Springer, number 978-3-030-33588-5, May.
    8. Sirgy, M Joseph, 1982. "Self-Concept in Consumer Behavior: A Critical Review," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(3), pages 287-300, December.
    9. Cathy Yi Chen & Pragya Mathur & Durairaj Maheswaran, 2014. "The Effects of Country-Related Affect on Product Evaluations," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 41(4), pages 1033-1046.
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